international atomic energy agency inis liaison officers survey of the inis liaison officers...

International Atomic Energy Agency

Survey of the

INIS Liaison OfficersINIS Liaison Officers

Elisabeth Dyck, Robert WorkmanINIS and Nuclear Knowledge Management Section

11th INIS/ETDE Joint Technical Committee Meeting

6-8 November 2007, Vienna, Austria

6-8 Nov 200711th INIS/ETDE JTC Meeting 2 International Atomic Energy Agency

ILO Survey - PresentationILO Survey - Presentation

Introduction to the Survey

What an ILO is and does (1.)

HR and financial factors/resources (2.)Priorities

Input (3.)PrioritiesSecretariat support

Usage (4.)Higher usageSuggestions

Marketing (5.)Joint Marketing Plan (elements)


ILO Survey OverviewILO Survey Overview

Objectives:Objectives:

Better understanding the situation in each INIS MSBetter understanding the situation in each INIS MS

Identifying issues re ILOs’ INIS MandateIdentifying issues re ILOs’ INIS Mandate

Additional support from the INIS Secretariat?Additional support from the INIS Secretariat?

Framework:Framework:

-Point Plan for INIS (33-Point Plan for INIS (33rdrd ILOM 06) ILOM 06)

Survey Tool:Survey Tool:

Questionnaire (e-mail, mail, online) to all 117 Questionnaire (e-mail, mail, online) to all 117 INIS Centres in MSINIS Centres in MS

31 Interviews (personal, telephone)31 Interviews (personal, telephone)

Responses: Responses: 75 ILOs --- 65% response rate


Some Key Findings & ObservationsSome Key Findings & Observations

General Analysis (different types of ILO and geographical regions not yet analysed)

INIS Centres: HR and time available for INIS → puts expectations into perspective

Free Access to the INIS Database

Training – INIS DB, and PR/marketing

Communication with target audiences in national language is important


The Typical ILOThe Typical ILO

A government official who works in

information management and

spends 38% of her/his time on INIS matters,

is supported by an A-ILO who contributes 39% of her/his time p.a. to INIS, and

has 2.5 persons p.a. other staff, who work 60% of their time for INIS

Qs 1 INIS & ILOsQs 1 INIS & ILOs


Position & Role of ILOsPosition & Role of ILOsQ1.1 - Position of ILO

31%

12%

1%

56%

Government Official

Nuclear industry official

University staff

Other

Q1.2 - Main Area of Activity

17%59%

7%

21%49%

Managerial

Technical

Information management

Other

More than one role

Qs 1.1 & 1.2Qs 1.1 & 1.2


HR and Time for INIS mattersHR and Time for INIS matters??

ILOs: mean – 38% 64 ILOsRange: 2% - 100%Median: 10% (50%, 100%)

A-ILOs: mean – 39% 35 A-ILOs!Range: 2% - 100%Median: 100% (5%)

Other staff: mean = 2.5 person/year 47 ILOsRange: 10% - 100%On average: 60% of time for INIS matters

Q. 1.4


3 Top Priorities in ILOs‘ Work3 Top Priorities in ILOs‘ Work1. Input ‹ 80% … thereof

Input preparation (36%), Search/ selection (31%) NCL (7%)

2. Input › 40% (different activities)followed by Dissemination/SDI and Promotion (15% each)

3. Promotion/Marketing ‹ 40%followed by Input (16%) and information services (15%)

Top Priority: entire input process

Q 1.5Q 1.5


Sufficient Financial ResourcesSufficient Financial Resources ? ?

YES – 51% NO – 44%

Qs 2 - ResourcesQs 2 - Resources

Q2.1 - If Sufficient Financial Resources, what would be Priority 1?

24%

9%

24%

12%

9%

18%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Hire staff

Prom / Marketing

Equipment

Purchase / collect literature

More input

Other


If Sufficient Financial Resources…If Sufficient Financial Resources… ??Q 2.1Q 2.1

Priority 2: 1st Promotion & Marketing (27%)2nd Hire/train staff (18%) 3rd Purchase equipment (12%)

Priority 3: 1st Promotion & Marketing (30%)2nd Purchase equipment (12%) 3rd Exchange knowledge (9%)


Sufficient Human ResourcesSufficient Human Resources??

YES – 49% NO – 48%

Q 2.2Q 2.2

Q 2.2 - If Sufficient HR, what would be Priority 1?

42%

11%

3%

14%

44%

14%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Create staff positions

Training

Prom / Marketing

Purchase / collect literature

More input

Other


If Sufficient Human Resources…If Sufficient Human Resources…??

Priority 2

1st Promotion & Marketing (31%)

2nd Create staff positions (17%)

3rd More input (11%)

Priority 3

1st Promotion & Marketing (25%)

2nd Training (14%)

3rd Purchase/collect literature (8%)

Q 2.2Q 2.2


Level of Support from Level of Support from ILOs‘ Government AuthoritiesILOs‘ Government Authorities

Q2.3 - Level of Government Support

7%

25%

43%

16%

5%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

highest / very well 5

high / well 4

medium / satisfactory 3

fairly low / not so well 2

low / not satisfactory 1

mean = 3.0

Q 2.3Q 2.3


Input Mechanism in ILOs’ countriesInput Mechanism in ILOs’ countries

Q 3.1 - Input Mechanism

7%

33%

36%

15%

8%

0% 10% 20% 30% 40% 50%

highest / very well 5

high / well 4

medium / satisfactory 3

fairly low / not so well 2

low / not satisfactory 1

mean = 3.1

Qs 3 InputQs 3 Input


Problematic Subject AreasProblematic Subject Areas

Physics (8x) material science physics, particle physics, nuclear physics

Nuclear Medicine (6x)

Chemistry (3x)

Others (incl. nuclear safety and security, radiation protection)

Q 3.1Q 3.1


MS literature not captured for INIS DBMS literature not captured for INIS DB??

YES – 59% NO – 37%

If YES, why ?

Limited financial and human resources (44%)

INIS Centre new, not active, or revived (20%)

No permission (7%)

Q 3.2Q 3.2


More Assistance from INIS More Assistance from INIS Secretariat re Input Secretariat re Input ??

YES – 60% NO – 40%

Training•More frequent training courses

•Training at IAEA (several months)

•Scientific visits to IAEA

56% 25 ILOs

Input preparation 29% 13

Equipment 16% 7

Other… 24% 11

… English language abstracts needed for CAI, establishing INIS Centre,technical& financial assistance, easier system for cataloguing, expert visit to finalize launch of INIS in MS, letter to host organization as a reminder to fulfil obligations, library website and instructions in PR, support for obtaining literature from other research institutions ...

Q 3.3Q 3.3


Usage of the INIS DatabaseUsage of the INIS Database

Number of Individual Users in INIS MS ?

85% responded – estimates only → total > 40.000

Range: 2 to 20 000

Few ILOs know exact numbers

Qs 4 UsageQs 4 Usage


Main User GroupsMain User Groups

Q4.2 - Main INIS DB Users

63%

19%

9%

5%

2%

1%

0% 10% 20% 30% 40% 50% 60% 70%

Researchers / scientists (%)

Students / academics (%)

Government officials (%)

Industry users (%)

Public (%)

Others (%)

Q 4.2Q 4.2


Accessing the INIS Database - whyAccessing the INIS Database - why??

1. Unique Source of Information (61%)

1. NCL- grey literature (61%)

2. Inexpensive database (44%)

3. Global coverage (41%)

4. Comprehensiveness (37%)

5. IAEA mission-oriented scope (28%)

Q 4.3Q 4.3


Achieving a Higher Usage Achieving a Higher Usage ??Q 4.4Q 4.4

Q4.4 - How to achieve higher usage

12%

20%

61%

13%

8%

5%

35%

0% 10% 20% 30% 40% 50% 60% 70%

No response

Free Access

Prom. / Mrktg

Training

in educ. curricula

more NCL

other


Achieving a Higher UsageAchieving a Higher Usage

Others (35%)

Usage depends on

“the activity level in the R&D area of a country”

“developments in the nuclear industry”

“today’s priority areas and subjects in nuclear research which should be sufficiently addressed and covered by the INIS Database”

Q 4.4Q 4.4


Achieving a Higher Usage Achieving a Higher Usage ??

“In my opinion it is really important to take into consideration the fact that

the information from INIS is retrieved from other sources, e.g. ETDEWEB

information sources.

That is why the statistics regarding the use of INIS are incorrect. The

information in INIS is much more used than one can assume from these

figures. There are many more researchers and students who have access

to INIS information than it looks like. I know that they also use it ...”

Q 4.4Q 4.4


Preferred Medium for INIS DBPreferred Medium for INIS DB

Q4.5 - Which one do you prefer?

47%

27%

24%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

INIS Online DB

INIS DB on CD-ROM

Both

Q 4.5Q 4.5


ILOs’ Promotional ActivitiesILOs’ Promotional ActivitiesQ5.1 - Promotional Activities

Advertimt.21%

Journal Art.20%

Networking31% Exhibitions

35%

Seminars / Training

55%

No Response4%

Other21%

Presentations61% Presentations

Seminars / Training

Exhibitions

Networking

Journal Art.

Advertimt.

Other

No Response

Qs 5 MarketingQs 5 Marketing


ILOs’ Promotional ActivitiesILOs’ Promotional ActivitiesQ 5.2Q 5.2

Q5.2 - Frequency of promotional activities

1%

8%

37%

28%

17%

8%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Weekly

Monthly

Quarterly

Annually

Rarely

No Response


Effective Promotional ToolsEffective Promotional Tools

Q 5.3Q 5.3

Q5.3 - Promotional Tools

56%

36%

63%

21%

17%

40%

47%

15%

7%

0% 10% 20% 30% 40% 50% 60% 70%

Website

Topical CDs

Brochures leaflets, flyers

NLs

Displays

Posters

Prom. objects

Other

No response


More Assistance in Marketing More Assistance in Marketing from INIS Secretariat from INIS Secretariat ??

YES – 48% NO – 51%

Q5.5 - Assistance required from INIS Secretariat

11%

56%

19%

19%

8%

33%

0% 10% 20% 30% 40% 50% 60%

Translated Prom. Mat.

PR Material

PR gadgets

Training in PR & exchange

Financial support

Other

Q 5.5Q 5.5


What kind of Assistance in Marketing What kind of Assistance in Marketing from INIS Secretariat from INIS Secretariat ??

Other (33%), for example…

INIS Secretariat to complement local resources

INIS Delegate to visit Departments of Physics

Letter to Head of host organization, appreciating input

Cooperation with government authorities

Help identify conferences/seminars

PR material to be editable (also graphs, photos)

Encourage other nuclear organizations to submit literature within INIS scope

Q 5.5Q 5.5


Joint Marketing Plan for INISJoint Marketing Plan for INISWhat to includeWhat to include??

“… should be based on an analysis of the current situation…”

“… should clearly identify needs and expectations of actual and potential users of the INIS DB and identify gaps where further initiatives need to be taken…”

“… set priorities and realistic action plan…”

“… sufficiently flexible to be adjustable to each ILO’s needs, as needs differ!”

“Create a joint committee between INIS and ILOs”

Q 5.6Q 5.6


Joint Marketing PlanJoint Marketing PlanWhat BenefitsWhat Benefits??

In Brief: More users/subscribers, more recognition and support from decision-makers and governments

Improve efficiency of INIS promotion

Compensate lack of experience in marketing

Reinforce image of INIS in the scientific community – improved productivity (higher input)

Increase level of awareness and visibility of the INIS Database (and other products/services)

Also: a means to improve cooperation, relationships and partnerships among the INIS Members community

Q 5.6Q 5.6


Qs 6, 7 and 8Qs 6, 7 and 8

6. Charging for INIS Products and Services

7. Other Information Resources:

“NucWeb”

8. Vision for INIS – strategic and tactical

THE END


Any questions/comments/recommendations?

In particular:

More analyses of the data collected?

Training of ILOs?

Input Support by INIS Secretariat?

Joint Marketing Plan?


ILO Survey

1. Report finalised and issued (2nd Nov 2007)

2. Further analysis of responsesa. by regionb. developed vs. developing countries

3. Training- Input- Marketing

4. Joint Marketing Plan- maybe working group comprising experienced

professionals (e.g. Greece, Netherlands) + INIS Secretariat - promotional materials in all Agency languages

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