international shopper insights- paul porter
TRANSCRIPT
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International Shopper Trends
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The Digital Shopper
Personalisation
Shopper Power
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The digital shopper
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3.42 billion internet users, 46% global reach
2.31 billion social media users, 46%
3.79 billion unique mobile users, 51%
1.79 billion mobile social users, 27%%
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83 percent of customers said they would rather deal with a person to solve a customer service issue than get digital help
accenture
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DIGITAL SIGNAGE
E-TAILERINCENTIVE
& CRM ACTIVATION
SHOPPER INFLUENCER PLATFORMS
IN-STOREMOBILE TOOLS
DIGITAL SHOP IN SHOP
ONLINE SHOPPER LOYALTY TOOLS
SHOPPER WORD OF MOUTH TOOLS
DIGITAL PROMOTIONS
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Personalisation
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Personalisation works?
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Shopper Power
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PERSONALISATION
DIALOGUE
DIGITALISATION
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THANK YOU!