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Rovaniemi – the Capital of Lapland

• Population is about 60 000, in Lapland 185 000• Number of students, that are not registered as inhabitants of Rovaniemi,

is several thousands• Population of Rovaniemi has grown faster than in Finland in general• City area covers over 8000 km²• 85 % of population live within 10 km from the city centre• 1500 foreigners over 80 different countries living in Rovaniemi

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Immigrants by nationalities 31.12.2009

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• Commercial centre of the most northern part of Finland and Barents region

• Educational centre; University of Lapland and Rovaniemi University for Applied Sciences

• Cultural Centre of Lapland

• Administrational centre of Lapland

• Sports and wellness centre

Rovaniemi – the Capital of Lapland

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Employment by different sectors

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Growing industries

• Tourism• ICT -services• Creative industries• Cold and winter technologies• Speciality foodstuffs

• In 2009 there were 73 companies exporting goods to all over the world. The value of the export trade was 160 milj. euros

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Tourism facts

• About 400 000 visitors/year in Rovaniemi region • up to 440 000 registered overnights in 2009, 2,2 million in

Lapland• foreign nationalities 36 % in Lapland, • foreign nationalities 55 % in Rovaniemi

• After Helsinki, Rovaniemi is the second most international destination in Finland

• Direct income from tourism is appr. 170 milj. euros

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International Rovaniemi

• City of Rovaniemi is committed to promoting internationality in its actions

• vision for 2016:” Rovaniemi is a safe, distinctive, tolerant and easily accessible Arctic meeting place both for the people of Rovaniemi and international players. “

Rovaniemi internationalisation strategy 2007

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• Activating existing twin city relations

• Enhancing international communications

• Developing the skills of the staff of the City of Rovaniemi

administration

• Participating in international projects

• Promoting Rovaniemi’s international businesses and

international business environment

• Promoting international co-operation within education, youth,

culture and sports

• Integration of immigrants

Actions to strengthen internationalisation

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Thank you for your attention!

www.rovaniemi.fi