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INTERNAL BRAND STANDARDS REVISED 08/2015

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Page 1: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

INTERNAL BRAND STANDARDS

REVISED 08/2015

Page 2: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

New Brand monikers are available at www.kcmo.org/mykc. If you need a copy of the moniker beyond what is provided or if you have any questions regarding

usage, please contact:

City CommunicationsOffice of the City Manager

21st Floor, City Hall414 E. 12th StreetKansas City, Mo.816-513-1349

[email protected]

Page 3: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

BRANDAbout MONIKERMoniker variationsUsing the monikerOther usesDepartment monikersBusiness cards

FONTS

COLORS SCHEMESHome/Public EngagementEnterpriseCommunity InfrastructureEmergency Services/FireInternal ServicesElected Officials

FAQs

11

223455

6

7789

101112

14

CONTENTS

Page 4: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

A guide on how to use the new KC moniker internally for City employees

Page 5: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

The new KC moniker combines a reflection of the past, an emphasis on craftsmanship and a connection to sport and entrepreneurship. It is also an immediately recognizable mark.

The KC brand has design elements referencing City Hall and is a clear nod to the great KC Monarchs baseball team --- winners of 25 national titles.

Unlike our City logos before, the new “linked” KC moniker will be open-source. Any person, or business, with good intent, has permission to use the new mark.

We encourage our entire community to embrace the new brand. This new Kansas City mark does not just belong to the government, it belongs to all of KC.

A new moniker was necessary for various reasons. The new moniker refreshes the City’s image to market ourselves in a more easily recognizable way. With the advent of social media and digital culture, we needed something that would be easily identifiable worldwide as belonging to Kansas City. It needs to fit into a in a smaller space and still be easily read.

The “fountain” logo remains the official mark of the City of Kansas City, Mo., and should remain on any official forms, documents and correspondence that represents official City business when distributed to the public. It should still be used on all permanent and semi-permanent structures and signage such as street signs, signals and buildings.

Internally, you are free to use your department’s moniker as you see fit as long as you follow the standards established herein and do not distort or modify it in any way. All department colors are contained herein along with acceptable uses.

Included is also an FAQ of specific situations so you may better understand when and how to use the new KC moniker.

It is impossible to predict the many uses and questions you may have for the new brand, so we have created this living document in hopes that it can be updated with the situations that arise as we develop the new KC. Please send us any questions or concerns to [email protected].

About

1

Page 6: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

One color

Reverse one color

Two color

Moniker variations

C65 M56 Y53 K29

C65 M56 Y53 K29

C65 M56 Y53 K29

C65 M0 Y29 K0

Two color monikerThe two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color (which will also be the new website’s homepage color scheme), illustrated here.

One color monikerThe one color moniker will be in all dark gray or black.

Moniker on dark backgroundsOn dark backgrounds, the moniker may be all white.

For a copy of your moniker, please visit www.kcmo.org/mykc. If you have questions or need additional assistance contact [email protected].

2

Page 7: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

Clear spaceClear space around the moniker should be equal to the width of crossing K ascender (where the K’s strokes meet).

Position on pageTypically on top left, though it can vary. Any other use must be approved by City Communications. Contact us by emailing [email protected].

PatternThe moniker is also used in the background pattern to the left and must appear in dark grey and light grey. Other uses must be approved by City Communications.

Using the moniker

3

Page 8: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

Other uses

WebsiteThe moniker will appear in a white or dark grey chevron with a drop shadow on the website according to the department color chart contained herein.

Web sizeThe moniker must not be smaller than 25 x 25 pixels.

Social mediaApproved social media icons for departments are available at www.kcmo.org/mykc.

Clothing and deliverablesThe moniker may be embroidered or printed on shirts as long as the shirt is not intended as a uniform at an official capacity representing official City business. The same applies to any deliverables. Examples of acceptable uses include coffee mugs, cups, bags, advertisements and Corporate Challenge T-shirts. Unacceptable uses include official uniforms for employees who work in the field, official letterhead and business cards and official correspondence.

25 px

25 px

4

Page 9: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

If departments wish to add their department name below the KC moniker (sample left), they may request it through the City Communication’s Office. Please contact [email protected]. Every department will look slightly different due to size of their department name. All departments will be set up with Futura Md font and positioned as shown to the left. When department text is used with the moniker, the text size must still be legible. Examples of where theses can be used are advertisements, internal memos, community event signage and banners.

Business cards with your department colors are available to order through the print center at kcmo.gov/businesscard. Information is standardized for a cohesion and standardization. Some department, at the discretion of the director, may change the twitter to their own department’s twitter account, otherwise it should stay as the main KCMO account. See examples below.

Department monikers

Business Cards

OFFICE OF THECITY MANAGER

5

Page 10: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

FUTURA LIGHTFUTURA LIGHT ITALIC

FUTURA BOOKFUTURA BOOK ITALIC

FUTURA MDFUTURA MD ITALICFUTURA MD BOLD

FUTURA EXTRA BLACKFUTURA EXTRA BLACK ITALIC

BODINI condensedBODINI Condensed Italic

BODINI Condensed BOLDBODINI Condensed BOLD Italic

BODINI REGULARBODINI REGULAR ITALIC

BODINI REGULAR BOLDBODINI REGULAR BOLD Italic

BODINI BLACKBODINI BLACK ITALIC

Fonts

Other fonts may be used in conjuction with this combination but must be appropriate for the subject matter and cleared through City Communications.

6

Page 11: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

The following color schemes have been broken down into appropriate families that represent six essential functions within the City.

These colors will coincide with the new kcmo.gov website’s department homepages and will be reflected in all aspects of City business.

This will not only help residents quickly identify which department they are working with, it will also serve as a “waypoint” of sorts so that when a resident has any questions, we can quickly point them in the right direction.

Colors3252 C 7719 C

7720 C

324 C

325 C

7717 C

297 C 2995 C

639 C

7469 C

364 C

P 147-15 C

282 C

7475 C

KC HOME

CITYCOMMUNICATIONS

CITYMANAGER

PERFORMANCEMANAGEMENT

311

CITIZEN STATUTORYCOMMITTEES

WATER

AVIATION

CONVENTIONS

ENTERPRISE/FOR PROFIT

EMERGENCYMANAGEMENT

POLICE

EMERGENCY SERVICES/FIRE

INTERNAL SERVICES

COMMUNITYINFRASTRUCTURE

ELECTED OFFICIALS

FINANCE

AUDITOR

CITY CLERK

LAW

GENERAL SERVICES

HUMAN RESOURCES

HEALTH

PARKS AND RECREATION

CITY PLANNINGAND DEVELOPMENT

NEIGHBORHOODS ANDHOUSING SERVICES

OEQ/

HUMANRELATIONS

PUBLIC WORKS

MAYOR

CITY COUNCIL

MUNICIPAL COURT

395 C

382 C

375 C

376 C

7737 C

178 C 711 C

7626 C

181 C

540 C

116 C 1495 C

158 C 154 C

7565 C

7579 C

172 C

0131 C Cool Gray 1 c

421 C

423 C

425 C

CMYK: 65/0/29/0RGB: 68/193/192Web: 44C0C0

CMYK: 99/36/59/19RGB: 0/108/104Web: 006B67

CMYK: 52/5/3/0RGB: 111/197/232Web: 6EC4E8

CMYK: 80/12/1/0RGB: 0/167/224Web: 00A7E0

CMYK: 29/1/100/0RGB: 193/212/47Web: C1D42F

CMYK: 46/0/100/0RGB: 150/201/61Web: 96C93C

CMYK: 73/33/100/19RGB: 75/118/55Web: 4A7637

CMYK: 77/0/87/52RGB: 0/105/52Web: 006933

CMYK: 100/87/42/52RGB: 9/31/64Web: 081E3F

CMYK: 55/3/100/0RGB: 129/189/65Web: 81BC41

CMYK: 64/15/100/2RGB: 108/164/66Web: 6BA442

CMYK: 100/20/10/0RGB: 0/148/200Web: 0093C8

CMYK: 100/58/30/10RGB: 0/95/133Web: 005F84

CMYK: 98/40/63/25RGB: 0/98/92Web: 00625C

CMYK: 37/0/16/0RGB:157/216/216Web: 9CD8D8

CMYK: 56/0/25/0RGB:104/200/199Web: 68C7C6

CMYK: 96/26/55/7RGB:0/131/126Web: 00837D

CMYK: 75/38/47/11RGB:7/122/123Web: 46797B

CMYK: 0/80/58/0RGB:241/90/93Web: F05A5C

CMYK: 12/98/92/2RGB:209/41/46Web: D1282E

CMYK: 14/93/100/4RGB: 204/59/39Web: CB3627

CMYK: 2/66/100/0RGB: 238/118/35Web: EE7522

CMYK: 0/54/95/0RGB: 247/141/40Web: F68D28

CMYK: 16/59/100/3RGB: 207/123/41Web: CE7A28

CMYK: 29/68/100/19RGB: 158/91/37Web: 9D5A25

CMYK: 31/24/26/0RGB: 179/180/179Web: B2B3B2

CMYK: 48/39/39/4RGB: 138/140/140Web: 8A8B8C

CMYK: 65/56/53/29RGB: 86/87/89Web: 555759

CMYK: 7/80/98/1RGB: 225/89/40Web: E05928

CMYK: 0/86/99/0RGB: 240/75/36Web: EF4A23

CMYK: 31/86/81/32RGB: 133/51/45Web: 85322D

CMYK: 100/80/39/37RGB: 11/50/84Web: 0A3254

CMYK: 10/0/98/0RGB: 236/237/21Web: ECE715

CMYK: 0/18/100/0RGB: 255/206/2Web: FFCE01

CMYK: 5/1/46/0RGB: 245/240/160Web: F4EFA0

CMYK: 13/11/12/0RGB: 219/217/214Web: DBD8D6

3252 C 7719 C

7720 C

324 C

325 C

7717 C

297 C 2995 C

639 C

7469 C

364 C

P 147-15 C

282 C

7475 C

KC HOME

CITYCOMMUNICATIONS

CITYMANAGER

PERFORMANCEMANAGEMENT

311

CITIZEN STATUTORYCOMMITTEES

WATER

AVIATION

CONVENTIONS

ENTERPRISE/FOR PROFIT

EMERGENCYMANAGEMENT

POLICE

EMERGENCY SERVICES/FIRE

INTERNAL SERVICES

COMMUNITYINFRASTRUCTURE

ELECTED OFFICIALS

FINANCE

AUDITOR

CITY CLERK

LAW

GENERAL SERVICES

HUMAN RESOURCES

HEALTH

PARKS AND RECREATION

CITY PLANNINGAND DEVELOPMENT

NEIGHBORHOODS ANDHOUSING SERVICES

OEQ/

HUMANRELATIONS

PUBLIC WORKS

MAYOR

CITY COUNCIL

MUNICIPAL COURT

395 C

382 C

375 C

376 C

7737 C

178 C 711 C

7626 C

181 C

540 C

116 C 1495 C

158 C 154 C

7565 C

7579 C

172 C

0131 C Cool Gray 1 c

421 C

423 C

425 C

CMYK: 65/0/29/0RGB: 68/193/192Web: 44C0C0

CMYK: 99/36/59/19RGB: 0/108/104Web: 006B67

CMYK: 52/5/3/0RGB: 111/197/232Web: 6EC4E8

CMYK: 80/12/1/0RGB: 0/167/224Web: 00A7E0

CMYK: 29/1/100/0RGB: 193/212/47Web: C1D42F

CMYK: 46/0/100/0RGB: 150/201/61Web: 96C93C

CMYK: 73/33/100/19RGB: 75/118/55Web: 4A7637

CMYK: 77/0/87/52RGB: 0/105/52Web: 006933

CMYK: 100/87/42/52RGB: 9/31/64Web: 081E3F

CMYK: 55/3/100/0RGB: 129/189/65Web: 81BC41

CMYK: 64/15/100/2RGB: 108/164/66Web: 6BA442

CMYK: 100/20/10/0RGB: 0/148/200Web: 0093C8

CMYK: 100/58/30/10RGB: 0/95/133Web: 005F84

CMYK: 98/40/63/25RGB: 0/98/92Web: 00625C

CMYK: 37/0/16/0RGB:157/216/216Web: 9CD8D8

CMYK: 56/0/25/0RGB:104/200/199Web: 68C7C6

CMYK: 96/26/55/7RGB:0/131/126Web: 00837D

CMYK: 75/38/47/11RGB:7/122/123Web: 46797B

CMYK: 0/80/58/0RGB:241/90/93Web: F05A5C

CMYK: 12/98/92/2RGB:209/41/46Web: D1282E

CMYK: 14/93/100/4RGB: 204/59/39Web: CB3627

CMYK: 2/66/100/0RGB: 238/118/35Web: EE7522

CMYK: 0/54/95/0RGB: 247/141/40Web: F68D28

CMYK: 16/59/100/3RGB: 207/123/41Web: CE7A28

CMYK: 29/68/100/19RGB: 158/91/37Web: 9D5A25

CMYK: 31/24/26/0RGB: 179/180/179Web: B2B3B2

CMYK: 48/39/39/4RGB: 138/140/140Web: 8A8B8C

CMYK: 65/56/53/29RGB: 86/87/89Web: 555759

CMYK: 7/80/98/1RGB: 225/89/40Web: E05928

CMYK: 0/86/99/0RGB: 240/75/36Web: EF4A23

CMYK: 31/86/81/32RGB: 133/51/45Web: 85322D

CMYK: 100/80/39/37RGB: 11/50/84Web: 0A3254

CMYK: 10/0/98/0RGB: 236/237/21Web: ECE715

CMYK: 0/18/100/0RGB: 255/206/2Web: FFCE01

CMYK: 5/1/46/0RGB: 245/240/160Web: F4EFA0

CMYK: 13/11/12/0RGB: 219/217/214Web: DBD8D6

3252 C 7719 C

7720 C

324 C

325 C

7717 C

297 C 2995 C

639 C

7469 C

364 C

P 147-15 C

282 C

7475 C

KC HOME

CITYCOMMUNICATIONS

CITYMANAGER

PERFORMANCEMANAGEMENT

311

CITIZEN STATUTORYCOMMITTEES

WATER

AVIATION

CONVENTIONS

ENTERPRISE/FOR PROFIT

EMERGENCYMANAGEMENT

POLICE

EMERGENCY SERVICES/FIRE

INTERNAL SERVICES

COMMUNITYINFRASTRUCTURE

ELECTED OFFICIALS

FINANCE

AUDITOR

CITY CLERK

LAW

GENERAL SERVICES

HUMAN RESOURCES

HEALTH

PARKS AND RECREATION

CITY PLANNINGAND DEVELOPMENT

NEIGHBORHOODS ANDHOUSING SERVICES

OEQ/

HUMANRELATIONS

PUBLIC WORKS

MAYOR

CITY COUNCIL

MUNICIPAL COURT

395 C

382 C

375 C

376 C

7737 C

178 C 711 C

7626 C

181 C

540 C

116 C 1495 C

158 C 154 C

7565 C

7579 C

172 C

0131 C Cool Gray 1 c

421 C

423 C

425 C

CMYK: 65/0/29/0RGB: 68/193/192Web: 44C0C0

CMYK: 99/36/59/19RGB: 0/108/104Web: 006B67

CMYK: 52/5/3/0RGB: 111/197/232Web: 6EC4E8

CMYK: 80/12/1/0RGB: 0/167/224Web: 00A7E0

CMYK: 29/1/100/0RGB: 193/212/47Web: C1D42F

CMYK: 46/0/100/0RGB: 150/201/61Web: 96C93C

CMYK: 73/33/100/19RGB: 75/118/55Web: 4A7637

CMYK: 77/0/87/52RGB: 0/105/52Web: 006933

CMYK: 100/87/42/52RGB: 9/31/64Web: 081E3F

CMYK: 55/3/100/0RGB: 129/189/65Web: 81BC41

CMYK: 64/15/100/2RGB: 108/164/66Web: 6BA442

CMYK: 100/20/10/0RGB: 0/148/200Web: 0093C8

CMYK: 100/58/30/10RGB: 0/95/133Web: 005F84

CMYK: 98/40/63/25RGB: 0/98/92Web: 00625C

CMYK: 37/0/16/0RGB:157/216/216Web: 9CD8D8

CMYK: 56/0/25/0RGB:104/200/199Web: 68C7C6

CMYK: 96/26/55/7RGB:0/131/126Web: 00837D

CMYK: 75/38/47/11RGB:7/122/123Web: 46797B

CMYK: 0/80/58/0RGB:241/90/93Web: F05A5C

CMYK: 12/98/92/2RGB:209/41/46Web: D1282E

CMYK: 14/93/100/4RGB: 204/59/39Web: CB3627

CMYK: 2/66/100/0RGB: 238/118/35Web: EE7522

CMYK: 0/54/95/0RGB: 247/141/40Web: F68D28

CMYK: 16/59/100/3RGB: 207/123/41Web: CE7A28

CMYK: 29/68/100/19RGB: 158/91/37Web: 9D5A25

CMYK: 31/24/26/0RGB: 179/180/179Web: B2B3B2

CMYK: 48/39/39/4RGB: 138/140/140Web: 8A8B8C

CMYK: 65/56/53/29RGB: 86/87/89Web: 555759

CMYK: 7/80/98/1RGB: 225/89/40Web: E05928

CMYK: 0/86/99/0RGB: 240/75/36Web: EF4A23

CMYK: 31/86/81/32RGB: 133/51/45Web: 85322D

CMYK: 100/80/39/37RGB: 11/50/84Web: 0A3254

CMYK: 10/0/98/0RGB: 236/237/21Web: ECE715

CMYK: 0/18/100/0RGB: 255/206/2Web: FFCE01

CMYK: 5/1/46/0RGB: 245/240/160Web: F4EFA0

CMYK: 13/11/12/0RGB: 219/217/214Web: DBD8D6

3252 C 7719 C

7720 C

324 C

325 C

7717 C

297 C 2995 C

639 C

7469 C

364 C

P 147-15 C

282 C

7475 C

KC HOME

CITYCOMMUNICATIONS

CITYMANAGER

PERFORMANCEMANAGEMENT

311

CITIZEN STATUTORYCOMMITTEES

WATER

AVIATION

CONVENTIONS

ENTERPRISE/FOR PROFIT

EMERGENCYMANAGEMENT

POLICE

EMERGENCY SERVICES/FIRE

INTERNAL SERVICES

COMMUNITYINFRASTRUCTURE

ELECTED OFFICIALS

FINANCE

AUDITOR

CITY CLERK

LAW

GENERAL SERVICES

HUMAN RESOURCES

HEALTH

PARKS AND RECREATION

CITY PLANNINGAND DEVELOPMENT

NEIGHBORHOODS ANDHOUSING SERVICES

OEQ/

HUMANRELATIONS

PUBLIC WORKS

MAYOR

CITY COUNCIL

MUNICIPAL COURT

395 C

382 C

375 C

376 C

7737 C

178 C 711 C

7626 C

181 C

540 C

116 C 1495 C

158 C 154 C

7565 C

7579 C

172 C

0131 C Cool Gray 1 c

421 C

423 C

425 C

CMYK: 65/0/29/0RGB: 68/193/192Web: 44C0C0

CMYK: 99/36/59/19RGB: 0/108/104Web: 006B67

CMYK: 52/5/3/0RGB: 111/197/232Web: 6EC4E8

CMYK: 80/12/1/0RGB: 0/167/224Web: 00A7E0

CMYK: 29/1/100/0RGB: 193/212/47Web: C1D42F

CMYK: 46/0/100/0RGB: 150/201/61Web: 96C93C

CMYK: 73/33/100/19RGB: 75/118/55Web: 4A7637

CMYK: 77/0/87/52RGB: 0/105/52Web: 006933

CMYK: 100/87/42/52RGB: 9/31/64Web: 081E3F

CMYK: 55/3/100/0RGB: 129/189/65Web: 81BC41

CMYK: 64/15/100/2RGB: 108/164/66Web: 6BA442

CMYK: 100/20/10/0RGB: 0/148/200Web: 0093C8

CMYK: 100/58/30/10RGB: 0/95/133Web: 005F84

CMYK: 98/40/63/25RGB: 0/98/92Web: 00625C

CMYK: 37/0/16/0RGB:157/216/216Web: 9CD8D8

CMYK: 56/0/25/0RGB:104/200/199Web: 68C7C6

CMYK: 96/26/55/7RGB:0/131/126Web: 00837D

CMYK: 75/38/47/11RGB:7/122/123Web: 46797B

CMYK: 0/80/58/0RGB:241/90/93Web: F05A5C

CMYK: 12/98/92/2RGB:209/41/46Web: D1282E

CMYK: 14/93/100/4RGB: 204/59/39Web: CB3627

CMYK: 2/66/100/0RGB: 238/118/35Web: EE7522

CMYK: 0/54/95/0RGB: 247/141/40Web: F68D28

CMYK: 16/59/100/3RGB: 207/123/41Web: CE7A28

CMYK: 29/68/100/19RGB: 158/91/37Web: 9D5A25

CMYK: 31/24/26/0RGB: 179/180/179Web: B2B3B2

CMYK: 48/39/39/4RGB: 138/140/140Web: 8A8B8C

CMYK: 65/56/53/29RGB: 86/87/89Web: 555759

CMYK: 7/80/98/1RGB: 225/89/40Web: E05928

CMYK: 0/86/99/0RGB: 240/75/36Web: EF4A23

CMYK: 31/86/81/32RGB: 133/51/45Web: 85322D

CMYK: 100/80/39/37RGB: 11/50/84Web: 0A3254

CMYK: 10/0/98/0RGB: 236/237/21Web: ECE715

CMYK: 0/18/100/0RGB: 255/206/2Web: FFCE01

CMYK: 5/1/46/0RGB: 245/240/160Web: F4EFA0

CMYK: 13/11/12/0RGB: 219/217/214Web: DBD8D6

3252 C 7719 C

7720 C

324 C

325 C

7717 C

297 C 2995 C

639 C

7469 C

364 C

P 147-15 C

282 C

7475 C

KC HOME

CITYCOMMUNICATIONS

CITYMANAGER

PERFORMANCEMANAGEMENT

311

CITIZEN STATUTORYCOMMITTEES

WATER

AVIATION

CONVENTIONS

ENTERPRISE/FOR PROFIT

EMERGENCYMANAGEMENT

POLICE

EMERGENCY SERVICES/FIRE

INTERNAL SERVICES

COMMUNITYINFRASTRUCTURE

ELECTED OFFICIALS

FINANCE

AUDITOR

CITY CLERK

LAW

GENERAL SERVICES

HUMAN RESOURCES

HEALTH

PARKS AND RECREATION

CITY PLANNINGAND DEVELOPMENT

NEIGHBORHOODS ANDHOUSING SERVICES

OEQ/

HUMANRELATIONS

PUBLIC WORKS

MAYOR

CITY COUNCIL

MUNICIPAL COURT

395 C

382 C

375 C

376 C

7737 C

178 C 711 C

7626 C

181 C

540 C

116 C 1495 C

158 C 154 C

7565 C

7579 C

172 C

0131 C Cool Gray 1 c

421 C

423 C

425 C

CMYK: 65/0/29/0RGB: 68/193/192Web: 44C0C0

CMYK: 99/36/59/19RGB: 0/108/104Web: 006B67

CMYK: 52/5/3/0RGB: 111/197/232Web: 6EC4E8

CMYK: 80/12/1/0RGB: 0/167/224Web: 00A7E0

CMYK: 29/1/100/0RGB: 193/212/47Web: C1D42F

CMYK: 46/0/100/0RGB: 150/201/61Web: 96C93C

CMYK: 73/33/100/19RGB: 75/118/55Web: 4A7637

CMYK: 77/0/87/52RGB: 0/105/52Web: 006933

CMYK: 100/87/42/52RGB: 9/31/64Web: 081E3F

CMYK: 55/3/100/0RGB: 129/189/65Web: 81BC41

CMYK: 64/15/100/2RGB: 108/164/66Web: 6BA442

CMYK: 100/20/10/0RGB: 0/148/200Web: 0093C8

CMYK: 100/58/30/10RGB: 0/95/133Web: 005F84

CMYK: 98/40/63/25RGB: 0/98/92Web: 00625C

CMYK: 37/0/16/0RGB:157/216/216Web: 9CD8D8

CMYK: 56/0/25/0RGB:104/200/199Web: 68C7C6

CMYK: 96/26/55/7RGB:0/131/126Web: 00837D

CMYK: 75/38/47/11RGB:7/122/123Web: 46797B

CMYK: 0/80/58/0RGB:241/90/93Web: F05A5C

CMYK: 12/98/92/2RGB:209/41/46Web: D1282E

CMYK: 14/93/100/4RGB: 204/59/39Web: CB3627

CMYK: 2/66/100/0RGB: 238/118/35Web: EE7522

CMYK: 0/54/95/0RGB: 247/141/40Web: F68D28

CMYK: 16/59/100/3RGB: 207/123/41Web: CE7A28

CMYK: 29/68/100/19RGB: 158/91/37Web: 9D5A25

CMYK: 31/24/26/0RGB: 179/180/179Web: B2B3B2

CMYK: 48/39/39/4RGB: 138/140/140Web: 8A8B8C

CMYK: 65/56/53/29RGB: 86/87/89Web: 555759

CMYK: 7/80/98/1RGB: 225/89/40Web: E05928

CMYK: 0/86/99/0RGB: 240/75/36Web: EF4A23

CMYK: 31/86/81/32RGB: 133/51/45Web: 85322D

CMYK: 100/80/39/37RGB: 11/50/84Web: 0A3254

CMYK: 10/0/98/0RGB: 236/237/21Web: ECE715

CMYK: 0/18/100/0RGB: 255/206/2Web: FFCE01

CMYK: 5/1/46/0RGB: 245/240/160Web: F4EFA0

CMYK: 13/11/12/0RGB: 219/217/214Web: DBD8D63252 C 7719 C

7720 C

324 C

325 C

7717 C

297 C 2995 C

639 C

7469 C

364 C

P 147-15 C

282 C

7475 C

KC HOME

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INTERNAL SERVICES

COMMUNITYINFRASTRUCTURE

ELECTED OFFICIALS

FINANCE

AUDITOR

CITY CLERK

LAW

GENERAL SERVICES

HUMAN RESOURCES

HEALTH

PARKS AND RECREATION

CITY PLANNINGAND DEVELOPMENT

NEIGHBORHOODS ANDHOUSING SERVICES

OEQ/

HUMANRELATIONS

PUBLIC WORKS

MAYOR

CITY COUNCIL

MUNICIPAL COURT

395 C

382 C

375 C

376 C

7737 C

178 C 711 C

7626 C

181 C

540 C

116 C 1495 C

158 C 154 C

7565 C

7579 C

172 C

0131 C Cool Gray 1 c

421 C

423 C

425 C

CMYK: 65/0/29/0RGB: 68/193/192Web: 44C0C0

CMYK: 99/36/59/19RGB: 0/108/104Web: 006B67

CMYK: 52/5/3/0RGB: 111/197/232Web: 6EC4E8

CMYK: 80/12/1/0RGB: 0/167/224Web: 00A7E0

CMYK: 29/1/100/0RGB: 193/212/47Web: C1D42F

CMYK: 46/0/100/0RGB: 150/201/61Web: 96C93C

CMYK: 73/33/100/19RGB: 75/118/55Web: 4A7637

CMYK: 77/0/87/52RGB: 0/105/52Web: 006933

CMYK: 100/87/42/52RGB: 9/31/64Web: 081E3F

CMYK: 55/3/100/0RGB: 129/189/65Web: 81BC41

CMYK: 64/15/100/2RGB: 108/164/66Web: 6BA442

CMYK: 100/20/10/0RGB: 0/148/200Web: 0093C8

CMYK: 100/58/30/10RGB: 0/95/133Web: 005F84

CMYK: 98/40/63/25RGB: 0/98/92Web: 00625C

CMYK: 37/0/16/0RGB:157/216/216Web: 9CD8D8

CMYK: 56/0/25/0RGB:104/200/199Web: 68C7C6

CMYK: 96/26/55/7RGB:0/131/126Web: 00837D

CMYK: 75/38/47/11RGB:7/122/123Web: 46797B

CMYK: 0/80/58/0RGB:241/90/93Web: F05A5C

CMYK: 12/98/92/2RGB:209/41/46Web: D1282E

CMYK: 14/93/100/4RGB: 204/59/39Web: CB3627

CMYK: 2/66/100/0RGB: 238/118/35Web: EE7522

CMYK: 0/54/95/0RGB: 247/141/40Web: F68D28

CMYK: 16/59/100/3RGB: 207/123/41Web: CE7A28

CMYK: 29/68/100/19RGB: 158/91/37Web: 9D5A25

CMYK: 31/24/26/0RGB: 179/180/179Web: B2B3B2

CMYK: 48/39/39/4RGB: 138/140/140Web: 8A8B8C

CMYK: 65/56/53/29RGB: 86/87/89Web: 555759

CMYK: 7/80/98/1RGB: 225/89/40Web: E05928

CMYK: 0/86/99/0RGB: 240/75/36Web: EF4A23

CMYK: 31/86/81/32RGB: 133/51/45Web: 85322D

CMYK: 100/80/39/37RGB: 11/50/84Web: 0A3254

CMYK: 10/0/98/0RGB: 236/237/21Web: ECE715

CMYK: 0/18/100/0RGB: 255/206/2Web: FFCE01

CMYK: 5/1/46/0RGB: 245/240/160Web: F4EFA0

CMYK: 13/11/12/0RGB: 219/217/214Web: DBD8D6

7

Page 12: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

3252 C 7719 C

7720 C

324 C

325 C

7717 C

297 C 2995 C

639 C

7469 C

364 C

P 147-15 C

282 C

7475 C

KC HOME

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CITIZEN STATUTORYCOMMITTEES

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ENTERPRISE/FOR PROFIT

EMERGENCYMANAGEMENT

POLICE

EMERGENCY SERVICES/FIRE

INTERNAL SERVICES

COMMUNITYINFRASTRUCTURE

ELECTED OFFICIALS

FINANCE

AUDITOR

CITY CLERK

LAW

GENERAL SERVICES

HUMAN RESOURCES

HEALTH

PARKS AND RECREATION

CITY PLANNINGAND DEVELOPMENT

NEIGHBORHOODS ANDHOUSING SERVICES

OEQ/

HUMANRELATIONS

PUBLIC WORKS

MAYOR

CITY COUNCIL

MUNICIPAL COURT

395 C

382 C

375 C

376 C

7737 C

178 C 711 C

7626 C

181 C

540 C

116 C 1495 C

158 C 154 C

7565 C

7579 C

172 C

0131 C Cool Gray 1 c

421 C

423 C

425 C

CMYK: 65/0/29/0RGB: 68/193/192Web: 44C0C0

CMYK: 99/36/59/19RGB: 0/108/104Web: 006B67

CMYK: 52/5/3/0RGB: 111/197/232Web: 6EC4E8

CMYK: 80/12/1/0RGB: 0/167/224Web: 00A7E0

CMYK: 29/1/100/0RGB: 193/212/47Web: C1D42F

CMYK: 46/0/100/0RGB: 150/201/61Web: 96C93C

CMYK: 73/33/100/19RGB: 75/118/55Web: 4A7637

CMYK: 77/0/87/52RGB: 0/105/52Web: 006933

CMYK: 100/87/42/52RGB: 9/31/64Web: 081E3F

CMYK: 55/3/100/0RGB: 129/189/65Web: 81BC41

CMYK: 64/15/100/2RGB: 108/164/66Web: 6BA442

CMYK: 100/20/10/0RGB: 0/148/200Web: 0093C8

CMYK: 100/58/30/10RGB: 0/95/133Web: 005F84

CMYK: 98/40/63/25RGB: 0/98/92Web: 00625C

CMYK: 37/0/16/0RGB:157/216/216Web: 9CD8D8

CMYK: 56/0/25/0RGB:104/200/199Web: 68C7C6

CMYK: 96/26/55/7RGB:0/131/126Web: 00837D

CMYK: 75/38/47/11RGB:7/122/123Web: 46797B

CMYK: 0/80/58/0RGB:241/90/93Web: F05A5C

CMYK: 12/98/92/2RGB:209/41/46Web: D1282E

CMYK: 14/93/100/4RGB: 204/59/39Web: CB3627

CMYK: 2/66/100/0RGB: 238/118/35Web: EE7522

CMYK: 0/54/95/0RGB: 247/141/40Web: F68D28

CMYK: 16/59/100/3RGB: 207/123/41Web: CE7A28

CMYK: 29/68/100/19RGB: 158/91/37Web: 9D5A25

CMYK: 31/24/26/0RGB: 179/180/179Web: B2B3B2

CMYK: 48/39/39/4RGB: 138/140/140Web: 8A8B8C

CMYK: 65/56/53/29RGB: 86/87/89Web: 555759

CMYK: 7/80/98/1RGB: 225/89/40Web: E05928

CMYK: 0/86/99/0RGB: 240/75/36Web: EF4A23

CMYK: 31/86/81/32RGB: 133/51/45Web: 85322D

CMYK: 100/80/39/37RGB: 11/50/84Web: 0A3254

CMYK: 10/0/98/0RGB: 236/237/21Web: ECE715

CMYK: 0/18/100/0RGB: 255/206/2Web: FFCE01

CMYK: 5/1/46/0RGB: 245/240/160Web: F4EFA0

CMYK: 13/11/12/0RGB: 219/217/214Web: DBD8D6

HOME/PUBLIC ENGAGEMENT

COLORS

8

Page 13: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

3252 C 7719 C

7720 C

324 C

325 C

7717 C

297 C 2995 C

639 C

7469 C

364 C

P 147-15 C

282 C

7475 C

KC HOME

CITYCOMMUNICATIONS

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311

CITIZEN STATUTORYCOMMITTEES

WATER

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CONVENTIONS

ENTERPRISE/FOR PROFIT

EMERGENCYMANAGEMENT

POLICE

EMERGENCY SERVICES/FIRE

INTERNAL SERVICES

COMMUNITYINFRASTRUCTURE

ELECTED OFFICIALS

FINANCE

AUDITOR

CITY CLERK

LAW

GENERAL SERVICES

HUMAN RESOURCES

HEALTH

PARKS AND RECREATION

CITY PLANNINGAND DEVELOPMENT

NEIGHBORHOODS ANDHOUSING SERVICES

OEQ/

HUMANRELATIONS

PUBLIC WORKS

MAYOR

CITY COUNCIL

MUNICIPAL COURT

395 C

382 C

375 C

376 C

7737 C

178 C 711 C

7626 C

181 C

540 C

116 C 1495 C

158 C 154 C

7565 C

7579 C

172 C

0131 C Cool Gray 1 c

421 C

423 C

425 C

CMYK: 65/0/29/0RGB: 68/193/192Web: 44C0C0

CMYK: 99/36/59/19RGB: 0/108/104Web: 006B67

CMYK: 52/5/3/0RGB: 111/197/232Web: 6EC4E8

CMYK: 80/12/1/0RGB: 0/167/224Web: 00A7E0

CMYK: 29/1/100/0RGB: 193/212/47Web: C1D42F

CMYK: 46/0/100/0RGB: 150/201/61Web: 96C93C

CMYK: 73/33/100/19RGB: 75/118/55Web: 4A7637

CMYK: 77/0/87/52RGB: 0/105/52Web: 006933

CMYK: 100/87/42/52RGB: 9/31/64Web: 081E3F

CMYK: 55/3/100/0RGB: 129/189/65Web: 81BC41

CMYK: 64/15/100/2RGB: 108/164/66Web: 6BA442

CMYK: 100/20/10/0RGB: 0/148/200Web: 0093C8

CMYK: 100/58/30/10RGB: 0/95/133Web: 005F84

CMYK: 98/40/63/25RGB: 0/98/92Web: 00625C

CMYK: 37/0/16/0RGB:157/216/216Web: 9CD8D8

CMYK: 56/0/25/0RGB:104/200/199Web: 68C7C6

CMYK: 96/26/55/7RGB:0/131/126Web: 00837D

CMYK: 75/38/47/11RGB:7/122/123Web: 46797B

CMYK: 0/80/58/0RGB:241/90/93Web: F05A5C

CMYK: 12/98/92/2RGB:209/41/46Web: D1282E

CMYK: 14/93/100/4RGB: 204/59/39Web: CB3627

CMYK: 2/66/100/0RGB: 238/118/35Web: EE7522

CMYK: 0/54/95/0RGB: 247/141/40Web: F68D28

CMYK: 16/59/100/3RGB: 207/123/41Web: CE7A28

CMYK: 29/68/100/19RGB: 158/91/37Web: 9D5A25

CMYK: 31/24/26/0RGB: 179/180/179Web: B2B3B2

CMYK: 48/39/39/4RGB: 138/140/140Web: 8A8B8C

CMYK: 65/56/53/29RGB: 86/87/89Web: 555759

CMYK: 7/80/98/1RGB: 225/89/40Web: E05928

CMYK: 0/86/99/0RGB: 240/75/36Web: EF4A23

CMYK: 31/86/81/32RGB: 133/51/45Web: 85322D

CMYK: 100/80/39/37RGB: 11/50/84Web: 0A3254

CMYK: 10/0/98/0RGB: 236/237/21Web: ECE715

CMYK: 0/18/100/0RGB: 255/206/2Web: FFCE01

CMYK: 5/1/46/0RGB: 245/240/160Web: F4EFA0

CMYK: 13/11/12/0RGB: 219/217/214Web: DBD8D6

ENTERPRISE

COLORS

9

Page 14: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

3252 C 7719 C

7720 C

324 C

325 C

7717 C

297 C 2995 C

639 C

7469 C

364 C

P 147-15 C

282 C

7475 C

KC HOME

CITYCOMMUNICATIONS

CITYMANAGER

PERFORMANCEMANAGEMENT

311

CITIZEN STATUTORYCOMMITTEES

WATER

AVIATION

CONVENTIONS

ENTERPRISE/FOR PROFIT

EMERGENCYMANAGEMENT

POLICE

EMERGENCY SERVICES/FIRE

INTERNAL SERVICES

COMMUNITYINFRASTRUCTURE

ELECTED OFFICIALS

FINANCE

AUDITOR

CITY CLERK

LAW

GENERAL SERVICES

HUMAN RESOURCES

HEALTH

PARKS AND RECREATION

CITY PLANNINGAND DEVELOPMENT

NEIGHBORHOODS ANDHOUSING SERVICES

OEQ/

HUMANRELATIONS

PUBLIC WORKS

MAYOR

CITY COUNCIL

MUNICIPAL COURT

395 C

382 C

375 C

376 C

7737 C

178 C 711 C

7626 C

181 C

540 C

116 C 1495 C

158 C 154 C

7565 C

7579 C

172 C

0131 C Cool Gray 1 c

421 C

423 C

425 C

CMYK: 65/0/29/0RGB: 68/193/192Web: 44C0C0

CMYK: 99/36/59/19RGB: 0/108/104Web: 006B67

CMYK: 52/5/3/0RGB: 111/197/232Web: 6EC4E8

CMYK: 80/12/1/0RGB: 0/167/224Web: 00A7E0

CMYK: 29/1/100/0RGB: 193/212/47Web: C1D42F

CMYK: 46/0/100/0RGB: 150/201/61Web: 96C93C

CMYK: 73/33/100/19RGB: 75/118/55Web: 4A7637

CMYK: 77/0/87/52RGB: 0/105/52Web: 006933

CMYK: 100/87/42/52RGB: 9/31/64Web: 081E3F

CMYK: 55/3/100/0RGB: 129/189/65Web: 81BC41

CMYK: 64/15/100/2RGB: 108/164/66Web: 6BA442

CMYK: 100/20/10/0RGB: 0/148/200Web: 0093C8

CMYK: 100/58/30/10RGB: 0/95/133Web: 005F84

CMYK: 98/40/63/25RGB: 0/98/92Web: 00625C

CMYK: 37/0/16/0RGB:157/216/216Web: 9CD8D8

CMYK: 56/0/25/0RGB:104/200/199Web: 68C7C6

CMYK: 96/26/55/7RGB:0/131/126Web: 00837D

CMYK: 75/38/47/11RGB:7/122/123Web: 46797B

CMYK: 0/80/58/0RGB:241/90/93Web: F05A5C

CMYK: 12/98/92/2RGB:209/41/46Web: D1282E

CMYK: 14/93/100/4RGB: 204/59/39Web: CB3627

CMYK: 2/66/100/0RGB: 238/118/35Web: EE7522

CMYK: 0/54/95/0RGB: 247/141/40Web: F68D28

CMYK: 16/59/100/3RGB: 207/123/41Web: CE7A28

CMYK: 29/68/100/19RGB: 158/91/37Web: 9D5A25

CMYK: 31/24/26/0RGB: 179/180/179Web: B2B3B2

CMYK: 48/39/39/4RGB: 138/140/140Web: 8A8B8C

CMYK: 65/56/53/29RGB: 86/87/89Web: 555759

CMYK: 7/80/98/1RGB: 225/89/40Web: E05928

CMYK: 0/86/99/0RGB: 240/75/36Web: EF4A23

CMYK: 31/86/81/32RGB: 133/51/45Web: 85322D

CMYK: 100/80/39/37RGB: 11/50/84Web: 0A3254

CMYK: 10/0/98/0RGB: 236/237/21Web: ECE715

CMYK: 0/18/100/0RGB: 255/206/2Web: FFCE01

CMYK: 5/1/46/0RGB: 245/240/160Web: F4EFA0

CMYK: 13/11/12/0RGB: 219/217/214Web: DBD8D6

COMMUNITY INFRASTRUCTURE

COLORS

10

Page 15: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

3252 C 7719 C

7720 C

324 C

325 C

7717 C

297 C 2995 C

639 C

7469 C

364 C

P 147-15 C

282 C

7475 C

KC HOME

CITYCOMMUNICATIONS

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PERFORMANCEMANAGEMENT

311

CITIZEN STATUTORYCOMMITTEES

WATER

AVIATION

CONVENTIONS

ENTERPRISE/FOR PROFIT

EMERGENCYMANAGEMENT

POLICE

EMERGENCY SERVICES/FIRE

INTERNAL SERVICES

COMMUNITYINFRASTRUCTURE

ELECTED OFFICIALS

FINANCE

AUDITOR

CITY CLERK

LAW

GENERAL SERVICES

HUMAN RESOURCES

HEALTH

PARKS AND RECREATION

CITY PLANNINGAND DEVELOPMENT

NEIGHBORHOODS ANDHOUSING SERVICES

OEQ/

HUMANRELATIONS

PUBLIC WORKS

MAYOR

CITY COUNCIL

MUNICIPAL COURT

395 C

382 C

375 C

376 C

7737 C

178 C 711 C

7626 C

181 C

540 C

116 C 1495 C

158 C 154 C

7565 C

7579 C

172 C

0131 C Cool Gray 1 c

421 C

423 C

425 C

CMYK: 65/0/29/0RGB: 68/193/192Web: 44C0C0

CMYK: 99/36/59/19RGB: 0/108/104Web: 006B67

CMYK: 52/5/3/0RGB: 111/197/232Web: 6EC4E8

CMYK: 80/12/1/0RGB: 0/167/224Web: 00A7E0

CMYK: 29/1/100/0RGB: 193/212/47Web: C1D42F

CMYK: 46/0/100/0RGB: 150/201/61Web: 96C93C

CMYK: 73/33/100/19RGB: 75/118/55Web: 4A7637

CMYK: 77/0/87/52RGB: 0/105/52Web: 006933

CMYK: 100/87/42/52RGB: 9/31/64Web: 081E3F

CMYK: 55/3/100/0RGB: 129/189/65Web: 81BC41

CMYK: 64/15/100/2RGB: 108/164/66Web: 6BA442

CMYK: 100/20/10/0RGB: 0/148/200Web: 0093C8

CMYK: 100/58/30/10RGB: 0/95/133Web: 005F84

CMYK: 98/40/63/25RGB: 0/98/92Web: 00625C

CMYK: 37/0/16/0RGB:157/216/216Web: 9CD8D8

CMYK: 56/0/25/0RGB:104/200/199Web: 68C7C6

CMYK: 96/26/55/7RGB:0/131/126Web: 00837D

CMYK: 75/38/47/11RGB:7/122/123Web: 46797B

CMYK: 0/80/58/0RGB:241/90/93Web: F05A5C

CMYK: 12/98/92/2RGB:209/41/46Web: D1282E

CMYK: 14/93/100/4RGB: 204/59/39Web: CB3627

CMYK: 2/66/100/0RGB: 238/118/35Web: EE7522

CMYK: 0/54/95/0RGB: 247/141/40Web: F68D28

CMYK: 16/59/100/3RGB: 207/123/41Web: CE7A28

CMYK: 29/68/100/19RGB: 158/91/37Web: 9D5A25

CMYK: 31/24/26/0RGB: 179/180/179Web: B2B3B2

CMYK: 48/39/39/4RGB: 138/140/140Web: 8A8B8C

CMYK: 65/56/53/29RGB: 86/87/89Web: 555759

CMYK: 7/80/98/1RGB: 225/89/40Web: E05928

CMYK: 0/86/99/0RGB: 240/75/36Web: EF4A23

CMYK: 31/86/81/32RGB: 133/51/45Web: 85322D

CMYK: 100/80/39/37RGB: 11/50/84Web: 0A3254

CMYK: 10/0/98/0RGB: 236/237/21Web: ECE715

CMYK: 0/18/100/0RGB: 255/206/2Web: FFCE01

CMYK: 5/1/46/0RGB: 245/240/160Web: F4EFA0

CMYK: 13/11/12/0RGB: 219/217/214Web: DBD8D6

EMERGENCY SERVICES/FIRE

COLORS

11

Page 16: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

3252 C 7719 C

7720 C

324 C

325 C

7717 C

297 C 2995 C

639 C

7469 C

364 C

P 147-15 C

282 C

7475 C

KC HOME

CITYCOMMUNICATIONS

CITYMANAGER

PERFORMANCEMANAGEMENT

311

CITIZEN STATUTORYCOMMITTEES

WATER

AVIATION

CONVENTIONS

ENTERPRISE/FOR PROFIT

EMERGENCYMANAGEMENT

POLICE

EMERGENCY SERVICES/FIRE

INTERNAL SERVICES

COMMUNITYINFRASTRUCTURE

ELECTED OFFICIALS

FINANCE

AUDITOR

CITY CLERK

LAW

GENERAL SERVICES

HUMAN RESOURCES

HEALTH

PARKS AND RECREATION

CITY PLANNINGAND DEVELOPMENT

NEIGHBORHOODS ANDHOUSING SERVICES

OEQ/

HUMANRELATIONS

PUBLIC WORKS

MAYOR

CITY COUNCIL

MUNICIPAL COURT

395 C

382 C

375 C

376 C

7737 C

178 C 711 C

7626 C

181 C

540 C

116 C 1495 C

158 C 154 C

7565 C

7579 C

172 C

0131 C Cool Gray 1 c

421 C

423 C

425 C

CMYK: 65/0/29/0RGB: 68/193/192Web: 44C0C0

CMYK: 99/36/59/19RGB: 0/108/104Web: 006B67

CMYK: 52/5/3/0RGB: 111/197/232Web: 6EC4E8

CMYK: 80/12/1/0RGB: 0/167/224Web: 00A7E0

CMYK: 29/1/100/0RGB: 193/212/47Web: C1D42F

CMYK: 46/0/100/0RGB: 150/201/61Web: 96C93C

CMYK: 73/33/100/19RGB: 75/118/55Web: 4A7637

CMYK: 77/0/87/52RGB: 0/105/52Web: 006933

CMYK: 100/87/42/52RGB: 9/31/64Web: 081E3F

CMYK: 55/3/100/0RGB: 129/189/65Web: 81BC41

CMYK: 64/15/100/2RGB: 108/164/66Web: 6BA442

CMYK: 100/20/10/0RGB: 0/148/200Web: 0093C8

CMYK: 100/58/30/10RGB: 0/95/133Web: 005F84

CMYK: 98/40/63/25RGB: 0/98/92Web: 00625C

CMYK: 37/0/16/0RGB:157/216/216Web: 9CD8D8

CMYK: 56/0/25/0RGB:104/200/199Web: 68C7C6

CMYK: 96/26/55/7RGB:0/131/126Web: 00837D

CMYK: 75/38/47/11RGB:7/122/123Web: 46797B

CMYK: 0/80/58/0RGB:241/90/93Web: F05A5C

CMYK: 12/98/92/2RGB:209/41/46Web: D1282E

CMYK: 14/93/100/4RGB: 204/59/39Web: CB3627

CMYK: 2/66/100/0RGB: 238/118/35Web: EE7522

CMYK: 0/54/95/0RGB: 247/141/40Web: F68D28

CMYK: 16/59/100/3RGB: 207/123/41Web: CE7A28

CMYK: 29/68/100/19RGB: 158/91/37Web: 9D5A25

CMYK: 31/24/26/0RGB: 179/180/179Web: B2B3B2

CMYK: 48/39/39/4RGB: 138/140/140Web: 8A8B8C

CMYK: 65/56/53/29RGB: 86/87/89Web: 555759

CMYK: 7/80/98/1RGB: 225/89/40Web: E05928

CMYK: 0/86/99/0RGB: 240/75/36Web: EF4A23

CMYK: 31/86/81/32RGB: 133/51/45Web: 85322D

CMYK: 100/80/39/37RGB: 11/50/84Web: 0A3254

CMYK: 10/0/98/0RGB: 236/237/21Web: ECE715

CMYK: 0/18/100/0RGB: 255/206/2Web: FFCE01

CMYK: 5/1/46/0RGB: 245/240/160Web: F4EFA0

CMYK: 13/11/12/0RGB: 219/217/214Web: DBD8D6

INTERNAL SERVICES

COLORS

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Page 17: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

3252 C 7719 C

7720 C

324 C

325 C

7717 C

297 C 2995 C

639 C

7469 C

364 C

P 147-15 C

282 C

7475 C

KC HOME

CITYCOMMUNICATIONS

CITYMANAGER

PERFORMANCEMANAGEMENT

311

CITIZEN STATUTORYCOMMITTEES

WATER

AVIATION

CONVENTIONS

ENTERPRISE/FOR PROFIT

EMERGENCYMANAGEMENT

POLICE

EMERGENCY SERVICES/FIRE

INTERNAL SERVICES

COMMUNITYINFRASTRUCTURE

ELECTED OFFICIALS

FINANCE

AUDITOR

CITY CLERK

LAW

GENERAL SERVICES

HUMAN RESOURCES

HEALTH

PARKS AND RECREATION

CITY PLANNINGAND DEVELOPMENT

NEIGHBORHOODS ANDHOUSING SERVICES

OEQ/

HUMANRELATIONS

PUBLIC WORKS

MAYOR

CITY COUNCIL

MUNICIPAL COURT

395 C

382 C

375 C

376 C

7737 C

178 C 711 C

7626 C

181 C

540 C

116 C 1495 C

158 C 154 C

7565 C

7579 C

172 C

0131 C Cool Gray 1 c

421 C

423 C

425 C

CMYK: 65/0/29/0RGB: 68/193/192Web: 44C0C0

CMYK: 99/36/59/19RGB: 0/108/104Web: 006B67

CMYK: 52/5/3/0RGB: 111/197/232Web: 6EC4E8

CMYK: 80/12/1/0RGB: 0/167/224Web: 00A7E0

CMYK: 29/1/100/0RGB: 193/212/47Web: C1D42F

CMYK: 46/0/100/0RGB: 150/201/61Web: 96C93C

CMYK: 73/33/100/19RGB: 75/118/55Web: 4A7637

CMYK: 77/0/87/52RGB: 0/105/52Web: 006933

CMYK: 100/87/42/52RGB: 9/31/64Web: 081E3F

CMYK: 55/3/100/0RGB: 129/189/65Web: 81BC41

CMYK: 64/15/100/2RGB: 108/164/66Web: 6BA442

CMYK: 100/20/10/0RGB: 0/148/200Web: 0093C8

CMYK: 100/58/30/10RGB: 0/95/133Web: 005F84

CMYK: 98/40/63/25RGB: 0/98/92Web: 00625C

CMYK: 37/0/16/0RGB:157/216/216Web: 9CD8D8

CMYK: 56/0/25/0RGB:104/200/199Web: 68C7C6

CMYK: 96/26/55/7RGB:0/131/126Web: 00837D

CMYK: 75/38/47/11RGB:7/122/123Web: 46797B

CMYK: 0/80/58/0RGB:241/90/93Web: F05A5C

CMYK: 12/98/92/2RGB:209/41/46Web: D1282E

CMYK: 14/93/100/4RGB: 204/59/39Web: CB3627

CMYK: 2/66/100/0RGB: 238/118/35Web: EE7522

CMYK: 0/54/95/0RGB: 247/141/40Web: F68D28

CMYK: 16/59/100/3RGB: 207/123/41Web: CE7A28

CMYK: 29/68/100/19RGB: 158/91/37Web: 9D5A25

CMYK: 31/24/26/0RGB: 179/180/179Web: B2B3B2

CMYK: 48/39/39/4RGB: 138/140/140Web: 8A8B8C

CMYK: 65/56/53/29RGB: 86/87/89Web: 555759

CMYK: 7/80/98/1RGB: 225/89/40Web: E05928

CMYK: 0/86/99/0RGB: 240/75/36Web: EF4A23

CMYK: 31/86/81/32RGB: 133/51/45Web: 85322D

CMYK: 100/80/39/37RGB: 11/50/84Web: 0A3254

CMYK: 10/0/98/0RGB: 236/237/21Web: ECE715

CMYK: 0/18/100/0RGB: 255/206/2Web: FFCE01

CMYK: 5/1/46/0RGB: 245/240/160Web: F4EFA0

CMYK: 13/11/12/0RGB: 219/217/214Web: DBD8D6

ELECTED OFFICIALS

COLORS

13

Page 18: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

Q. Is the change from the fountain logo mandatory?A. No. At this time the new KC moniker is being used as a marketing brand and should not replace the fountain in an official capacity.

Q. Can I use the new KC moniker on letterhead and business cards?A. At this time, the official fountain letterhead should not be altered. Business cards with your department colors are available through the print center and may be requested at kcmo.gov/businesscard.

Q. Can I use the new KC moniker on my email signature?A. Yes. A file with your department’s signature block along with an instructional video are avail-able at www.kcmo.org/mykc.

Q. I don’t have the official fonts on my computer, what should I do?A. If you have a document that you would like in the standard fonts, please email [email protected]. It will be returned to you in pdf format and kept on file. If you do not have the fonts installed on your computer, the font Arial is preferred for everyday use.

Q. How do I get a copy of my department’s moniker?A. For a copy of your department’s moniker visit www.kcmo.org/mykc. If you need a copy of the moniker in a format other than what is available, email [email protected] with a short description on how you plan to use it, what file type you would like and if you will need any design assistance from our design staff.

Q. Can the new KC moniker be used on shirts?A. The new KC moniker may be used on shirts as long as they are intended for use as promotional pieces only, and not worn by representatives of the City in an official capacity such as (but not limited to) inspectors, field worker uniforms, etc. Casual wear in the office is seen as an acceptable use, such as a polo shirt in the office setting.

FAQs

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Page 19: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color

Q. Can the new KC moniker be used on banners and signage at community events?A. Yes, the moniker can be used in this capacity. Email [email protected] with your request before placing the order to ensure the correct file format is sent to the vendor.

Q. Can the moniker be used for personal purposes?A. Yes, the logo is open source and logo assets can be downloaded at www.thenewkc.com.

Q. Why did the City need a new moniker?A. While the fountain logo has served City well, the times are changing. The mark needs to be immediately recognizable, no matter the size, context or audience. The fountain does not fit into normal social media and digital formats. The new KC moniker is easy to reproduce at any size or format, and is easily recognizable worldwide.

FAQs

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Page 20: INTERNAL BRAND STANDARDS - KCMO · Two color moniker The two color moniker will be with the “K” as the dark gray and the “C” as your department color or as the teal color