intentional web presence for research and technology professionals

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Intentional Web Presence for technology & research professionals Patrick R. Lowenthal [email protected] slides @ patricklowenthal.com

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Page 1: Intentional Web Presence for Research and Technology Professionals

Intentional Web Presence for technology & research professionals

Patrick R. [email protected] @ patricklowenthal.com

Page 2: Intentional Web Presence for Research and Technology Professionals

My Background

Assistant Professor Boise State

educator

researche

r

designer

developer

Page 3: Intentional Web Presence for Research and Technology Professionals

Overview

Intentionally creating a well-crafted online presence, sometimes called a web presence, is important not only for recent graduates but for any professional in a community of practice that values technology use and innovation (e.g., information technology, computer science, digital and graphic design); also, professionals who work with external stakeholders (e.g., consultants working with clients, teachers working with parents, artists working with customers and funding sources) benefit from attention to their web presence. In this presentation, I will share why professionals need to attend to their web presence and share some strategies for crafting the components of a vibrant and dynamic professional web presence and digital footprint.

Page 4: Intentional Web Presence for Research and Technology Professionals

Application Process

ApplyPhone

Interview

F2f Intervie

w

Page 5: Intentional Web Presence for Research and Technology Professionals

Application Process in Reality

ApplyPhone

Interview

F2f Intervie

w

Page 6: Intentional Web Presence for Research and Technology Professionals

Google Yourself!*

*incognito window

Page 7: Intentional Web Presence for Research and Technology Professionals

Google Yourself!*

*incognito window

Would you get an interview?

Page 8: Intentional Web Presence for Research and Technology Professionals

BACKGROUND

Page 9: Intentional Web Presence for Research and Technology Professionals

Literacy has always been a collection of cultural and communicative practices shared among members of particular groups.

As society and technology change, so does literacy…

…the twenty-first century demands that a literate person possess a wide range of abilities and competencies, many literacies.

Digital Literacy

Page 10: Intentional Web Presence for Research and Technology Professionals

Literacy has always been a collection of cultural and communicative practices shared among members of particular groups.

As society and technology change, so does literacy…

…the twenty-first century demands that a literate person possess a wide range of abilities and competencies, many literacies.

Digital Literacy

Page 11: Intentional Web Presence for Research and Technology Professionals

What comes to mind?

How’s

Your

Digital

Footprin

t?

Page 12: Intentional Web Presence for Research and Technology Professionals

Google “digital footprint”

Page 13: Intentional Web Presence for Research and Technology Professionals

STRATEGIES

web site network share SEO

Page 14: Intentional Web Presence for Research and Technology Professionals

STRATEGIES

web site network share SEO

Page 15: Intentional Web Presence for Research and Technology Professionals

Get a personal website

Page 16: Intentional Web Presence for Research and Technology Professionals

Simple to Complex

Page 17: Intentional Web Presence for Research and Technology Professionals

Curb Appeal Matters

Page 18: Intentional Web Presence for Research and Technology Professionals

STRATEGIES

web site network share SEO

Page 19: Intentional Web Presence for Research and Technology Professionals

Engage with Social Networking

Page 20: Intentional Web Presence for Research and Technology Professionals

STRATEGIES

web site network share SEO

Page 21: Intentional Web Presence for Research and Technology Professionals

Share Professional Materials

Page 22: Intentional Web Presence for Research and Technology Professionals

Share Presentations

Page 23: Intentional Web Presence for Research and Technology Professionals

Create & Contribute for Others

Conduct & Share Scholarship

Page 24: Intentional Web Presence for Research and Technology Professionals

Create & Contribute for Others

Conduct & Share Scholarship

Create Resources

Page 25: Intentional Web Presence for Research and Technology Professionals

Create & Contribute for Others

Conduct & Share Scholarship

Create Resources

Contribute / Review / Critique

Page 26: Intentional Web Presence for Research and Technology Professionals

STRATEGIES

web site network share SEO

Page 27: Intentional Web Presence for Research and Technology Professionals

Complete ALL Profiles

Page 28: Intentional Web Presence for Research and Technology Professionals

Create Alerts, Follow Others

Page 29: Intentional Web Presence for Research and Technology Professionals

Horton hears a tweet. EDUCAUSE Quarterly, 32(4).

Tweeting the night away: Using Twitter to enhance social presence. Journal of Information Systems Education, 20(2), 129-136.

vs.

Cited by 305Cited by 55

Carefully Name Work

Page 30: Intentional Web Presence for Research and Technology Professionals

Promote & Share Accomplishments

Page 31: Intentional Web Presence for Research and Technology Professionals

Track / Adjust

Page 32: Intentional Web Presence for Research and Technology Professionals

FINAL THOUGHTS

Page 33: Intentional Web Presence for Research and Technology Professionals

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Page 34: Intentional Web Presence for Research and Technology Professionals
Page 35: Intentional Web Presence for Research and Technology Professionals

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Page 36: Intentional Web Presence for Research and Technology Professionals

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Page 37: Intentional Web Presence for Research and Technology Professionals

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Page 38: Intentional Web Presence for Research and Technology Professionals

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Page 39: Intentional Web Presence for Research and Technology Professionals

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Page 40: Intentional Web Presence for Research and Technology Professionals

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Page 41: Intentional Web Presence for Research and Technology Professionals

@LET’S CONNECT

Patrick [email protected]