International Business Overview V.M.Kumar

Sr. Vice President – International Business www.sifycorp.com

CONTENTS

• Why go global now ?

• Business lines

• Opportunity

• IMS Overview

• eLearning Overview

• Expansion Plans

Why go global now ?

• IT Services outsourcing opportunity – huge growth

– Indian IT / ITES outsourcing projected at $32 Billion for 2008

• Sify did not participate in this opportunity until late 2003,

due to ownership of Sify by Satyam

• Higher profitability from international revenues

• Late entrant, but several early stage lines of business still

open

• Strong competencies built through domestic business – Network operations

– Datacenter operations

• Access to talent – ready pipeline from domestic operations

• Leverage technology infrastructure investments already made

Enterprise Services - International

• eLearning content services

•Content Mgmt

•Learning Technology Services

Enterprise

Infrastructure

Services

Enterprise

eLearning

Services

• Infrastructure Management

• Infra Projects / Consulting

•Security Consulting

• Managed Security Services

• Hosting Services

•Enterprise Appln Management

Infrastructure Management Services

Domain of the CTO

Business Analysis & functional

Specification

Technical Design

Document

Application Development

Functional Testing

Staging Performance

& Load Testing

Deploy to Production

Environment

Production Support

CIO

BAO CTO

BH

Sify Infrastructure Services -

Focus

N/W Mgmt Server Mgmt

Infrastructure Application

Support

Security

Opera

tions

Support

Our Domain

Worldwide Infrastructure

Services Market • The worldwide market for Infrastructure Support Services

is $135 billion, growing to about $154 billion in 2008 (Gartner, July 2004)

• The North America total spend for IT management, which includes operations management, application management and helpdesk management, was $66 billion in 2003, growing to $80 billion in 2008.

• The IT process management spend was $49 billion in 2003, expected to grow to $75 billion in 2008 (Gartner, July 2004)

“More businesses are examining their core vs. noncore competencies than ever before and have continued to

embrace […] outsourcing as a catalyst for organizational focus.”

“Increased reliance on nondomestic, global delivery models will coincide with the growth of process management services in all regions during the five-year forecast

period.”

– Quotes from Gartner report, July 2004

•

Global IT infrastructure services delivered from remote sources (such as onshore,nearshore or

offshore) are a new form of delivery for a mature service category

IT infrastructure services are undergoing important market changes, and many layers of IT

infrastructure services are shifting to a global remote delivery model. This market is still nascent.

Predictions

• By 2012, 50% of the labor hours for global IT infrastructure service delivery

for commercial clients will shift from on-site support to remote delivery (0.8

probability).

• By 2009, large clients will be expected to deliver remote infrastructure

delivery service as a requirement in the majority of new outsourcing deals

(0.7 probability).

Enterprise Infrastructure Services & Solutions

Plan/

Assess (Consulting)

Design (Consulting)

Implement/

Migrate Manage

•Infrastructure Consulting

(Networks; Security; Storage)

•ITIL & ISMS Assessment

•Enterprise Security

Compliance

•DR/BCP Solutions

•DataCenter Design

•Infrastructure/Server

Consolidation

•DR/BCP Design

•NOC/SOC Design

•HelpDesk & Support Center

•DataCenter Implementation

•DR/BCP

•Messaging Infrastructure

•Process: BS20001; ITIL

•NOC-Command Center

•Systems Integration

(Security; Storage &

Network)

•DataCenter Management

•Network Management

•Desktop Management

•Server Management

(AppServers, Database, etc)

•Security Management

•Application Management

•Hosting

•Service HelpDesk

Infrastructure Life Cycle Services

INFRASTRUCTURE MANAGEMENT SERVICES

NETWORK MANAGEMENT

Routers, Switches, VoIP

devices, Network Links

SECURITY MANAGEMENT

Firewalls, Intrusion Protection

Systems, VPNs, PKI, AAA Tools

DATA CENTER MANAGEMENT

Servers, Databases, Messaging,

Storage Systems

END USER SERVICES

Service Desk, Desktop

Support, Application

Packaging & Distn.

Process Consulting, Audits & Reviews

Availability Management

Asset Management, Patch Management

Problem, Change & Configuration Management

Pro-active Monitoring & Incident Management

Implementation / Migration Support IT

IL c

om

pliant

pro

cess

es,

SLA d

riven e

ngagem

ents

THE SIFY EDGE

SPECIALIST IN

REMOTE

INFRASTRUCTURE

MANAGEMENT

SERVICES

EXPERIENCE

ENGAGEMENT

GOVERNANCE

EXPERTISE

PROCESSES

SERVICE

INFRASTRUCTURE

COMPETENCIES ACROSS LEADING VENDORS

BEA Weblogic

IBM Websphere

MS.NET Oracle

App

SAP Netweaver

Sun JES

Cisco Netscreen Checkpoint ISS Verisign CA-

Netegrity

APPLICATION

SERVER

SECURITY

MS

Windows

Sun

Solaris

IBM

AIX HP-Ux Redhat

Linux

Oracle Sybase MS-SQL MySQL

SERVER

OPERATING

SYSTEM

DATABASES

Nortel Juniper Cisco Extreme NETWORK

DEVICES

CA HP IBM Tivoli Compuware Mercury Progress

Sonic MANAGEMENT

TOOLS

“ALWAYS ON” SERVICE INFRASTRUCTURE

• Capacities on 4 cable

systems on diverse oceanic

paths - Trans Atlantic & Trans

Pacific

• 99.99% connectivity

available till our

international peering points

at NY, LA, London & HK

•Peering arrangements with

major network providers

MPLS IP VPN

Customer

Global Network

Customer Data Center

SIFY Cloud

99.99% Uptime

• N + 1 redundancy

• Secure - Physical & Information

level

• Customizable to client security

policies

CC

Level 3

Data

Centers

CC – COMMAND CENTER

ITIL Based Processes

NMS

C M D B

C M D B

Trouble

Ticket Engine

Knowledge

base

Change

Workflow

Threshold

Monitoring

Service Level

Agreements

Escalation

Engine

Configuration

Baselines

Change

Management

Capacity

Management

Service

Desk

IT Service

Continuity

Management Reports

Engine

Incident

Management Problem

Management

SLA

Management Availability

Management

16

ROBUST OFFSHORE DELIVERY MODEL

Onsite Co-

ordination

Scoping, Knowledge Acquisition,

Project Co-ordination, Hands & Eye

Support

Level 1 Support

Level 2 & 3 Support

Remote Monitoring Pro-active Performance Monitoring,

Threshold Alerts, Dashboard Reporting

Incident Management, Service Desk for

escalations, knowledge repository

Problem mgmnt, Change mgmnt,

Performance mgmnt

70 – 90 % OFFSHORE

ITIL BEST PRACTICES

RISK MITIGATED

GRADUAL TRANSITION

ONGOING RISK

MANAGEMENT

WORLD CLASS – GLOBAL DELIVERY TEAM

•Network certifications:

CCNA/ CCNP/ CCIE

• System Certifications :

RHCE, SCSA,SCNA,MCSE,MCSD

• Database certifications :

OCP, OCA, MCDBA

• Security certifications:

CISSP, CISA, BS7799 auditors

•Process certifications:

ITIL, Six Sigma

• Architecting skills:

J2EE, MS.NET

59%

36%

5%

Upto 5

5 to 12

Above 12

Team Strength – 1,000 and

growing

YEARS OF WORK EXPERIENCE

NEAR 20% of RESOURCES ARE ITIL CERTIFIED

Information on Infrastructure - Built around ITIL framework

Single Window to measure

Infrastructure performance

Functionalities of FCAPS

Policy based Authentication

Enable customers to measure

the service

View your

Complete Infrastructure

Service Portal – iONi

Information On Infrastructure

Extensive Reporting Role based Dashboard views Powerful Self Service Functions

Availability Statistics

Reports availability based on Device type, Location & Groups

Outage & Resolution meter

Displays down alerts

Displays faults resolved

IONI - Customizable Dashboard

Trouble ticket statistics

Trend / SLA / Status based reporting of tickets

Inventory report

Report based on Type, Location

Groups & Monitoring tool

IONI – Incident & Change

Management Enhanced web reports SLA based reports

Customizable reports Trend Analysis

Value Proposition

MULTI LEVEL ENGAGEMENT VALUE

Impact on Business Strategy

Process

Business

•Cost reduction

savings to 50%

•Enhanced Customer

Satisfaction : Pro-

active approach

• Enhanced Productivity

- ITIL Best Practices

• Reduced Noise Levels

- Root Cause Analysis

with Six Sigma

•Business Service

Management

•Business Impact

Analysis

Operations

“Sify Is Best Suited For Discrete Offshore

Remote Management”

Forrester Wave TM : Global Delivery Infrastructure

Management – December 2005

Getting there…

Testimonials

“When I stepped in to Sun Chemical two and half years back,

there was no consistent model to manage our infrastructure

across 312 locations; A few months after the Sify engagement

began, I got a unified view of my entire infrastructure across all

locations sitting at my desk. It was a great relief and I felt we

were more secure.” – Scott Carcillo, CIO, Sun Chemical Corp,

March 2006

“They were the only off-shore vendor who had their own tool

and did not have to use any one else’s solution to manage our

network. That made their total pricing dramatically different

from other offshore vendors.” – Joe Simon, Group CIO, Viacom

Target Market & Customers

• Primary target market – USA, UK, M.East

• Any medium to large corporation, across all verticals (>$200 MM revenues, 1000+ employees)

• Size of infrastructure: – 200+ servers in datacenter type or distributed

environment; or

– 200+ network devices on WAN; or

– 20+ on-site staff for infrastructure management

• Minimum engagement size $300K in Year 1

Sify eLearning…

eLearning Services

Custom Content Creation

Computer based training

Web based training Instructor led

training

Innovative learning M-Learning Game based

training Training aids

Learning infrastructure

LMS implementation

LMS customization Help desk support

Learning applications Application

development

Implementation of 3rd party

applications L1/L2/L3 support

Globalization services Multi lingual translation

Localization

Current Global Market Size

Segment 2005 (in US $ bn) 2010

Courseware based

elearning 4.5 4.3

Interactive

Information Modelling 3.5 4.9

Collaboration 2 6

Simulation 1.3 2.5

Embedded Learning 0.5 2.6

Total 11.8 20.3

As per Ambient

Reports

Segment

eLearning Total Corporate Education Govt

2005 3.28 1.84 1.28 0.21

2010 12.18 8.16 3.47 0.55

As per Frost and

Sullivan Reports

Revenues by Segment

Year Content Infrastructure Services

2005 1.52 0.71 1.05

2010 7.8 1.8 2.58

As per Frost and

Sullivan Reports

Competition

•TIS

•NIIT

•LionBridge

•Hurix, BrainVisa, Mentorix, eMantras

Sify eLearning is 3rd in this space

Sify eLearning - Capabilities

End-to-end provider of Learning services

Over 5 years of strong industry experience

200+ Skilled Personnel (Instructional designer, language editors, SME,

Technical writer, Graphic, Designer, Cross functional experience)

Domain specific SME’s on Technologies, Software, Soft-skills and Training

Adherence to SCORM, AICC, LMS RTE and 508 Standards

ISO 9001:2000 Certified by DNV and Processes complying with SEI CMMI

Level 3

SABA Solution Partner

Innovation in delivery

• Delivered content rich learning courses on PDA for Cisco

• Physical modeling as a value added services for GE

Two Brandon-Hall Golds in 2006 !

- Mobile Learning Solution for Cisco

- Custom Content for GE Energy Services

Demos

• http://202.144.75.90/ciscoreview/Brandon-Hall/qlm-pda-video.html

http://202.144.75.100/gereview/GE_PATAT_GenBrush/start.htm

Sify International Business –

Expansion Plans

• Current – Offices in CA, NJ, Dubai

– 4 Sales + 1 A/c Mgmt in USA

– 1 Sales in Dubai

• In 2007-08

– Additional office in London (by Mar ’07)

– Unify sales team (across services)

– Strengthen sales team to 27 resources across USA,

UAE, UK / Europe

www.sifyims.com www.sifyelearning.com

Thank You !