international social media report 6 13

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PROPRIETARY AND CONFIDENTIAL. COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.

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Share of Conversation and Listening Report

Created by IGS

May 15, 2013

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Table of Contents

1. Global Overview

2. Facebook

3. Global Trends

4. Global Differences

5. Appendix

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Global Overview:Social Media

Source: We Are Social

http://wearesocial.sg/

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Global Overview

Source: comSCORE

http://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/it_is_a_social_world_top_10_need-to-knows_about_social_networking

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Source: World Economic Forum

Global Overview: Top Social Networks

http://reports.weforum.org/global-risks-2013/view/risk-case-1/digital-wildfires-in-a-hyperconnected-world/

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Country #1 #2 #3 #4 #5

US

UK

Germany

China

Japan

Brazil

Russia VKontakte Odnoklassniki

Spain

India

S. KoreaNaver.com Café CyWorld

Global Overview: Top Social Networks

Source: eBiz/MBA

Source: Social Games Observ

http://www.ebizmba.com/articles/social-networking-websites

http://www.socialgamesobserver.com/social-networking-platforms-in-germany-191

http://www.socialgamesobserver.com/social-networking-platforms-in-germany-191

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Global Overview: Social Network Statistics

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FacebookGlobally, Facebook is the leading Social Network

Source: ZDNet


http://www.zdnet.com/blog/hinchcliffe/social-business-around-the-world/1990


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FacebookStatistics

• Facebook ranks 1st among all worldwide websites according to Alexa• 3 in 4 minutes spent on Social Networking Site are spent on Facebook• 1 in 7 minutes online spent on Facebook• Facebook enjoyed a 35% increase in the number of active users in the first

quarter of 2013

Top 15 Facebook Countries (by # of users)

1. US2. Brazil3. India4. Indonesia5. Mexico6. U.K.7. Turkey8. Philippines9. France10. Germany11. Italy12. Argentina13. Canada14. Spain15. Colombia

Source: Techloy

http://www.alexa.com/topsites

http://techloy.com/2012/06/20/egypt-20th-facebook-country/

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Source: comSCORE


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Microblogging:According to ComScore, Microblogging:• “has emerged as a disruptive new force in social networking”• allows users to post short-form content updates.

3 of the Top 5 Fastest Growing Global Social Networks = Microblogging sites.


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MicrobloggingTwitter is the top Microblogging platform, but Tumblr and Weibo are also on the rise:

Source: comSCORE


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Source: comSCORE

GlobalizationTop US-based social networks are no longer limited to the US or English-speaking countries.• LinkedIn has over 200 million users in over 200 countries

Conversely, local social networks are becoming more global and attracting members from outside their regions.• VKontakte is now the 19th most popular website in the world and most

popular site in Ukraine and Belarus source: Alexa


http://www.alexa.com/topsites

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Video Content is King

Source: comSCORE

97% of Vevo’s videos viewed on Vevo’s YouTube Channel!

Google sites: 397.1 minutes

per viewerOther 9 sites combined:

415.2 minutes per viewer

http://www.comscore.com/Insights/Press_Releases/2011/12/YouTube_Accounts_for_At_Least_34_Percent_of_All_Videos

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Niche Social NetworksPinterest & Instagram are now among the Top 20 social networks in North America, the UK, and Singapore.

Other niche social networks with growth include:• Reddit (Australia)• Google+ (Brazil)• SkillWho.com (North America)• FanPop.com (UK)

More niche networks will appear in next 12 months:• Focus on deeper functionality• Greater Engagement

Social Market Share Growth

Region

North America 5,124% 17,319%

UK 1,489% 2,028%

Australia 798% 362%

New Zealand 643% 843%

Asia 2,373% (Hong Kong)

8,121% (Singapore)

Source: Search Engine Watch

Source: Search Engine Watch

Source: comSCORE

http://searchenginewatch.com/article/2201008/Pinterest-Instagram-Niche-Social-Networks-Global-Market-Share-Grows

http://searchenginewatch.com/article/2201008/Pinterest-Instagram-Niche-Social-Networks-Global-Market-Share-Grows


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Global Differences: Engagement

33% of world’s social networkers are in Asia• An average of 2.9 hours per person is spent social networking

10% of world’s social networkers are in Latin America

• An average of 7.6 hours per person in Latin America is spent social networking

5 of the most engaged markets are in Latin America:

• Argentina• Chile• Columbia• Peru• Venezuela

Source: comSCORE

Share of Time Spent on Social Networking


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Global Differences: Consumer UseUsers from Brazil, Mexico, India, China create more social content than users from Western Europe, US, and Canada.• Over 75% of social media users in metropolitan cities in China and

India post new content at least once a month.• In the US only 40% of users post new content.Source: Oracle Invovler

Source: NTWK Marketing

http://blog.involver.com/2012/02/06/social-media-business-use-in-emerging-markets/


http://ntwkmarketing.com/social-media/global-differences-in-social-media-use

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Global Differences: Business Use

Companies in China, India, & Brazil use more social media• In Germany, approximately 40% of companies use social media for customer

acquisition (Source: ZDNet).

• In the UK, 27% of SMEs use social media to increase brand awareness.

(Source: HISCOX).

• Russia companies lag behind US and Chinese companies in use of laptops and mobile devices. Generally look to US social business platforms (Jive or MS SharePoint) (Source: ZDNet).

Source: Oracle Invovler

% of Companies Using Social Media

http://www.zdnet.com/blog/hinchcliffe/social-business-in-germany/2104

http://www.hiscox.co.uk/business-insurance/tips-and-information/how-businesses-use-social-media/

http://www.zdnet.com/blog/hinchcliffe/social-business-around-the-world/1990



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World OverviewSocial Media



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World OverviewSocial Media



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international social media report 6 13

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