interactive menu: personalizing the dining experience for everyone
DESCRIPTION
Interactive Menu: Personalizing the Dining Experience for Everyone. Sarah Allen, Ellen Chisa, Michael Hughes & Hermes Taylor. Why do we eat out?. Convenience Social Opportunity Personal Attention Choice. - PowerPoint PPT PresentationTRANSCRIPT
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Interactive Menu:Personalizing the Dining Experience for Everyone
Sarah Allen, Ellen Chisa, Michael Hughes & Hermes Taylor
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Why do we eat out?
• Convenience
• Social Opportunity
• Personal Attention
• Choice
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The interactive menu empowers users by adding personal attention and choice back into their dining experience.
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Meet Samantha
• 21 years old, junior in college
• Recently diagnosed gluten allergy.
• Lifecycle of someone with dietary restriction1. Safety2. Not being a pain3. Memorizer to Learner4. Refuse to Sacrifice
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Safety
• “How was I supposed to know licorice had gluten!?”
• “I get the waiter’s attention, look him in the eye and explain exactly what I can’t eat.”
• “I take Benadryl right away if I feel anything!”
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Addressing Safety
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Addressing Safety
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Not being a pain
• “I really don’t like having to interfere all the time.”
• “How can I tell them I can’t even drink normal beer?”
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Automatic Substitution
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Hassle-Free Ordering
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Memorizer to Learner
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Enhance, not Eliminate
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Refusal to Sacrifice
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Refusal to Sacrifice
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Demo