Proudly organised by

INTERNATIONAL COACH FEDERATION BUSINESS BUILDING DAY FOR COACHES Saturday September 6th 2014 - 11am to 6:30pm

The Australasian NZ Northern Chapter invites you to a day of new learning and networking, where we can come together as a coaching community and learn tips and techniques for building sustainable coaching businesses.

ABOUT THE DAY…. Building a viable coaching practice encompasses

many different facets in an ever-changing

technological world. Various exhibitors, speakers

and other coaches will be on hand to support you in

building your business. Whether you have yet to

kick off your coaching business or have been

running your own business for years, you will be

sure to walk away from the event with some

valuable new tips and ideas. Seminars and

workshops will include topics such as;

TICKET PRICES

Pay by Friday 15th August to secure Earlybird price

Earlybird ICF Member: $ 79.00

(includes CPSIG, HRINZ and NZATD at member rates)

Earlybird non ICF Member: $ 99.00

Standard ICF Member: $ 99.00

Standard non ICF Member: $ 119.00

What’s included? Access to seminars, workshops and exhibitor stalls. Also includes a light lunch, afternoon tea and a social wine tasting and networking event to finish off the day.

ICF RDEU’s (Resource Development Education Units) (6 hours) certificates are available and issued for attendance on the day.

VENUE

St Columba Centre, 40 Vermont Street, Ponsonby.

Free parking on-site or roadside.

SCHEDULE:

10:30am: Registration

11am: Conference opening

11:15am-5pm: Speaker sessions, Lunch, afternoon tea

5 - 6:30pm: Social wine tasting

BUSINESS & STRATEGIC PLANNING, plotting

your own CAREER PATH, mastering LEAD GENERATION, new BUSINESS SET UP, on line

and off line MARKETING TIPS, new online TOOLS TO MAKE BUSINESS LIFE EASIER, an insider’s

guide to getting CORPORATE COACHING clients,

BRANDING, the BENEFITS & CHALLENGES OF NETWORKING GROUPS.

WITH THANKS TO OUR SILVER SPONSORS:

BOOKINGS

Follow the link to Eventbright

ICF NZ Northern Business Building Day Event Registration Link

Please note that all registrations will incur a small fee to cover Eventbrite administration costs.

RDEU’s – 6 Resource Development Education Units available to ICF coaches.

INTERNATIONAL COACH FEDERATION BUSINESS BUILDING DAY FOR COACHES Conference programme September 6th 2014

With thanks to our SILVER SPONSORS and kind donation from the Proudly organised by

Session Time Stream 1 Stream 2 Stream 3

10.30-11.00am Registration

11.00-11.15am Opening Speeches

11.15am-12.15pm

How to be More Commercially Successful as a Coach, Through Thought Leadership & Positioning

Laurel McLay

How to Turn $100 Marketing Strategies Into $1000's of Sales

Fiona Clark

Corporate Coaching Panel Kerry Dewar (Mighty River Power),

Kate Lyon (Carter Holt Harvey Woodproducts), Linda Hart (Healthscope),

Greg Turrell (Turners and Growers)

12.15-12.30pm Break

12.30-1.00pm

Introduction to Branding: What Does Your Brand Say About You?

Aenslee Tanner

Who's Polluting Your Water? Coaching in the Context of Organisational Culture

Stacey Davidson

Simplify and Improve Your Business with the Right Systems

Mark Osborne

1.00-1.30pm Lunch

1.30-2.00pm Guest Speaker: Dr Paul Wood - Gazing Into The Abyss

Identifying the mindsets that act as barriers and building a solutions focused approach that is based on personal courage and resilience.

2.00-3.30pm

How to Create an Online Client Attraction Machine to Attract & Enrol Coaching Clients

Craig Dewe

Effective Career Coaching: Tools & Tips for Your Toolbox

Jo Ostler

Coaching Career Action Plan

Leslie Hamilton

3.30-3.45pm Afternoon Tea

3.45-4.45pm Learn How to Network with the Networking Queen

Carmel Murphy

How to Turn $100 Marketing Strategies Into $1000's of Sales

Fiona Clark

Simplify & Improve Your Business with the Right Systems

Mark Osborne

4.45-5.00pm Closing Speeches

5.00-6.30pm Wine Tasting and Networking Session

INTERNATIONAL COACH FEDERATION BUSINESS BUILDING DAY FOR COACHES Conference programme September 6th 2014

With thanks to our SILVER SPONSORS and kind donation from the Proudly organised by

GUEST SPEAKER: DR PAUL WOOD GAZING INTO THE ABYSS: Dr Wood will be talking about how to apply the same approach we use with clients to help create and sustain a flourishing coaching business. This will include identifying the mindsets that act as barriers and building a solutions focused approach that is based on personal courage and resilience.

As an 18 year old Dr. Paul Wood was completely off the rails. He wasn’t coping with the impending death of his mother, he was dependent on drugs, and was an unemployed high-school dropout who was committing crimes to feed his habit.

Two days after his mother died he lost control when his then drug dealer attempted to sexually assault him. Paul was convicted of murder for this offence and then spent more than a decade in some of New Zealand’s toughest prisons. During this period Paul became the first person in New Zealand’s history to progress through undergraduate and Masters degrees while in Prison. He was also the first person to begin a Doctorate while incarcerated. Paul’s educational pursuits acted as the catalyst for a journey of personal exploration and change, both of which would see him leave prison with an awareness of the fundamental issues that people face when trying to create real change, the best techniques for helping people achieve their goals and cope with adversity, and a deep understanding of how to make the most out of a bad situation. These days Paul runs two successful coaching businesses in the professional and personal development spaces respectively. www.whatsyourprison.com

CORPORATE COACHING PANEL Join us to hear firsthand from a panel of executives who purchase corporate coaching. Discussion points will include;

what they are looking for in a corporate coach

how they find coaches

what qualifications they look for

what type of coaching they purchase

there will also be time for a question and answer period

Panellists are;

Kerry Dewar (Mighty River Power),

Kate Lyon (Carter Holt Harvey Woodproducts),

Linda Hart (Healthscope),

Greg Turrell (Turners and Growers)

INTRODUCTION TO BRANDING: WHAT DOES YOUR BRAND SAY ABOUT YOU? In this short, sharp session, you’ll learn the basics of branding: what a brand is, how it’s communicated and how to apply the concepts to yourself and your business. Participants will be able to define what branding is and list the factors that communicate it.

AENSLEE TANNER (ICF): Aenslee is an experienced leadership coach, manager and business advisor. With over 10 years of global business experience gained in top companies such as PricewaterhouseCoopers and Ernst & Young, Aenslee is passionate about supporting individuals and organisations in unlocking their talent and achieving success on their terms.

www.aensleetanner.com

EFFECTIVE CAREER COACHING: TOOLS & TIPS FOR YOUR TOOLBOX Our career is one of the big ticket items in our lives and many clients want to clarify their career options, direction, purpose, or to get unstuck and re-inspired. By adding tried and true career tools into your toolbox, you’ll be able to help your clients to successfully address their career dilemmas. In this interactive and practical session Jo will be share some of her most effective career coaching tools and tips ideas that you will be able to use straight away with your coaching clients.

JO OSTLER (ICF): Jo is a PCC Coach with 12 years experience working with a range of clients (private and sponsored by their organisations) facing diverse career issues - e.g. planning, career crises, job search, life and stage - wanting to make positive and sticky change in their roles, careers, and/or lives.

www.worklifecareer.com

INTERNATIONAL COACH FEDERATION BUSINESS BUILDING DAY FOR COACHES Conference programme September 6th 2014

With thanks to our SILVER SPONSORS and kind donation from the Proudly organised by

HOW TO BE MORE COMMERCIALLY SUCCESSFUL AS A COACH, THROUGH THOUGHT LEADERSHIP AND POSITIONING

Many coaches simply don’t know how to sell, they don’t like it, and feel a bit weird selling ‘themselves’. Some spend far too much time agonizing over whether coaching is even a profitable option for them. This session shows you how to position your services according to your brilliant uniqueness (based on the powerful thought leadership model founded by Matt Church). Selling is way less daunting when you get positioning right.

LAUREL McLAY Laurel is an accredited thought leader mentor, and a Freefall Coach. Laurel knows how to sell, and one of her companies, once ranked #2 on the Deloitte Fast 50. Ironically she spent many years hating and avoiding sales. Now she teaches others how to be more commercially successful through thought leadership and clever lead generation.

www.laurelmclay.co.nz

SIMPLIFY AND IMPROVE YOUR BUSINESS WITH THE RIGHT SYSTEMS

General overview of the cloud based software that can greatly simplify and improve the way of running a business. Presentation will include review of highly recommended applications including Roll - Xero integrated web based business management and visibility software for services based businesses.

Learn how you can track your sales pipeline, manage your contacts, and handle invoicing all with one simple tool.

MARK OSBORNE: Business owner (96black.co.nz) and Entrepreneur (Rollhq.com). Online and digital specialist with broad development and business management experience. Golf, photography and music lover!

www.rollhq.com

HOW TO CREATE AN ONLINE CLIENT ATTRACTION MACHINE TO ATTRACT AND ENROL COACHING CLIENTS Attract and enroll coaching clients using this simple 5 step strategy…

1. Unique Positioning - Define your niche and stand out from the crowd

2. Attracting Traffic - Directly target your ideal clients using Facebook Ads

3. List Building Magnet - Turn your traffic into email subscribers 4. Compelling Conversations - Enroll clients without being obnoxious or salesy

5. Relationship Building - Think long term to build a sustainable business

After this session you’ll have a strategy to confidently market yourself online… even if you’re not the most technical person in the world.

CRAIG DEWE: Craig has been helping experts get clients and sell products online since 2001. He is known for creating proven sales and marketing strategies that build trust and client loyalty without being obnoxious or salesy.

www.WebMarketingOutlaws.com

HOW TO TURN $100 MARKETING STRATEGIES INTO $1000’S OF SALES As a business owner it can be hard to do it all. There’s never enough time in the day to run the business, deal with customers, and manage staff - never mind doing proactive sales and marketing. Have you tried advertising in the past and got nothing in return? Want to generate new clients and don’t know where to start? Frustrated you’re not achieving the results you want?

Then come and learn clever marketing strategies that have been proven to drive sales results and profit again and again.

FIONA CLARK: Founder and Director of BreakThrough Business Solutions. Sales and Marketing Expert for Small to Medium Businesses, author and contributor to NZ Business Magazine and a keynote Speaker and Presenter. NZ Certified Trainer for TetraMap (developing high performing teams) and a former Trainer and Facilitator for The Auckland Chamber of Commerce.

www.bbsolutions.co.nz

INTERNATIONAL COACH FEDERATION BUSINESS BUILDING DAY FOR COACHES Conference programme September 6th 2014

With thanks to our SILVER SPONSORS and kind donation from the Proudly organised by

LEARN HOW TO NETWORK WITH THE NETWORKING QUEEN

Kiwis enjoy doing business with people they like and trust. Business networking is the most powerful, profitable and cost effective form of obtaining new business today, yet few people are comfortable with this style of marketing…until now!

CARMEL MURPHY: Carmel is the Director of Networking Queen, has successfully started networks including Women in Business and The Property Team, is a founding member for not-for-profit networking group Auckland Young Professionals with over 600 members, & is a volunteer for not-for-profit Dress for Success NZ.

www.carmelmurphy.co.nz

COACHING CAREER ACTION PLAN

During two decades as an executive coach, Leslie Hamilton tracked the success of her coaching career, always wondering how to make her business better. An ‘ah-ha!’ moment provided the clarity and comfort she was seeking. With this new understanding, Leslie transformed her perspective and business model. Attend this interactive discussion and use Leslie’s learning to gain insight into your coaching journey, connect your aspirations with your business needs and create a new business-building pathway that works for you.

LESLIE HAMILTON (BA Psych, MED, MBS, ICF): Leslie finds fun and profit as an executive coach, facilitator and business partner. To keep current in the coaching profession, she is co-host of the ICF Science Community of Practice. She focuses on the business of coaching as demonstrated by her contribution to Measuring ROI in Learning and Development. Her passion for creating a coaching community is why she is speaking.

WHO’S POLLUTING YOUR WATER? COACHING IN THE CONTEXT OF ORGANISATIONAL CULTURE

In this fun and interactive session the analogy of fishbowl water is used to explore the dynamics of organisational culture. It’s an opportunity for coaches to explore a broader context of the role coaching plays in creating cultures where people can be at their best.

STACEY DAVIDSON (ICF) Stacey is an ICF aligned trained Executive Coach and a trained facilitator with Zenergy with practical business experience running her own and other people's businesses. In recent years she has worked with Vodafone, Fonterra, Southern Cross Health, Dentsu Aegis Network, healthAlliance and QSRH among others. Stacey loves setting people free by challenging the status quo.

www.thezone.co

MEMBERS BENEFIT DISPLAY SPACE

There will be an ICF members table to display business cards, small leaflets etc.

This is available free of charge for ICF members only.

Other promotional opportunities are available by purchasing exhibitor or sponsor tables.

Please contact Samara Brown on events2.nznorthern@icfaustralasia.com for more information about paid exhibitor and sponsorship options.

EXHIBITORS Personality Dynamics: personalitypuzzles.com, personalitydynamics.com

IndeCoach: indecoach.com

Laurel McLay: laurelmclay.com

CareerLife: careerlife.co.nz

Gordian Global Solutions: gordian.com.au

Absolute Leadership: absolute-leadership.com

Awareness Coaching & Training: awarenesscoachingandtraining.wordpress.com

Graphic Edge: graphic-edge.co.nz