intentional relationship building with social media webinar
DESCRIPTION
Are you creating an intentional social media strategy? In this webinar recorded on 3/27/14 we covered: * Case studies of agents successfully using relationship building strategies in social media * How to be intentional and tactful with Facebook, Twitter and LinkedIn * How to leverage each social platform to keep in touch with your sphere * Creating an integrated social media strategy and much more. Click here to watch the recording: http://youtu.be/M0-sL7DQ8Zg For more content like this, sign up for my email newsletter at http://katielance.comTRANSCRIPT
Intentional Relationship Building with Social Media
Webinar: 3/27/14Hosted by: @katielance and
@contactually
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Katie Lance Brian Pesin
THIS WEBINAR
• Case studies of agents successfully using relationship building strategies in social media
• How to be intentional with Facebook, Twitter and LinkedIn
• How to leverage each social platform to keep in touch with your sphere
• Creating an integrated social media strategy
• Q/A
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“SO, I HAVE A LOT OF FRIENDS AND FANS… NOW WHAT?”
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ARE YOU CONNECTING WITH PEOPLE?
• Beyond the status update
• Are connecting with people intentionally or haphazardly?
• Stop the random acts of social media
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BEING INTENTIONAL ON FACEBOOK…
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CASE STUDY EXAMPLES
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CASE STUDY EXAMPLES
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ALANTE REAL ESTATE
THE BOUTIQUE REAL ESTATE GROUP
DO YOU HAVE A CONTENT STRATEGY?
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Local Real Estate National Real Estate Local & Community Personal Interests
Favorite feature of a listing
Compare home prices School holiday calendar
Local sports team
Story of a past client Economy news – MSNrealestate.com
Downtown holiday dates
Favorite pizza joint
Neighborhood #1 Local. V. National Best place to get a burger
Favorite coffee house
Neighborhood #2 Article from the WSJ Why (city) is a great place to live
Favorite winery
Neighborhood #3 Article from Inman News
Elementary school boundaries
Coolest place to get away
Neighborhood #4 Article from Fortune Story of a relocation client
Best park for kids or dogs
Local market stats Article from Forbes Story of giving back Favorite boutique
Home improvement tips
Article from the NYTimes
Article link from local community blog
Family friendly places
CONTENT GRID
Go to KatieLance.com - sign up for my email list to receive a free copy of the content grid!
FACEBOOK PAGES APP
Are you providing the right content, to the right people, at the right time?
IMAGES MAKE A HUGE DIFFERENCE
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FACEBOOK LISTS: A.K.A. “WEEDING THROUGH THE NOISE”
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FACEBOOK LISTS - CREATE 2 LISTS
1.Clients2.Potential Clients
https://www.facebook.com/bookmarks/lists
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ONCE A DAY. EVERY DAY
AUTHENTICALLY ENGAGE
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RELATIONSHIPS ARE BUILT OVER SMALL
INTERACTIONS OVER TIME
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7 THINGS THAT MAKE A BIG DIFFERENCE
1. Write on other people’s walls 2. Send private messages3. Think long term 4. Short and sweet 5. Grammar counts. Edit ruthlessly.6. What would get YOU to comment, like or
share?7. Post once a day. Consistency!
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IT’S WHERE TO START IN SOCIAL#SMREwebinar
LINKEDIN SHOULD NOT BE THE “SET IT AND FORGET IT
NETWORK”
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LINKEDIN – GIVE TO GET• Reach out to potential
and current clients via LinkedIn – as part of the process
• It’s where to start in social when reaching out
• Other ways to engage: LinkedIn endorsements and testimonials
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• Easy way to connect and expand your sphere professionally
• Make sure your profile is updated!
DON’T BE PASSIVE WITH LINKEDIN
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LINKEDIN CONTACTS
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TWITTER BEST PRACTICES
1. If someone tweets you – respond! No tweet left behind!
2. Tweet more about others than yourself!
3. Don’t over think it
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TWITTER1. Reach out to potential and
current clients via Twitter – as part of the process
2. Put them into a Client and Potential Client list (can be public or private)
3. Look at that list daily, authentically engage
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CREATE A “LOCAL NEWS” LIST
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THE BEST TOOLS TO HAVE IN YOUR TOOL CHEST
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SCHEDULING TWEETS
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SCHEDULING FACEBOOK BUSINESS PAGES POSTS
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INTEGRATING SOCIAL MEDIA
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YOUR LIFE IS CONTENT!
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Contact Me
KatieLance.com
Sign up for my email newsletter for weekly tips!
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