intelligent sales & risk performance management cognos pb map info2008

© 2008 IBM Corporation

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Intelligent Sales & Risk Performance Management (ISRPM)auf Basis von IBM-Cognos und PitneyBowes-MapInfoFrankfurt - Dezember 2008, Version 1.0, 06.12.2008

Friedel JonkerIBM, Managing Consultant, CRM & Business Intelligence

Frankfurt, 06. December 2008

IBM Global Business Services


Intelligence Cycle for intelligent Sales & Risk Performance Management (ISRPM)

ISRPM




Communications Distribution Financial Services Industrial Public

IBM Industry Specific Business Solutions & Expertis e

Lotus

Tivoli

e-ServerDB2

Rational

Websphere

IBM Technology

to Power

Third Party Alliances

Ab InitioAvayaAcxiomCallidusChordiantCisco SystemsDWLEpiphanyInformaticaPB MapInfoOracle/SiebelSAPSASSteppStoneUnica

IBM Global Financing

Learning Knowledge Management Methods & Tools Solution Delivery Centers Thought LeadershipInfrastructure & Support

CRM Strategy

Contact Center Optimization

Business & Location Intelligence

Marketing & Sales Transformation

Service Transformation

MARKETING SALES SERVICE

Business Optimization (BO)

IBM ResearchCenter for Business Optimization � � � � Optimization & Analytics � � � � Advanced Call Center Solutions � Information Mining

IBM Global Delivery Centres of Excellence

The broader IBM global integrated capabilities differentiate us significantly

Cognos




Questions that Drive Sales & Risk Performance

Single Platform for SRPM Decision MakingSingle Platform for SRPM Decision Making




Information On DemandFrom data to Business Optimization

Manage data and content over its lifetime and as

part of processes

Better BusinessOutcomes

Customer & Product Profitability

Workforce Optimization

Dynamic Supply Chain Multi-Channel

Marketing

Financial Risk Insight

Business Optimization

Flexible Architecture for Leveraging Existing Investments

OtherInformationSources

Establish and maintain an accurate, trusted view of

information

Plan, understand and optimize business performance

End-to-EndCapabilities

Plan, understand and optimize business

performance

Establish and maintain an accurate, trusted view of information

Use data and content as part of business

processes

Manage data and content over its

lifetime




FIREWALL/ENCRYPTION

FIREWALL/ENCRYPTION

Cognos GO Office

ROUTER/FIREWALL

WEB SERVERS:

Web Gateways, Web Services API

Industry Standard Portals

Cognos Application Firewall

HTTP Server

WebSphere Portal Workplace

System x (Win/Linux)

System p (AIX/Linux)

QUERYSERVICE

JOB SCHEDULING

SERVICE

PRESENT-ATION

SERVICE

CONTENTMANAGERSERVICE

AUDITSERVICE

METRICSSERVICE

EVENTSERVICE

MONITORINGSERVICE

App. Server

Studio

eMail Distribution

DevelopmentTools

System MgmtJob Scheduling

System x (Win/Linux)

System p (AIX/Linux)

Rose

WebSphere Data/MetaStage

DB2 CubeViews

All RDBMS & OLAP sources

WebSphere Information Integrator (Classic, Content, UIMA)

Reporting & Analysis

Data Warehouse

CONTENT & METRICS STORE

DB2 UDB

SECURITY PROVIDERSLDAP, Active Directory, NTLM, Netegrity, SAPBW, Cognos Namespace, Custom Providers

Directory ServerAccess Manager

AUDITRDBMS, UNIX, Sys, Logs,NT Event Log

System MonitoringSystem i

System pSystem x

System z

DB2 UDB

SQL MDX COMMON METADATA

Cognos 8 BI

IBM Services Design

Implementation

IntegrationPerformance Analysis

Optimization

IBM ServicesBusiness Analysis

Business MetricsBusiness Performance Management

Design Implementation

Optimization

Outsourcing – Insurance Industry

, Services for ISRPM, Hardware& IBM Software

IBM Industry Models

Cognos 8 BIPortal

Ad Hoc Query

Comparative Analysis

Event Management

GO! Search

Reporting

Dashboarding

Scorecarding

Enterprise Planning

All Administration

Cognos GO Mobile




REPORTING & DASHBOARDING ANALYSE EVENT MANAGEMENT SCORECARDING

Zugriff auf alle ISRPM relevaten Datenquellen� Uneingeschränkte Möglichkeiten der Kombination von

Datenquellen: überwindet RDBMS vs. OLAP

� Verminderte Endanwender-Komplexität. Konsistenz, Integrität und Genauigkeit der Daten gewährleistet




ISRPM-Reporting und Dashboarding

� Beschleunigt die Zeit zum Erstellen und Bereitstellenbeliebiger Berichte inklusive vollständiger Abdeckung vo n Geschäfts-, Produktions- und personalisierter Bericht e und Dashboards




ISRPM-Dashboard: Components

MapsTables

Gauges

Charts

InteractiveNavigation

Action Buttons




Realtime ISRPM on the BlackBerry




Cognos 8 for ISRPM - einfach, komplett & bewährt




Data

• Structured

• Un-structured

WWW.COM

Information

DW

• Data Integration• Aggregation• Data Warehousing• Data Marts

DM DM

Knowledge

• Cause and effect• Reporting• Analysis(Data Mining,OLAP)

• Distribution

From Data to Competitive advantage

LocationIntelligence

GISDemoGraphics

• VisualisingPerformance

•Analysing based on Location

•BI with FACTS integrated with Location Intelligence

Enriched

Data

Enhanced

User

Analysis

Competetiveadvantage,

profit

• Even clearer understanding•Better Decisions•AccurateinformationManagement•More effective Planning•Better resource utilisation

Improved

Performance




Application & Web Server

Web Service, Java, .NET

Administration User Management SecutrityOD

BC

, OC

I, N

AS

ODBC, OCI

Analysis VisualizationRouting Geocoding

EnduserSystems

ViewViewViewView & Analysis& Analysis& Analysis& Analysis

DatabaseBusiness

Intelligence

Power UserPower UserPower UserPower User

Analysis

Routing

VisualizationDatainput

Grid 3DGeocoding

?

Site Analysis

Customer Segmentation

Crime Analysis

Claims Mgmt.

Call Center

CRM

IBM

…

....

Cognos

....

....

Location Planing

Sales Mangement

Direct Marketing

SFE

Sales Support

Mobile GIS

The ISRPM Location Intelligence (LI) Solution Architecture

„Geo On Demand“

Web Service, Java, .NET

Spatial Data




.NETWeb Services Java

envinsa

RouteMap

GeocodeAnalyse

Data

Providing a well-defined set of location functionality through webservices (SOA) proven to support and enhance real business processes

„ISRPM with Geo On Demand“

Call Center

Business Intelligence

ERP System

CRM System




Google Maps is driving LI and ISRPM




Location Intelligence is more than Mapping

Analysis

Geocoding

Routing

Visualization

Data Risk Management

Direct Marketing

Sales Management

Routing




In an analog map there are all informations in one view. In a GIS (Geographical Informations System) all information could be individual used

Every attribute will be placed in a seperate information layer

Every Layer is a transparent foil

The view of the layer could be individually changed

Adding or deleting layers is alltime posible

The layer concept allows to combine geographical data with corporate data from datawarehouses

The LI-Layer Concept




Location Intelligence –Sales & Risk Segments Mapping




Interactive Risk Analysis over the Web -Overview




Interactive Risk Analysis over the Web -Details




Location Intelligence –Sales Potentiale unter Berücksichtigung des Risikos konsequent ausschöpfen




IBM-Cognos & PitneyBowes MapInfo LIC




Cognos Positioned in Leaders QuadrantsBI Platforms and CPM Suites Magic Quadrants

Source: Gartner “Magic Quadrant for CPM Suites, 2007, Nigel Rayner, Neil Chandler, John E. Van Decker, December 19, 2007“Magic Quadrants for Business Intelligence Platforms, 2008”, J, Richardson, K. Schlegel, B. Hostmann, N. McMurchy, February 1, 2008




Contact Details

Friedel JonkerDipl.-KaufmannManaging Consultant CRM & BIGlobal Business Services

Wilhelm-Fay-Strasse 30-34D-65936 Frankfurt

Phone (+49)-69-6645-1227Fax (+49)-69-6645-5640Mobile (+49)[email protected]

intelligent sales & risk performance management cognos pb map info2008

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