INTERNATIONAL MARKETING

Charlotte Op De Beeck

Seppe Sprengers

Krisztina Velosy

Vincent Fassaert

Janne Gutschoven

Saartje Van Broeckhoven

Index• Facts• Concept• Weekprogram• Schools that will participate• Swot analyse • Costs• Central approach

BELGIUM

Facts:• Career minded• Security• Good knowledge of English• Certificate included in studies

CHINA

Facts:• Respect• Conscientious• Difficulties to speak and understand English• Add on certificate• Long traveling distance

HUNGARY

Facts:• Knowledge of English is weak• Ambition to improve• Certificate included in studies

SWEDEN

Facts:• Career minded• Security• Certificate included in studies• Good knowledge of English

SPAIN

Facts:• Knowledge of English is weak• Ambition to improve• Certificate included in studies

Concept• International week (begin of april)

• 2 culture excursions• Visiting Brussels• Visiting Antwerp: Gps city game

• 4 days of intensive courses• 1 exam

• Location: Thomas More Geel, Belgium• Hotel: The corbie • Top speaker > free lessons • Other lessons are given by teachers• English lessons upfront

Weekprogram

Monday 09.00 – 12.30 Courses

Tuesday 09.00 – 12.30 Courses

Wednesday 09.00 – 19.00 Visiting Antwerp

Thursday 09.00 – 12.30 Courses

Friday 09.00 - 12.30 Courses

Saturday 09.00 – 12.30 Exam

Sunday 09.00 – 19.00 Visiting Brussels

Country’s & their schools

• Belgium – HIK, Geel• China – Guangzhou University, Guangdong• Hungary – Debreceni Egyetem, Debrecen• Sweden – Lund University, Lund• Spain – Universidad da castilla-La Mancha, Albecete

SWOT- analysis• Strenght: International training is becoming more

mandatory• Weakness: Knowledge of English• Opportunity: Following courses with foreign people,

topspeaker• Treats: Studying home

CostsTransport(in euro)

Hotel(in euro)

Excursions(in euro)

Total(in euro)

Sweden 130 175 35 340

Spain 72 175 35 282

China 740 175 35 950

Hungary 90 175 35 300

Belgium / 0 35 35

APPROACH

International Training• More mandatory for Small and Medium Enterprice-reality• International certificate• Meet people from other country’s • Other schoolsystem (intensive week)• Five top speakers

Belgium• Low expenses• Certificate in one week• Don’t need to travel• Language

Hungary• Learn English• Advantage compared to other Hungarian graduates at

getting a job

THANK YOU FOR LISTENING!