internet collaboration transformation
DESCRIPTION
Presentation given by Art King of Nike, Inc. at Enterprise 2.0 San Francisco 2009TRANSCRIPT
The JourneyBegan with this proof of conceptBegan with this proof‐of‐concept
Triggered “Platform as a Service” dialogsEvangelism activity from us to:g y
Google, Cisco, Microsoft, Skype, AT&T, Verizon
Collaboration – A Definition
Requires enabling foundationThis means you can assume that everyone is on the platform s ea s you ca assu e a e e yo e s o e p a oor can accessMust be continuously evolving and capable
AHEAD of Business Process needs
“Free Riders” necessary for successPresent foundationPresent foundation
TelephonesE‐mailE mail
Content Decouples From MediaContent Decouples From Media
Record ‐> Cassette ‐> CDR ‐> Flash ‐> Online
B i ClBusiness ClassEnterprise needsEnterprise needs
Backup/RecoverySecurityOperations Integration with EnterpriseGlobal FootprintDigital Asset Ownership and ControlDigital Asset Ownership and Control
Performance Integration (http://xangati.com) Internet Last Mile to EnterprisepInstrumentationHelp Desk Point‐of‐Report SegmentationC i PlContingency Plans
W bE C O i iWebEx Connect OrientationNOW:Instant MessagingPresence
Status InfoDirectoryDirectory
Corporate Information VisibleDesk 2 Desk Collaboration
Voice, Video, ApplicationM l i i i h M i CMultipoint with Meeting Center
Unified Communications “in the sky”Spaces
Digital Asset Upload/Downloadg p /Discussion ThreadsSecure Access for guests
Meeting The Collaboration Definition
Acquire for everyoneRemove all user community guesswork and friction
Platform Service assures evolutionInfrastructure systems built internally usually don’t
T di i f F Rid hiTwo dimensions of Free RidershipXMPP Federation for IMGuest accounts for external business partnersGuest accounts for external business partners
Reverse of the “Free‐mium model”
Business OutcomesHigher level of continuityReduced operations expenses
Redirect IT to other value added problemspAccelerated business processesIncreased satisfaction with our businessEvolve from the pastEvolve from the past
Less “electronic noise” in other channelsHigher quality self serviceMany things will self documentMany things will self documentCreate an “external memory” that transcends the nowFaster assimilation into business ecosystem
Both for transfers and new hiresBoth for transfers and new hires