international trade & law project - market entry analysis on telenor group in asia

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International Trade & Law Batch 6, Yangon

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Page 1: International Trade & Law Project - Market Entry Analysis on Telenor Group in Asia

International Trade & LawBatch 6, Yangon

Page 2: International Trade & Law Project - Market Entry Analysis on Telenor Group in Asia
Page 3: International Trade & Law Project - Market Entry Analysis on Telenor Group in Asia

Norwegian multinational telecom company

Operations in Scandinavia, Eastern Europe and Asia

Providing fixed line, mobile, internet, digital TV and etc

Page 4: International Trade & Law Project - Market Entry Analysis on Telenor Group in Asia

Telenor in Asia

LiberalizationNext Generation ServicesHunting New Customers

Motivation to International Trade

Page 5: International Trade & Law Project - Market Entry Analysis on Telenor Group in Asia

Market Entry Modes● Strategic partnerships

● Licensing

● Franchising

● Joint Venturing

● Contract Manufacturing

● Mergers and acquisitions

● Fully Owned Subsidiary

Joint Venture

100% owned

Subsidiary

Page 6: International Trade & Law Project - Market Entry Analysis on Telenor Group in Asia

Attractive factors in oversea markets

● One of the very last greenfileds in the world - in a core Telenor region, open to the world

● Leverage on rollout know-how

● Proven strategy and experiences in Asia regions

● Myanmar Investment Commission approves 100% Foreign Company

● One of the most developed in ASEAN

● Liberalization in telecom industry

● Proven strategy and experiences in Asia regions

● 25% of share holding

Page 7: International Trade & Law Project - Market Entry Analysis on Telenor Group in Asia

Entry Strategies Comparison

●100% owned subsidiary

●Low cost operating model with high degree of outsourcing

●Competences on sales and distributions

●Capex-light model

●Lean Organisation Model

●Joint Venture Operation

●Product Differentiator

●Superior services and wide range of network

●Started from rural areas

Page 8: International Trade & Law Project - Market Entry Analysis on Telenor Group in Asia

Risks, how to mitigate?

Risk & Uncertaint

ies

Institutional capacity

in developme

ntLegal

Framework

Corruption

Land Issues

Health & Safety

Conflict Areas

Zero tolerance to corruptions

HSSE