international congress and convention association all about icca! marianne korten 11 th iccrm...
TRANSCRIPT
International Congress and Convention Association
ALL ABOUT ICCA!
Marianne Korten
11th ICCRM
Sevilla, Spain
7-9 July 2005
iccaworld.com
Content
1. Introduction
2. Opportunities : 1. Business 2. Education3. Networking4. Promotion
3. The ICCRM:1. Benefits2. Structure
iccaworld.com
iccaworld.com
What is ICCA?
• International Congress & Convention Association
• Founded in 1963.
• World’s leading organisation representing suppliers
to the global meetings and events market.
• Membership of almost 700 companies in 80 countries
• A unique network of meeting professionals with
the common aim of maximising business opportunities
and raising standards.
1. Introduction
"ICCA is the global community for themeetings industry, enabling its members togenerate and maintain significantcompetitive advantage."
iccaworld.com
1. Introduction
Mission Statement
ICCA's working philosophy
"Fast, simple, needs-based, flexible."
ICCA is committed to providing business advantagesfor all its members:
• Minimal bureaucracy.
• Anticipation of market threats & opportunities.
• Listening to the real, individual needs of members.
iccaworld.com
1. Introduction
Global membership and service
ICCA Head Office: Amsterdam, The Netherlands
Asia Pacific Office: Kuala Lumpur, Malaysia
Latin America Office: Montevideo, Uruguay
North America Office: New Jersey, USA
In total: 30 staff worldwide.
iccaworld.com
1. Introduction
ICCA covers all supplier segments tothe international meetings industry
A - Travel agents/DMC'sB - Airlines & AlliancesC - Professional Congress Organisers (PCO's)D – Convention & Visitors Bureaux and Tourist BoardsE - Meeting Information & Technical SpecialistsF - Meetings HotelsG - Congress, Convention & Exhibition Centres
Each category has an elected seat on the ICCA Board of Directors
iccaworld.com
1. Introduction
Mr. Christian MutschlechnerPresidentAustria
Mr. Leigh Harry1st Vice President
Australia
Mr. Lars Christensen2nd Vice President
Denmark
Mr. Eduardo Sanovicz3rd Vice President
Brazil
Ms. Tuula LindbergImmediate Past President
Finland
Mr. Fernando BetanzosMemberMexico
Ms. Margarete GamaufMemberAustria
Mr. Jurriaen SleijsterMember
Switzerland
Mrs. Anne Wallin RodvenMemberNorway
Mr. Lutz VogtMemberGermany
Mr. Tom HultonMember
United Kingdom
Mr. Arnaldo NardoneMemberUruguay
Mr. Martin SirkChief Executive Officer
The Netherlands
iccaworld.com
Board of Directors
Focus on business
• Leading data source international association meetings market.
• ICCA Intelligence
• Face-to-face client contact.
• IMEX & EIBTM other tradeshows.
• Client-supplier workshops
iccaworld.com
1. Introduction
Content
1. Introduction
2. Opportunities : 1. Business 2. Education3. Networking4. Promotion
3. The ICCRM:1. Benefits2. Structure
iccaworld.com
How can ICCA lead you to more business?
1. Business Opportunities2. Education3. Networking4. Joint Promotion
2. Opportunities
2.1. Business Opportunities
ICCA assists members in identifying business leads and opening communication with potential clients:
2. Opportunities
iccaworld.com
•ICCA Data
•Associations Database Online
•Corporate Database Online
•Hot Leads
•Key Contacts
•Meetings Statistics
How can ICCA lead you to more business?
1. Business Opportunities2. Education3. Networking4. Joint Promotion
2. Opportunities
iccaworld.com
2.2. Education
Focus on business oriented education, with both peer-to-peer and outside expert input:
• ICCA Congress (high level strategic and marketing/sales)
• ICCRM (Europe, Regional: other continents).
• ICCA Data workshops
• Association Expert Seminar
• CMP, Le Cordon Blue
• Forum For Young Professionals
And…..
iccaworld.com
2. Opportunities
2.2. Education
ICCA General Assembly & Congress & Exhibition
ICCA's most important annual event:
2004 Cape Town, South Africa2005 Montevideo, Uruguay 2006 Rhodes, Greece2007 Asia2008 Americas2009 Europe
iccaworld.com
2. Opportunities
How can ICCA lead you to more business?
1. Business Opportunities2. Education3. Networking4. Joint Promotion
2. Opportunities
2.3. Networking
• High level networking on a global scale.
• Client Supplier Business Workshops: sharing expertise and experience and business leads
• Business Exchange: a unique model amongst international associations in our industry.
• Members Update (Online) ICCA’s monthly newsletter keeping you in touch with the Association and its members
iccaworld.com
2. Opportunities
How can ICCA lead you to more business?
1. Business Opportunities2. Education3. Networking4. Joint Promotion
2. Oportunities
2.4. Promotion
• Quality benchmark.
• Clients contact though events.
• Membership Directory. • ICCA Intelligence.
• Industry Tradeshows.
• Sponsorship opportunities.
iccaworld.com
2. Opportunities
Content
1. Introduction
2. Opportunities : 1. Business 2. Education3. Networking4. Promotion
3. The ICCRM:1. Benefits2. Structure
iccaworld.com
• Collect valuable sales leads.
• Meet clients.
• Learn all about ICCA DATA products and the Internet.
• Be educated on many marketing & research related topics.
• Exchange research/marketing specialist questions and ideas.
• Create your own network of colleagues.
iccaworld.com
3. The ICCRM
3.1. Benefits
iccaworld.com
3.2. ICCRM Structure
Thursday 7 July:
• ICCA Data Workshop
Speakers: ICCA DATA Researchers,
ICCA, Amsterdam Head Office.
• Welcome Reception
iccaworld.com
3.2. ICCRM Structure Friday 8 July:
• Plenary: All About ICCA! Speaker: Marianne Korten
• Plenary: Getting delegates to spend more time & money at the conference destination.
Speaker: Rob Davidson, Senior Lecturer, University of Westminster, UK
• Parallel session 1:
Update on Association Market & Trends.
Speaker: Enrico Zuffi, Conf. Marketing Manager, Geneva Convention Bureau, Switzerland.
• Parallel session 2:
Update on database research & marketing technology.
Speaker 1: Mathijs Vleeming, Marketing Developer, ICCA HO
Speaker 2: Mijke Smit, Market Analyst, Netherlands
Board of Tourism & Conventions.
iccaworld.com
3.2. ICCRM Structure Friday 8 July Continued:
• Plenary: Business Exchange
Moderator: Marianne Korten
• Parallel session 3:
Winning Business through Building Alliances with Suppliers
Speaker: Edyta Malek, Conference Sales Manager, Warsaw Destination Alliance, Poland.
• Parallel session 4:
Winning Business through Ambassador Programmes.
Speaker: Carolina García Suárez, Congress Office Coordinator,
Sociedad M. Turismo de Gijón, Spain.
• RESEARCHERS DINNER !!!
iccaworld.com
3.2. ICCRM Structure Saturday 9 July.
Plenary session:
• Client Supplier Communication
Panel:
- Luc Hendrickx, Executive Director, International
Diabetes Federation, Belgium.
- Michele Sanvictores, MCI (INCON Group), Belgium
- Idoia Rodés-Torróntegui, Director of Conferences,
International Society of Nephrology, Belgium
Moderator: Marianne Korten
iccaworld.com
3.2. ICCRM Structure Saturday 9 July Continued:
• Parallel session 5:
Working with an Association Management Company
Speakers: - Michele Sanvictores, MCI (INCON Group), Belgium- Idoia Rodés-Torróntegui, Director of Conferences, International Society of Nephrology, Belgium
• Parallel session 6:
Working with Healthcare Association Clients.
Speaker: Luc Hendrickx, Executive Director, International
Diabetes Federation, Belgium.
iccaworld.com
3.2. ICCRM Structure Saturday 9 July Continued:
• Parallel session 7:
Bid Processes & Techniques
Speakers: - Ulrike Jacobsen, Deputy Director, Vienna Convention Bureau, Austria- Sue Etherington, International Sales Manager, Queen
Elizabeth II Conference Centre, UK
• Parallel session 8:
Destination Marketing Strategies
Speaker: John Swarbrooke, Prinicipal Lecturer in Tourism
Management, Sheffield Hallam University, UK
iccaworld.com
3.2. ICCRM Structure Saturday 9 July cont.
• Plenary session:
Moderator: Marianne Korten
RESEARCH TREASURE HUNT
Keep track of your ideas by using
the ICCRM Ammunition Kit !!!
PRIZES TO WIN !!!
CLOSING & FAREWELL PARTY
ICCA's working philosophy
"ICCA is an enabler“
We cannot "give" business to members, but we can provide the means and the
opportunities to win business.
Active members who use all of ICCA's services have most to gain.
iccaworld.com