intelligent mail february 2007. 2 vision provide end-to-end visibility and a seamless process for...
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Intelligent MailIntelligent Mail
February 2007
2
Vision Vision
Provide end-to-end visibility and a
seamless process for mail acceptance
and delivery, using standardized
intelligent barcodes, continuous mail
tracking, and mail quality feedback in
real-time, to position Letters and Flats as
a Key Communications Medium
3
Where Mail Enters the USPS Where Mail Enters the USPS
Retail
Consumer & Small Business
Deposit Single-Piece Mail
Business Mail Acceptance
Small, Medium & Large Business
Present Workshare Mail
»Barcode
»Presort
»Dropship
Retail ~ 26%Retail Revenue ~ 26%
Commercial Revenue ~ 74%
4
Old WorldOld World
TransportationTransportationBarcoding&
Addressing
Barcoding&
Addressing
U. S. Postal Service
6060 PRIMACY PKWY STE 201
Memphis TN 38188John Smith
123 Main Street
Memphis TN 38188-8134
Mail Processing &
Delivery
Mail Processing &
DeliveryAcceptanceAcceptance
5
BarcodingBarcoding
Old World Barcoding & AddressingOld World Barcoding & Addressing
U. S. Postal Service
6060 PRIMACY PKWY STE 201
Memphis TN 38188-0007
John Smith
123 Main Street
Memphis TN 38188-8134
POSTNET (1991) limited to delivery information
Any services requested requires additional barcodes
& Addressing& Addressing
6
Old World Barcoding & AddressingOld World Barcoding & Addressing
U. S. Postal Service
6060 PRIMACY PKWY STE 201
Memphis TN 38188-0007
John Smith
123 Main Street
Memphis TN 38188-8134
Limited checking of mailer’s address list quality
Barcoding &Barcoding & AddressingAddressing
7
Sorting from: Post Office Level Carrier Delivery Sequence
Good Address
2 Automation Handlings
Bad Address
Old World Cost of Poor AddressOld World Cost of Poor Address
@ $5/1000 pieces = 1 Cent
@ $5/1000 pieces
14.7 Cents
REJECTED
1 Automation Handling
@ $71/1000 pieces 2 Manual Handlings
=}
8
Old World AcceptanceOld World Acceptance
AcceptanceAcceptance
Verification based on sampling
Primarily manual record keeping, payment & verification
Limited information on mail arrival, quality, and whereabouts
9
Old World TransportationOld World Transportation
TransportationTransportation
Staffing and equipment planning not linked to mail arrival
»Primarily based on historical information
10
Old World Processing & DeliveryOld World Processing & Delivery
Mail Processing & DeliveryMail Processing & Delivery
Limited service performance (EXFC)
Limited tracking (CONFIRM)
11
New World New World
Integrated ApproachIntegrated Approach
TransportationTransportationBarcoding
& Addressing
Barcoding&
Addressing
U. S. Postal Service
6060 PRIMACY PKWY STE 201
Memphis TN 38188John Smith
123 Main Street
Memphis TN 38188-8134
AcceptanceAcceptanceMail Processing
&Delivery
Mail Processing &
Delivery
12
Standardized Intelligent Barcodes Standardized Intelligent Barcodes
Uniquely identify the sender
Uniquely identify the mail piece
Identify any service mailer requests
Provide a destination ZIP Code for sortation & routing
TRLR453012MOPS TRLR453012MOPS
RR DonnellySTANDARD FLATS
CARRIER ROUTE PRE-SORT55035
PPM33366666688888888
TR
AC
H
MA
ILE
RB
AR
CO
DE
Company X
Intelligent MailBarcode
Intelligent MailBarcode
Intelligent TrayBarcode
Intelligent TrayBarcode
Intelligent ContainerBarcode
Intelligent ContainerBarcode
6060 PRIMACY PKWY STE 201
MEMPHIS TN 38188Address Change Service
John Doe
6449 AMBERVIEW CV
MEMPHIS TN 38141 - 8346
13
Converting largest customer mailings
» Move confirmation letters (MVL / CNL) – Jan ‘07» Dialog campaign – June ’07
USPS Converting to Intelligent Mail BarcodeUSPS Converting to Intelligent Mail Barcode
John Doe
6449 AMBERVIEW CV
MEMPHIS TN 38141 - 8346
Dialog Campaign
Move Validation LetterCustomer Notification Letter
Converting largest employee mailings» Payroll – Spring ‘07» Area Updates – TBD
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6060 PRIMACY PKWY STE 201
MEMPHIS TN 38188Address Change Service
John Doe
6449 AMBERVIEW CV
MEMPHIS TN 38141 - 8346
Mailer preparation » Mail prepared with unique barcodes
Mail Preparation Mail Preparation
Unique Container Barcode Unique Container Barcode
Unique Mailpiece Barcode Unique Mailpiece Barcode
TRLR453012MOPS TRLR453012MOPS
RR DonnellySTANDARD FLATS
CARRIER ROUTE PRE-SORT55035
PPM33366666688888888
TR
AC
H
MA
ILE
RB
AR
CO
DE
Unique Tray Barcode Unique Tray Barcode
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Mailer interacts electronically
» Manifests with mailing details (barcodes)
» Centralized payment
» Advance notification
Electronic Mailing Information Electronic Mailing Information
PostalOne!
Payment
FAST
Appointment
WebMessage
Mail.Dat
Web Services
Postage Statement Wizard
6060 PRIMACY PKWY STE 201MEMPHIS TN 38188
Address Change Service
John Doe
6449 AMBERVIEW CVMEMPHIS TN 38141 - 8346
16
Resource and transportation optimization
» Advance notification & USPS transportation systems
– Enables better staffing and equipment management
– Enables transportation planning
TransportationTransportation
WebMessage
USPSSystems
FAST
Appointment
17
Verify while mail is being processed
Scanning» Induction scan
» Processing scans
» Last scan predicts delivery
Reconcile scan data against manifests
Quality Feedback
Seamless Acceptance Seamless Acceptance
Automated Reconciliation
Processing Scans
Induction Scans
18
Passive scanning of mail pieces
Scans provide data to measure address qualityEvery mailing measured
Incentives or disincentives based on measured quality
Seamless Acceptance: AddressingSeamless Acceptance: Addressing
Automated Reconciliation
Processing Scans
19
Comprehensive service performance» By plant
» By class
» By customer
» By pre-sort level
Point-to-Point diagnostics
Service PerformanceService Performance
Barcoding & AddressingBarcoding & Addressing
6060 PRIMACY PKWY STE 201MEMPHIS TN 38188
Address Change Service
John Doe
6449 AMBERVIEW CVMEMPHIS TN 38141 - 8346
TransportationTransportation
Integrated ApproachIntegrated Approach
Mail Processing &
Delivery
Mail Processing &
Delivery
AcceptanceAcceptance
20
Continuous Mail Tracking and Quality Feedback
Electronic
Collaboration
Automated Payment
Advance Notification
Automated Reconciliation
21
Customer Feedback – Manifest & PaymentCustomer Feedback – Manifest & Payment
» Postage Estimates
» Balance Information
» Fee Schedule
» Postage Transactions
» Payment Receipts
Mailer receives payment feedback
Automated Payment
Electronic
Collaboration
22
Customer Feedback – Advance NotificationCustomer Feedback – Advance Notification
» Processing Confirmation
» Appointment Number
» Date/Time/Location
Mailer receives advance notification feedback
Advance Notification
Electronic
Collaboration
23
Customer Feedback – InductionCustomer Feedback – Induction
» Arrival Date/Time
» Arrival Content Profile
Mailer receives induction feedback
Electronic
Collaboration
24
Customer Feedback – Visibility & PerformanceCustomer Feedback – Visibility & Performance
Track
» Containers/Pallets
» Trays/Sacks
» Mailpieces
Service Performance
Mailer receives visibility & performance feedback
Electronic
Collaboration
25
Customer Feedback – Address QualityCustomer Feedback – Address Quality
Mailer receives address quality feedback
» Undeliverable-as-Addressed
» Updated Address
» Incorrect Address
» Correct Address
Electronic
Collaboration
98765** NATIONAL POSTAL FORUM
MOUNT VERNON PLACE NW
WASHINGTON DC 20001-3614
1735 N LYNN ST
ARLINGTON VA 22209-6030
26
Customer Feedback – QualityCustomer Feedback – Quality
Mailer receives mail quality feedback
» Piece Count Quality
» Presort Quality
» Barcode Quality
» Address Quality
Electronic
Collaboration
27
Customer Feedback – ReconciliationCustomer Feedback – Reconciliation
Mailer receives reconciliation feedback
Adjustments
» Piece Count Quality
» Presort Quality
» Barcode Quality
» Address Quality
Automated Reconciliation
Electronic
Collaboration
28
Mail as a Key Communications MediumMail as a Key Communications Medium
Decision Support
Finance
Marketing
Operations
Supplier Management
Supplier Selection
Finance
OperationsMarketing
Messaging
Technology
Smarter Decisions
with
Intelligent Mail
29
New WorldNew World
Intelligent Mail celebrated as a Key Communications Medium
John Doe
6449 AMBERVIEW CV
MEMPHIS TN 38141-8346
Traceable Mail
Identifiable Mail
Efficient Mail
Quality Mail
Responsive Mail
Predictable Mail
Reliable Mail
Accountable Mail
6060 PRIMACY PKWY STE 201
MEMPHIS TN 38188-0007Address Change Service
30
Vision Vision
Provide end-to-end visibility and a
seamless process for mail acceptance
and delivery, using standardized
intelligent barcodes, continuous mail
tracking, and mail quality feedback in
real-time, to position Letters and Flats as
a Key Communications Medium