internet brings power to the people
TRANSCRIPT
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Internet Brings the
Power to the PeopleMerging Media & Mobile Advertising
Session 1- Individual Report by Borislav Kiprin (IE MDMK10)
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We used to be like that
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Our music consumptionwas delivered by the:
TV
Radio Tapes Vinyl
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We used to be like that
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Our news consumptionwas delivered by
TV Radio
Newspapers
Magazines
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We used to be like that
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Our movie consumptionwas delivered by the TV,cinemas and video
cassettes
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We used to be like that
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We took a note of whats around us using a
notepads, dads film cameras, Johnsnewspaper or grannys phone
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We used to be like that
Point of Consumption
We were at home
At work
At school
At a friends house
At a bar
Requirements
Electricity
AntennaNewsstand nearby
Equipment - TV
set, Radio Set,a
couch/armchair/beer/junk
food
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We used to be like that
Content & Advertisement
Was pushed to us
Chosen for us
The short head was served
We lived offline
We were doing one, maxtwo things in the same time
We were
Filming
Scathing
Writing
Broadcasting
Listening
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The user listened.
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Now we are more like
Portals
News
Video
Music
Shopping
ResearchDating
Socialize
Travel
And somuchmore
Virtually all information can be accessed, researched, purchased and insome cases consumed online
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Video on Demand
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You want video? - You gotvideo.
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Music on Demand
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You want music?You got
music And you dont haveto leave the apartment
The music industry still struggles to find the right business model, butconsumption has grown tremendously and 95% is downloaded illegally
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News on Demand
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You want news? You got news
Tailored to your interests news
Late 08 Rupert Murdoch said that allNews Corp. media will be made availableonline for a access fee basis.
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Now we are more like
Point of Consumption
AllCanDo!
At work
At school
At afriendshouse
At a barAt
grandfather's porch
In thefield
At the busstation
On thePlane
Requirements
Electricity
InternetAccess
Equipment :Computer/Handheld/
Console
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Where we are
Content & Advertisement
We appreciate the long tailsas much as the short head
We are pulled to content
We share, collaborate andcooperate
We live online just as much aswe live offline
We multitask
Now we
Google things
Twitterthoughts
Facebook friends
YouTube phone captures
Skype mom & dad
Flickr our photos
Digg/Redditweb spaces
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Britain now
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Source: Digital Britain report: business reactions
If we have to make a cloud of Britains contemporary life , the word Digital will be the biggest tag
Unfortunately, the rest of the world is to travel a lot to reach this level
http://www.grant-thornton.co.uk/thinking/elevate/index.php/elevate_templates/article/digital_britain_report_business_reactions/http://www.grant-thornton.co.uk/thinking/elevate/index.php/elevate_templates/article/digital_britain_report_business_reactions/ -
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The user talks.
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But what the future holds?...
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PronunciationRhymes: -ndNounSingulartrendPluraltrends
trend (plural trends)An inclination in a particulardirection The trend of stock-market prices is generally upwards.A tendency There is a trend, these days, for people in filmsnot to smoke.
A fad orfashion style(mathematics) A line drawn on a graph that approximatesthe trend of a number of disparate points
Source: www.wikipedia.com
http://en.wiktionary.org/wiki/Rhymes:English:-%C9%9Bndhttp://en.wiktionary.org/wiki/Rhymes:English:-%C9%9Bndhttp://en.wiktionary.org/wiki/Rhymes:English:-%C9%9Bndhttp://en.wiktionary.org/wiki/trendshttp://en.wiktionary.org/wiki/trendshttp://en.wiktionary.org/wiki/inclinationhttp://en.wiktionary.org/wiki/directionhttp://en.wiktionary.org/wiki/tendencyhttp://en.wiktionary.org/wiki/fadhttp://en.wiktionary.org/wiki/fashionhttp://en.wiktionary.org/wiki/stylehttp://en.wiktionary.org/wiki/linehttp://en.wiktionary.org/wiki/graphhttp://en.wiktionary.org/wiki/approximatehttp://en.wiktionary.org/wiki/pointhttp://en.wiktionary.org/wiki/trendhttp://en.wiktionary.org/wiki/trendhttp://en.wiktionary.org/wiki/pointhttp://en.wiktionary.org/wiki/approximatehttp://en.wiktionary.org/wiki/graphhttp://en.wiktionary.org/wiki/linehttp://en.wiktionary.org/wiki/stylehttp://en.wiktionary.org/wiki/fashionhttp://en.wiktionary.org/wiki/fadhttp://en.wiktionary.org/wiki/tendencyhttp://en.wiktionary.org/wiki/directionhttp://en.wiktionary.org/wiki/inclinationhttp://en.wiktionary.org/wiki/trendshttp://en.wiktionary.org/wiki/trendshttp://en.wiktionary.org/wiki/Rhymes:English:-%C9%9Bndhttp://en.wiktionary.org/wiki/Rhymes:English:-%C9%9Bndhttp://en.wiktionary.org/wiki/Rhymes:English:-%C9%9Bnd -
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4 + 2 Things to Keep an Eye on
Now
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20And an eye on this one
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Will it really be like this?
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Will we trade the real life feeland touch for the virtual one?
In Demolition Man Sly was not ready, but Sandra Bullock was
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Or more like that?
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And we will most
likely be like
Technology
Handheld
All around compatibility
Interactive
Multi-purpose & multi-use
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And we will most
likely be like
Wi-Fi here, there It is everywhere
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Source: www.websiteoptimization.com
http://www.websiteoptimization.com/bw/0803/http://www.websiteoptimization.com/bw/0803/ -
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And we will most
likely be like
Virtual ID
A single point of access (logindetails) for the whole web
space
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And we will most
likely be likeStreamlined Conversations
Platforms
Languages wont matter
Places wont matter
The user is the social object
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And we will most likely be like
Traditional Media will be
One that the user can
interact with
The user is the prosumer
Optimized formats forcontent delivery
Live news serving
Media Platforms
Mega syndicated news
portals
100% Digital platform
Customization
Personalization
Optimization
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The user delivers,
optimizes, personalizes,customizes &
consumes.
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Source: Digital Standards Organization
Tags we should keep an eye on in the near future.
http://www.digistan.org/http://www.digistan.org/http://www.digistan.org/http://www.digistan.org/