internet communication opportunities for the big 7 marc shapiro, nlc jeff arnold, naco holly...
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Internet Communication Opportunities for the Big 7
Marc Shapiro, NLCJeff Arnold, NACoHolly Moskerintz, NACo
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Target Audiences
Organization to MembersMembers to MembersMembers to LegislatorsOrganization to LegislatorsOrganization to PressOrganization to PublicOrganization to StaffOrganization to Vendors
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Communications types
Websites Discussion Forums Chats/Live Discussions
E-mail E-mail Broadcasts List Serves Electronic Newsletters
Intranets/ExtranetsWhite Boards/On-line Conferences
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Website
A way to disseminate information including press releases, issues, staff, events, etc. & provide interaction with users including event registration, membership renewals, online polls/surveys, sense of community: discussion forums, chats, etc.
Usage: Online survey on a “hot” issueAudience: members, press, legislators,
general public, businesses - everyone
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Website: Discussion Forums
Areas on a website where users can post questions/concerns and other users can respond to the question.
Usage: Members can discuss best practices: what works/what doesn’t, costs, resources, staff, etc.
Audience: Members: niche/interest groups, committees
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Website: Real time Chats
An area on a website where users can ask questions in real time and have them answered in real time.
Usage: Members can ask questions of candidates running for office.
Audience: Members: Niche/Interest groups; Press
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Traditional e-mail: one to oneE-mail Broadcasts: one to many,
response to oneList Serves: one to many; response
to manyElectronic Newsletters: electronic
means to publish a newsletter
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E-Mail: E-mail Broadcasts
E-Mail Broadcasts: organization sends message; users respond back to organization - use for 1-way communication from organization to members.
Usage: Event announcement; legislative support
Audience: Members, press, legislators
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E-mail: List Serves
List Serves: subscriber sends message to whole group; group members respond back to whole group - use as a 2-way communication among members & communities. Passive (Forums are active) Allow users to subscribe; not automatic
Usage: Members can mark up a resolutionAudience: Members: niche groups,
committees
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E-mail: Electronic NewslettersElectronic Newsletters: organization sends a
document via e-mail to members and/or target community, i.e. environmentalists; one way communication from organization to group to keep users current. Adds personalization.
Usage: disseminate latest tech news including legislation, articles, events, etc.
Audience: Committees: interest/niche groups
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Intranet
A computer network that can be accessed by a limited number of authorized people, such as those within a company. It uses the same hardware and software technology as the Internet. A password protected website for authorized users, i.e. staff
Usage: Employee Handbook, staff listingAudience: Staff
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Extranet
Intranet that can be accessed by external users, such as members, customers or suppliers
Usage: Members Only Website for posting of publications, statistics, member data, i.e. dues paid, events attended, etc.
Audience: Members, Committees, Board, Vendors
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White Boards/Online Conferencing
You can see (video, PP presentations, etc.), hear (voice, audio) and share documents over your LAN, WAN or the Internet at any time, from any place.
Usage: Committee can mark up proposed legislation online amending/editting text together in real time.
Audience: Staff, Committees, Board
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Internet Communications in Use at the Big 7
Marc Shapiro, NLC - How the Big 7 are using Internet Communications
Jeff Arnold, NACo - Cyberlobbying