international marketing external business environment factors
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External business environment factor
Jeomon 04Ashwini 08 Harshad 29
Deepti 33Partik 45Mitali 48
Model collegeT.Y.B.M.S
Introduction
• Environment means surrounding External business environment:- -Factors which are uncontrollable -Macro environment factors
Component
• Demographical• Political• Economic• Socio-cultural • Legal
Demographical factors
• Infants: - New born babies• Senior- citizens: - Insurance & hospitals• Women• Location of consumer: - Depends upon consumer’s area.
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• Cultural diversity: - Cultural difference like language, dress & tradition.• Singles: - Junk food, electronic appliances & tourism.
Political factors
• Outsourcing:• Domestic politics:- Tax policy, labour law, environmental law
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• International politics: - Trade restrictions, tariffs & political stability.• This factors has great influence on the
health, education, and infrastructure of a nation.
Economic factors
• Economic growth: -Purchasing power parity & GDP• Exchange rate: -Demand & supply• Unemployment
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• Balance of Payment: -Deficit or surplus
Socio-cultural
• Attitude: - thinking style • Life-style: -Way of life of an
individual, group & society
• Belief & norms
Legal factors
• Home country law• Host country law: -Tariffs & duties, Investment regulation• International law: - Treaties, and
agreement between nations.
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