www.axis.com

Interim reportJanuary – March 2010

Ray Mauritsson, CEO & PresidentFredrik Sjöstrand, CFO

www.axis.com

This is Axis

> Founded in 1984

> IT company driving the network video market

> Worldwide presence in more than 20 countries,786 employees*

> Focused on Network Video Solutions

> Global partnerships through distributors, resellers and system integrators

> Listed on NASDAQ OMX, Nordicunder the ticker AXIS

* March, 30, 2010

Axis Headquarter, Lund, Sweden

www.axis.com

Axis long-term strategy

Broad and innovative product portfolio

Partner network Global expansion

www.axis.com

Global expansion

South Pacific (Australia)

HQ EMEA + Nordics/Baltics + Customer services

Russia

UK

DACH/CEE

Netherlands

FR/BeLux

Spain Italy Americas

South America

MENA

South Africa

India

Japan

China Korea

N. Asia HQ

HK/Taiwan/Macau

SAP HQ

Thailand

Canada

Colombia

Argentina

Headquarters

Regional headquarters

Sales offices

Configuration & Logistics Centers

Chile

Malaysia

www.axis.com

Sales

> January - March– 643 MSEK (532)

– Growth 21%

– Currency effects, -82 MSEK

0%

10%

20%

30%

40%

50%

60%

70%

0

100

200

300

400

500

600

700Video salesVideo growthTotal growth

MSEK Growth

www.axis.com

Currency effects on total sales by region

-60

-50

-40

-30

-20

-10

0

EMEA Americas Asia

Q1 10

www.axis.com

Operating expenses Q1 2007 – Q1 2010

0

20

40

60

80

100

120

140

Sales & Marketing Administration Research & Development

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MSEK Margin

Margins*

> Gross margin*

– 52,0% (55.8%)

> Operating margin

– 14.8% (8.7%)

> Profit margin

– 14.4% (8.7%)

0%

10%

20%

30%

40%

50%

60%

70%

0

20

40

60

80

100

120

140

EBIT

Gross margin

EBIT margin

*Q1 2010

www.axis.com

AsiaEMEAAmericas

44% 45% 11%

Sales in the regions*

*Q1 2010

www.axis.com

High pace of product launches

www.axis.com

Axis solutions for Transportation

> Greater security in transportation environments

‒ Improved safety at airports, stations and public transport hubs

‒ Onboard surveillance solutions for buses, trains and other rail-bound vehicles

‒ Real-time infrastructure monitoring– e.g. traffic, roads and tracks

‒ Proven solutions for large installations

www.axis.com

A total transportation video surveillance solution

AXIS M31-R and AXIS Q8108-R form a complete solution

>To secure and protect assets

>To secure passengers and staff

>For advanced vehicle management

www.axis.com

Axis network cameras on buses in Prague

Press release, February 3

> Network cameras for buses in Prague

> Total installation order estimated at approximately 3400 network cameras

> AXIS 209FD-R Network Camera

> Installation

– Started November 2009 and continues until 2014

www.axis.com

Axis network cameras on buses in Madrid

Press release, March 22

> 9,000 network cameras

> AXIS M3113-R Network Camera

> Installation

– Started late 2009

– Roll-out during 2010

www.axis.com

The market situation today

Short-term perspective

> Continued expansion

– Product portfolio

– Partner program

– Recruitment

> Continued risk of component shortage

> Discussions about custom tariffs of network video products

Long-term perspective

> High growth potential for network video

> Axis’ goals remain unchanged

www.axis.com

Thank you!network video

innovation

glob

al

HD

TV

part

ner

netw

ork

leader

camera

protectoutdoor

image usability

leader

safe

thermal

easy installation

inte

llige

nt

open

integrationease of use

competence

megapixel

environment

worldwide

H.264 focus

Axis

video encoder

Get the Axis picture. Stay one step ahead.

convergence