international trade & law project - market entry analysis on telenor group in asia
TRANSCRIPT
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International Trade & LawBatch 6, Yangon
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Norwegian multinational telecom company
Operations in Scandinavia, Eastern Europe and Asia
Providing fixed line, mobile, internet, digital TV and etc
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Telenor in Asia
LiberalizationNext Generation ServicesHunting New Customers
Motivation to International Trade
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Market Entry Modes● Strategic partnerships
● Licensing
● Franchising
● Joint Venturing
● Contract Manufacturing
● Mergers and acquisitions
● Fully Owned Subsidiary
Joint Venture
100% owned
Subsidiary
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Attractive factors in oversea markets
● One of the very last greenfileds in the world - in a core Telenor region, open to the world
● Leverage on rollout know-how
● Proven strategy and experiences in Asia regions
● Myanmar Investment Commission approves 100% Foreign Company
● One of the most developed in ASEAN
● Liberalization in telecom industry
● Proven strategy and experiences in Asia regions
● 25% of share holding
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Entry Strategies Comparison
●100% owned subsidiary
●Low cost operating model with high degree of outsourcing
●Competences on sales and distributions
●Capex-light model
●Lean Organisation Model
●Joint Venture Operation
●Product Differentiator
●Superior services and wide range of network
●Started from rural areas
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Risks, how to mitigate?
Risk & Uncertaint
ies
Institutional capacity
in developme
ntLegal
Framework
Corruption
Land Issues
Health & Safety
Conflict Areas
Zero tolerance to corruptions
HSSE