International Media Committee

Chanelle, Penny, Patricia, Rosanna

PROPOSED BY LIFE WEST IN RIO 2011

INTERNATIONAL CHIROPRACTIC MEDIA

CAMPAIGN DAY INITIATIVE (ICMCD).

ON WORLD SPINE DAY, OCTOBER 16TH GOAL: TO

COORDINATE A COLLECTIVE EFFORT TO INFORM THE GENERAL

PUBLIC OF THE POSITIVE EFFECTS OF

CHIROPRACTIC CARE ON HEALTH THROUGH LOCAL

AND NATIONAL MEDIA OUTLETS

Resolution 11.28

Combined effort from EACH delegation

Representative from each delegation

What we need from you!

OUR AIM

HIGH VOLUME OF POSITIVE CHIROPRACTIC

EXPOSURE

1. CHIROPRACTIC AS A PROFESSION IN WSD

2. WCCS EXPOSURE

3. SCHOOL REPRESENTATION IN OWN

COMMUNITY

McTimoney College• Over 100 information leaflets were

distributed to visiting patients at their clinic and vouchers to pass on to friends for free spine checks.

• Bake sale raised a £62, which they intend to donate to World Spine Day organisation.

• A spine building competition

-100 leaflets were handed out-Posted their event on their Facebook page-The Danish Chiropractic Newspaper published the event in their online newspaper. -Talk to by-passers about chiropractic, WCCS and WSD.

University ofSouthern Denmark

*Coincided their event with Stress Less Week hosted by their student union group in order to get in contact with as many students as possible! *There was a barbeque put on, a large bouncy castle and stress balls were being handed out all in the interest of helping students relax and have a quick break as it was our last week of the semester.

*Over 100 pamphlets were handed out and students have received new patients from our initiative.  

RMIT University

*Students dressed up as individual vertebrae

*Handed out informative flyers about how best to care for a spine.

*Student clinic flyer publicising that other students on campus could receive free appointments in their facility.

RMIT University

>Interactive day of yoga on Durban’s famous Golden Mile. It was an event that was open to all willing to participates, both WCCS and non-WCCS individuals.

>A competition for the best spine selfie was held. 

Durban University of Technology

#Presentation was given about World Spine Care in every chiropractic year class to familiarize the students with this organisation. #A photo shoot with Ralphi, the skeleton, students and university staff could enjoy the moment while learning about the importance of spinal health, chiropractic and the World Spine Care organisation. #A collection bucket was made available, a total raised of £160.00 in favour of World Spine Care.

Welsh Institute of Chiropractic

#More than 100 pictures were taken

#A “straighten up and move” flashmob

#Two yoga classes

#More than 550 students and University staff members participated and heard about chiropractic, the importance of movement for spinal health and the World Spine Care organisation on that day.

#The event was advertised on Facebook and the University webpage.  

Welsh Institute of Chiropractic

Welsh Institute of Chiropractic

-An airplane with a large banner reading “World Spine Day, lifewest.edu” flew over the city of San Francisco, CA and the surrounding Bay Area for 2 hours during rush hour traffic on WSD.

-A team of 41 student volunteers educated the public about spinal health.

-Foundation Training exercises to change damaging movement patterns and encourage spinal health and healing.

Life Chiropractic College West

Life Chiropractic College West

A Silent human exhibit demonstrating progressive stages of spinal degeneration and poor posture.

-Student volunteers engaged the public, answer questions and educate about the importance of spinal health.

-Designed picture frames used to frame “spine selfie” photographs with the willing public.

Free spinal screenings were given greeting patients with “Happy World Spine Day,” and informed them about WSD.

Life Chiropractic College West

The college homepage was changed to include WSD as it’s primary header, celebrating and drawing attention to WSD and our associated local events.

A press release was sent to various media channels in the Bay Area.

Two local radio stations reported about our WSD events.

Life Chiropractic College West

Talks about WSD, informing the students the care of the spine. Subjects presented were correct postural patterns, spine hygiene and chiropractic care.

    

Universidad Estatal del valle De Toluca

#A week-long celebration for world spine day.

#A display on spinal heath was set up in the foyer of the main building of the University campus, which remained there for the duration of the World Spine Day celebrations. #This display was funded by the Chiropractic faculty at the University of Johannesburg and The Chiropractic Association of South Africa.

#An array of posters on Spinal health, Posture and Chiropractic were designed by the UJ WCCS committee for the display.

University of Johannesburg

University of Johannesburg

Over 120 spinal screenings were given and hand prints place in support of spinal health at the display by the students or campus visitors

WCCS members and volunteers dressed as the human spine, paraded around campus to promote spinal health

Radio interview by Ballz radio was conducted on ergonomics and spinal health in the work place.

University of Johannesburg

Talked to and educated the public about chiropractic and the importance of their

spine.   

New Zealand College of Chiropractic

New Zealand College of Chiropractic

Educated the approximately 450 students at the AECC, 500 students at BU, by using World Spine Care Organization Presentation and Straighten up exercises

in Chiropractic course years 1-3,

World Spine Day outreach to the Bournemouth University (half day)

> Educating about spinal health, world spine care organization

> handing out free fruits and a free evening seminar with Drs. Bradley Rauch and Michael Dibley.

AECC

Their event was featured in AECC College news update facebook and Twitter accounts from the AECC WCCS students and The Daily Echo at the follwing link http://www.bournemouthecho.co.uk/news/11551643.Suffer_with_backpain__You_don___t_have_to_put_up_with_it_____expert_offers_tips_on_how_to_help_yourself/

AECC

Life University

PARTNERED UP WITH OTHER CLUBS ON CAMPUS TO

COORDINATE THE SCREENING OF THE LOVE BOMB MOVIE AT THE MAIN AMPHITHEATER OF OUR

SCHOOL, LYCEUM PARK.

ACTIVITIES STARTED ONE WEEK BEFORE WSD TO CREATE

AWARENESS AND PROMOTE THE MAIN EVENT ON CAMPUS AND AT MARIETTA SQUARE’S FARMER’S

MARKET. 

PROMOTING DURING CLUB DAY ON CAMPUS (THURSDAY

OCTOBER 9TH)FLASH MOB 

OUR HUMAN-SIZED SPINE DISTRIBUTION OF FLYERS

Life University

PROMOTING AT THE MARIETTA COMMUNITY

(SATURDAY OF OCTOBER 11TH)

 

EDUCATING CHILDREN OF THE ATLANTA CHILDREN'S

SHELTER (THURSDAY OCTOBER 16)

STRAIGHTEN UP AMERICA EXERCISES  

 

Life University

SCREENING THE LOVE BOMB MOVIE (THURSDAY OCTOBER 16)

WE OFFERED A FREE HOT MEAL TO ALL THE ATTENDEES. WE PREPARED ENOUGH FOOD FOR 150 PEOPLE AND RAFFLED 10 COPIES OF THE LOVE BOMB

DVD TO FUND RAISE FOR WORLD SPINE CARE. 

MADE $45 FOR WORLD SPINE CARE 

Life University

Life University

Organised speakers: Carlos Gevers DC, Glen Heese DC, Eric Lazar PT

and as invited special Amy Burke DC.

Each of them exposed their knowledge and

experiences on spine and the repercussions that it has in the health of the

body.

MCC

• PLAN AHEAD

• ENSURING SUBMISSION DEADLINES ARE MET

• WCCS REPRESENTATION IS MADE KNOWN

• INCREASE THE NUMBER OF WCCS MEMBER SCHOOL PARTICIPATION

Recommendations for 2015/16