international marketing in nigeria

Shweta SinghA 66

Umesh Chander SharmaA 71

Sourabh KumarA 67

Vivek SharmaA 72

Sriju NairA 68

Kritika KulsresthaA 73

WELCOME

1-800-347-1200

INTERNATIONALLY RECOGNIZED OVER 420,000 SETS OF BODY ARMOUR N THE FIELD

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ARMASURE

13386 INTERNATIONAL PKWY , LAGOS ,FL 32218 PHONE: (800) 347-1200 FAX: (800) 366-1669

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Officially the Federal

Republic of Nigeria

Most populous country in

Africa: over 150 million

Largest ethnic

groups: Hausa, Igbo and Yoruba

Followed 16 years of

military rule

Muslims: 50%

Christians: 40%

Indigenous: 10%

36 states and 1

territory

High production

in West Africa

Criminal actions for

Europe, East Asia and N.

America

ABOUT THE COUNTRY

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Political

social

Environment

Technology

Nigeria’s democracy is being tested by recurring sectarian violence, attacks and threats against Christians by Boko Haram, and the misuse of religion by politicians, religious leaders, and others.

Nigeria remains a challenging operating environment due to high levels of corruption, weak institutions, and persistent power outages.

Africa’s most populous country and biggest oil producer.. The country has seen explosive growth in past decade

The recent shift to green technologies, Nigeria faces a negative growth in its oil revenue .Nigeria is one of the biggest and fastest growing telecom markets in Africa.Another fast growing sector in Nigeria is the computer market (JIDAW).

PEST Analysis

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Birth rate:38.03/1000Death rate: 13.16/1000

Natural resources

natural gas, petroleum, tin, iron ore, coal,

limestone, niobium, lead,

zinc, arable land

GDP (PPP): $502 billionUnemployment: 23.9%

Exports: petroleum and its products: 95%, cocoa and rubber. India: 11.5%

Imports: machinery, chemicals, transport

equipment, live animals India: 5.5%

Transportation: Airports: total- 54 (2013), Railways: total- 3,505 km, Roadways :total- 193,200 km

Conflict between Boko Haram and Christianity: war between Muslims and Christians

"Western education

is forbidden“: Hausa

Against westernization: society and

education

Major revenues from

Proceeds of crude oil production,

crude oil exports: 2.341 million bbl/day (2010

est.), natural gas: 25.96 billion cu m

(2011 est.), Revenues that come in :Government : 80%Operational cost:16%Company: 4%

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EXPORT / IMPORT REGULATION

Imports

Exports

Prohibition: wheat flour, tooth paste,

furniture, gaming machines, waste pharmaceuticals

Description, quantity, unit, total value of goods, cost of

internal transport,

insurance and freight charges

Exports to be registered Nigerian Export Promotion Council

Exports to be carried via Seaport/Airport or Border Station

Exports must be entered in Single Goods Declaration

Commercial Invoice stating details

Duly signed by Nigeria Export Proceed

Exporter to open a domiciliary account in a commercial bank in Nigeria

Anti smuggling operation and seizure of arms and ammunitions

Importer must process Form ‘M ’ firstly

Goods must be marked: VALID/NOT VALID FOR FOREX

Description of imports must be mentioned

Import documents to include details

Expiry date to be mentioned on perishable items

Name of the product, country

of origin, specification, date of manufacture, batch number, standards of production

Product name, type, category, brand name, model name, quality, size, quantity and packaging

Commercial cities

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INTERNATIONAL COOPERATION

BILATERAL

MULTI DIVISION

Asia/pacific/China/

Vietnam/Japan/ South

Korea and India

Joint Commission-

Africa and Middle East

Europe and America/INGO and NGO Asia

and Pacific

United Nation Development

System

European Union

Commonwealth Desk

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member of the WTO since 1 January 1995.

Contribution to WTO Budget- 0.385% in 2014

Participation in IMF & World Bank

Member of The G-20 Negotiating Group

Member of OPEC

Participates in the Organisation of African Unity (OAU) now known as the African Union

Member of Economic Community of West African States (ECOWAS, Maritime Organization of West and Central Africa (MOWCA) and several other West African bodies; Commonwealth; Nonaligned Movement (NAM); and Organization of Islamic Cooperation (OIC)

Has Nigeria got benefited by WTO, World Bank, IMF or any other Global Trade/Funding authority?

Yes-

October 2005, World Bank assistance to Nigeria involved 19 active projects with a total commitment value of about US$1.87 billion

2007- the International Monetary Fund approved a two-year “policy support instrument” designed to promote the growth of the non-oil sector and to reduce poverty

Nigeria & international bodies

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13386 INTERNATIONAL PKWY J, FL 32218 PHONE: (800) 347-1200 FAX: (800) 366-1669

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PACKAGING

ARMASUREBullet proof vest with GPS

enabled


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o Lightweight PEUD ballistic system

o U.S H.P white laboratory tested for the ballistic

o Performance with NIJ 0101.06 IIIA .44 Magnum

o Adjustable shoulder, sides and connect with Nylon

velco

o Polyester or Nylon or 1000D Nylon Cordura or

similar outer carry fabric with water resistant

o Net fabric or lightweight Nylon liner or by order

o Weighting approximately 1.5 kg (medium size)

adding another special element to its lifesaving

solutions.

o Washable outer carry, removable ballistic panels

o Color: White, camouflage woodland, desert, ACU,

Navy Blue, Tan, UN blue, Oliver Green, Black or by

order

o Customize design and label acceptable

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Materials used for the vest carriers include:•Coolmax Fresh•3Dimensional fabric•Cordura high-resistance•Military specs MIL-F-2234 Velcro type II Class I•High-resistance threads

Armasure has also developed one of the lightest bulletproof vests ever manufactured, weighting approximately 1.5 kg (medium size) adding another special element to its lifesaving solutions.


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COOLMAX VEST

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Compliance Standards

Apex Body Approval

Stringent protection testing as required by the National Institute of Justice (NIJ), Federal government approval

3rd Party Inspection Rigged field testingCertified Model Number

Standards & Specifications

Size label- Size, model,style,manufacturer logo, and care instructions.Protection ratingLot numberDate of issue


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PLACE

Target: upper and middle class citizens, business immigrants and defence

Non availability of body armors to citizens

Concern for the police and defence personnel

Targeted towards the defence personnel majorly

Direct supply

Terms of imports

High crime rate

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PEOPLEPLACE


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Country Head

Staff

Vice President-Marketing

Manager-Retail

Manager-Institutiona

l

Vice President-Operations

Manager-Finance

Manager-Operations

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B2G: Nigeria Police Services

B2B: Manufacturing IndustriesPrivate Security Companies Business Hotels, Inns, Luxury Hotels, etc.

B2C Businessmen & Industrialists Lower to Upper Middle Class & Upper Class

Target Customers

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Currency Sensitivity

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Competitive Pricing

Philosophy

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Payment Terms

Retail:

100% at the time of Purchase

Institutional:

50% advance at the time of signing of contract

50% on delivery of the equipment

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Logo, Symbol & Tagline

Message “Most advanced protection for your life!”

• Emphasize on GPS technology of the armour, light weight, high energy absorption & fast shock wave dissipation• Emphasize on the country of origin• Emphasize on importance of life, interdependency on loved ones

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Medium

Print

OOH

Radio

TV

Influencers/

Exhibitions

Internet

Media

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ARMASUREMedia

- Newspapers, magazines,

tabloids, etc.- Pamphlets & brochures

- Radio based

advertisements

(highlighting the USP of

the product) for mass coverage

- Advertisements

during prime time(Early

morning news hour, “Golden

Hour”-7 – 9 PM) - Focus on news channels (ticker

adds.)

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Internet

Influencers &

Exhibitions

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• All orders are packed in bulk in standard sized cartons (23’’*18’’*15’’) unless otherwise requested. Quotes would differ if specific packaging or if individual poly packing is required.

• Individual purchases would be in fabric hanger bags according to size specifications.

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• Transparent plastic bags would be used as immediate packing material followed by fabric hanger bags.• Labeling must include following information :

• Weight of the jacket, color & size specifications

• The country of origin• The manufacturer or dealer identity• The care instructions

Labelling

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ARMASURE SAD(Sales & Distribution)

Direct Sales & Exclusive showrooms

SHIT (Stock Held in Trade)

Raw Kevlar fabric

WAG (Warranty & Guarantee)

Guarantee for 5 years.

ASS (After Sales Service)

On call service & Service centers at exclusive stores

PLI(Product Liability Insurance)

No, we are not providing

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• In 2012 President Goodluck Jonathan commissioned the Defence Industry Corporation of Nigeria (DICON)

• directive issued to compel all Federal agencies to patronise DICON

• Competition- Local competition from government

Bullet-BlockerUsing positioning through country of originOperates in Bulletproof Vest | Body Armor | Bullet-Resistant Clothing | Tactical GearCompetition- Direct competition

DICON

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Armor UP - bulletproofme Texas-USABullet Proof ME Body Armor, Bulletproof VestsTagline-Put the Odds in YOUR favourMade in USATestimonials: "some of the finest Body Armor that is available today"

Chief Counsel, US Congress (Ret.)

Safeguard - Extremely Lightweight Bullet Proof VestsSells vests that use DuPont Kevlar® protective panelsWorldwide Next Day Delivery On All their Bullet Proof VestsTrying to position themselves as expert, offers customization & operates in only bullet proof vests & Kevlar categoryCompetition- Parallel import competition from Tennessee, United States & China.

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THANK YOU……

international marketing in nigeria

Marketing

crude oil exports

international pkwy

populous country

oil revenue

federal republic of

biggest oil producer

natural resources natural

christians western education