international regatta “cor caroli – bavaria yachts, powered by lexus” welcome aboard!
TRANSCRIPT
International Regatta“Cor Caroli – Bavaria Yachts,
powered by Lexus”
Welcome aboard!
Benefits of Regatta Sponsorship
Effective Sponsor Brand Communication
• Premium brand promotion– Selected audience
• Direct advertising– Branding
• Boat branding• Event branding• Clothes branding
– Extensive Media coverage & Social network presence
– Outdoor advertising– b2b communication
Internal Brand Benefits
• VIP guests– Build better partnerships in high-end, but yet
informal setting– Bring ultimate experience to your most loyal &
important parners• Team building
– Motivation of the team– Employee’s achievement appraisal
Cor Caroli 2013 vs. 2012
• 23% increase of boat participation• 25% increase of yachtsmen participants• Boats from 7 countries – 1 more than in 2012• 35% increase in print and online publications• All sponsors from 2012 supported 2013 event
(excl. Vivacom due to objective circumstances)• All sponsors from 2013 claimed participation
in 2014 event
Getting better every year
XIII International Regatta“Cor Caroli – Bavaria Yachts, powered by Lexus”
Varna / Nessebar / Balchik / Varna14 – 18 August 2013
2013 Event Sponsors
2013 Event Schedule and Participants
Event dates:14 – 18 August 2013
Schedule:14 August – Opening ceremony; Pro-Am Race I15 August – Race I: Varna – Nessebar (42 nm)16 August – Race II: Nessebar – Balchik (53 nm)18 August – Race III: Balchik – Varna (18 nm); Closing ceremony
47 yachts from 7 countries:Bulgaria, Austria, Ukraine, USA, Panama and France
320 sailors
Event Partners• Anett & Co• Suunto• UK Sailmakers• International Hotel Casino &
Tower Suites• Happy & Capt. Cook
Restaurants• Bulgarian Lottery• Domaine Boyar• Romance Confectionery
• Darik Radio• National Radio Varna• Sportal.bg• QM Media• Netinfo
Media&
Pro-Am Race I14.August 2013
Opening Ceremony14.August 2013
Texaco Havoline Offshore Race IVarna – Nessebar / 15.August 2013
Sponsor day 1 - Nessebar16.August 2013
Konica Minolta Offshore Race IINessebar - Balchik / 16-17.August 2013
Sponsor day 2 - Balchik17.August 2013
Sogelease Offshore Race IIIBalchik - Varna / 18.August 2013
Closing Ceremony18.August 2013
Event Branding
Sponsor day 1 Nessebar
16.August 2013
Nessebar
Nessebar
Event Branding
Sponsor day 2 Balchik
17.August 2013
Balchik
Balchik
Event Branding
Tent• 2 tents 5x5m (10x5 total)
Event Branding
Flags• Standard flags (120x300)
• “Winder” type flags (100x361)
Standard Flags – 120x300
Standard Flags – 120x300
Winder flags – 100x361
Winder flags – 100x361
Boat Branding
Yachts• Three sizes of stickers,
tailored to the size of the boats• Forestay flag – 100х400
Forestay Flag – 100x400
Forestay flag – 100x400
Stickers
Branding
Billboard10 locations in Sofia, Varna and Bourgas
Branding
Citylight20 locations in Varna
Branding
Hostesses
Clothes design
Branding
Award & Press stage• Award stage – 532x300• Press stage – 400x250
Award stage – 532x300
Award Stage – 532x300
Press stage – 400x250
Press stage – 400x250
Branded clothes
• More than 420 sets of hat and T-shirt were distributed among the event participants• Polo shirts and hats for organizers and VIP guests – 100 sets• Full sailing equipment for Lexus yachting crew: polo shirt, hat, jacket, bag and hat holder – 27 sets
Branded clothes
Cups and Plates
VIP Yacht sail
• Nessebar:2 voyages with catamaran x 30 people = 60 people
• Balchik:5 voyages x 12 people = 60 people
Event invitation
Press Clipping
Press Clipping until 10.09.2013
17 Print Media: Total print publications: 33Regional media 12 publications in 5 newspapersNational media 12 publications in 7 newspapers
Magazines 9 publications in 5 magazines143 Online Media: Total online publications: 423
Regional media Total of 85 publications in 31 websitesNational media 310 publications in 104 websites
International media 3 publications in 3 websitesfacebook publications 25 publications in 5 facebook pages
Total media: 160Total publications: 456
Press Clipping & Selected Picturesftp://ftp.toyota.bgUser: journalistPassword: pass4journalist
From the above ftp you can, please download:
• The full 2013 press clipping: COR CAROLI PRESS CLIPPING.zip (182 MB)
• Selected pictures 2012: COR CAROLI 2012 PICTURES - SELECTION.zip (1.9 GB)
• Selected pictures 2013: COR CAROLI 2013 PICTURES - SELECTION.zip (1.2 GB)
Thank you!