interactive social m edia presentation asap ( adventure sport action photography )
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Interactive Social M edia Presentation ASAP ( Adventure Sport Action Photography ) Frances, Solenne, Alan. ASAP (Action Sport Adventure Photography) Aim: Develop a communication strategy and interactive multimedia content for our company in order to become established and known. - PowerPoint PPT PresentationTRANSCRIPT
Interactive Social Media PresentationASAP (Adventure Sport Action Photography)Frances, Solenne, Alan
Introduction
• ASAP (Action Sport Adventure Photography)
• Aim: Develop a communication strategy and interactive multimedia content for our company in order to become established and known
• Understand the concept of new media audiences and their inter-relation with marketing and consumers
• Understand to what extent social media are useful in a Company development and be aware of the competitivity between differents social media.
Introduction
MethodologyTo promote ASAP we used 6 different social medias:
• Facebook• Twitter• Wordpress• Pinterest• Flickr• Youtube
Why we chose to use it?
• The largest growing social networking site in the world 1,200 million users as of 2012
• Can be linked with facebook, popular, easy to access, useful (research something quickly)
• Blogging website Useful to target
Why we chose to use it?
• Share pictures items in link with our profile allows us to show our activity
• Share picture, useful allow to expose our business
• Publish our viral on this video sharing site to drive people to our company.
Social Media Metrics:Reporting growth
Social media metrics: Reporting content
Type of Content
Tool # 1 (Facebook) Tool #2 (Twitter) Tool #3 (YouTube) Notes
# Posts Engagement # Posts Engagement # Posts Engagement
Question on sports
1 9 responses -- -- -- -- We ask a question relating to extreme sports.
Promotion of viral video
2 184 views, 11 likes, shares
1 4 retweets 1 438 views We promoted our viral video by posting it to various sites.
Wordpress links
7 238 views 1 4 retweets -- -- We posted several links about our blog to our main social media accounts
Findings• Facebook and Youtube most engaging
• Facebook maximum reach was 521 people
• Youtube had 438 views.
• Twitter not as strong but worth while
• Wordpress was useful but time consuming
• Flickr and Pinterest not very engaging
Conclusion
• Facebook: most successful
• Images (photography): more important
• Limited Target Audience.
• Need to develop a clear policy
Future Work• We intend to market our business using
• Facebook as our main social medium.
• New ways of targeting customers (followers)
• Create as much awareness as possible (advertising)
• Develop a passion for your brand
• Like other social networking sites
Future Work
• Develop a common interest Social networking becomes fun rather than a chore
• Learn as much as possible about your brand
• Network, attend conferences, meetings etc.
• Be disciplined with your time on social media
Thanks for listening !