international conference north - eastern hill …nimit chowdhary, jamia millia islamia, india. prof....
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North - Eastern Hill University : North - Eastern Hill Uni-
versity (NEHU) was set up by an Act of Parliament of India
and notified on 19th
July 1973 with the
primary objectives
to disseminate and
advance knowledge
by providing in-
structional and re-
search facilities in
such branches of
learning as it may
deem fit; to pay
special attention to
the improvement of the socio - economic conditions and wel-
fare of the people of the hill areas of the North-Eastern region
of India and, in particular, their intellectual, academic and cul-
tural advancement. NEHU is headquartered in Shillong, the
administrative capital of Meghalaya (India). The university has
a tag of ‘a university with potential for excellence’ and has
been reaccredited by NAAC as ‘A’ grade in the year 2017. The
university has innumerable under-graduate and post-graduate
departments and many colleges affiliated to it.
Over the years, NEHU has contributed enormously in teaching
and research thereby making groundbreaking contributions in
the socio-economic fabric of the state of Meghalaya and the
North East India as a whole. In particular, the university has
started a number of new departments in recent years in science
and social science discipline.
Department of Tourism and Hotel Management: The
Department has been started keeping in mind the huge potential
of the tourism and hotel industry and to contribute towards the
growth and development of the state and North Eastern region
of India as a whole. Therefore, the Department imparts quality
teaching and research to the students and scholars into the vari-
ous domains and areas concerning tourism and hospitality pro-
fession. The Department presently offers Master of Tourism
and Travel Management (MTTM) and Doctor of Philosophy
Degree in Tourism and Hotel Management (Ph.D. - THM).
About the STHMCON - 2018 : Protection of environment
and culture, especially at nature based tourism destinations,
form the key element in the sustainable tourism strategy. Sus-
tainable tourism (ST) has been broadly defined as, “tourism
development in economically feasible manner ensuring conser-
vation of the resources on which the future of tourism depends,
notably the physical environment and the social fabric of the
host community. On other perspective the tourism and hospital-
ity products, because of its unique intrinsic qualities requires
different sort of marketing strategies. To ensure sustainability at
the destination, the planners, academicians and upcoming pro-
fessionals need to maintain careful equilibrium between mar-
keting and aspects of sustainability. Sustainable marketing
therefore utilizes marketing skills and techniques by under-
standing market needs to design more sustainable products and
identifying more credible methods of contact to bring behav-
ioural change amongst the consumers. Therefore, the
STHMCON will serve as forum for everyone - entrepreneurs,
operators, institutions and consumers - who are concerned with
tourism and to ensure that the tourism sector not only continues
to develop, but it should be in harmony with each local environ-
ment and culture. The sustainability approach adopts a holistic,
integrated view of marketing, considering social equity, envi-
ronmental protection, and economic liveability.
Hence, the aim of the present International Conference on
Sustainable Tourism and Hospitality Marketing: Setting
Agenda for Future Research (STHMCON - 2018) is to offer a
platform for academicians, research scholars, policy makers,
industry practitioners and the budding tourism / hospitality pro-
fessionals to exchange views, discussion and presentation of
research findings relating to the sustainable marketing of tour-
ism / hospitality products / services in general and North - East
India Tourism in particular.
International Conference
on
Sustainable Tourism and Hospitality Marketing: Setting Agenda for Future Research
(STHMCON - 2018)
March 15 - 17, 2018
ORGANISED BY
Department of Tourism and Hotel Management
North - Eastern Hill University
Shillong-793022 (Meghalaya)
India
SPONSORED BY
Conference Topics / Themes: To achieve the STHMCON
objectives, academic research papers and presentations, are
invited to testify the intellectual vibrancy of the conference.
The same will be complemented with key industry practitio-
ners, who will highlight industry trends and research gaps from
a pragmatic and applied perspective. The themes identified for
the conference will divulge the recent trends and advancements
in the tourism and hospitality marketing in sustainable manner.
Therefore the deliberations will include, but not limited to, the
following themes / topics within the domain of sustainable hos-
pitality and tourism marketing:
Marketing for hospitality and tourism products
Innovative marketing strategies
Transforming visitor experience through marketing
Marketing through destinations and events
Information systems and Marketing
Marketing of tourism and hospitality education
Sustainable / Green / Renewable marketing
Consumer Behavior
Decision making, experience and satisfaction
Service excellence and service quality
Food service marketing and management
Emerging technologies, social media and e tourism
Marketing for special interest tourism products
Cases on successful marketing practices
Marketing strategies of third world and developing na-
tions
Social and Ethical concerns of marketing
Future trends in the hospitality and tourism marketing
Food Service/ Culinary marketing
Services branding
Special interest tourism marketing and management
Publication Opportuni-
ties: STHMCON - 2018
has teamed up with
the Taylor and Francis
Group's Journal of Global
Scholars of Marketing Sci-
ence: Bridging Asia and the
World (JGSMS) and Emer-
ald Publishing Group's International Journal of Tourism Cit-
ies (IJTC). A number of selected high-impact full text papers may
be considered for the publication in these journals. Submitted pa-
pers must not be under consideration by any other journal for pub-
lication. The final decision for paper selection will be made based
on peer review reports by the Guest Editors and the Editor-in-
Chief of journals jointly. Selected full length papers will also be
considered for publication in the ISBN numbered volume to be
published after the event from reputed international publisher.
Local Organizing Committee:
Chief Patron : Prof. S. K. Srivastava, Vice Chancellor, North-Eastern Hill University, Shillong (India).
Patron: Prof. B. Mishra, Dean, School of Economics, Manage-ment and Information Sciences, NEHU, Shillong (India).
Conference Chair and Convener: Dr. Saurabh Kumar Dixit, Associate Professor, Department of Tourism and Hotel Manage-ment, NEHU, Shillong (India).
Co - Convener: Dr. Punit Gautam, Head, Department of Tourism and Hotel Management, NEHU, Shillong (India).
Member: Dr. B. F. Lyngdoh, Assistant Professor, Department of Tourism and Hotel Management, NEHU, Shillong (India).
Member: Dr. S.K. Kulshrestha, Assistant Professor, Department of Tourism and Hotel Management, NEHU, Shillong (India).
Customer Relationship Management
Human resource strategies and operations
Small and medium sized enterprises
GIS applications in tourism
International issues and cross-cultural research
Niche tourism
Entrepreneurship
International issues and cross-cultural research
Customer retention and loyalty
Indigenous tourism marketing
Who Should Attend?
Academicians in tourism and hospitality fields
Researchers/ industry consultants and practitioners
Inter-regional organizations engaged in tourism and hospi-tality research
Policy makers and national tourism organizations
Post Graduate / Research students
Call for Papers: Authors willing to present paper in the con-
ference are required to forward an abstract that essentially pro-
vide a brief outline of the paper. Selected academic contribu-
tions addressing one or more of the themes of the conference
will be presented during plenary and parallel sessions. Abstract
of the research paper should be limited to 500 words with 5 key-
words. Abstracts must include: title; author (s); affiliations; a
summary of the research aims; approach and key arguments /
findings. Submitted abstracts will be scrutinized by a committee
of experts and contributors will be intimated to submit the full
length paper. Submit your abstract at [email protected] or
at the link provided in the conference website.
Important Dates:
Last date for submission of abstract: 15th December, 2017
Intimation of acceptance of abstract: 20th December, 2017
Last date of submission of full length paper: 15th Feb., 2018
Last date of submission of registration fee: 28th Feb., 2018
International Scientific Committee:
1. Prof. Arch G. Woodside, Curtin University, Perth, Australia.
2. Prof. John Bowen, University of Houston, Houston, USA.
3. Prof. Yoel Mansfeld, University of Haifa, Haifa, Israel
4. Prof. Dallen Timothy, Arizona State University, USA.
5. Prof. Roy C. Wood, Visiting Professor, NHTV Breda Uni-
versity of Applied Sciences, Netherlands.
6. Prof. Luiz Moutinho, Dublin City University, Ireland.
7. Prof. Anna S. Mattila, The Pennsylvania State University,
USA.
8. Prof. Tej Vir Singh, Founding Director of the Centre for
Tourism Research & Development (CTRD), Lucknow, India.
9. Prof. Willy Legrand, IUBH School of Business and Manage-
ment, Bad Honnef-Bonn, Germany.
10. Prof. Mahmood A Khan, Virginia Tech University, USA.
11. Prof. Brian King, Hong Kong Polytechnic Univer-
sity, Hong Kong, PRC.
12. Prof. Dimitrios Buhalis, Bournemouth University, UK.
13. Prof. Konstantinos Andriotis, Middlesex University Busi-
ness School, U.K.
14. Prof. Bruce Prideaux, C Q University, Australia.
15. Prof Marios Sotiriadis, University of South Africa, S. A.
16. Prof. Conrad Lashley, NHTV Breda University of Applied
Sciences, Netherlands.
17. Prof. P.R. Klosse, Academy of Gastronomy, Netherlands.
18. Prof. Keith Mandabach, New Mexico State University, Las
Cruces, New Mexico, USA.
19. Prof. Carlos Costa, University of Aveiro – Portugal.
20. Prof. Jennifer Kim Lian Chan, Universiti Malaysia Sabah,
Malaysia .
Registration Details : The registration fee will include the con-
ference materials, access to all sessions, the official breakfast,
lunch, dinner, tea and snacks etc. The participants will be accom-
modated in the limited number of rooms in the university guest
house on twin sharing / first come first serve basis from 14th -
17th March 2018 (03 Nights). Participants requiring accommoda-
tion in the university guest house are requested to inform at
[email protected] before 15th February, 2018. In case you
wish to extend your stay before / after the conference, please con-
firm the same in advance. The same may be arranged on separate
payment basis, subject to availability. Accompanying persons are
entitled to enjoy all the facilities applicable to the delegates except
conference materials and participation certificate. Hotel accommo-
dation for delegates can also be arranged on request at normal
rates.
21. Prof. Noel Scott, Griffith University, Australia.
22. Prof. Ulrike Gretzel, University of Southern California,
USA.
23. Prof. Silvia Aulet, University of Girona, Italy.
24. Prof. Sidney C. H. Cheung, The Chinese University of
Hong Kong, Hong Kong.
25. Prof. Derong Lin, Xiamen University, P. R. China.
26. Dr. R T D Juwaheer, University of Mauritius, Mauritius.
27. Dr. Nunkoo Robin, University of Mauritius, Mauritius.
28. Dr. Michela C. Mason, University of Udine, Italy.
29. Dr. Vicky Katsoni, TEI Athens , Greece.
30. Prof. S.P. Bansal, Vice-Chancellor, Indira Gandhi Univer-
sity, Riwari Haryana, India.
31. Prof. Sandeep Kulshrestha, Director, IITTM, Gwalior, India.
32. Prof. Manoj Dixit, Vice-Chancellor, Dr. R. M. L. Avadh
University Faizabad , India.
33. Prof. Kapil Kumar, I G N O University, New Delhi, India.
34.Prof. Yedla Venkata Rao, Pondicherry Univer-
sity, Pondicherry, India.
35. Prof. G. A. Swamy, Pondicherry University, India.
36. Prof. Aparna Raj, Bundelkhand University, Jhansi, India.
37. Prof. Deepak Raj Gupta, University of Jammu, India.
38. Prof. Sampada Kumar Swain, IGNTU, Amarkantak, India.
39. Prof. S. K. Kabia, Bundelkhand University, Jhansi, India.
40. Prof. Manjula Chaudhary, Kurukshetra University, India.
41. Prof. Nimit Chowdhary, Jamia Millia Islamia, India.
42. Prof. B. B. Parida, Burdwan University, India.
43. Prof. Parikshat Singh Manhas, University of Jammu, India.
Indian
Delegates
Before
31-12-
2017
After
31-12-
2017
Participants from
Academic Institutes
E 2500/- E 3000/-
Research Scholars
and Students
E 1500/- E 2000/-
Participants from
Industry / govern-
ment organization
E 2500/- E 3000/-
Accompanying per-
son
E 1500/- E 2000/-
Foreign
Delegates
Participants from
Academic Institutes
US$ 150/- US$ 175/-
Research Scholars
and Students
US$ 100/- US$ 125/-
Participants from
Industry
US$ 150/- US$ 175/-
Accompanying per- US$ 100/- US$ 125/-
Local
Delegates
E 1000/- E 1500/-
Bank Detail:
The registration fee
may be sent by Bank
Transfer / DD
(Favoring FINANCE
OFFICER, NEHU,
Shillong) into the
bank account of the
conference, with a
scanned copy of the payment receipt being sent to
[email protected]. The detail of the conference bank ac-
count is:
Name of the Account: FINANCE OFFICER
Account Number : 054101000010709
Name of the Bank :INDIAN OVERSEAS BANK
Name of the Branch: Morellow Building, Shillong (India)
IFSC CODE : IOBA0000541 MICR CODE :793020002
SWIFT- CODE : IOBAINBB420
How to reach NEHU, Shillong , India: The North-Eastern Hill University is beautifully located on
hills in the suburb of Shillong City, Meghalaya. Shillong is
125 km away from Guwahati Airport and 100 km from Gu-
wahati Railway station of the Assam State in India. After
reaching Guwahati airport / railway station, one may hire a
taxi / deluxe bus / tata sumo to reach Shillong town and can
then take a local taxi to reach NEHU campus. While hiring a
reserved taxi from Guwahati, one should come to NEHU
campus directly by the same taxi. Airport also exists in Shil-
long; however flight connectivity is on selected days.
CONTACT
Dr. Saurabh Kumar Dixit, STHMCON CHAIR
Department of Tourism & Hotel Management
North - Eastern Hill University
Shillong, Meghalaya (India)
Email: [email protected], [email protected]
Website: http://www.sthmcon.online
Mobile: +91-9436565964, +91-7005690748
Tourist Spots Distance (Km)
from the venue
Location
Don Bosco Museum 3.3 km Mawlai, Shillong
Shillong Peak 18.2 km Upper Shillong
Elephant Falls 15.3 km Upper Shillong
Umiam Lake (Bara Pani)
15 km Ri Bhoi District
Mawphlang Sacred Grove
25 km East Khasi Hills Dist.
Sohra (Cherrapunjee) 53.7 km East Khasi Hills Dist.
Double Decker Living Root Bridge, Laitkynsew
65.7 km East Khasi Hills Dist.
Mawsynram (Wettest place in the World)
65 km East Khasi Hills Dist.
Nartiang Monoliths 65 km Jaintia Hills Dist.
Mawlynnong (Cleanest village in Asia)
90 km East Khasi Hills Dist.
Nongkhnum Island 107 km West Khasi Hills Dist.
Balpakram National Park
219 km South Garo Hills Dist.
Siju Cave 439 km South Garo Hills Dist.
Kaziranga National Park 317 km Assam
Kamakya Temple 130 km Assam
NEARBY TOURIST ATTRACTIONS
Post Conference Tour: An One day / Two day post-
conference tour may be organized to Shillong – Cherrapunjee –
Dawki and Mawlynnong Village / Dawki for the interested dele-
gates on payment of the requisite charges. Participants interested
in such tours may inform to [email protected] in advance.