www.w i l l i amb lue .edu.auWilliam Blue

COURSE INFORMATION

Bachelor of Business

Career progression that goes well beyond the hospitality industry; the William Blue Bachelor of Business has been developed to give you a broad understanding of the domestic and international business landscape in a hospitality, tourism and event industry context.

Hospitality ManagementHospitality is any situation where a host provides a service to a guest, and is traditionally related to food, drink or accommodation. Nowadays, hospitality goes way beyond this – today it’s the world’s largest and fastest growing industry. If you love people, a hospitality career could be just what you are looking for - this program gives you a taste of what a hospitality career has to offer.

Tourism ManagementThe world’s population is increasingly mobile, with many consequences for businesses, individuals and their environments. Travel – whether for business or pleasure – and its growing influence on the global economy, has led to tourism management being one of the most popular fields of study in Higher Education. This course will introduce you to tourism principles, corporate social responsibility, the tourist experience, how to market a destination and tour operations.

Event ManagementThe management and coordination of an event is a highly skilled and technical operation – and it is also big business. An event could include a large international conference, the annual Taste of Sydney food and wine showcase, a high profile society wedding or a charity dinner for 2000 people in a five-star hotel. This course will teach you how to manage and operate an event from conception, through to operation and post-production. With guided industry experience along the way you will acquire the theoretical skills and operational knowledge to stand out in this fast-paced industry.

Career Outcomes:Some of the possible career outcomes for a graduate of the Bachelor of Business are:

» Hotel Manager » Resort Manager » Event Manager » Tourism Manager » Operations Manager » Business Analyst and Consultant

Bachelor of Business

STUDENTS WILL GRADUATE WITH THEIR OWN NETWORK OF EMPLOYERS, ENTREPRENEURS AND MENTORS.

Everyone is connected.

Everyone can change their world.

STUDENTS CAN UNCOVER GLOBAL OPPORTUNITIES AND NETWORKS FROM OVER 80 UNIVERSITIES AROUND THE WORLD.

Everyone is global.

STUDENTS CHOOSE HOW AND WHEN THEY LEARN. THEY ARE IN CONTROL TO CREATE THE LEARNING EXPERIENCE THEY WANT.

Everyone is unique.

Our Promises

THINK EDUCATION AND WILLIAM BLUE COLLEGE HAVE ONE PURPOSE; EMPLOYABILITY. TO DELIVER EMPLOYABILITY WE PROMISE:

WILLIAM BLUE BRINGS A FRESH, MODERN, CAREER-FOCUSED PERSPECTIVE TO HOSPITALITY MANAGEMENT

Think Education is part of Laureate International Universities, a leading international network of quality, innovative institutions of higher education, comprised of 80 universities across 29 countries. Think Educations’ association with Laureate International Universities gives you the opportunity to leverage the network of over 1,000,000 students around the world.

BACHELOR OF BUSINESS

Course overview Course subjects

BACHELOR OF BUSINESS

Study Options Domestic Australian students

Accelerated Full-time Part-time

Study Options International students

International students may only study full-time and on campus (with the option to complete up to 25% online)

Start Dates 2016 Intake Dates22nd February4th April6th June18th July19th September31st October

Course Length Full-time: 3 yearsAccelerated: 2 years

Part-time: 4-6 years(including internship)

Entry RequirementsDomestic Australian students

ATAR 60 or equivalent Special entry requirements

Demonstrated ability to undertake study at this level through work experience, and/or other formal, informal or non-formal study attempted and/or completed.

Entry RequirementsInternational students

International students also require an IELTS 6.0 with no skills band less than 5.5.

Course study requirements

10 hours study required per subject, per week, during a trimester.

e.g. If you undertake two subjects in a trimester, the study requirement is 20 hours each week.

Location Sydney CampusBrisbane CampusOnline

Delivered by Think: Colleges Pty Ltd trading as William Blue College of Hospitality Management

Accrediting body TEQSA CRICOS Course code

081290C

Payment Options: FEE HELP available for eligible domestic Australian students

Code Unit Name

MGT101A Managing in a Global Environment

HRM101A Introduction to HR Management and Leadership

RAS101A Research and Academic Skills

MKT101A Marketing Fundamentals

ACC101A Introduction to Business Accounting

Code Unit Name

MKT102A Understanding Advertising

MKT103A Integrated Marketing Communications

MKT104A Business-2-Business Marketing

PRN101A Understanding Public Relations

PRN102A Introduction to PR Writing

HET101A Introduction to the Visitor Economy

HET102A Visitor Economy Product Dynamics

EVT101A Event Concepts and Design

HOS101A Management of Service Contexts

TOU101A Current Issues in Tourism

100 Level Core Subjects

100 Level Elective Subjects - Choose three

Please note that electives are subject to availability.You can choose to exit the course here with a Diploma of Business.

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Code Unit Name

EVT201A Event Management and Operations

EVT202A Creative Thinking and Innovation

EVT203A Events Policy and Strategy

EVT204A Wedding Planning

EVT205A Event Bidding

EVT206A Sports Events

EVT207A Event Venue Management

MKT201A Consumer Behaviour

MKT202A Marketing and Audience Research*

MKT203A Services Marketing

MKT204A Relationship Marketing

MKT205A Marketing Consulting Project

PRN201A Public Relations Strategy*

PRN202A Stakeholder Relationship Management*

PRN203A Issues and Crisis Management*

PRN204A Corporate and Financial Public Relations*

PRN205A Not-for-profit, Government and Community Relations*

HAT201A Entrepreneurship in Content

HAT202A Hospitality and Tourism Distribution

HAT203A Gastronomy

HOS201A Managing the Hospitality Asset

HOS202A Accommodation Management

HOS203A Food and Beverage Management

TOU201A The Tourist Experience

TOU202A Tour Operations

Code Unit Name

MGT201A Project Management

ECO201A Economics

LAW201A Business and Law

STAT201A Research and Enquiry for Managers

Code Unit Name

MGT301A Ethics and Sustainability

MGT302A Strategic Management

MGT303A Business Information Analysis

IND301A Industry Consulting Project

Code Unit Name

EVT301A Commercial Modelling for Events*

EVT302A Global Events

EVT303A Advanced Design

MKT301A Marketing Strategy

MKT302A Digital Marketing

MKT303A International Marketing

MKT304A Brand and Product Management

PRN301A Professional Public Relations Practice*

PRN302A Emerging Media Strategy

PRN303A International Public Relations*

PRN304A Change Communication Management and Leadership*

HOS302A Resort and Spa Management

HOS303A Casino and Gaming Managing

HOS304A MICE Management

TOU302A Destinations Management

TOU303A Airline Management

HET301A Risk, Crisis and Disaster Management

HAT301A Revenue Management

HAT304A Cruise Line Management

200 Level Core Subjects 300 Level Core Subjects

200 Level Elective Subjects — Choose four 300 Level Elective Subjects — Choose four

Course subjects Course subjects

*Pre-requisites for certain electives are required.Please note that electives are subject to availability.

You can choose to exit the course here with an Associate Degree of Business

*Pre-requisites for certain electives are required. Please note electives are subject to availability.

BACHELOR OF BUSINESS BACHELOR OF BUSINESS

Frequently Asked QuestionsWhy study at William Blue

Do I need an ATAR?Yes, the ATAR for the Bachelor of Business is 60.0 or equivalent. If you don’t meet these requirements, you can enter the Bachelor Degree through our pathway program, the Advanced Diploma of Hospitality (Hotel Management Pathway, Event Management Pathway or Commercial Cookery Pathway). You don’t need an ATAR to enter the Advanced Diploma, and at the end of this two year course, you can then go on to study for your Bachelor of Business (Tourism Management) with course credit. Contact a Course and Career Adviser for more information.

Is Course Credit available?Yes, Course Credit is available upon academic approval. Block Credit is available ensures quick and easy recognition of your previous studies. » An AQF level 5 Diploma in an aligned field will be eligible for block credit of 80 credit points » An AQF level 6 Advanced Diploma in an aligned field will be eligible for block credit of 120 credit pointsFor further information please visit http://www.think.edu.au/studying-at-think/policies-and-procedures

Do I need to wear a uniform?Students in the Higher Education programs do not require a uniform.

I’m not sure which course is right for me, can you help?Our Course and Career Advisors are experts in helping you select the right course to match your career aspirations. Give them a call to talk through your options about courses, study mode, study load, course credits and more.

You can contact a Course and Career Advisor on 1300 851 237

Where is the William Blue campus located?

SydneyLocated just a few minutes’ walk from Circular Quay, our new Sydney campus opened in February 2015 and is kitted out with modern facilities, open plan teaching spaces and comfortable student lounge areas. William Blue students share the campus with students from Torrens University Australia. The campus overlooks the iconic Sydney Harbour Bridge and the Sydney Opera House can be seen from the class rooms.

Address: The Rocks Campus – 1-5 Hickson Road, The Rocks, Sydney 2000 NSW, Australia.

BrisbaneLocated a short walk from Brunswick St Mall, the Fortitude Valley train station, our Brisbane campus opened in 2014 and is kitted out with modern facilities, on-site café and comfortable student lounge areas. William Blue students share the campus with students from Torrens University Australia and other Think Education colleges. The campus is located in Fortitude Valley from its position on the cliffs, overlooks the iconic Story Bridge, and beautiful cliffs to the Brisbane River.

Address: Brisbane Campus – 90 Bowen Terrace, Fortitude Valley, Brisbane 4006 QLD, Australia

As the first hotel management college established in Sydney, we are proud of our record. Since 1989 we have helped thousands of students become industry professionals. Over the years we have continued to adapt our courses to reflect the changing needs of the hospitality industry.

William Blue graduates have gone on to work at top tier companies and run their own successful businesses; we’ve even trained a Masterchef winner. Our student run restaurant, William Blue Dining, is award winning and regularly receives exceptional reviews by Sydney media and food bloggers.

William Blue College is part of Laureate International, a global network of over 80 universities including the world renowned Blue Mountains International Hotel Management School, Le Roche International Hotel Management School and Glion Institute of Higher Education in Switzerland, the top hospitality schools in the world.

1. Graduate ConfidentThrough William Blues’s Industry Placement Program, you work 520 hours in industry across the lifespan of your degree, gaining invaluable work experience and business contacts. With a wide range of organisations to select from, we will assist you in finding a placement where you will experience life working in your industry. Because William Blue graduates are so highly regarded, many internships lead to permanent employment – so you could graduate with a job waiting for you. *If you already have relevant industry experience, you may be exempt from part or this entire subject if you meet the specified requirements.

2. Lecturers and Academic staffWilliam Blue engages lecturers who are industry practitioners with solid experience in their field. Staff are not only educated and qualified in their chosen field, but have industry and corporate experience, giving them a practical knowledge aspect to their teaching. Students not only learn the theory but get to experience their application in the real world, and the knowledgeable staff are always on hand to assist.

3. Strong industry connectionsWilliam Blue courses are designed and delivered by industry practitioners. What you learn is practical, relevant and up-to-date. William Blue is affiliated with a large number of key industry partners – making us a strong contender in our field. These bodies include: » Disney International» Merivale Group» Hilton Worldwide» The Star» InterContinental Hotels Group» Shangri-La Hotel » Club Med Resorts.

4. Achieve work-study-life balanceMany William Blue courses are offered both on campus, and via Flexible Online Learning (FOL). Bachelor Degree courses are offered both full-time and part-time and you have the option to take some subjects via online learning for your convenience.

5. Study now, pay laterFEE-HELP is available for this course. Almost every Australian citizen is eligible for Government assistance through the FEE-HELP program, which means you do not have to pay anything upfront, but can pay for your course as you earn. In addition, this course is Austudy and Abstudy accredited. Contact your Course and Career Advisor for more information.

BACHELOR OF BUSINESS BACHELOR OF BUSINESS

Your way into Extraordinary

On location with graduate Alex Rahme at the

Michelin Star RestaurantGrand Hotel Villa Serbelloni,

Bellagio, Lake Como, Italy

" The best thing about studying at William Blue is the relationship I have with all of my teachers. It’s more of a close knit family. "

Alex Rahme William Blue Graduate

Email: enquiries@williamblue.edu.au Phone (AUS): 1300 851 237Phone (O/S): +61 2 9492 3213

williamblue.edu.au

Find out what we’ve been up to lately at William Blue on social:

Instagram: @williambluecollege

Facebook:. facebook.com/wbcollege

Twitter: @WBCollege

YouTube: youtube.com/williambluecollege

Ready to apply?

Think: Colleges Pty Ltd. ABN 93 050 049 299 trading as William Blue College of Hospitality Management RTO No. 0269, CRICOS provider code 00246M, HEP No. 4375.Information is true at date of print: Janurary 2016

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