~ ,

2

GENERAL ELECTRIC COMPANY INFORMATION SERVICES BUSINESS DIVISION

ROCWILE MARYLAND ta DECEMBER IS , 1978 305.92

INTERNATIONALBANKING SPROUTS IN BRUSSELS Twenty-nine B&g S d a Special- l h e m ~ p , ~ o a N i c k R y , Participation was a &finite priorig,

ists g M m Brussels, Belgium m sr. SpecialiBt Eumpeaa AccMmrs, was md, Hecotding to Pry, "iaterest was so November 6 and 7 for the &rst hterna- the begbhg of rcoordinatedEuropau bigh that discusions played b a a with tional Bmkhg Wmbhup. and U.S. effort to ptnetmethe induatq. tbe planned apnda. But itwas so impor-The29 spxidbtsrepmoed Europe Underthetu&hgeofthcIntemM tant and =levant that we h a w out the

and the United States, and included par- A C ~ U I I D agenda d continuad activities withoutEmope group, theparticipants ticipants from distributors Honeywell spat the two days exploring *e wadd- bothering abut the time." Empel,@KN o U (Finland).

(-1, and Oy w i d e ~ g i p d u s b y ,withempbison A h a long-nmning fmC conferem Europe and the US, d a y ~ w i s b p i e s e a t a t i 0 n g b y ~ -

trdiva of iadividud ~)maies.parts-pasts continued discussh during the prP.dinner "attitu& adjustment bur*' andtmktheeveningtofomtourgroups. AccordingtoPry "B was funtoa e groups of five OFsix people of different nationalitiesmuring the city."

The second day was devded towork-shops. Vincent TrOst, Headquarters In-dustry Mmketing Manager, begau the daybygiving pmiciQamsan0 4 w of U.S.plans. Atmdees were hen divided (Continued on Page 31

AMSTERDAM s1,mINTOCENTENNIAL W r r H F ' I R s T ~ ~ F E T E

it to~ e l e b & Q ~ ,q-ty can d m up for qmtity--espciatfy if I thepartyhappenstobinAmsQerdam.

While 2,000 p p h romped at the Washington Area GB Centmnial Cde-b*n lastSeptember, GEtqlomat the Amsterdam Summrter weit plan- Ining their own "&&at" w-. IDn November 9, about a hundred Amsterdam Center e q l ~ y e e s ,0th GETSCOemptoya, VM@wsy d a few lucky b d q m pph wle-bmdttssGI3 wtennid instyleId p haIfway across the world &om Thomas Ediml's &t resemll Mm&Iy.

T h e f ~ ~ w ~ a ~ r i d e € m r n t E a e s h r b a n A d W m e b t h e h e w t o f ~ , ~ ~ - ,Super;Dwe S i m b w r , B-goes descended . o ~the Tis-ki theatse fo tiew a fibof th-enmUi-& GEWricalsg#&cub, h g w # t b e exee11eat "Rdections ef a a i u s , " staaing Pat Hingle as Thomas Edirwn.

mtrrrr Manager, sewed a Master d cemumk, and Dick liewjs, w-~ t r ~ m ~e ~ p r o w * o w welcome and w8& of k d c s iu the E w a a employees. [CoRtinwd mPage 8)

worhhp rake amoment topose fir t b camera. Pictured we:PauI K&m, Je$ Tyler. Wolfgang Michi, Monse Weuers, Yiwmt Tmt , Ron Straight, Lydie d~ Brcucker, Jacques Poma. C b k s Ney, Giorgiu Cog&, Harry Htwpr, Ben Garst,Harsr Bwger, Liisa Nuhri , Ptter Lo~rttten,P w r Kauer? J m r Agukre, Nick P?y,Kurl LmtabIt, RmseII Mumy, Bob Domemud, Jen-Pierre van &r Ey& MicM &lakiI Ken Andersen, Chuck Hurd, Eddie

S Moomy, and10s Heinsd&

i3 o SEE PAGES 44 E co,,

'Service Mwk of the General Electric

1

ThCsMonth's Qlmestions: S p i d Den-tal Coverage: Adding a Dependent to In-suranceCoverage

Q. My dentist says I need to have a porcelaincapon one of my #ah(or lose it) and histooth isasential far eating. Is the cap covered under the hmce Plm?

A. Probably not. But you should proc-~ s sthe claim anyhow. Send dong a statement from your dentist as to

which tmth it is and how it affects the entire eating W s s , etc. Also, send the X-rays (they'll be re-htmed).AZI of tbisis neededtusub-stantiate anything out of the ordi-nary-

Q. I just got married. Can I cover myhusband under the medical insur-ance even though he's covered w h e ~he works?

A. Yes, You have 31 days after you ''ampbed a dqmdent" to sign up. If he el* first ta his CZU-

rIer (prime carrier) and tben toGen-eral Electric, the GE Plan will pick up whatever is not covered by the othetplan, but is covered by the CiE plau up to a maximum of 100% of the claim. Please refer to your In-surancePlan bwklet (ERBXIl) for GE coverage.

Answers from Paul Beaudry, Manager Compensation & Benefits

FSORENEWS MULTIMILLION DOLLAR CONTRACT Kenneth P.Santucci, Msnager, Ped-

eral SalesOpedon, has mountedsuc-cessful renewal of tbe Multiple Award Schedule Contract ( W C ) witb the G e n d Setvices A d m i a i a , effec-tive Octuk 1 ddGs yew. Thecontract, which falls under the auspices of the GSA Telepmsing Services hgram, is forthemtire 1979MwalFiscalYear. A new contract for foUowsn work may be negotiated next summer for F a Year 1980, with options to m e w fbr ~ m o r e y ~ .The con- autttorks Government

agenew m hsw ~~Oadeis for

~ r n S w v i c e i n ~ ~ t a l =eoP mp-by U.S., Alaska& Haw&.

The =A's TelqmccMng b g r a m a h pt.ovidps mtiw w y for-Gowirl-mem agencies ta odwMARE Ill W-

While the Telepwsiing Services Program provides time two methods for Federal G~oVbr~~entuse of the MARK IIl mi-, a thfrd method, under BBD's Federal GwemmmtRic-ing Plrm f d y lmowo met,en-ables some C i o v t ~ n tc u s t o ~to order directly From ISBD. Those oustomem are Govammt agencies mt

bough GSA for ADP m i c e 8 pro.tzmmknts;

The FdmA Sales Operation is presently providing mare m d mom W IIISew&a,anideruat.tetydFedmal cmtomeff than ever before. Revearn gmwth for tlm tbSrd quarter of 1W8was up 95.85% over the W quar-terof tb isyert t foral l~placedun& the =newed mscmm.

-rag toSantucci "The prognosis POE mthUBd growth fmm dl F e d d sources is excellent, especially with m m 1BM c- b h g phased in."

NEW ARRIVAL AT ROCKVILLE SUPERCENTER READY...SIET... GO1 N & l u p , # & W b $ W g & d f ~ ~ s w Systems Operuttom and Engineetdrg i 8 M 3033, ger tkmplk.btk&d Mauagers celebrate the "'witchan" of

the new 3033 onDecember 7. TheB M 3033System is tlPe,~S:powe@iIn the Supercenter, &,wU &-wedtos q p n W S so&ww. E@ Right: Dick Gar. vw, Bd4;W M d ,Ziggd@mtler, Dick MSL,-: Yik Walhr, VS C o m b Qp-,. a d JM Martin, VS C o d & !&~T&H!

F

SYSTEMS HONORS 1978 COST IMPROVEMENT PROGRAM RESULTS 3RD QUARTER REGATTAWINNERS Threep a t thinkers fmm Quality As-

swmce-Gary Mueller, Rick W&h, and Joe Purseke ived special m g -nition for their contributionsto lhe Sys-tems Operations Cost Impmvement Pro-gram at an awards cmmmy h l d on November 8.

Gary MueTler, Quality Assurance Mauager, accepted a traveling plaque b m r)epartment General Manager Ray

Gary Mueller and Rick W&h proudly pose with the Systems Openuions Cost fmpr~vemnth-melingpique. Joe Pur-sel (mtpictured) was also recognized.

Marshall, honoring QA as h e section with the best combined cost impmve-ment performancethrough the third quar-ter of this year.

QA has realized 253% of its section god for the year d has acbieved 45% employ= participation.

QA Specialists Rick Walsh and Joe Pursd were awardedgold pen and pencil sets with GEmonograms for theirsignif-icant individual mnwibutionsto the pm-gram-

Rick submitted a suggestion worth $17,100 that intemd 1200 Baud twmi-n& be hardwired througha T-Bardevice in order to reduce modem and circuit costs.

Joe's suggestion saved the depment $1 1,000 by implementing software changes to eIirninate writing FIC mem-ory into the BATC library whenever FlC encounters a busy file, thereby saving 24,000 PSUs per month.

rnTERNATI0NAL BANKING IContinued@m Page I )

into five groups and asked to pmduce reportson the bankingmarket and how it should be appmached, along with the steps taken m arrive at that conclusion. The p u p s were dm quested to iden-tify t y p of products that can and should b sold to different segmentsof thebank-ing indusuy.

According to Ry:"It was i n m d n g to see that, even though markets arl:dif-ferent in every country, with some types of baa& existingonly inoneortwocum-tries, the overall problems are similar."

"As a result of this workshop." Pry said, "we are planning further work on banking industry training, and cmahn of a special group including the main motivating countries:France, Belgium, Germany, and Scandinavia as a whk. We are also planning methods of com-munication among banking sales en-tities." Ry added "One of the benefitsof the

workshop, in the eyes of participants, is the feeling of belonging to a p u p that is going to do something concite, quickly, for 1979."

MARKIMK SYSTEM UNVEILED AT 21CLUB PRESS CONFERENCE On November 30, 25 editors from

major business and trade publications gathered at the 21 CLUB in New York City for a special preview of the MARKLINK System.

Don Bates kicked off the confmnce with a discussionof the bmadoppommi-ties distributed data pmcessing offers. Batesidentified specific particularly use-ful MARKLWK System applications and also provided a brief backgroundon our traditional business. hS h , Distributed Systems Opera-

tion Manager. then detailed pmblems oompanies can experience when they at-tempt to piece together their own DDP system. "Many, if not d l , of these prob-lems," Sims pointed out, "tend a dis-appear when the customer deals with a single, accountabIe source of supply."

Sims then introduced the MARK-LINK System, the only DDP system available fmm a single source. Hewent on to discuss each of the major compo-nents of the System: host cumputing powet; the worldwide nehvork with spe-

cia1 protocol; h e intelligent terminal; maintenance, and software develop-ment. Todosethe formal presentationsSims

threw the meeting open to questions from thepress. Onerepoar askedwhetherthe MARKUNK System business will have an adverse impact on our traditiond timesharing business. Sims responded by stating that since the MARKLINK System isdesigned for transaction proc-essing, it will cany us beyond classical time-sharing and remote batch process-ingand therefore will not impact our tra-ditional offerings.

FolIowing the question and answer session, spotlights were turned on to nz-veal the M A R K L W Termind, which had been conceated in an alcove behinda curtain.

KentSchwab, ProductSpecialist,very capddy demonstrated the MARKLINK System, using an order entry example and running it on-line to the hast,

"Judging from the response of the au-dience, the kinds of questions that were asked and the conversations afterwards, our chances ofgetting goad coverage," said Si,"are exceUenl "

ArtSnrSfaUgMepr%&wRQtkhdi#dp A#- bmta c a m s W use t h M d i R m l m @ - - w t .

FACE-To-IFACE m G S LNCWUSE PRESS U m E r n r n I N G

Separate meetkgs were b i d om November29Mween Sim, nmnbrs~f hi$ M and editorial. w n t a t h 8 S b l x BwinwsW*k, I3mmiQD,El@-muticNews, aad Coqmkrw$dd.

A s a d d t h a e h t l l v l d d r g e a ~ hgs,&a haw h d y a p p d hi E k m & Newsandon k i t e h i tpage QP CompSenvor&f. b -ns& t0a p-plurbdpsdw,the WaltStrmJmr-wal has W givm c o r n @ to tk6 MfwmmKS~aaao-.

Onih!Wmber4, atttI6QaDt-q in Chicago, Strt& md b b W d l e y , a- . . Qmm Mmager, met with #ikedibrs af @By&mrtadd;rata Mamgmm.

*'mebxbiprn,"sims mid, "is bk Mete than mytb@gshe, the q w - city an8+ty of.dWhl cowrage xw r a m i v ~is .a function of just haw 1 1 1 : ~ ~an e m the MAxRLm Systm rmnormcemt it. 1 @xmndlyhIbw it*$one a f fhe mk exdthgdki-r~lopltmtsto corn doll8 ii3 m m y yeas*"

~

MARKLINK SYSTEM m w YO,= PRESS

'& CONFERENCE ATTENDEES 'II J

Bill .%w

COMPUTER BUSIIWS BQbKoma

~ m a m m w RmSGhHEab ( r r t ~ ) . carol Levy how quickly and easily the -K

system handles order processing.

Andy Saaaoni ELRCI'RICAI, MARgETING J%ECTRICAL IxmmwTOR Jlm Mords Amold Farber ELEzmIcALwOBW)

GeneGvaelnik

~ O NFNS ~ C JohnVerity- I

GEINTERNATIONAL I Brij Jaimb

Thayer Taylor of Sales & Marke t iq M m g g e m ~ n tash a probing q u e a n .

r b "

tern. The ad was repeated on bcem-

'I On December 18, another ad with a - slightly more fechnicaI twist will appear 1 1 in Computer WorM And, on December

Communications Project Manages, "the ed not only b fdl re-

behind for customers and prospts. We M i e v e h e brochure will prove an e&-

~vailableon

Guides for every account and k h rep and Sales Department manam,as well as a large n m k of Headquarters people. Each guide contains information mentiat; to selling the MARKLINK S y m , m g -ing from a Market Oveniew and Sales S m g y to a complete set of slides and script,

Eaeh district office will also be fur-nished with a Singer Caramate Somd Slide projector and an audio casette that can be used witb the slides.

"What we've attempted to do," Bailey said, "is to put together a mm-municatians package that will efftsctively complement md assist the saleseffort to make closing opportunities faster and easier."

While it's indisputable that the MARKLINK System is ISBD's bottest new pmject, hre. is one other iudisputa-ble fact h u t it, The MARKLINIC Sys-tem is the result of some of the most challenging true teamwork ever af-tempted, much less accomplished, w irhin ISBD.

Accodhg to Art Sims,mmpIehn of theprojectentailed over 800staffmonths of effort, with every department in the division--bar none-involved in some way.

As for individual sectionsand subsec-tions,S i s said, "It's easier tocount the oms not involved than to count tbe ones that were."

Over 130 individual developmental and planning activities went into the making of MARKLINK. Sims and his staff havecoordinated those effortssince January of thii year,

While reluctant to begin naming in-dividuals who contributed extensively ("because I'm sure to forgetsomeone"), Sims did cite the following people for their work on the project: Engineering: Bob McCalley, Tom

Kent, Dave Foster, Pete Mamu. System: Mph Taylor,Hal Schmnberg Nationalh k x Paul Inserra, LeeBeyer MimatkmaI DickBailey,

John Kosta, Me1 Szot Sims's Distributed Systems Program

Staff includes Conrad Ferseb. Norm Harvey, Hmld Stover, RajChopra, Pat Clark, Morris Patterson and GayfeBleichner.

And, Sims did havea fewotber people to mention: "The biggest thing ofall," he said "was the unwavering support of Division Staff. Without their continued support, this never would have hap-pened."

As for the anticipated revenue impact of the MARKLNC System, Sims couId only say that "over the next five years, the MARKLINK System's revenue im-pact in relation to total revenues will be very, very significmt."

And t W s what teamwork can dol

Editor'sNore: Thisshortpkce appeared mysteriowiy in rk Updare ome (per-Jectly typed, of course.) We may s e i y assume t h it was written by a female secretary, and probably agood one, whu prefers to remain anonymous. When s k identses herself, we'll identifv her. I n the meantime, we'll take her worh to hart, and give special t h k s to the sec-refurieswho have workedon Updatedur-ing 1978. Thank you, Susan Sinkhorn, Janet Mroz. and Debbi Bush.

Thestage isset. Thesecretmy isbusily typing, the phones are ringing, aad tbrw people are hovering over her desk. Her manager is in tbe ofice geteiog ready to go b a a h g. The play begins. "This is a rush-it's a 20 page memo

, due in 10minutes. Can we &t it done on time?''

"Would you please white out this word for me?"

"Would you run to tbe xemx and make one copy ofthis page?"

'').can'tfind that info youwrote forme this morning--oh, here it is-I must have thrown it into the tntsh can by acci-dent."

A SECR.ETARIAT,SCENARIO "No sir, I don't know where he is

right now-he didn't say where he was going."

"Well find W i g h t MW!" "Where were you when I called?" 'I was xemxing the one page some-

body asked me to xemx. " "You spend toomuch time away from

your desk!" "You can go to lunch now, but hurry

back. We have a crash project to do." "Tbaaks for your help today, but

come in early to&mw. we havea lot of work to do. ..." main. What you havejust read, forthe most

part, is typical ofmost secretaries' work day, They gohome at the end of the day with their fingers still vibrating from dl the typing they've done, the sounds of phones ringing iin their ears; words l i e "NS~," "crisis," and "hurry" dancing b u g h their beads and a stomach ache fmm the lunch they gulped down in ten minutes.

Have you gone out of your way today to say thank you and tell your secretary how much you appreciate her? (Ed. Note: Or him?)

FINANCIAL AM)RESOURCE MANAGFMENTAIPPLJCATIONS

The ISBD exhibit at the Joint National Meeting of TheOperatiom Research So-ciety of America and the Institute of Management Sciences oa November 13-15 in Lo6 Angela amacted "many interestingnew pr~$pects," accordingto Marketing Spialist Kathy Anna. The exhiiit was designed to promote

fmancid rnananement and resource manqeaent ap&catim tailored to the needs of the nearly 1500 ORSMTIMS m e m h who attended the conference.

SeniorTR Cmle Bennet, M i o r AR F d Serfas. TR Kathy M,and Sys. tems Consulting Specialist Bob Chris-

topherson* Of the Dis-~ tand' Turnerof the Wmm Re-gion St& helped staff the exhibitduringthe &-day tynference.

I:, 7

Bmth sta* Kathy A m c$ Financial Mattugemnt Scrvtccs d e m n s ~ sbuItae$s plots while Sue Foxofl&SE InSchensctady discussesASZRA withpo~ntialcusmnwrs.

RUNAWAY FLYAWAY FOR '77 WINNER

If you have ever wand& what it must be W e to die and go toheaven,ask Mark Wnm.Mark,a senior TR in the San Francisco District, recently ~ m e d from a month-long Flyaway vacation to Eurvpe md says he still has not came back down to earth after a trip he &-scribes as "fantastic."

As the top Flyaway winner for 1977. Mark accumulated 29,900 air miles for his excursion, which started out in Greece in early October.

The highlight of the trip, says Mark, was his participation in the Greek M&or+a foot race commemomting Pheidippides's nto in 490 B.C. from the plains of Marathon in northeastern Greece to Athens to announce the Athe-nian victory over the Persians. 'In tbh year's race, Mark placed 32nd

in a fieldofover 1,000 intetnationd m-ners by completing the billy 26-mile coursein2hours5 1 minutes22seconds. Running in the Marathon was the ful-

fillment of a dream for Mark, who has

participated in ISmarathons in h e past thee years and runs 50 to 100 miles a week in San Francisco to keep ia dupe.

After the big race, Mark says he be-came "just a normal tourist." Traveling with a h d , Mark went fmm the Greek islands to Rome (where he watched the smoke riseover St: Peter's Squareon the day Pop John Pad I1 was elected), to Florence, Lausanne in Swimland, the Black Forest of southern Germany, Geneva, and then to N a n d fora week of "bed and b~akfast"and a visitwith Old World sdatives.

Mark accumulwd his Flyaway miles while working as the TR on the Stauffer Chemical Company scount. Although his forte is order entry systems. he says he could have used a c m c y exchaoge program during his travels. "Wehad a real problem trying to wnvm doUars to dmbmas to lira. Next time I 'U be pre-pared.''

DECEMBER SERVICE AW-Twenty Y m LmatiW L.Waync Rice Bmok Park Stuart G.Morehouse Rockville

F b n Years Rudolph H.Gawmn PRdaddphia Janice E. Grobes Philadelphia

Ten Years Alan K.Young Erie William F.Tiernan HI Chmsbm Chrlas B.Wood LynchbursJames J .Shields Newton

Five Y e m Thelma R.Hallibwton Rdv i l l e D m M.towry John Q. Gibbs Gregory Y. Hu Janet L.Mroz William P,Bwth

loseph G.Hudak John R. Hydock, Jr. Mary C. LeFave

Rockville Rockvile Rockvilte Rockvilte Washington, D.C. B m k Park Brook Park Rockville

~ ~ .

*. mtygmwd m f w ~ . o n Tbp~ewtvo~dwWlmve=Hmlm w,JgM W*ms .and Osgy Muel-an e z ~ l t m tcold buffet, c m W h g of DkkZawls, Tom S c A ~ ~ l a r * m.%&bg with fmm

It, kh Prior, M W I m Davies, Fted hdtk i fhW& Di&,.U&, MwI-f w f m b o t h B r x r ~ p m d ~ ~ >van dm W#+i4 Pave #mshaus~t, I&, s a y SMith, and cia A*fEr-d y p I&wmw.rn.ltbm a bt Wlfteii-deTWfg, H&h'tttlisrd &ma&, Add, '6f'&W, Ray MAWall, w b s iRo&&fbuff&stdlbcorae.cdifor- aad?bm~ n b . Syst&w ~ t b m , niawlas:IW~ d ~ i a u y ~ ~ r n * w* gfmmngIy ~W h i t ~ t t a E ~ ~ f s o m c ~ f - t h c ~ ~" the a@le hands d'GqM b W aria D m - ~ r n W W ;

Li&,,w&& thm bu&t wt a qw-w1J*QBm&y*,~*tb l r n ~ w ~

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oodip w y txe xevmkl, it i3 tdgbly likelythatrhemipierr&pferlumum && gifts iri privacy- Bmh @ftwas A~eWbgAfniklvtximpm-b sdt rn WItiW mipbnt't 'and the jm-entation8 sent&em4 oftb=vekW in@ #ah3 af laugk?m

*rang te ~ i I fsb& key ithe Amatelye pemnpeE) am topnotch t m ~ d - ~ ~ b f j S t O f k w I e -bration, h1uding:tIie W t , whidh a t l r y ~ ' & e h t t & a W n Jkipcts of*i&@fii! Elw family."

T h e ~ ~ ~ , h o ~ t t k eCONPERENCE.i n ~ 1 v e d h 0 ~&T,b f m t a ~ i V 6 ~ * Am-Stel-m w m employee I @ - m y m+d a ATTENDEESmy-or- wit4 th&nstwm,* mph# of lllonMs.Wm'skt hem- ( f fd thidjmm AW$j

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%r*mast, .the ~c~l&r&onendad m y & ' M i g h t , when h e buses ~ ~ ~ t b ~ mt&.

M - s f . e h e S ~ g -fop$Ie A!nm&m cemdalaZ1-tiaslWE: h~S h h w l Jo?la W r , Fbimutvm &Sanden, Wllem&Tmg,

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