internal product manager communication with snapcomms
TRANSCRIPT
SnapComms• Over 1.3 million users
• Over 450+ customers in 45+ countries
• Used by Fortune 50 companies
• Enterprise platform, global usage
• Premium service and support
Customer Testimonials “SnapComms enables us to reach more personnel instantaneously where radios or pagers may lose connectivity in some areas of the plant or may have been disabled.” – Major Manufacturing Company“We needed something that was flexible, easy to use, that could target the whole organization, parts of it or individuals. If they see an alert they know it is worth reading.” – IT Service Management, Towers Watson“It allows us to get a message out very easily.”“It’s a very good tool. For me it’s a complete no-brainer.” – Global Head of Marketing, Citi Bank
SnapComms Overview Video (Double Click image below
to play)
Positioning
SnapComms for:• Urgent messages• Important messages• Where guaranteed readership is important• Where readership reporting and acknowledgement is important
SnapComms helps organizations "Get Employee Attention" for important messages and to help organizations measure that attention.
SnapComms Head O
fficeOpCo's &
Regional Management
Business Units
Employees in multiple locations
Collaboration tools, e.g. Slack, Yammer
Delivery mechanism for any content type• Validation Message supported by Nurture Messages
• Desktop Alert • Ticker• Screensaver • Desktop Wallpaper
• Staff Quiz • Staff Survey• RSVP Invites• Video Alerts
How does it work?
SnapComms Servers
Content Manager
Administrator (Sender)
SnapComms Client
SnapComms Client
A Microsoft Installation File (msi) is installed on all employee computers. This
acts as the Receiver.
OR
On-premise Server
Key Product Attributes• Different visual channels
• Targeted communications
• Recurrence and escalation
• Delivery to mobile devices
• Scheduled messaging
• Campaign tool with compliance validation
• Detailed reporting
• Multiple delegated admins
• Cloud or on-premise
• Simple to deploy
• SMS, digital signage, email add-ons
• Comprehensive Knowledge Base
SnapCommsHelping Improve
Product Communication
Typical pain points for Product Manager
• What else?
• Communicating with remote staff.
Reach Remote Staff and Staff not on the network
• No Need for email
• Reach Remote staff via mobile Communication
Further Information
Typical pain points for Product Manager
• What else?
• Communicating with remote staff. • Fast communication to all staff members at short
notice (Product recall, product advisories).
Fast Communication at Short Notice with Quick Publish• Publish content to targeted users in 3
clicks.
Typical pain points for Product Manager
• What else?
• Communicating with remote staff. • Fast communication to all staff members at short
notice (Product recall, product advisories). • Attendance and reinforcement of training sessions
Improve Attendance & Reinforce Training• Quiz tool to reinforce training• RSVP Alerts to encourage attendance
Further InformationKey Product Attribute Page
Typical pain points for Product Manager
• What else?
• Communicating with remote staff. • Fast communication to all staff members at short
notice (Product recall, product advisories). • Attendance and reinforcement of training sessions• Maintain consistent and regular product
information organisation wide.
Send out organisation wide consistent sales messages
Typical pain points for Product Manager
• What else?
• Communicating with remote staff. • Fast communication to all staff members at short
notice (Product recall, product advisories). • Attendance and reinforcement of training sessions• Maintain consistent and regular product information
organisation wide.• Communicating product launch material
• Build awareness of impending product launches
Build awareness of impending product launches
Interactive screensaver messaging tool
Pop-up Quiz tool
Pop-up Alerttool
Typical pain points for Product Manager
• What else?
• Communicating with remote staff. • Fast communication to all staff members at short
notice (Product recall, product advisories). • Attendance and reinforcement of training sessions• Maintain consistent and regular product information
organisation wide.• Communicating product launch material
• Build awareness of impending product launches• Communicate quick wins post launch.
Communicate quick wins to staff
Typical pain points for Product Manager
• What else?
• Communicating with remote staff. • Fast communication to all staff members at short
notice (Product recall, product advisories). • Attendance and reinforcement of training sessions• Maintain consistent and regular product information
organisation wide.• Communicating product launch material
• Build awareness of impending product launches• Communicate quick wins post launch.• Ensuring consistent product knowledge (organization wide).• Fast feedback/correction of organisation knowledge.
Fast feedback/correction of organisation knowledge• Quiz tool to gauge staff knowledge• Plan training session around weak areas identified
Typical pain points for Product Manager
• What else?
• Communicating with remote staff. • Fast communication to all staff members at short
notice (Product recall, product advisories). • Attendance and reinforcement of training sessions• Maintain consistent and regular product information
organisation wide.• Communicating product launch material
• Build awareness of impending product launches• Communicate quick wins post launch.• Ensuring consistent product knowledge (organization wide).• Fast feedback/correction of organisation knowledge.
• Measured readership of executive and corporate communication.
Measure Readership of Messages• Live Quiz and Survey Results• Real time reporting of Employee
Feedback
Further Information
Add ons available:• Digital signage extension• Send to SMS• Send to email• API integration & with other systems Back to Key Product Attribute Page
Demonstration
Next steps• Engage wider team• IT discussion and approval• Trial / proof of concept /
Customization• Purchase and deploy• On-boarding• On-going training and
world class supportWhat is your usual process?
“I've received nothing but excellent support from the sales and technical staff at SnapComms.”
“Product accomplished the tasks it was made to do. Support from SnapComms is exceptional.”
“Leaving this feedback because I was extremely satisfied with the SnapComms team and their response to the situation at hand. Thank you SnapComms!”
“I appreciate the support I received today! It was a huge help in a tight time frame.”
“I received a call from the Helpdesk today in the morning. Because of 13 hours time difference this was not expected from me. And they had reviewed my questions before they called me and had a solution on their hands”
Value to other Departments
Internal Communications Manager• Communicating with all employees.• Attendance and reinforcement of training sessions.• Drive and measure traffic to the intranet.• Measuring communication effectiveness. • The ability to gather real time employee feedback. • Existing engagement channels offer limited appeal to
employees. • Achieving high attendance of “Town Hall” meetings and
readership of executive communication. • Ability to communicate company wide scheduled and adhoc
events. • Achieving high readership of all corporate messages (Non
IC).
Health & Safety Manager• Reaching all staff not on the network or working remotely.
• Fast communication to all staff members at short notice.
• Ensuring staff are informed of H&S issues in a timely manner.
• Attendance and reinforcement of training sessions.
• Encouraging the adoption of new processes and impacting the behaviour of staff around H&S.
• Ability to measure readership of H&S messages.
Helpdesk Manager• Reaching all staff not on the network or working remotely.
• Reaching all staff when email is unavailable.
• Fast communication to all staff members at short notice.
• Proactively communicate planned and unplanned system events to all staff.
• Impacting staff behaviour and awareness of security issues and system events.
• Attendance and reinforcement of training sessions.
• Establish positive interactions between IT and other staff/departments.
Sales Manager• Reaching all staff not on the network or working remotely
• Attendance and reinforcement of training sessions
• Maintaining a high level of product knowledge through the sales team.
• Communicating Project wins to all staff/sales staff
• Ensuring visibility of achievement versus target.
• Encouraging competition within the sales team.
• Organisation wide consistent sales message.
• Preparing and building sales team awareness prior to and during product launch phases.
• Measured readership of executive and corporate communication.
Contact us to learn more
• Click Here to sign up for our free 30 day trial.
• Click Here to see our contact details.
• Click Here to request a personalised demonstration.
Supporting Slides
Educate Staff• 80% training forgotten if not reinforced
• SnapComms Quiz tool
• Collects responses
• Identify weak areas
Improve Attendance and Reinforce Training Page
Reach Mobile Staff• High Readership
• Fast Communication
• Guardian Group Example
Back to Key Product Attribute Page Reach Remote Staff Page
Leadership Communication
• Personal Communication
• Staff feeling purpose and value
• Large IT Company Example
Detailed Reporting• Measure Success
• Learn and Improve
• Quiz & Survey Results
• What is included in reporting
Back to Key Product Attribute Page Measurement of Message Page
Targeted Communications
• Target Departments, Mobile Staff, and Office Staff Independently
• Target Via
• Users & Groups
• Machine Based Targeting
• Naming Conventions
Back to Key Product Attribute Page
Scheduled Messaging • Achieve High Readership
• Plan Campaigns
• Impact Behaviour
• Examples
Back to Key Product Attribute Page
Why the SnapComms Campaign Tool?• Customer feedback pointed us to develop a campaign based
tool • A campaign is a bundle of messages around the same
compliance topic - usually containing a validation item bundled with nurture communications
• The nurture items deliver education and awareness messages
• The validation item requires the employee to comply, acknowledge or validate understanding
• Compliance status of the targeted employees is available real-timeKey Product Attribute Page
Campaign Calendar
Day 1 Invitation
Day 2 Cartoon and Article
Day 4 Screensaver
Day 5 Video
Day 6 Wallpaper reminder
Day 7 – 9am Ticker reminder
Day 7 – Take away resource
Day 7 –Commitment FormDefault Publishing Options
Day 8 – Campaign Results
EscalateAdvanced Publishing Options
Day 10 – Drip campaign - Screensaver
Day 10 – Drip campaign
SnapComms Campaign Tool - Screenshots
Campaigns
Create a Campaign
Editing Validation Item
Create Nurture Item
Campaign Items
Commercials• Available as 3 or 6 tool package
+ Any 2 Channels
++
+
+
Commercials
Validation
+ All 5 ChannelsValidation +
Campaigns• A Campaign consist of a set of messages:
• Typically one validation item – usually towards the end of the campaign
• Supported by numerous ‘nurture’ items• 4 preconfigured campaign types based on certain scenarios
• Compulsory Comply – reader has no option but to agree / comply / acknowledge
• Option to Comply – reader can choose not to comply• Validation – validate the reader’s knowledge and obtain commitment• Nurture only – educational / informational communications
Campaign Planning• Prepare and assemble your campaign content• Determine your required outcome then select a Scenario
to match – Compulsory Comply, Option to Comply, Validate Understanding or Information only?
• Determine you timeline – when does the campaign start and end?
• Map your Campaign materials to a Calendar• Upload your content to the SnapComms Content Manager• Schedule and Publish• Measure Compliance Status