INTERNAL COMMUNICATION

FROM THE MONOLOGE TO THE DIALOGE

Prepared by Ziba Mustafayeva

08/04/20232

HR Account Management Staff number: 199

Account Management &Internal CommunicationStaff number: 345

OD\ Internal CommunicationStaff number: 622

As the scope of HR/ Organizational Development started to grow, Internal Communication transferred from merely HR communication into Organization-wide Communication

INTERNAL COMMUNICATION DEVELOPMENT HISTORY

2000

2003

2008

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3 MAIN ROLES OF INTERNAL COMMUNICATIONS

Strategic Communication

Employee researches

Employer Brand

promotion

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STRATEGIC COMMUNICATION & RELATIONS TO ORGANIZATIONAL DEVELOPMENT

Strategic Planning Workshop

Targets deployment

PerformanceAppraisal

Division targets, prioritized projects

Strategy Planning & Performance Management timeline

Performancereviews

Strategic Communication Agenda:

Directions,Key priorities & company goals

Year end resultsTargets and projectsimplementation status,main achievements

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STRATEGIC COMMUNICATION MEDIUM

CEO messages

Internal magazine

Video-messages

Presentations

Infoday

Intranet

Q&A sessions

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STRATEGIC COMMUNICATION BENEFITS

• Employees know company vision and business goals

• See direct alignment between their individual targets & company goals

• Show high commitment in going extra mile to achieve desired business results

and finally

• ARE ENGAGED

WHAT ARE WE ABLE TO GAIN?

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3 MAIN ROLES OF INTERNAL COMMUNICATIONS

Strategic Communication

Employee researches

Employer Brand

promotion

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EmployerBrand

Style ofManagement

LeadershipValues

Competencies

Recruitment

Orientation & Induction

Communication

WorkingEnvironment

Performance &Development

Measurement

Reward &Recognition

Retention CorporateCulture

EmployeeEngagement

EMPLOYER BRANDING

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Values Competition:

ValuesCompetenciesGOOD brandCross-functional cooperation

Meeting managementEmail etiquetteDress code

1Design

2Branding

3Delivery

4Maintenance

CORPORATE CULTURE

EmployeeMovies

CODE OF CONDUCT

Day celebration

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7%

32%

61%

Formal Media Infrastructure Leadership

• WHAT REALLY CHANGE EMPLOYEE BEHAVIOR?

What we do:

Coordination meetings

Time-out sessions

Cross-functional networking

Team-briefings

• Employees are 9 times more likely

to support change if they hear it from

line manager compared to company

newsletters

- TJ Larkin Communicating Big Change

Source: Towers Perin & Tom Lee

CORPORATE CULTURE

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• Involve: • Recognize:

5 & 10 years working

employees awarding

• Enjoy together:

New Year staff event

Department dinners

Employee Performances

EMPLOYEE ENGAGEMENT

Football

• Build Communities:

Forum in Intranet

Message box

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3 MAIN ROLES OF INTERNAL COMMUNICATIONS

Strategic Communication

Employee researches

Employer Brand

promotion

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Commitment &Satisfaction Surveys:

• Employee Commitment Survey• Internal Customer Satisfaction Survey

Opinion Surveys:

• Coordination meetings • Strategy perception• Post-event surveys• Various Intranet polls

External Perception Research:

• Employer Brand research

EMPLOYEE RESEARCHES

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RELATIONSHIP HIERARCHY

Advocacy

Loyalty

Satisfaction

Trust

Familiarity

Transaction

Our goal

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Employees attribute their loyalty not to money, but to two other factors:

- feeling that they belong

- feeling that they are part of a mission bigger than their jobs