international telecommunication union aso strategies istván bozsÓki, itu/bdt/tnd 1eur ri,...
TRANSCRIPT
INTERNATIONAL TELECOMMUNICATION UNION
ASOSTRATEGIES
István BOZSÓKI, ITU/BDT/TND
1EUR RI, Budapest, November 2012
Guideline: Scope and objective
Objective
• To assist the African countries in making their own roadmap– To shift smoothly from analogue to DTTB and MTV
• To provide information regarding the cost benefit analysis of policy decisions and best practices
• Guidelines on – Transition from analogue TV to Digital Terrestrial
Television Broadcasting (DTTB)– Introduction of Mobile Television Broadcasting (MTV)
• Identification of– The policy, economic and technology choices – Their potential impact DTTB and MTV introduction
• Providing many practical examples and references to documents for additional or more detailed information
Scope
EUR RI, Budapest, November 2012 2
Guideline: Asia Pacific Revisions• WTDC 10 assigned priority to assisting developing countries
in Asia Pacific on digital migration including archives• Guidelines Updated to reflect the different ITU rules and
requirements in Region 3 (Asia Pacific)• Addition of New Chapter on Archives Migration• Survey conducted to identify needs and to select 5 pilot
countries with whom to develop migration roadmap models for AP
ASIA PACIFIC UPDATE
EUR RI, Budapest, November 2012 3
EUR RI, Budapest, November 2012 4
Content
• Functional building blocks related to ASO• Conclusions
5
• Process of turning off the analogue terrestrial television signal and replacing it with a digital signal
• Government initiated policy, aiming at– More channels and services– New revenue streams and business models
• The key objective in the ASO process is reducing the risk of service interruption
Analogue switch-off
(ASO)
Main items
EUR RI, Budapest, November 2012
Regulator’s roadmap
6
• The four phases can be carried out sequentially – Including the 13 Policy & Regulation
and the 5 ASO functional blocks• Often first three are carried out partly in
parallel
Scope of this presentation
In phase 2, functional layer ASO
is addressed
EUR RI, Budapest, November 2012
Regulator’s roadmap: ASO Planning (phase 2)
7
Input/output
Functional building blocks
Non-specific DTTB/MTV activities
Time line
Consultation with market
parties
DTTB/MTV regulation ASO plan
ASO planning
Publication before licensing procedure is finalised
2.15 Organizational
Structure & Ent.ASO
planning
2.18 ASO Communication
Plan
2.14 Transition Models2.16 ASO Planning & Milestones2.17 Infra & Spectrum compatibility
EUR RI, Budapest, November 2012
Organizational Structure & Entities(2.15)
8
ASO success factors– Coordination across value– Strong Leadership– Effective Communication (see
2.18)– Sufficient Financial resources
ASO key costs categories1. Migrating viewers [++++]2. Transmitter network changes [+]3. Re-farming & compensations [++]4. Simulcasting (if applicable) [+++]5. ASO Management [+]6. Certification & labeling [+]7. Resolving interference [+]
EUR RI, Budapest, November 2012
Transition Models (2.14)
9
ASO model factors1. PSB services2. # of analogue viewers3. Spectrum availability4. DTTB service uptake
Two basic ASO models1. ASO with Simulcast:
A. PhasedB. National
2. ASO without Simulcast
EUR RI, Budapest, November 2012
ASO Planning & Milestones(2.16)
10
• Planning questions– When to start– Where to start – How long
(total/each phase)
• Key Result Paths:– Communications– Device Logistics – Network Roll-out– Consumer
Monitoring– Regulations &
Licensing– Financial Support
No clear marker
Three basis options: • Highly populated areas• Rural areas• Specific test areas
Minimum benefit time for viewer
• NSP updated & service licensed
• A-TV licensing stopped
• A-TV broadcasters informed
1. DTV intro 2. Simulcast 3. ASO• STB
distributed• Customer
Contact Centre in place
• Compensation Scheme operational
• Monitoring affected viewers
• A-equipment dismantled
• Removing restrictions in DTV network
EUR RI, Budapest, November 2012
Infra. & Spectrum Compatibility (2.17)
11
• Incompatibility only if:– Simulcast– Lack of Spectrum
• Infrastructure incompatibility:– Lack of antenna space– Lack of floor space– Lack of power & cooling
• Resolving spectrum is trading off:– Continuing analogue TV– Best digital coverage
Infrastructure principles
Antenna space • Reduce gain & increase power
Floor space • Reduce power & increase gain
Transmitter Space • Pre-fab containers (feeder cable loss!)
Floor & Antenna Space• Reduce power & gain• Increase robustness• Reduce coverage
Spectum principles
Improving Digital
• Lowering A ERP• Increasing D
robustness• Reducing D coverage
Degrading Analogue • Allow more D inteference
EUR RI, Budapest, November 2012
ASO Communication Plan (2.18)
12
• ASO strategy is phased in stages• ASO target groups
– Viewers (including disabled, elderly people, community centres, landlords, public places, etc)
– Industry (including STB producers, retailers, broadcasters, local Governments, consumer associations & certification institutes)
• Communication tools– Website (including ‘PC’ checker!)– Printed media– Direct mail– Customer Contact Centre
EUR RI, Budapest, November 2012
Conclusions ASO
13
• ASO is Government initiated and led process:– Government is responsible for DTV service (& levels)– Government will incure (significant) costs
• ASO key decisions are:– Simulcast or not– When, where and how long
• ASO process requires timely & careful planning, esp. when simulcast & infra/spectrum incompatibility exist
• ASO Key Success Factors:– Coordination across value– Strong leadership– Effective communication– Sufficient financial resources
EUR RI, Budapest, November 2012
