interconnection first: how it navigates through disruption in the media & entertainment industry

Confidential – © 2016 Equinix Inc. Equinix.com 1

Interconnection First How it Navigates Through Disruption in The

Media & Entertainment Industry

Matt George

Senior Manager: Content & Digital Media EMEA

Content & Digital Media

[email protected]

mailto:[email protected]


Founded in 1998 to help the internet scale

EQUI N I X Equality Internet Exchange Neutrality


Unprecedented era of disruption in Media and Entertainment

Increasing

Commoditization

Digitization of Film &

Video Business

New Global Digital

Competition for Profits

& Market Share

Environmental Drivers

Become a Digital

Company First & a

Physical Company

Second

Team Collaboration to Create

Digital Assets

Easily Access Global Marketplace

of Consumers and Partners

Leveraging Ecosystems to

Optimize Production

Dramatically Improve

Application & Workflow

Awareness &

Efficiency Insights

Business Drivers M&E Specific Drivers

Millennials / Cord Cutters /

Time Shift Viewing Changing

How Media is Consumed &

Delivered

Broadcast Transitioning From

From Satellite and Cable

To IP Based Workflows

Ingest and Live Streaming

via the Cloud Becoming

more Commonplace

Security is a Big Concern

Digital Content and Metadata

Set Sizes Are Growing


…driving the transformation in Business Architecture toward an

Interconnected Media and Entertainment Enterprise…

Interconnected

Enterprise Interconnected

Enterprise

Innovate

Quickly

Make Real-Time, Informed Consumer

Viewing Recommendations Based On

Analytics

Grow Revenue, Reduce OPEX via

Digital M&E Ecosystems

Access Global Cloud

Infrastructure

Buy / Rent

digital assets

easily

Bring the

Ecosystem

to the Digital

Asset


...so what needs to happen? Start with a foundation in Interconnection

M&E Trends IOA™ Pillar Benefit for the M&E Industry

Use a Globally Located Workforce

to Produce Film Digital Products Interconnecting Locations

Reliable, Secure and Instantaneous

Connectivity to A Global Ecosystem of

Production & Post Production Locations

M&E is Increasingly Leveraging Multiple

Clouds for Production Workflows Interconnecting Clouds

Secure Interconnection to Multiple Private

& Public Clouds Breaks Down Silos,

Optimizes Production, Reduces OPEX

Interconnecting Traditionally Siloed

Production Teams to Transform

Workflows

Interconnecting People Transform the Production Workflow for

More Efficiency & Ease of Collaboration

More Time Equals Better Product

Pushing Digital Files and Metadata to

the Edge Enables a Transformational

Approach to Produce and Distribute

Digital Entertainment, Recommend Viewing

Growing Digital Files, Metadata,

Consumer Generated Application Use

Data and Preferences

Interconnecting Data


…and develop an Interconnection strategy

Interconnection [in-ter-kuh-nek-shen]

integrates the physical and virtual worlds where they meet, shifting

the fundamental delivery architecture of IT from siloed and

centralized, to distributed, internetworked and co-located


Equinix Interconnection Platform

Equinix operates in 40 markets in 21 countries across 5 continents

145+ Data Centers (IBX’s) with a Customer base of 8,000+

1,100+ Networks, 500+ Cloud Providers

99.9999% uptime

<10ms to 90% of the population of North America, Western Europe, Top Markets in Asia-Pacific and Brazil

180,000+ cross-connects


Locate Data & Analytics

Push Apps & Services to

Connect & Deliver via

Implementing an interconnection strategy requires an

Interconnection Oriented Architecture™*

Interconnecting Data

Interconnecting

People

Interconnecting

Locations

Interconnecting

Clouds

IOA Reference Model

Ecosystems

Adjacent

Ecosystems

Exchange

(EMCEE™)

Equinix Data Hub

Edge

Architecture

Strategy

Equinix

Performance

Hub

Architecture

Component

*Endorsed by Gartner


This means re-architecting the network and the edge

Flip the architecture

Core

Edge

Core

Edge

Simplify the topology Deploy hybrid footprint

Centralized

Data Center

Colo Hubs

Clouds


The Equinix Media Cloud Ecosystem for

Entertainment (EMCEE)


Understanding the digital media lifecycle An interconnected series of production & workflow processes

Ingest / Archive

Store / Archive

Digitise / Transcode

Editing Production Playout Distribute

Capture and

storage of

source digital

video material

Digital storing of

material &

programmes to

dedicated

platforms

Creation of

specific digital

formats for final

program or

workflow

Compilation of

video material

for end user

formats

Content &

Digital Asset

Management

Systems for

workflow

Transmission of

content from

broadcaster into

broadcast

networks

Distribution of

content from

content owner via

peering, CDNs etc

into IP Networks

Content Creation Content Management Content Delivery


Workflow Legacy Bring the Asset to the Production Ecosystem

Music

Sound

Design/Mix

Dialogue

FX

SB Foley

Wild

Track/Arrows

Upload

Download

Workflow

Metro Ethernet or

Mobile Network

PRODUCER

CREATIVE

FINANCIAL BACKER

VENDOR

CREATIVE

VENDOR

PRODUCER

PRE

PRODUCTION

VFX

GRAPHICS

SOUND

GRADE

QC

EXPORT/ DELIVERY

POST PRODUCTION

EDITING

3D Assets

Compositing

Titles

Motion Graphic

Assembly

Offline

Proxy

EDL

Conform

Picture

Look

Online

Full Res

Image Quality

Matching

Color Look

Technical Video

and Audio

Content

7

DAILIES

STUDIOS

PRODUCTION COMPANIES

VENDOR

PRINCIPLE PHOTOGRAPHY

STORAGE

PRODUCTION DISTRIBUTION


Workflow Reengineered Bring the Production Ecosystem to the Asset

DAILIES INGRESS

Remote User

Work on data as it resides in centralized, federated storage:

Access data using

Low latency, High performance connection

DISTRIBUTION

WAN services, Mobile Network,

CDN

PRODUCER CREATIVE FINANCIAL BACKER

CREATIVE

VFX GRAPHICS SOUND

GRADE QC

EXPORT/ DELIVERY

Remote User

VENDOR PRODUCER VENDOR EDITING

Network On-Demand

Equinix Media Cloud

Ecosystem for Entertainment

EMCEE™

Peering Exchange, Direct Connect

MetroE Carrier of choice

via Performance Hub™

Primary Storage

via Data Hub™

Cloud Services

via ECX™

Media

Ecosystem

How EMCEE ™ solves the challenges • Interconnection enables:

• Secure connections

• High Speed connections

• Omni channel connections to customers,

partners, suppliers

• New revenue streams

• Collaboration, drives efficiencies, lowers

CAPEX and increases security

• Single Ecosystem Processing

Primary Storage

via Data Hub™

interconnection first: how it navigates through disruption in the media & entertainment industry

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