international programs - leadership instituteinternational programs the leadership institute is a...

International Programs

Training Conservative and Pro-Liberty Activists, Students, and Leaders

Around the World

International Programs

The Leadership Institute is a non-partisan educational organization determined by the Internal Revenue Service to be a public foundation operating under Section 501(c)3 of the Internal Revenue Code.

The Leadership Institute does not endorse, support or oppose candidates or proposed legislation. The Institute has an open admissions policy; all programs are open to the public.

Contributions to the Leadership Institute by individuals, corporations, and foundations are tax deductible.

Learn the techniques to organize, communicate, and lead in your country.

Let the Leadership Institute train you.

Table of Contents

International School of Campaign Management . . . . . . . . . . . . 4

International School of Fundraising . . . . . . . . . . . . . . . . . . . . . 6

International School of Political Communications . . . . . . . . . . 8

International Specialized Training . . . . . . . . . . . . . . . . . . . . . . . 9 Testimonials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

About the Leadership Institute . . . . . . . . . . . . . . . . . . . . . . . . 12

Victorybeginshere

Free markets. Individual liberty. Freedom.

Being right -- in the sense of being correct -- is not sufficient to win.

Let the Leadership Institute teach you how to put your principles into action in your country.

We have to do this, we have to network, we have to share experiences, we have to help each other. Just sitting down and listening to what you have gone through and your fight and what you have done in America teaches us lessons because at the end of the day worldwide it is the same four or five things being discussed.

Dario PayaFormer Ambassador of Chileto the Organization of American States

International School of Campaign Management

Request this training at LeadershipInstitute.org/ISCM

Length of Program: 3 – 5 daysConducted at the Leadership Institute just outside of Washington, D.C., and internationally with partner organizations.

Developed by campaign experts, the International School of Campaign Management is an intensive and rigorous multi-day program for candidates, campaign professionals, political organization leaders, and top activists.

You will learn to design, plan, and execute a successful political campaign. From the earliest stages of research and the decision to seek office, to crafting a message and building a campaign team, to intensive and targeted voter contact, the expert faculty of the International School of Campaign Management covers the building blocks of an effective campaign.

This multi-day program is built around five modules: • Strategy • Communications • Winning the Invisible Contests • Fundraising • Voter Contact

Multiple lectures in each module cover strategic and logistical considerations to maximize opportunities and avoid pitfalls.

This program is taught by the Leadership Institute’s American and international campaign professionals who are experts in their respective fields.

International School of Fundraising

If a person or organization wishes to increase their knowledge on how to conduct a fundraising program through direct mail and major gifts and events, they really should attend the International School of Fundraising. It’s a very good balanced program with high quality speakers and faculty members who have real world experience in raising funds.

Rick HendrixClearWord Communications Group

Length of program: 4-6 days Conducted annually outside of the United States.

The Leadership Institute’s International School of Fundraising provides a week of intense training. This program is designed for leaders, candidates, prospective candidates, political party leaders, and conservative and pro-liberty organizational

entrepreneurs.

Participants learn to raise funds through: • Personal solicitation • Online platforms • Capital campaigns

• High dollar direct mail • Sustained giving programs • And more

Participants who graduate from this program return home prepared to boost the funds they can raise to achieve their public policy goals.

This program is taught by the Leadership Institute’s top faculty, with a special emphasis on speakers who have had success in fundraising outside of the United States.

Request this training at LeadershipInstitute.org/ISF

International School of Political Communications

Length of program: 2 daysConducted at the Leadership Institute just outside of Washington, D.C., and internationally with partner organizations.

There are a lot of people out there who are innovating in different countries who do not have the same resources we have. Together we learn how we can be more innovative and skillful in advocacy.

Ed PriolaDirector of Public AffairsVictims of Communism Foundation

The International School of Political Communications begins with a focus on communications strategy and moves through sophisticated communications tactics and practical, step-by-step guidance for implementing a successful

communications plan.

This program is designed for leaders, aspiring leaders, and activists who want to become powerful and persuasive communicators for their cause.

Each topic is presented by top Leadership Institute communications experts with years of experience in their respective fields.

Session 2 - You will learn:• The role and use of polling in message

development• Website and social media design• Strategies for television, radio, and web

video • Voter contact mail strategy and design• Targeted communications strategies for

donors and volunteers• Rallies and special events tips

Session 1 - You will learn:• The qualities people look for in a

communicator• How audiences judge and choose• The role of intuition and reasoning in

communications and persuasion• Developing a communications strategy • Building communications with smart

choices in language and visuals• How to work with the news media• Interview and debate techniques• Crisis communications

Request this training at LeadershipInstitute.org/ISPC

International Specialized Training

Request and register for Leadership Institute training; visit the Leadership Institute website:

www.LeadershipInstitute.org/International

Specialized training programs for international participants are designed jointly by the Leadership Institute and international partners to provide participants with high quality training in specific topics related to

leadership, organization, and communications.

Topics and lectures are selected from more than 40 different presentations already developed by the Leadership Institute, or developed specifically for the program.

International Specialized Training Presentations

Leadership

• Building a Political Enterprise• The Real Nature of Politics and Elections• The Imperatives of Leadership

Communications

• Building Communications: Language and Visuals• Crisis Communications• Debates• Developing a Communications Strategy

• Digital Communications and Social Media• Effective Television and Radio Interview Techniques• Intuition and Reasoning: Understanding How People Judge and Choose• Managing Credibility

• Media Management• Public Speaking• Speaking in Sound Bites• Surrogate Speakers

Finance

• Capital Campaigns• Developing a Finance Plan • Direct Mail Fundraising • Foundation Fundraising and Grantwriting

• Sustained Giving Programs • The Real Nature of Political Fundraising • Vital Research on Donors and Prospects

Candidates and Campaigns

• Are You Ready to Run?• Boycotts• Building an Effective Volunteer Force• Building Coalitions • Campaign Structure and Organization• Collateral, Signs, and Banners• Door to Door Campaigning• Holding a Public Event

• Strategic Campaign Planning • Strategic Research • Voter Contact and Persuasion: In Person• Voter Contact and Persuasion: Mail

• Voter Contact and Persuasion: Telephone• Voter Identification and Targeting • Voter Turnout Operations• Winning the Four Invisible Contests

Political Parties

• Developing the Party Campaign• Governance in Political Parties• Political Candidates and Party Dynamics• Voter Registration Drives

Custom-Designed

In addition to these prepared lectures, discussions on specific issues or topics related to governance, politics, leadership, organization and communications are developed for specific audiences.

Testimonials

I have not seen an institution as prepared as I have seen this Institute to impart knowledge not only in the United States but in the global scheme.

Douglas GascasanPhilippines

The teachers from Leadership Institute provided detailed insights into how political campaigns are engineered in the US, leaving us with crucial inspiration and skills to improve our own campaigns in Denmark.

Danny K. MalkowskiChairman of the Denmark Liberal Alliance Party

The Leadership Institute is the pre-eminent training organization for aspiring conservative leaders in the world. Its courses are without doubt the most effective you will find anywhere. The LI’s track record of success speaks for itself.

Donal BlaneyChief Executive of the Margaret Thatcher CentreFounder of the Young Britons’ FoundationEngland

About the Leadership Institute

Let the Leadership Institute train you.

The Leadership Institute (LI) trains leaders, future leaders, and activists who believe in the principles of free markets, individual liberty, and freedom.

LI provides training in campaigns, fundraising, local organizing, youth politics, and communications. LI teaches conservatives of all ages how to succeed in politics, government, and the media.

LI’s International Department offers training programs around the world and at LI’s training facilities in Arlington, VA. Contact us to participate in one of LI’s programs, or to partner with LI to bring a program to your country.

Since 1979, LI has trained more than 165,000 conservative and pro-liberty leaders, activists, and students. Alumni include high ranking and local officials worldwide, including members of Parliament and Congress, legislators, media personalities, and conservative and pro-liberty organization leaders.

Get Started!Contact Ron Nehring, Director of International Training,

at [email protected] to bring a Leadership Institute program to your country.

The highly valuable programs described in this catalog are offered to you at a remarkably low cost.

The Leadership Institute is a 501(c) (3) nonprofit educational and charitable foundation. All donations are tax deductible.

Stay connected with the Leadership Institute.

facebook.com/LiIntl

@LiIntl

703.247.2000

[email protected]

LeadershipInstitute.org/International

Steven P.J. Wood Building1101 N. Highland StreetArlington, VA 22201

international programs - leadership instituteinternational programs the leadership institute is a...

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