international student recruitment - calem 2017
TRANSCRIPT
Let the data do the talking: Successfully enter the global market of online learnersKurry Davis JacobEkaterina Kim
AgendaPart One
Introduction
Part TwoA need for Distance Learning search solution
Part Three
Online Report Card – Online Study Survey
Part Four
Insights
Part FiveDo not forget
Introduction
StudyPortals Introduction
19+ million unique users
(2016)
240,000 international student enrolments
(2016)
115,000 course listings
(goal: fully comprehensive
in 2018)
2,450Universities in 110 countries
A need for Distance Learning search solution
European Association of Distance Teaching Universities
Distance Learning Portal – Request of the UE Education Commission
2.4 M users (2016)
18%+of students are looking to U.S universities
9,250+ programs listed
Distance Learning Portal
Countries of origin
Age range
Demographics of the users
Business and management22%
Social sciences16%
Engineering &Technology14%
Computer Science&IT14%
Medicine&Health10%
Education&Training8%
Applied Sciences6%
Natural Sceinces&Mathematics5%
Environmental Studies&Earth Sciences5%
Discipline popularity
2.2 Leverage Supply vs. Demand data to choose program portfolio
Busine
ss & Man
agem
ent
Socia
l Scie
nces
Medicin
e & Hea
lth
Educ
ation
& Train
ing
Compu
ter Sc
ience
& IT
Engin
eerin
g & Te
chnolo
gy
Human
ities
Law
Appli
ed Sc
iences
& Profe
ssion
s
Arts,
Design
& Archite
cture
Envir
onmen
tal St
udies
& Earth
Scien
ces
Natural
Scien
ces & Math
emati
cs
Hospita
lity, L
eisure
& Sport
s
Journa
lism & Med
ia
Agric
ulture
& Fores
try0%
5%
10%
15%
20%
25%
30%
Supply (offer) Demand (interest)
101%
79% 112%
Supply vs Demand – online degrees Feb ‘17
60% 137% 149%
76% 93% 75% 83% 125%163%88% 138%101%
Countries Conversion rate
United Kingdom 8.0%Nigeria 8.3%United States of America 7.4%South Africa 9.6%United Arab Emirates 5.6%Saudi Arabia 7.9%Malta 11.0%Zimbabwe 10.5%Germany 7.9%Kenya 12.2%Switzerland 8.5%Malaysia 9.4%Zambia 10.3%Canada 5.0%Qatar 10.3%Hong Kong 11.4%Unknown 6.9%Korea, South 14.3%Netherlands 7.7%Luxembourg 8.7%
Conversion rates “leads-enrollment” from partner’s campaigns
Online Report CardStudy Survey
Online Report Card – Tracking Online Education in the United States
5.8M studen
ts
2015 Survey of Online Learning
• 3.9% increase per year in distance education students (+0.2%)
• 28% of the students take at least one distance education course• Year increase of 217,275 students
• Public institutions command the largest portion of online students (67%)• 72.7% of Undergraduate• 38.7% of Graduate
Online Report Card –Findings
A growing international audience
Insights
IT’S A NEW
MARKET Establish yourself now, don’t wait for others to tell you
Insight #1
Insight #2
Target audience- Less time- More resources- Older than
traditional students
OFFER MORE VALUE FOR
INTERNATIONAL STUDENTS
• Change your message• Add testimonials• Reputation of famous
faculty
ADJUST YOUR CONTENT
Insight #3
Do not forget
Time zones
Cultural perception
Identity verification
Degree equivalences
Conclusion
