interesting indian ecommerce stats - musurvey
DESCRIPTION
Indian E-Commerce StatsTRANSCRIPT
POPULATION DENSITYThere are 12 cities with a population >1 million
INDIAPopulation
1.228 Billion
DELHI 0.9%
SURAT 0.4%
PUNE 0.3%
AHMEDABAD 0.5%
11,106,776
5,828,874
4,701,886
3,173,022
MUMBAI 1.0%12,523,433
BANGALORE 0.7%8,901,038
CHENNAI 0.4%4,725,236
HYDERABAD 0.6%7,189,173
CALCUTTA 0.4%4,486,982
JAIPUR 0.3%3,156,859
2nd Largest Populated Country with 1.2 billion population3rd Largest in Internet users base with just 13% penetration
Average Annual Online Spending : $632 USDTravel Industry dominates with 73% of Ecommerce spend
Online Retail represents less than 1% of Total Retail
ONLINE SHOPPING BEHAVIORS
42% 33% 63% 75%of online shoppers
have abandoned theirshopping carts because
of delivery dates faster delivery making a purchase information
of shoppers mostoften choose to
pay a fee for
of online buyerslook at the retailer’sreturn policy before
of shoppers believeevery retailer should
offer tracking
INDIAN ONLINE USERS
75% 60% 31% 3/5of Indian onlineusers are below
the age of 35 years
men versus40% womenonline users
online populationYOY growth between
2012 & 2013
online Indiansvisited online
retail sites
AVERAGE ORDER VALUE (USD)
INDIA REST OF THE WORLD 2012
$210 / $183 $215 / $183
2013
TOP SOCIAL NETWORK SITES(% of respondents)
5.7% of the population (or 56% of Internet users)were on social network
Facebook97%
Google+34%
LinkedIn17%
Twitter14%
Orkut11%
ibibo6%
SALES BY CITYMUMBAI
NEW DELHI
BANGALORE
26%
18%
11%
ATM
HOW THEY BUYConnectivity
Internet Connection Speed
Payments (% of Population)
Fixed Broadband Households
Smartphone Penetration
Average Connection Speed
(% of Total Households)70%/5%
133%/23%
178%/2%
(out of Total Population)44.3%/6%
8.7Mbps/1.3Mbps
Peak Connection Speed
Debit Card Penetration
Credit Card Penetration
INDIA UNITED STATES
33.6Mbps/10.5Mbps
TOP REASONS FOR SHOPPING ONLINEFROM OVERSEAS
LOWER PRICES
CONVENIENCE
GREATER VARIETY
36%
32%
29%
PRODUCTS BOUGHT ONLINE(% of respondents)
ONLINE TRAVEL 47%
20%
19%
17%
BOOKS
MOBILE PHONES &MOBILE ACCESSORIES
APPAREL & FOOTWEAR
2012 2013 2014 2015 2016
5
10
15
20
25
30
35
12
16
21
26
30
SALE
S ($
Bill
ions
)
B2C ECOMMERCE SALES (USD)
*Includes travel, digital downloads and event tickets purchased via digital channel
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