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  • Editor-In-Chief Chair Dr. Shiv Kumar

    Ph.D. (CSE), M.Tech. (IT, Honors), B.Tech. (IT), Senior Member of IEEE

    Professor, Department of Computer Science & Engineering, Lakshmi Narain College of Technology Excellence (LNCTE), Bhopal

    (M.P.), India

    Associated Editor-In-Chief Chair Dr. Dinesh Varshney

    Professor, School of Physics, Devi Ahilya University, Indore (M.P.), India

    Associated Editor-In-Chief Members Dr. Hai Shanker Hota

    Ph.D. (CSE), MCA, MSc (Mathematics)

    Professor & Head, Department of CS, Bilaspur University, Bilaspur (C.G.), India

    Dr. Gamal Abd El-Nasser Ahmed Mohamed Said

    Ph.D(CSE), MS(CSE), BSc(EE)

    Department of Computer and Information Technology , Port Training Institute, Arab Academy for Science ,Technology and Maritime

    Transport, Egypt

    Dr. Mayank Singh

    PDF (Purs), Ph.D(CSE), ME(Software Engineering), BE(CSE), SMACM, MIEEE, LMCSI, SMIACSIT

    Department of Electrical, Electronic and Computer Engineering, School of Engineering, Howard College, University of KwaZulu-

    Natal, Durban, South Africa.

    Scientific Editors Prof. (Dr.) Hamid Saremi

    Vice Chancellor of Islamic Azad University of Iran, Quchan Branch, Quchan-Iran

    Dr. Moinuddin Sarker

    Vice President of Research & Development, Head of Science Team, Natural State Research, Inc., 37 Brown House Road (2nd Floor)

    Stamford, USA.

    Dr. Shanmugha Priya. Pon

    Principal, Department of Commerce and Management, St. Joseph College of Management and Finance, Makambako, Tanzania, East

    Africa, Tanzania

    Dr. Veronica Mc Gowan

    Associate Professor, Department of Computer and Business Information Systems,Delaware Valley College, Doylestown, PA, Allman,

    China.

    Dr. Fadiya Samson Oluwaseun

    Assistant Professor, Girne American University, as a Lecturer & International Admission Officer (African Region) Girne, Northern

    Cyprus, Turkey.

    Dr. Robert Brian Smith

    International Development Assistance Consultant, Department of AEC Consultants Pty Ltd, AEC Consultants Pty Ltd, Macquarie

    Centre, North Ryde, New South Wales, Australia

    Dr. Durgesh Mishra

    Professor & Dean (R&D), Acropolis Institute of Technology, Indore (M.P.), India

    Executive Editor Chair Dr. Deepak Garg

    Professor & Head, Department Of Computer Science And Engineering, Bennett University, Times Group, Greater Noida (UP), India

    Executive Editor Members Dr. Vahid Nourani

    Professor, Faculty of Civil Engineering, University of Tabriz, Iran.

    Dr. Saber Mohamed Abd-Allah

    Associate Professor, Department of Biochemistry, Shanghai Institute of Biochemistry and Cell Biology, Shanghai, China.

    Dr. Xiaoguang Yue

    Associate Professor, Department of Computer and Information, Southwest Forestry University, Kunming (Yunnan), China.

  • Dr. Labib Francis Gergis Rofaiel

    Associate Professor, Department of Digital Communications and Electronics, Misr Academy for Engineering and Technology,

    Mansoura, Egypt.

    Dr. Hugo A.F.A. Santos

    ICES, Institute for Computational Engineering and Sciences, The University of Texas, Austin, USA.

    Dr. Sunandan Bhunia

    Associate Professor & Head, Department of Electronics & Communication Engineering, Haldia Institute of Technology, Haldia

    (Bengal), India.

    Dr. Awatif Mohammed Ali Elsiddieg

    Assistant Professor, Department of Mathematics, Faculty of Science and Humatarian Studies, Elnielain University, Khartoum Sudan,

    Saudi Arabia.

    Technical Program Committee Chair Dr. Mohd. Nazri Ismail

    Associate Professor, Department of System and Networking, University of Kuala (UniKL), Kuala Lumpur, Malaysia.

    Technical Program Committee Members Dr. Haw Su Cheng

    Faculty of Information Technology, Multimedia University (MMU), Jalan Multimedia (Cyberjaya), Malaysia.

    Dr. Hasan. A. M Al Dabbas

    Chairperson, Vice Dean Faculty of Engineering, Department of Mechanical Engineering, Philadelphia University, Amman, Jordan.

    Dr. Gabil Adilov

    Professor, Department of Mathematics, Akdeniz University, Konyaaltı/Antalya, Turkey.

    Dr. Ch.V. Raghavendran

    Professor, Department of Computer Science & Engineering, Ideal College of Arts and Sciences Kakinada (Andhra Pradesh), India.

    Dr. Thanhtrung Dang

    Associate Professor & Vice-Dean, Department of Vehicle and Energy Engineeering, HCMC University of Technology and Education,

    Hochiminh, Vietnam.

    Dr. Wilson Udo Udofia

    Associate Professor, Department of Technical Education, State College of Education, Afaha Nsit, Akwa Ibom, Nigeria.

    Manager Chair Mr. Jitendra Kumar Sen

    Blue Eyes Intelligence Engineering & Sciences Publication, Bhopal (M.P.), India

    Editorial Chair Dr. Sameh Ghanem Salem Zaghloul

    Department of Radar, Military Technical College, Cairo Governorate, Egypt.

    Editorial Members Dr. Uma Shanker

    Professor, Department of Mathematics, Muzafferpur Institute of Technology, Muzafferpur(Bihar), India

    Dr. Rama Shanker

    Professor & Head, Department of Statistics, Eritrea Institute of Technology, Asmara, Eritrea

    Dr. Vinita Kumar

    Department of Physics, Dr. D. Ram D A V Public School, Danapur, Patna(Bihar), India

    Dr. Brijesh Singh

    Senior Yoga Expert and Head, Department of Yoga, Samutakarsha Academy of Yoga, Music & Holistic Living, Prahladnagar,

    Ahmedabad (Gujarat), India.

  • S. NoVolume-8 Issue-2S8 August 2019, ISSN: 2277-3878 (Online)

    Published By: Blue Eyes Intelligence Engineering & Sciences Publication Page No.

    1. Authors: Magdalene Peter, S.Fabiyola Kavitha, K.Anitha Davamani 1-3

    Paper Title: Examining Peer Presure On Children

    Abstract: Friend weight (or social weight) is the immediate impact on individuals by companions, or theimpact on a person who gets urged to pursue their friends by changing their mentalities, qualities or practices toadjust to those of the affecting gathering or person. This can bring about either a positive or negative impact.Social gatherings influenced incorporate both participation gatherings, in which people are "officially"individuals, (for example, ideological groups and worker's guilds), and inner circles, in which enrollment isn'tplainly characterized. In any case, an individual shouldn't be a part or be looking for participation of a gatheringto be influenced by companion weight.Keywords : children ,peer pressure, adolescentsReferences:

    1. G BharthVajan R., Ramachandran S.,Psychographic dimensions of training,2016,International Journalof Pharmacy and Technology,V-8,I-4,P-23727-23729

    2. Balakrishnan P., Bharthvajan R.,A study on human resource planning in hospitals in ChennaiCity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7503-7507

    3. Priyadarsini P., Bharthvajan R.,Role of emotional intelligence training programme in reducing thestress of the nurses,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7411-7421

    4. Kerinab Beenu G., Bharthvajan R.,Empirical analysis on the cosmetic buying behavior of youngwomen in South India,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7361-7366

    5. Balakrishnan P., Bharthvajan R.,Whistling in the wind,2014,International Journal of AppliedEngineering Research,V-9,I-22,P-7586-7593

    6. Krishnan B., Peter M.,Health hazards of Indian Bpo employee-an alarming issue,2014,InternationalJournal of Applied Engineering Research,V-9,I-22,P-7336-7341

    7. Kerinab Beenu G.H., Peter M.,Role of insurance in economic development,2014,International Journalof Applied Engineering Research,V-9,I-22,P-7532-7539

    8. Balakrishnan P., Peter M., Priyadarsini P.,Efficiency of safety measures for wellbeing of employees inmanufacturing industry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7376-7382

    9. Anbarasi M., Praveen Kumar S.,Online sales promotions of herbal products and its effectivenesstowards tanisha.com,2019,Indian Journal of Public Health Research and Development,V-10,I-1,P-195-200

    10. Anbarasi M., Praveen Kumar S.,Various online marketing and promotions strategies to improve thevalidation towards the organic products in the pharmaceutical sectors,2019,Indian Journal of PublicHealth Research and Development,V-10,I-1,P-263-269

    11. Loganathan R., Praveen Kumar S.,Grievance handling a key factor for solving issues of employees inan organization,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7483-7491

    12. Loganathan R., Praveen Kumar S.,Study on preference of private label brands in super andHypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7327-7335

    13. Smitha M., Praveen Kumar S.,Understanding stress and its managementamong the nurses in Chennaicity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7560-7565

    14. Kerinab Beenu G.H., Praveen Kumar S.,A study on the investment behavior of Chennai investors inmutual fund schemes,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7520-7525

    15. Loganathan R., Praveen Kumar S.,Retention strategies key for organizationalproductivity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7443-7447

    16. Pavithra J., Ganesan M., Brindha G.,State wise analysis of microfinance sector inIndia,2016,International Journal of Pharmacy and Technology,V-8,I-4,P-23417-23432

    17. Pavithra J., Ganesan M.,A comparative study on microfinance in India and abroad,2016,InternationalJournal of Applied Business and Economic Research,V-14,I-8,P-5471-5476

    18. Pavithra J., Ganesan M.,A study on awareness and impact of micro-financialschemes,2016,International Journal of Applied Business and Economic Research,V-14,I-8,P-5449-5460

    19. Senthilmurugan P., Pavithra J.,Consumer preference towards organised retailing with reference to BigBazaar,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7469-7475

    20. Senthilmurugan P., Pavithra J.,Implication of social media marketing in growing healthcareindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7448-7456

    21. Loganathan R., Pavithra J.,Consumer perception towards private label brand over other brands in supermarkets and hypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7355-7360

    22. Kerinab Beenu G., Pavithra J.,Trade–off between liquidity and profitability in logisticsindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7398-7401

  • 23. Kerinab Beenu G., Pavithra J.,A study on the prospective consumer’s perception towards utilitycars in Chennai city,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7526-7531

    24. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on budgetary control at Maruti Service Masters,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-151-161

    25. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on customer satisfaction of retro Garments Pvt Ltd,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-381-391

    26. Kerinab Beenu G.H., Pavithra J., Senthilmurugan P.,A study on the influence of promotional activitiesfor TATA ARIA among consumers in Chennai,2014,International Journal of Applied EngineeringResearch,V-9,I-22,P-7572-7578

    27. Vijayaragavan S.P.,An investigative expert that's general FBG sensors,International Journal ofMechanical Engineering and Technology,V-8,I-8,PP-1500-1505,Y-2017

    28. Vijayaragavan S.P.,Equalization routing protocol for Wi-Fi sensor strategy,International Journal ofMechanical Engineering and Technology,V-8,I-8,PP-1662-1666,Y-2017

    29. Karthik B., Kiran Kumar T.V.U., Vijayaragavan P., Bharath Kumaran E.,Design of a digital PLL using0.35μm CMOS technology,Middle - East Journal of Scientific Research,V-18,I-12,PP-1803-1806,Y-2013

    30. Kanniga E., Selvaramarathnam K., Sundararajan M.,Kandigital bike operating system,Middle - EastJournal of Scientific Research,V

    31. Jasmin M., Vigneshwaran T., Beulah Hemalatha S.,Design of power aware on chip embedded memorybased FSM encoding in FPGA,International Journal of Applied Engineering Research,V-10,I-2,PP-4487-4496,Y-2015

    32. Jasmin M.,Optimization techniques for low power VLSI circuits,Middle - East Journal of ScientificResearch,V-20,I-9,PP-1082-1087,Y-2014

    33. Jasmin M., Vigneswaran T.,Fuzzy controller for error control of on - Chip communication,2017International Conference on Algorithms, Methodology, Models and Applications in EmergingTechnologies, ICAMMAET 2017,V-2017-January,I-,PP-1-5,Y-2017

    2. Authors: CS GOWTHAM 4-8Paper Title: Examination On Maintenance The Board In Coca-Cola CompanyAbstract: preservation is the aggregate of all technical and associated administrative moves meant to preserve anitem in, or restore it to, a country in which it could carry out its required feature. Many corporations are in searchof to gain aggressive benefit with admire to fee, quality, carrier and on-time deliveries. The effect ofmaintenance on these variables has prompted extended attention to the preservation vicinity as an fundamentalpart of productiveness improvement. renovation is unexpectedly evolving into a major contributor to theperformance and profitability of producing structures. In reality, some see protection as the "closing frontier" formanufacturingKeywords : Cola,labours,maintainence.References:

    1. G BharthVajan R., Ramachandran S.,Psychographic dimensions of training,2016,International Journalof Pharmacy and Technology,V-8,I-4,P-23727-23729

    2. Balakrishnan P., Bharthvajan R.,A study on human resource planning in hospitals in ChennaiCity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7503-7507

    3. Priyadarsini P., Bharthvajan R.,Role of emotional intelligence training programme in reducing thestress of the nurses,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7411-7421

    4. Kerinab Beenu G., Bharthvajan R.,Empirical analysis on the cosmetic buying behavior of youngwomen in South India,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7361-7366

    5. Balakrishnan P., Bharthvajan R.,Whistling in the wind,2014,International Journal of AppliedEngineering Research,V-9,I-22,P-7586-7593

    6. Krishnan B., Peter M.,Health hazards of Indian Bpo employee-an alarming issue,2014,InternationalJournal of Applied Engineering Research,V-9,I-22,P-7336-7341

    7. Kerinab Beenu G.H., Peter M.,Role of insurance in economic development,2014,International Journalof Applied Engineering Research,V-9,I-22,P-7532-7539

    8. Balakrishnan P., Peter M., Priyadarsini P.,Efficiency of safety measures for wellbeing of employees inmanufacturing industry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7376-7382

    9. Anbarasi M., Praveen Kumar S.,Online sales promotions of herbal products and its effectivenesstowards tanisha.com,2019,Indian Journal of Public Health Research and Development,V-10,I-1,P-195-200

    10. Anbarasi M., Praveen Kumar S.,Various online marketing and promotions strategies to improve thevalidation towards the organic products in the pharmaceutical sectors,2019,Indian Journal of PublicHealth Research and Development,V-10,I-1,P-263-269

    11. Loganathan R., Praveen Kumar S.,Grievance handling a key factor for solving issues of employees inan organization,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7483-7491

    12. Loganathan R., Praveen Kumar S.,Study on preference of private label brands in super andHypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7327-7335

  • 13. Smitha M., Praveen Kumar S.,Understanding stress and its managementamong the nurses in Chennaicity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7560-7565

    14. Kerinab Beenu G.H., Praveen Kumar S.,A study on the investment behavior of Chennai investors inmutual fund schemes,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7520-7525

    15. Loganathan R., Praveen Kumar S.,Retention strategies key for organizationalproductivity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7443-7447

    16. Pavithra J., Ganesan M., Brindha G.,State wise analysis of microfinance sector inIndia,2016,International Journal of Pharmacy and Technology,V-8,I-4,P-23417-23432

    17. Pavithra J., Ganesan M.,A comparative study on microfinance in India and abroad,2016,InternationalJournal of Applied Business and Economic Research,V-14,I-8,P-5471-5476

    18. Pavithra J., Ganesan M.,A study on awareness and impact of micro-financialschemes,2016,International Journal of Applied Business and Economic Research,V-14,I-8,P-5449-5460

    19. Senthilmurugan P., Pavithra J.,Consumer preference towards organised retailing with reference to BigBazaar,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7469-7475

    20. Senthilmurugan P., Pavithra J.,Implication of social media marketing in growing healthcareindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7448-7456

    21. Loganathan R., Pavithra J.,Consumer perception towards private label brand over other brands in supermarkets and hypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7355-7360

    22. Kerinab Beenu G., Pavithra J.,Trade–off between liquidity and profitability in logisticsindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7398-7401

    23. Kerinab Beenu G., Pavithra J.,A study on the prospective consumer’s perception towards utilitycars in Chennai city,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7526-7531

    24. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on budgetary control at Maruti Service Masters,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-151-161

    25. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on customer satisfaction of retro Garments Pvt Ltd,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-381-391

    26. Kerinab Beenu G.H., Pavithra J., Senthilmurugan P.,A study on the influence of promotional activitiesfor TATA ARIA among consumers in Chennai,2014,International Journal of Applied EngineeringResearch,V-9,I-22,P-7572-7578

    27. Vijayaragavan S.P.,An investigative expert that's general FBG sensors,International Journal ofMechanical Engineering and Technology,V-8,I-8,PP-1500-1505,Y-2017

    28. Vijayaragavan S.P.,Equalization routing protocol for Wi-Fi sensor strategy,International Journal ofMechanical Engineering and Technology,V-8,I-8,PP-1662-1666,Y-2017

    29. Karthik B., Kiran Kumar T.V.U., Vijayaragavan P., Bharath Kumaran E.,Design of a digital PLL using0.35μm CMOS technology,Middle - East Journal of Scientific Research,V-18,I-12,PP-1803-1806,Y-2013

    30. Kanniga E., Selvaramarathnam K., Sundararajan M.,Kandigital bike operating system,Middle - EastJournal of Scientific Research,V

    31. Jasmin M., Vigneshwaran T., Beulah Hemalatha S.,Design of power aware on chip embedded memorybased FSM encoding in FPGA,International Journal of Applied Engineering Research,V-10,I-2,PP-4487-4496,Y-2015

    32. Jasmin M.,Optimization techniques for low power VLSI circuits,Middle - East Journal of ScientificResearch,V-20,I-9,PP-1082-1087,Y-2014

    33. Jasmin M., Vigneswaran T.,Fuzzy controller for error control of on - Chip communication,2017International Conference on Algorithms, Methodology, Models and Applications in EmergingTechnologies, ICAMMAET 2017,V-2017-January,I-,PP-1-5,Y-2017

    3. Authors: Magdalene Peter, Dr.S.Fabiyola Kavitha, Kieerti Reddy 9-13Paper Title: EMPLOYEE STATSFICATION IN ITC GRAND CHOLA HOTELSAbstract: Thinking about this has been a startup commercial enterprise enterprise entering into second yr, itfavored to test out ranges of pride earlier than coming up with new rules to take destiny direction of movements.i was given the task to apprehend the numerous elements associated with employees pleasure in theemployer.ITC hotels moreover favored to make out an external survey in indentifying the benefits otherenterprise gives to its employees and take a look at the ones things along aspect the blessings supplied via thecommercial enterprise organization. agency moreover wanted to recognize personnel know-how of businessenterprise’sproject and imaginative and prescient assertion. organisation additionally preferred to checkemployees delight degrees with their crew leaders, with the manage and in the organization participants.Theprimary goal of this undertaking is to conduct a have a examine on employees courting control at area Host forthe inn enterprise. The look at can be carried thru through getting the comments from the employees andexamine the ones outcomes with the predicted outcomes. through reading and comparing the notion of thepersonnel of domain Host we're capable of get an powerful dating with the personnel. it's miles crucial that tohold a robust dating with personnel. this may assist area Host to establish an inexpensive proportion in themarket regionKeywords : ITC,Employee,employerReferences:

  • 1. G BharthVajan R., Ramachandran S.,Psychographic dimensions of training,2016,International Journalof Pharmacy and Technology,V-8,I-4,P-23727-23729

    2. Balakrishnan P., Bharthvajan R.,A study on human resource planning in hospitals in ChennaiCity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7503-7507

    3. Priyadarsini P., Bharthvajan R.,Role of emotional intelligence training programme in reducing thestress of the nurses,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7411-7421

    4. Kerinab Beenu G., Bharthvajan R.,Empirical analysis on the cosmetic buying behavior of youngwomen in South India,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7361-7366

    5. Balakrishnan P., Bharthvajan R.,Whistling in the wind,2014,International Journal of AppliedEngineering Research,V-9,I-22,P-7586-7593

    6. Krishnan B., Peter M.,Health hazards of Indian Bpo employee-an alarming issue,2014,InternationalJournal of Applied Engineering Research,V-9,I-22,P-7336-7341

    7. Kerinab Beenu G.H., Peter M.,Role of insurance in economic development,2014,International Journalof Applied Engineering Research,V-9,I-22,P-7532-7539

    8. Balakrishnan P., Peter M., Priyadarsini P.,Efficiency of safety measures for wellbeing of employees inmanufacturing industry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7376-7382

    9. Anbarasi M., Praveen Kumar S.,Online sales promotions of herbal products and its effectivenesstowards tanisha.com,2019,Indian Journal of Public Health Research and Development,V-10,I-1,P-195-200

    10. Anbarasi M., Praveen Kumar S.,Various online marketing and promotions strategies to improve thevalidation towards the organic products in the pharmaceutical sectors,2019,Indian Journal of PublicHealth Research and Development,V-10,I-1,P-263-269

    11. Loganathan R., Praveen Kumar S.,Grievance handling a key factor for solving issues of employees inan organization,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7483-7491

    12. Loganathan R., Praveen Kumar S.,Study on preference of private label brands in super andHypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7327-7335

    13. Smitha M., Praveen Kumar S.,Understanding stress and its managementamong the nurses in Chennaicity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7560-7565

    14. Kerinab Beenu G.H., Praveen Kumar S.,A study on the investment behavior of Chennai investors inmutual fund schemes,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7520-7525

    15. Loganathan R., Praveen Kumar S.,Retention strategies key for organizationalproductivity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7443-7447

    16. Pavithra J., Ganesan M., Brindha G.,State wise analysis of microfinance sector inIndia,2016,International Journal of Pharmacy and Technology,V-8,I-4,P-23417-23432

    17. Pavithra J., Ganesan M.,A comparative study on microfinance in India and abroad,2016,InternationalJournal of Applied Business and Economic Research,V-14,I-8,P-5471-5476

    18. Pavithra J., Ganesan M.,A study on awareness and impact of micro-financialschemes,2016,International Journal of Applied Business and Economic Research,V-14,I-8,P-5449-5460

    19. Senthilmurugan P., Pavithra J.,Consumer preference towards organised retailing with reference to BigBazaar,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7469-7475

    20. Senthilmurugan P., Pavithra J.,Implication of social media marketing in growing healthcareindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7448-7456

    21. Loganathan R., Pavithra J.,Consumer perception towards private label brand over other brands in supermarkets and hypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7355-7360

    22. Kerinab Beenu G., Pavithra J.,Trade–off between liquidity and profitability in logisticsindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7398-7401

    23. Kerinab Beenu G., Pavithra J.,A study on the prospective consumer’s perception towards utilitycars in Chennai city,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7526-7531

    24. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on budgetary control at Maruti Service Masters,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-151-161

    25. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on customer satisfaction of retro Garments Pvt Ltd,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-381-391

    26. Kerinab Beenu G.H., Pavithra J., Senthilmurugan P.,A study on the influence of promotional activitiesfor TATA ARIA among consumers in Chennai,2014,International Journal of Applied EngineeringResearch,V-9,I-22,P-7572-7578

    27. Vijayaragavan S.P.,An investigative expert that's general FBG sensors,International Journal ofMechanical Engineering and Technology,V-8,I-8,PP-1500-1505,Y-2017

    28. Vijayaragavan S.P.,Equalization routing protocol for Wi-Fi sensor strategy,International Journal ofMechanical Engineering and Technology,V-8,I-8,PP-1662-1666,Y-2017

    29. Karthik B., Kiran Kumar T.V.U., Vijayaragavan P., Bharath Kumaran E.,Design of a digital PLL using0.35μm CMOS technology,Middle - East Journal of Scientific Research,V-18,I-12,PP-1803-1806,Y-2013

    30. Kanniga E., Selvaramarathnam K., Sundararajan M.,Kandigital bike operating system,Middle - East

  • Journal of Scientific Research,V31. Jasmin M., Vigneshwaran T., Beulah Hemalatha S.,Design of power aware on chip embedded memory

    based FSM encoding in FPGA,International Journal of Applied Engineering Research,V-10,I-2,PP-4487-4496,Y-2015

    32. Jasmin M.,Optimization techniques for low power VLSI circuits,Middle - East Journal of ScientificResearch,V-20,I-9,PP-1082-1087,Y-2014

    33. Jasmin M., Vigneswaran T.,Fuzzy controller for error control of on - Chip communication,2017International Conference on Algorithms, Methodology, Models and Applications in EmergingTechnologies, ICAMMAET 2017,V-2017-January,I-,PP-1-5,Y-2017

    4. Authors: Gowtha aasirvad Kumar,Dr.A.Ravikumar,D.Raviteja 14-17

    Paper Title:A Look at Wellknown Perception of Patron About Emblem Name andAdvertising Technique and The Way It Impacts Their Buying Choice.”atRACHNA WOOLEN MILL, LUDHIANA (PUNJAB)

    Emblem photo and industrial play a vital feature to beautify up any commercial enterprise ordinary performance

    as emblem image is an implied device which can clearly trade humans’s searching for behaviors and business is

    behaving as a using pressure for any enterprise because it’s an effective supply to supply your message and stay

    in customer’s thoughts. The motive of this take a look at is to take a look at the effect of brand photograph and

    advertisement on consumer shopping for conduct in the majority at Gujranwala city. Questionnaire survey have

    become used to gather the records by using the usage of using non opportunity accessible sampling approach. A

    sample of two hundred questionnaires turn out to be used in which a hundred 75 responses had been collected

    inside the length of one month. Findings display that brand photograph and business have strong great have an

    effect on and large relationship with consumer purchasing for conduct. humans recognize the emblem image

    with powerful mindset. take a look at depicted that young adults in Gujranwala are extra privy to their social

    reputation simply so they decide upon branded products and advertisement impacts their purchaser searching for

    behavior genuinely. inside the final of article limitations of research, implications and recommendations for

    similarly studies also blanketedKeywords : Brand image, Advertisement, Consumer Buying Behavior.References:

    1. G BharthVajan R., Ramachandran S.,Psychographic dimensions of training,2016,International Journalof Pharmacy and Technology,V-8,I-4,P-23727-23729

    2. Balakrishnan P., Bharthvajan R.,A study on human resource planning in hospitals in ChennaiCity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7503-7507

    3. Priyadarsini P., Bharthvajan R.,Role of emotional intelligence training programme in reducing thestress of the nurses,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7411-7421

    4. Kerinab Beenu G., Bharthvajan R.,Empirical analysis on the cosmetic buying behavior of youngwomen in South India,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7361-7366

    5. Balakrishnan P., Bharthvajan R.,Whistling in the wind,2014,International Journal of AppliedEngineering Research,V-9,I-22,P-7586-7593

    6. Krishnan B., Peter M.,Health hazards of Indian Bpo employee-an alarming issue,2014,InternationalJournal of Applied Engineering Research,V-9,I-22,P-7336-7341

    7. Kerinab Beenu G.H., Peter M.,Role of insurance in economic development,2014,International Journalof Applied Engineering Research,V-9,I-22,P-7532-7539

    8. Balakrishnan P., Peter M., Priyadarsini P.,Efficiency of safety measures for wellbeing of employees inmanufacturing industry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7376-7382

    9. Anbarasi M., Praveen Kumar S.,Online sales promotions of herbal products and its effectivenesstowards tanisha.com,2019,Indian Journal of Public Health Research and Development,V-10,I-1,P-195-200

    10. Anbarasi M., Praveen Kumar S.,Various online marketing and promotions strategies to improve thevalidation towards the organic products in the pharmaceutical sectors,2019,Indian Journal of PublicHealth Research and Development,V-10,I-1,P-263-269

    11. Loganathan R., Praveen Kumar S.,Grievance handling a key factor for solving issues of employees inan organization,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7483-7491

    12. Loganathan R., Praveen Kumar S.,Study on preference of private label brands in super andHypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7327-7335

    13. Smitha M., Praveen Kumar S.,Understanding stress and its managementamong the nurses in Chennaicity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7560-7565

    14. Kerinab Beenu G.H., Praveen Kumar S.,A study on the investment behavior of Chennai investors in

  • mutual fund schemes,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7520-7525

    15. Loganathan R., Praveen Kumar S.,Retention strategies key for organizationalproductivity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7443-7447

    16. Pavithra J., Ganesan M., Brindha G.,State wise analysis of microfinance sector inIndia,2016,International Journal of Pharmacy and Technology,V-8,I-4,P-23417-23432

    17. Pavithra J., Ganesan M.,A comparative study on microfinance in India and abroad,2016,InternationalJournal of Applied Business and Economic Research,V-14,I-8,P-5471-5476

    18. Pavithra J., Ganesan M.,A study on awareness and impact of micro-financialschemes,2016,International Journal of Applied Business and Economic Research,V-14,I-8,P-5449-5460

    19. Senthilmurugan P., Pavithra J.,Consumer preference towards organised retailing with reference to BigBazaar,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7469-7475

    20. Senthilmurugan P., Pavithra J.,Implication of social media marketing in growing healthcareindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7448-7456

    21. Loganathan R., Pavithra J.,Consumer perception towards private label brand over other brands in supermarkets and hypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7355-7360

    22. Kerinab Beenu G., Pavithra J.,Trade–off between liquidity and profitability in logisticsindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7398-7401

    23. Kerinab Beenu G., Pavithra J.,A study on the prospective consumer’s perception towards utilitycars in Chennai city,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7526-7531

    24. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on budgetary control at Maruti Service Masters,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-151-161

    25. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on customer satisfaction of retro Garments Pvt Ltd,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-381-391

    26. Kerinab Beenu G.H., Pavithra J., Senthilmurugan P.,A study on the influence of promotional activitiesfor TATA ARIA among consumers in Chennai,2014,International Journal of Applied EngineeringResearch,V-9,I-22,P-7572-7578

    27. Vijayaragavan S.P.,An investigative expert that's general FBG sensors,International Journal ofMechanical Engineering and Technology,V-8,I-8,PP-1500-1505,Y-2017

    28. Vijayaragavan S.P.,Equalization routing protocol for Wi-Fi sensor strategy,International Journal ofMechanical Engineering and Technology,V-8,I-8,PP-1662-1666,Y-2017

    29. Karthik B., Kiran Kumar T.V.U., Vijayaragavan P., Bharath Kumaran E.,Design of a digital PLL using0.35μm CMOS technology,Middle - East Journal of Scientific Research,V-18,I-12,PP-1803-1806,Y-2013

    30. Kanniga E., Selvaramarathnam K., Sundararajan M.,Kandigital bike operating system,Middle - EastJournal of Scientific Research,V

    31. Jasmin M., Vigneshwaran T., Beulah Hemalatha S.,Design of power aware on chip embedded memorybased FSM encoding in FPGA,International Journal of Applied Engineering Research,V-10,I-2,PP-4487-4496,Y-2015

    32. Jasmin M.,Optimization techniques for low power VLSI circuits,Middle - East Journal of ScientificResearch,V-20,I-9,PP-1082-1087,Y-2014

    33. Jasmin M., Vigneswaran T.,Fuzzy controller for error control of on - Chip communication,2017International Conference on Algorithms, Methodology, Models and Applications in EmergingTechnologies, ICAMMAET 2017,V-2017-January,I-,PP-1-5,Y-2017

    5. Authors: J.Pavithra,Magdalene Peter,D.S.Varsha 18-20

    Paper Title: RECRUITMENT AND TRAINING of EMPLOYEE FOLLOWED BYVISHAL MEGA MARTThe undertaking was finished so one can pick out the effectiveness of the worker pride level closer to therecruitment and schooling manner going on inside the corporation. The powerful become measured utterly basedtotally at the opinion of the employees and workers in all level, it's also analyzed with various statisticallyannouncement and studied approximately the sources. Then examine turned into finished because themanagement wanted to find out the various factors that affected the advantages of the schooling for thepersonnel. corporation is imparting education programs and seminars, and numerous different improvementapplications also. on the subject of those info a established questionnaire changed into prepared. Which becameused to get response from a pattern of 250 personnel? on this have a look at Descriptive research design turnedinto used and comfort Sampling approach was used as the sampling process, and records obtained werestatistically analyzed the usage of Chi-rectangular test and Kolmogrov Smirnov D take a look at and Kendall'sConcordance check. The evaluation and interpretations enables to identification the findings and suggestion ofthe workers. Recruitment bureaucracy the primary level within the process which keeps with choice and ceaseswith the location of the candidate. it is the next step within the procurement feature the primary being themanpower planning. Recruiting makes it viable to gather the range and kinds of humans essential to makecertain the ongoing operation of the corporation. Recruiting is the discovering of potential applicants for actualor expected organizational vacancies. In other words, it's far a linking interest bringing together these with jobsand people seeking jobs. Recruitment has been seemed because the maximum vital characteristic of personneladministration, because unless the proper type of humans are hired, even the exceptional plans, agency charts

  • and control systems might not do much correct. Recruitment both as high-quality? and terrible? hobby. it's far aprocedure of trying to find potential personnel and stimulating and inspiring them to apply for jobs to boom thehiring ratio?, i.e., the range of applicants for a task. selection, on the other hand has a tendency to be poor as itrejects a great member of who follow, leaving most effective the pleasant to be employedKeywords : Training,Employee,RecruitmentReferences:

    1. G BharthVajan R., Ramachandran S.,Psychographic dimensions of training,2016,International Journalof Pharmacy and Technology,V-8,I-4,P-23727-23729

    2. Balakrishnan P., Bharthvajan R.,A study on human resource planning in hospitals in ChennaiCity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7503-7507

    3. Priyadarsini P., Bharthvajan R.,Role of emotional intelligence training programme in reducing thestress of the nurses,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7411-7421

    4. Kerinab Beenu G., Bharthvajan R.,Empirical analysis on the cosmetic buying behavior of youngwomen in South India,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7361-7366

    5. Balakrishnan P., Bharthvajan R.,Whistling in the wind,2014,International Journal of AppliedEngineering Research,V-9,I-22,P-7586-7593

    6. Krishnan B., Peter M.,Health hazards of Indian Bpo employee-an alarming issue,2014,InternationalJournal of Applied Engineering Research,V-9,I-22,P-7336-7341

    7. Kerinab Beenu G.H., Peter M.,Role of insurance in economic development,2014,International Journalof Applied Engineering Research,V-9,I-22,P-7532-7539

    8. Balakrishnan P., Peter M., Priyadarsini P.,Efficiency of safety measures for wellbeing of employees inmanufacturing industry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7376-7382

    9. Anbarasi M., Praveen Kumar S.,Online sales promotions of herbal products and its effectivenesstowards tanisha.com,2019,Indian Journal of Public Health Research and Development,V-10,I-1,P-195-200

    10. Anbarasi M., Praveen Kumar S.,Various online marketing and promotions strategies to improve thevalidation towards the organic products in the pharmaceutical sectors,2019,Indian Journal of PublicHealth Research and Development,V-10,I-1,P-263-269

    11. Loganathan R., Praveen Kumar S.,Grievance handling a key factor for solving issues of employees inan organization,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7483-7491

    12. Loganathan R., Praveen Kumar S.,Study on preference of private label brands in super andHypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7327-7335

    13. Smitha M., Praveen Kumar S.,Understanding stress and its managementamong the nurses in Chennaicity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7560-7565

    14. Kerinab Beenu G.H., Praveen Kumar S.,A study on the investment behavior of Chennai investors inmutual fund schemes,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7520-7525

    15. Loganathan R., Praveen Kumar S.,Retention strategies key for organizationalproductivity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7443-7447

    16. Pavithra J., Ganesan M., Brindha G.,State wise analysis of microfinance sector inIndia,2016,International Journal of Pharmacy and Technology,V-8,I-4,P-23417-23432

    17. Pavithra J., Ganesan M.,A comparative study on microfinance in India and abroad,2016,InternationalJournal of Applied Business and Economic Research,V-14,I-8,P-5471-5476

    18. Pavithra J., Ganesan M.,A study on awareness and impact of micro-financialschemes,2016,International Journal of Applied Business and Economic Research,V-14,I-8,P-5449-5460

    19. Senthilmurugan P., Pavithra J.,Consumer preference towards organised retailing with reference to BigBazaar,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7469-7475

    20. Senthilmurugan P., Pavithra J.,Implication of social media marketing in growing healthcareindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7448-7456

    21. Loganathan R., Pavithra J.,Consumer perception towards private label brand over other brands in supermarkets and hypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7355-7360

    22. Kerinab Beenu G., Pavithra J.,Trade–off between liquidity and profitability in logisticsindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7398-7401

    23. Kerinab Beenu G., Pavithra J.,A study on the prospective consumer’s perception towards utilitycars in Chennai city,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7526-7531

    24. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on budgetary control at Maruti Service Masters,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-151-161

    25. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on customer satisfaction of retro Garments Pvt Ltd,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-381-391

    26. Kerinab Beenu G.H., Pavithra J., Senthilmurugan P.,A study on the influence of promotional activitiesfor TATA ARIA among consumers in Chennai,2014,International Journal of Applied EngineeringResearch,V-9,I-22,P-7572-7578

    27. Vijayaragavan S.P.,An investigative expert that's general FBG sensors,International Journal of

  • Mechanical Engineering and Technology,V-8,I-8,PP-1500-1505,Y-201728. Vijayaragavan S.P.,Equalization routing protocol for Wi-Fi sensor strategy,International Journal of

    Mechanical Engineering and Technology,V-8,I-8,PP-1662-1666,Y-201729. Karthik B., Kiran Kumar T.V.U., Vijayaragavan P., Bharath Kumaran E.,Design of a digital PLL using

    0.35μm CMOS technology,Middle - East Journal of Scientific Research,V-18,I-12,PP-1803-1806,Y-2013

    30. Kanniga E., Selvaramarathnam K., Sundararajan M.,Kandigital bike operating system,Middle - EastJournal of Scientific Research,V

    31. Jasmin M., Vigneshwaran T., Beulah Hemalatha S.,Design of power aware on chip embedded memorybased FSM encoding in FPGA,International Journal of Applied Engineering Research,V-10,I-2,PP-4487-4496,Y-2015

    32. Jasmin M.,Optimization techniques for low power VLSI circuits,Middle - East Journal of ScientificResearch,V-20,I-9,PP-1082-1087,Y-2014

    33. Jasmin M., Vigneswaran T.,Fuzzy controller for error control of on - Chip communication,2017International Conference on Algorithms, Methodology, Models and Applications in EmergingTechnologies, ICAMMAET 2017,V-2017-January,I-,PP-1-5,Y-2017

    6. Authors: Magdalene Peter,Dr.S.Fabiyola Kavitha,Mr. R. Ramamoorthy 21-24Paper Title: EMPLOYEE RETENTION MANAGEMENTThe purpose of the proposed look at is to recognize the massive distinction within the opinions amongstpersonnel working in pharma quarter with reference to worker retention practices on the premise of theirdesignation, qualification, nature of employment, marital repute and profits. Out of 150 employees, 100personnel were taken because the sample for the existing take a look at from 3 districts of Telangana region (i.e.,Nizamabad, Adilabad and Karimnagar). The statistics changed into gathered through a questionnaire anddispensed to the employees to fill their choices in the appropriate columns. The uncooked facts became analysedthe usage of SPSS to find out the results in step with the hypotheses formulated. The findings of the study showthat there may be no massive difference among scientific Representatives and vicinity income Managers,between graduates and postgraduates , between married and single. however, there may be a large differencebetween everlasting and settlement personnel operating in pharmaceutical quarter situated within the observeplace. No enormous distinction become located amongst special income organizations of personnel also. it's farconcluded that the opinion levels of MRs become barely higher than the ASMs. This might be because of theinterest and involvement proven via MRs as they're new entrants to the sector

    Keywords : Employee Retention, designation, qualification, nature of employment, marital status, and income.References:

    1. G BharthVajan R., Ramachandran S.,Psychographic dimensions of training,2016,International Journalof Pharmacy and Technology,V-8,I-4,P-23727-23729

    2. Balakrishnan P., Bharthvajan R.,A study on human resource planning in hospitals in ChennaiCity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7503-7507

    3. Priyadarsini P., Bharthvajan R.,Role of emotional intelligence training programme in reducing thestress of the nurses,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7411-7421

    4. Kerinab Beenu G., Bharthvajan R.,Empirical analysis on the cosmetic buying behavior of youngwomen in South India,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7361-7366

    5. Balakrishnan P., Bharthvajan R.,Whistling in the wind,2014,International Journal of AppliedEngineering Research,V-9,I-22,P-7586-7593

    6. Krishnan B., Peter M.,Health hazards of Indian Bpo employee-an alarming issue,2014,InternationalJournal of Applied Engineering Research,V-9,I-22,P-7336-7341

    7. Kerinab Beenu G.H., Peter M.,Role of insurance in economic development,2014,International Journalof Applied Engineering Research,V-9,I-22,P-7532-7539

    8. Balakrishnan P., Peter M., Priyadarsini P.,Efficiency of safety measures for wellbeing of employees inmanufacturing industry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7376-7382

    9. Anbarasi M., Praveen Kumar S.,Online sales promotions of herbal products and its effectivenesstowards tanisha.com,2019,Indian Journal of Public Health Research and Development,V-10,I-1,P-195-200

    10. Anbarasi M., Praveen Kumar S.,Various online marketing and promotions strategies to improve thevalidation towards the organic products in the pharmaceutical sectors,2019,Indian Journal of PublicHealth Research and Development,V-10,I-1,P-263-269

    11. Loganathan R., Praveen Kumar S.,Grievance handling a key factor for solving issues of employees inan organization,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7483-7491

    12. Loganathan R., Praveen Kumar S.,Study on preference of private label brands in super andHypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7327-7335

    13. Smitha M., Praveen Kumar S.,Understanding stress and its managementamong the nurses in Chennaicity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7560-7565

    14. Kerinab Beenu G.H., Praveen Kumar S.,A study on the investment behavior of Chennai investors inmutual fund schemes,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7520-

  • 752515. Loganathan R., Praveen Kumar S.,Retention strategies key for organizational

    productivity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7443-744716. Pavithra J., Ganesan M., Brindha G.,State wise analysis of microfinance sector in

    India,2016,International Journal of Pharmacy and Technology,V-8,I-4,P-23417-2343217. Pavithra J., Ganesan M.,A comparative study on microfinance in India and abroad,2016,International

    Journal of Applied Business and Economic Research,V-14,I-8,P-5471-547618. Pavithra J., Ganesan M.,A study on awareness and impact of micro-financial

    schemes,2016,International Journal of Applied Business and Economic Research,V-14,I-8,P-5449-546019. Senthilmurugan P., Pavithra J.,Consumer preference towards organised retailing with reference to Big

    Bazaar,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7469-747520. Senthilmurugan P., Pavithra J.,Implication of social media marketing in growing healthcare

    industry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7448-745621. Loganathan R., Pavithra J.,Consumer perception towards private label brand over other brands in super

    markets and hypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7355-7360

    22. Kerinab Beenu G., Pavithra J.,Trade–off between liquidity and profitability in logisticsindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7398-7401

    23. Kerinab Beenu G., Pavithra J.,A study on the prospective consumer’s perception towards utilitycars in Chennai city,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7526-7531

    24. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on budgetary control at Maruti Service Masters,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-151-161

    25. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on customer satisfaction of retro Garments Pvt Ltd,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-381-391

    26. Kerinab Beenu G.H., Pavithra J., Senthilmurugan P.,A study on the influence of promotional activitiesfor TATA ARIA among consumers in Chennai,2014,International Journal of Applied EngineeringResearch,V-9,I-22,P-7572-7578

    27. Vijayaragavan S.P.,An investigative expert that's general FBG sensors,International Journal ofMechanical Engineering and Technology,V-8,I-8,PP-1500-1505,Y-2017

    28. Vijayaragavan S.P.,Equalization routing protocol for Wi-Fi sensor strategy,International Journal ofMechanical Engineering and Technology,V-8,I-8,PP-1662-1666,Y-2017

    29. Karthik B., Kiran Kumar T.V.U., Vijayaragavan P., Bharath Kumaran E.,Design of a digital PLL using0.35μm CMOS technology,Middle - East Journal of Scientific Research,V-18,I-12,PP-1803-1806,Y-2013

    30. Kanniga E., Selvaramarathnam K., Sundararajan M.,Kandigital bike operating system,Middle - EastJournal of Scientific Research,V

    31. Jasmin M., Vigneshwaran T., Beulah Hemalatha S.,Design of power aware on chip embedded memorybased FSM encoding in FPGA,International Journal of Applied Engineering Research,V-10,I-2,PP-4487-4496,Y-2015

    32. Jasmin M.,Optimization techniques for low power VLSI circuits,Middle - East Journal of ScientificResearch,V-20,I-9,PP-1082-1087,Y-2014

    33. Jasmin M., Vigneswaran T.,Fuzzy controller for error control of on - Chip communication,2017International Conference on Algorithms, Methodology, Models and Applications in EmergingTechnologies, ICAMMAET 2017,V-2017-January,I-,PP-1-5,Y-2017

    7. Authors: R.Ramamoorthy,J.Pavithra,Kevin Infant 25-29

    Paper Title: A have a look at of stress among students of professional faculties from ancity place in IndiaDifferent research eventually of the globe have underscored that understudies task proficient courses, all in allwith logical and dental research, are exposed to higher weight. exorbitant strain may likewise furthermore needto reason mental inconveniences like despondency and pressure. The objective of the present day have aninvestigate changed into to survey strain among undergrads of various master schools and its connection withdiffering instructional, social and wellbeing related elementsKeywords : Working capital,fund,statementReferences:

    1. G BharthVajan R., Ramachandran S.,Psychographic dimensions of training,2016,International Journalof Pharmacy and Technology,V-8,I-4,P-23727-23729

    2. Balakrishnan P., Bharthvajan R.,A study on human resource planning in hospitals in ChennaiCity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7503-7507

    3. Priyadarsini P., Bharthvajan R.,Role of emotional intelligence training programme in reducing thestress of the nurses,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7411-7421

    4. Kerinab Beenu G., Bharthvajan R.,Empirical analysis on the cosmetic buying behavior of youngwomen in South India,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7361-7366

    5. Balakrishnan P., Bharthvajan R.,Whistling in the wind,2014,International Journal of AppliedEngineering Research,V-9,I-22,P-7586-7593

  • 6. Krishnan B., Peter M.,Health hazards of Indian Bpo employee-an alarming issue,2014,InternationalJournal of Applied Engineering Research,V-9,I-22,P-7336-7341

    7. Kerinab Beenu G.H., Peter M.,Role of insurance in economic development,2014,International Journalof Applied Engineering Research,V-9,I-22,P-7532-7539

    8. Balakrishnan P., Peter M., Priyadarsini P.,Efficiency of safety measures for wellbeing of employees inmanufacturing industry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7376-7382

    9. Anbarasi M., Praveen Kumar S.,Online sales promotions of herbal products and its effectivenesstowards tanisha.com,2019,Indian Journal of Public Health Research and Development,V-10,I-1,P-195-200

    10. Anbarasi M., Praveen Kumar S.,Various online marketing and promotions strategies to improve thevalidation towards the organic products in the pharmaceutical sectors,2019,Indian Journal of PublicHealth Research and Development,V-10,I-1,P-263-269

    11. Loganathan R., Praveen Kumar S.,Grievance handling a key factor for solving issues of employees inan organization,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7483-7491

    12. Loganathan R., Praveen Kumar S.,Study on preference of private label brands in super andHypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7327-7335

    13. Smitha M., Praveen Kumar S.,Understanding stress and its managementamong the nurses in Chennaicity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7560-7565

    14. Kerinab Beenu G.H., Praveen Kumar S.,A study on the investment behavior of Chennai investors inmutual fund schemes,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7520-7525

    15. Loganathan R., Praveen Kumar S.,Retention strategies key for organizationalproductivity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7443-7447

    16. Pavithra J., Ganesan M., Brindha G.,State wise analysis of microfinance sector inIndia,2016,International Journal of Pharmacy and Technology,V-8,I-4,P-23417-23432

    17. Pavithra J., Ganesan M.,A comparative study on microfinance in India and abroad,2016,InternationalJournal of Applied Business and Economic Research,V-14,I-8,P-5471-5476

    18. Pavithra J., Ganesan M.,A study on awareness and impact of micro-financialschemes,2016,International Journal of Applied Business and Economic Research,V-14,I-8,P-5449-5460

    19. Senthilmurugan P., Pavithra J.,Consumer preference towards organised retailing with reference to BigBazaar,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7469-7475

    20. Senthilmurugan P., Pavithra J.,Implication of social media marketing in growing healthcareindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7448-7456

    21. Loganathan R., Pavithra J.,Consumer perception towards private label brand over other brands in supermarkets and hypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7355-7360

    22. Kerinab Beenu G., Pavithra J.,Trade–off between liquidity and profitability in logisticsindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7398-7401

    23. Kerinab Beenu G., Pavithra J.,A study on the prospective consumer’s perception towards utilitycars in Chennai city,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7526-7531

    24. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on budgetary control at Maruti Service Masters,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-151-161

    25. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on customer satisfaction of retro Garments Pvt Ltd,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-381-391

    26. Kerinab Beenu G.H., Pavithra J., Senthilmurugan P.,A study on the influence of promotional activitiesfor TATA ARIA among consumers in Chennai,2014,International Journal of Applied EngineeringResearch,V-9,I-22,P-7572-7578

    27. Vijayaragavan S.P.,An investigative expert that's general FBG sensors,International Journal ofMechanical Engineering and Technology,V-8,I-8,PP-1500-1505,Y-2017

    28. Vijayaragavan S.P.,Equalization routing protocol for Wi-Fi sensor strategy,International Journal ofMechanical Engineering and Technology,V-8,I-8,PP-1662-1666,Y-2017

    29. Karthik B., Kiran Kumar T.V.U., Vijayaragavan P., Bharath Kumaran E.,Design of a digital PLL using0.35μm CMOS technology,Middle - East Journal of Scientific Research,V-18,I-12,PP-1803-1806,Y-2013

    30. Kanniga E., Selvaramarathnam K., Sundararajan M.,Kandigital bike operating system,Middle - EastJournal of Scientific Research,V

    31. Jasmin M., Vigneshwaran T., Beulah Hemalatha S.,Design of power aware on chip embedded memorybased FSM encoding in FPGA,International Journal of Applied Engineering Research,V-10,I-2,PP-4487-4496,Y-2015

    32. Jasmin M.,Optimization techniques for low power VLSI circuits,Middle - East Journal of ScientificResearch,V-20,I-9,PP-1082-1087,Y-2014

    33. Jasmin M., Vigneswaran T.,Fuzzy controller for error control of on - Chip communication,2017International Conference on Algorithms, Methodology, Models and Applications in EmergingTechnologies, ICAMMAET 2017,V-2017-January,I-,PP-1-5,Y-2017

    8. Authors: CS. Gowtham Chakravarthy,Dr.S.Praveen Kumar,G.Madhan 30-36

  • Paper Title: WORKING CAPITAL TOWARDS ROYAL ENFIELD INVENKATESHWARA BIKE ZONESchool understudies from all of the three fields of direction are revealed to strain; in any case, usuallyextraordinarily collecting school understudies are parts less in risk to the improvement of strain in appraisal tohelpful and dental school understudies. Further assessments should be done to examine the elucidations insidethe illuminating conditions of those fields, the ordinary for a half-yearly assessment test and the impact of thoseportions on the improvement of strain. instructional, natural, social and thriving annoys all play a fundamentalfarthest point inside the movement of stress. instructional parts are the most critical stressors; due to this theprerequisite for express and focused on measures to chop down out and out the largeness of weight on theexperts. showing strategies and school conditions should be changed to the objectives of the investigators. Theimportant utilization of present day understudy welfare structures, improvement of continuously undeniable'understudy amazing' conditions and standard unpredictable extracurricular games with ordinary hypothesis canshow to be profitable weight busters. further, understudies living in lodgings were organized to be inclined towiden strain; as a stop result, a coincidental examination of inns, with comments from the understudies, shouldbe done and the court docket cases of school understudies should be quickly tended to. an enormous bit ofschool [1],[ 3],[5]understudies have been satisfying to strain control planning being melded inside theinformational program, and hence steps ought to be taken for its hardening. wellbeing is a top of the line troubleof school understudies, and thusly the selling of solid dietary and way of life direct ought to be kept up. inaddition, teachers, father and mother or conceivably school understudies themselves must be cognizant thatundue suppositions concerning scholastic achievement can get strain. over the long haul, typical take a gander atquick and attractive training can help school understudies to keep up an indispensable decent ways from strain.Keywords : Finance,Research,analysisReferences:

    1. G BharthVajan R., Ramachandran S.,Psychographic dimensions of training,2016,International Journalof Pharmacy and Technology,V-8,I-4,P-23727-23729

    2. Balakrishnan P., Bharthvajan R.,A study on human resource planning in hospitals in ChennaiCity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7503-7507

    3. Priyadarsini P., Bharthvajan R.,Role of emotional intelligence training programme in reducing thestress of the nurses,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7411-7421

    4. Kerinab Beenu G., Bharthvajan R.,Empirical analysis on the cosmetic buying behavior of youngwomen in South India,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7361-7366

    5. Balakrishnan P., Bharthvajan R.,Whistling in the wind,2014,International Journal of AppliedEngineering Research,V-9,I-22,P-7586-7593

    6. Krishnan B., Peter M.,Health hazards of Indian Bpo employee-an alarming issue,2014,InternationalJournal of Applied Engineering Research,V-9,I-22,P-7336-7341

    7. Kerinab Beenu G.H., Peter M.,Role of insurance in economic development,2014,International Journalof Applied Engineering Research,V-9,I-22,P-7532-7539

    8. Balakrishnan P., Peter M., Priyadarsini P.,Efficiency of safety measures for wellbeing of employees inmanufacturing industry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7376-7382

    9. Anbarasi M., Praveen Kumar S.,Online sales promotions of herbal products and its effectivenesstowards tanisha.com,2019,Indian Journal of Public Health Research and Development,V-10,I-1,P-195-200

    10. Anbarasi M., Praveen Kumar S.,Various online marketing and promotions strategies to improve thevalidation towards the organic products in the pharmaceutical sectors,2019,Indian Journal of PublicHealth Research and Development,V-10,I-1,P-263-269

    11. Loganathan R., Praveen Kumar S.,Grievance handling a key factor for solving issues of employees inan organization,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7483-7491

    12. Loganathan R., Praveen Kumar S.,Study on preference of private label brands in super andHypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7327-7335

    13. Smitha M., Praveen Kumar S.,Understanding stress and its managementamong the nurses in Chennaicity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7560-7565

    14. Kerinab Beenu G.H., Praveen Kumar S.,A study on the investment behavior of Chennai investors inmutual fund schemes,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7520-7525

    15. Loganathan R., Praveen Kumar S.,Retention strategies key for organizationalproductivity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7443-7447

    16. Pavithra J., Ganesan M., Brindha G.,State wise analysis of microfinance sector inIndia,2016,International Journal of Pharmacy and Technology,V-8,I-4,P-23417-23432

    17. Pavithra J., Ganesan M.,A comparative study on microfinance in India and abroad,2016,InternationalJournal of Applied Business and Economic Research,V-14,I-8,P-5471-5476

    18. Pavithra J., Ganesan M.,A study on awareness and impact of micro-financialschemes,2016,International Journal of Applied Business and Economic Research,V-14,I-8,P-5449-5460

    19. Senthilmurugan P., Pavithra J.,Consumer preference towards organised retailing with reference to BigBazaar,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7469-7475

  • 20. Senthilmurugan P., Pavithra J.,Implication of social media marketing in growing healthcareindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7448-7456

    21. Loganathan R., Pavithra J.,Consumer perception towards private label brand over other brands in supermarkets and hypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7355-7360

    22. Kerinab Beenu G., Pavithra J.,Trade–off between liquidity and profitability in logisticsindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7398-7401

    23. Kerinab Beenu G., Pavithra J.,A study on the prospective consumer’s perception towards utilitycars in Chennai city,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7526-7531

    24. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on budgetary control at Maruti Service Masters,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-151-161

    25. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on customer satisfaction of retro Garments Pvt Ltd,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-381-391

    26. Kerinab Beenu G.H., Pavithra J., Senthilmurugan P.,A study on the influence of promotional activitiesfor TATA ARIA among consumers in Chennai,2014,International Journal of Applied EngineeringResearch,V-9,I-22,P-7572-7578

    27. Vijayaragavan S.P.,An investigative expert that's general FBG sensors,International Journal ofMechanical Engineering and Technology,V-8,I-8,PP-1500-1505,Y-2017

    28. Vijayaragavan S.P.,Equalization routing protocol for Wi-Fi sensor strategy,International Journal ofMechanical Engineering and Technology,V-8,I-8,PP-1662-1666,Y-2017

    29. Karthik B., Kiran Kumar T.V.U., Vijayaragavan P., Bharath Kumaran E.,Design of a digital PLL using0.35μm CMOS technology,Middle - East Journal of Scientific Research,V-18,I-12,PP-1803-1806,Y-2013

    30. Kanniga E., Selvaramarathnam K., Sundararajan M.,Kandigital bike operating system,Middle - EastJournal of Scientific Research,V

    31. Jasmin M., Vigneshwaran T., Beulah Hemalatha S.,Design of power aware on chip embedded memorybased FSM encoding in FPGA,International Journal of Applied Engineering Research,V-10,I-2,PP-4487-4496,Y-2015

    32. Jasmin M.,Optimization techniques for low power VLSI circuits,Middle - East Journal of ScientificResearch,V-20,I-9,PP-1082-1087,Y-2014

    33. Jasmin M., Vigneswaran T.,Fuzzy controller for error control of on - Chip communication,2017International Conference on Algorithms, Methodology, Models and Applications in EmergingTechnologies, ICAMMAET 2017,V-2017-January,I-,PP-1-5,Y-2017

    9. Authors: CS. Gowtham Chakravarthy,Dr.S.Praveen Kumar,Ms. J. Pavithra, 37.42

    Paper Title: FINANCIAL RATIO ANALYSIS IN LAUNCHPAD LEARNING LABSPVT LTDBudget summary examination is generally an investigation of the relationship among the different money relatedfactors in a business as unveiled by single lot of articulations. It is a procedure of assessing the connectionbetween segments portions of fiscal reports to getting better comprehension of an uncompromising stance's andexecution. An endeavor to decide the noteworthy and importance of the fiscal reports information with the goalthat conjecture might be made of things to come income capacity to pay intrigue and obligation developments( both present and long haul ) and gainfulness of a sound approach. Various technique or gadgets are utilized forthe investigation the asset report and pay proclamations of Launchapad learning labs pvtltd for the period 5years. This examination is finished by utilizing different monetary apparatuses, measurable instruments. Thediagrams were utilized as needs be to help the examination the budget summaries are one of the vital reportsutilized by the two chiefs and proprietors or potential proprietors. To assess the achievement or generally of theassociation. Research demonstrates that the yearly report is the key archive for the establishment financialspecialists in thinking about corporate execution. In view of the examination owned with the budgetaryexpression of the launchpadllc from 2014-2018 the specialist like to presume that the liquidity proportion are notideal and furthermore the net revenue is diminishing at a higher rate, which demonstrates expanding workingcosts of the organization executes the recommendation made alongside the investigation. The organization canimprove its presentation in the coming year

    Keywords : Assets,cost,analysisReferences:

    1. G BharthVajan R., Ramachandran S.,Psychographic dimensions of training,2016,International Journalof Pharmacy and Technology,V-8,I-4,P-23727-23729

    2. Balakrishnan P., Bharthvajan R.,A study on human resource planning in hospitals in ChennaiCity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7503-7507

    3. Priyadarsini P., Bharthvajan R.,Role of emotional intelligence training programme in reducing thestress of the nurses,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7411-7421

    4. Kerinab Beenu G., Bharthvajan R.,Empirical analysis on the cosmetic buying behavior of youngwomen in South India,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7361-7366

    5. Balakrishnan P., Bharthvajan R.,Whistling in the wind,2014,International Journal of Applied

  • Engineering Research,V-9,I-22,P-7586-75936. Krishnan B., Peter M.,Health hazards of Indian Bpo employee-an alarming issue,2014,International

    Journal of Applied Engineering Research,V-9,I-22,P-7336-73417. Kerinab Beenu G.H., Peter M.,Role of insurance in economic development,2014,International Journal

    of Applied Engineering Research,V-9,I-22,P-7532-75398. Balakrishnan P., Peter M., Priyadarsini P.,Efficiency of safety measures for wellbeing of employees in

    manufacturing industry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7376-7382

    9. Anbarasi M., Praveen Kumar S.,Online sales promotions of herbal products and its effectivenesstowards tanisha.com,2019,Indian Journal of Public Health Research and Development,V-10,I-1,P-195-200

    10. Anbarasi M., Praveen Kumar S.,Various online marketing and promotions strategies to improve thevalidation towards the organic products in the pharmaceutical sectors,2019,Indian Journal of PublicHealth Research and Development,V-10,I-1,P-263-269

    11. Loganathan R., Praveen Kumar S.,Grievance handling a key factor for solving issues of employees inan organization,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7483-7491

    12. Loganathan R., Praveen Kumar S.,Study on preference of private label brands in super andHypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7327-7335

    13. Smitha M., Praveen Kumar S.,Understanding stress and its managementamong the nurses in Chennaicity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7560-7565

    14. Kerinab Beenu G.H., Praveen Kumar S.,A study on the investment behavior of Chennai investors inmutual fund schemes,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7520-7525

    15. Loganathan R., Praveen Kumar S.,Retention strategies key for organizationalproductivity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7443-7447

    16. Pavithra J., Ganesan M., Brindha G.,State wise analysis of microfinance sector inIndia,2016,International Journal of Pharmacy and Technology,V-8,I-4,P-23417-23432

    17. Pavithra J., Ganesan M.,A comparative study on microfinance in India and abroad,2016,InternationalJournal of Applied Business and Economic Research,V-14,I-8,P-5471-5476

    18. Pavithra J., Ganesan M.,A study on awareness and impact of micro-financialschemes,2016,International Journal of Applied Business and Economic Research,V-14,I-8,P-5449-5460

    19. Senthilmurugan P., Pavithra J.,Consumer preference towards organised retailing with reference to BigBazaar,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7469-7475

    20. Senthilmurugan P., Pavithra J.,Implication of social media marketing in growing healthcareindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7448-7456

    21. Loganathan R., Pavithra J.,Consumer perception towards private label brand over other brands in supermarkets and hypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7355-7360

    22. Kerinab Beenu G., Pavithra J.,Trade–off between liquidity and profitability in logisticsindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7398-7401

    23. Kerinab Beenu G., Pavithra J.,A study on the prospective consumer’s perception towards utilitycars in Chennai city,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7526-7531

    24. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on budgetary control at Maruti Service Masters,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-151-161

    25. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on customer satisfaction of retro Garments Pvt Ltd,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-381-391

    26. Kerinab Beenu G.H., Pavithra J., Senthilmurugan P.,A study on the influence of promotional activitiesfor TATA ARIA among consumers in Chennai,2014,International Journal of Applied EngineeringResearch,V-9,I-22,P-7572-7578

    27. Vijayaragavan S.P.,An investigative expert that's general FBG sensors,International Journal ofMechanical Engineering and Technology,V-8,I-8,PP-1500-1505,Y-2017

    28. Vijayaragavan S.P.,Equalization routing protocol for Wi-Fi sensor strategy,International Journal ofMechanical Engineering and Technology,V-8,I-8,PP-1662-1666,Y-2017

    29. Karthik B., Kiran Kumar T.V.U., Vijayaragavan P., Bharath Kumaran E.,Design of a digital PLL using0.35μm CMOS technology,Middle - East Journal of Scientific Research,V-18,I-12,PP-1803-1806,Y-2013

    30. Kanniga E., Selvaramarathnam K., Sundararajan M.,Kandigital bike operating system,Middle - EastJournal of Scientific Research,V

    31. Jasmin M., Vigneshwaran T., Beulah Hemalatha S.,Design of power aware on chip embedded memorybased FSM encoding in FPGA,International Journal of Applied Engineering Research,V-10,I-2,PP-4487-4496,Y-2015

    32. Jasmin M.,Optimization techniques for low power VLSI circuits,Middle - East Journal of ScientificResearch,V-20,I-9,PP-1082-1087,Y-2014

    33. Jasmin M., Vigneswaran T.,Fuzzy controller for error control of on - Chip communication,2017International Conference on Algorithms, Methodology, Models and Applications in EmergingTechnologies, ICAMMAET 2017,V-2017-January,I-,PP-1-5,Y-2017

    10. Authors: Mr. CS Gowtham,Dr.S.Praveen Kumar,Dr.J.Hameed Hussain 43-44

  • Paper Title: INVENTORY AND RATIO ANALYSISInventories are rough materials, work-in-process items and completely finished product that are seen as thesection of business' points of interest that are arranged or will be readied accessible to be obtained. Itemizing asensible stock model is one of the genuine stresses for an industry. The most timely intelligent stockorganization explores return to the second decade of the earlier century, anyway the eagerness for this legitimatearea is up 'til now mind boggling. There is distinctive stock control technique, for instance, Economicsolicitation sum, reorder point, security blend, etc. Stock is the most ludicrous assets of a collecting association.Stock decisions honestly impact the estimation of cost of product sold and in this way expect a fundamentalemployment in choosing the declared pay of an association. As needs be, a serious examination of stockvaluation and related records can give a reason to looking over the budgetary position of a firm. Fixed assetsgenerally called generous assets or property, plant and equipment, is a term used in speaking to assets andproperty that can just with critical exertion be changed over into cash. This can be differentiated and currentassets, for instance, cash or budgetary adjusts, which are depicted commercial liquid assets. Guideline speaking,simply significant assets are implied as fixed. Also, a fixed/non-current asset can moreover be described as a bitof leeway not really offered to an organization's clients/end-customers. Fixes assets are planned for use for quitea while. The estimation of these favorable circumstances decreases with their use or with time or various reasons

    Keywords : Cash,cameo,cash flowReferences:

    1. G BharthVajan R., Ramachandran S.,Psychographic dimensions of training,2016,International Journalof Pharmacy and Technology,V-8,I-4,P-23727-23729

    2. Balakrishnan P., Bharthvajan R.,A study on human resource planning in hospitals in ChennaiCity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7503-7507

    3. Priyadarsini P., Bharthvajan R.,Role of emotional intelligence training programme in reducing thestress of the nurses,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7411-7421

    4. Kerinab Beenu G., Bharthvajan R.,Empirical analysis on the cosmetic buying behavior of youngwomen in South India,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7361-7366

    5. Balakrishnan P., Bharthvajan R.,Whistling in the wind,2014,International Journal of AppliedEngineering Research,V-9,I-22,P-7586-7593

    6. Krishnan B., Peter M.,Health hazards of Indian Bpo employee-an alarming issue,2014,InternationalJournal of Applied Engineering Research,V-9,I-22,P-7336-7341

    7. Kerinab Beenu G.H., Peter M.,Role of insurance in economic development,2014,International Journalof Applied Engineering Research,V-9,I-22,P-7532-7539

    8. Balakrishnan P., Peter M., Priyadarsini P.,Efficiency of safety measures for wellbeing of employees inmanufacturing industry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7376-7382

    9. Anbarasi M., Praveen Kumar S.,Online sales promotions of herbal products and its effectivenesstowards tanisha.com,2019,Indian Journal of Public Health Research and Development,V-10,I-1,P-195-200

    10. Anbarasi M., Praveen Kumar S.,Various online marketing and promotions strategies to improve thevalidation towards the organic products in the pharmaceutical sectors,2019,Indian Journal of PublicHealth Research and Development,V-10,I-1,P-263-269

    11. Loganathan R., Praveen Kumar S.,Grievance handling a key factor for solving issues of employees inan organization,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7483-7491

    12. Loganathan R., Praveen Kumar S.,Study on preference of private label brands in super andHypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7327-7335

    13. Smitha M., Praveen Kumar S.,Understanding stress and its managementamong the nurses in Chennaicity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7560-7565

    14. Kerinab Beenu G.H., Praveen Kumar S.,A study on the investment behavior of Chennai investors inmutual fund schemes,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7520-7525

    15. Loganathan R., Praveen Kumar S.,Retention strategies key for organizationalproductivity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7443-7447

    16. Pavithra J., Ganesan M., Brindha G.,State wise analysis of microfinance sector inIndia,2016,International Journal of Pharmacy and Technology,V-8,I-4,P-23417-23432

    17. Pavithra J., Ganesan M.,A comparative study on microfinance in India and abroad,2016,InternationalJournal of Applied Business and Economic Research,V-14,I-8,P-5471-5476

    18. Pavithra J., Ganesan M.,A study on awareness and impact of micro-financialschemes,2016,International Journal of Applied Business and Economic Research,V-14,I-8,P-5449-5460

    19. Senthilmurugan P., Pavithra J.,Consumer preference towards organised retailing with reference to BigBazaar,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7469-7475

    20. Senthilmurugan P., Pavithra J.,Implication of social media marketing in growing healthcareindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7448-7456

    21. Loganathan R., Pavithra J.,Consumer perception towards private label brand over other brands in supermarkets and hypermarkets,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7355-7360

  • 22. Kerinab Beenu G., Pavithra J.,Trade–off between liquidity and profitability in logisticsindustry,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7398-7401

    23. Kerinab Beenu G., Pavithra J.,A study on the prospective consumer’s perception towards utilitycars in Chennai city,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7526-7531

    24. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on budgetary control at Maruti Service Masters,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-151-161

    25. Pavithra J., Dilli Babu P., Ambuli T.V.,A study on customer satisfaction of retro Garments Pvt Ltd,Chennai,2014,International Journal of Applied Business and Economic Research,V-12,I-2,P-381-391

    26. Kerinab Beenu G.H., Pavithra J., Senthilmurugan P.,A study on the influence of promotional activitiesfor TATA ARIA among consumers in Chennai,2014,International Journal of Applied EngineeringResearch,V-9,I-22,P-7572-7578

    27. Vijayaragavan S.P.,An investigative expert that's general FBG sensors,International Journal ofMechanical Engineering and Technology,V-8,I-8,PP-1500-1505,Y-2017

    28. Vijayaragavan S.P.,Equalization routing protocol for Wi-Fi sensor strategy,International Journal ofMechanical Engineering and Technology,V-8,I-8,PP-1662-1666,Y-2017

    29. Karthik B., Kiran Kumar T.V.U., Vijayaragavan P., Bharath Kumaran E.,Design of a digital PLL using0.35μm CMOS technology,Middle - East Journal of Scientific Research,V-18,I-12,PP-1803-1806,Y-2013

    30. Kanniga E., Selvaramarathnam K., Sundararajan M.,Kandigital bike operating system,Middle - EastJournal of Scientific Research,V

    31. Jasmin M., Vigneshwaran T., Beulah Hemalatha S.,Design of power aware on chip embedded memorybased FSM encoding in FPGA,International Journal of Applied Engineering Research,V-10,I-2,PP-4487-4496,Y-2015

    32. Jasmin M.,Optimization techniques for low power VLSI circuits,Middle - East Journal of ScientificResearch,V-20,I-9,PP-1082-1087,Y-2014

    33. Jasmin M., Vigneswaran T.,Fuzzy controller for error control of on - Chip communication,2017International Conference on Algorithms, Methodology, Models and Applications in EmergingTechnologies, ICAMMAET 2017,V-2017-January,I-,PP-1-5,Y-2017

    11. Authors: J.Pavithra,R.Ramamoorthy, Prasath Alias Surendhar 45-49Paper Title: CASH MANAGEMENT IN CAMEO CORPORATE SERVICES LIMITEDThe term cash management refers to the management of cash resource in such a way that generally acceptedbusiness objectives could be achieved. In this context, the objectives of a firm can be unified as bringing aboutconsistency between maximum possible profitability and liquidity of a firm. Cash management may be definedas the ability of a management in recognizing the problems related with cash which may come across in futurecourse of action, finding appropriate solution to curb such problems if they arise, and finally delegating thesesolutions to the competent authority for carrying them out The choice between liquidity and ij profitabilitycreates a state of confusion. It is cash management that can provide solution to this dilemma.Cash managementmay be regarded as an art that assists in establishing equilibrium between liquidity and profitability to ensureundisturbed functioning of a firm towards attaining its li business objectives

    Keywords : Ratio,mamagement,analysisReferences:

    1. G BharthVajan R., Ramachandran S.,Psychographic dimensions of training,2016,International Journalof Pharmacy and Technology,V-8,I-4,P-23727-23729

    2. Balakrishnan P., Bharthvajan R.,A study on human resource planning in hospitals in ChennaiCity,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7503-7507

    3. Priyadarsini P., Bharthvajan R.,Role of emotional intelligence training programme in reducing thestress of the nurses,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7411-7421

    4. Kerinab Beenu G., Bharthvajan R.,Empirical analysis on the cosmetic buying behavior of youngwomen in South India,2014,International Journal of Applied Engineering Research,V-9,I-22,P-7361-7366

    5. Balakrishnan P., Bharthvajan R.,Whistling in the wind,2014,International Journal of AppliedEngineering Research,V-9,I-22,P-7586-7593

    6. Krishnan B., Peter M.,Health hazards of Indian Bpo emp