1© 2012 Qualcomm Technologies, Inc.

Intelligent Devices and Smart Journeys

Peter WhaleDirector, Product Management

Qualcomm Technologies, Inc.

© 2012 Qualcomm Technologies, Inc.

2© 2012 Qualcomm Technologies, Inc.

Mobile: A Vibrant, Unprecedented Opportunity

Source: Wireless Intelligence, Dec. ’11, CIA World Factbook, Dec. ’11, Chetan Sharma Consulting, Jul. ’11

Most Used Device

#1Annual Revenue (2011)

$1.3TMobile Connections

6B+

3© 2012 Qualcomm Technologies, Inc.

Qualcomm Is a World Leader in Next-Generation Mobile Technologies

Over 25 years of driving the evolution of wireless communications

Making wireless more personal, affordable and accessible to people everywhere

S&P 100 / Fortune 500

Wireless Company

#1RFIC Company

#1Fabless Company

#1

Source: iSuppli

4© 2012 Qualcomm Technologies, Inc. © 2012 Qualcomm Technologies, Inc.

5© 2012 Qualcomm Technologies, Inc.

Adding More Intelligence to Mobile Devices

� Discover patterns from data and usage patterns to understand the individual

� Recognize situations

� Anticipate, predict, alert

� Achieve “always-on” contextual awareness

� With very low power drain

� Polite, deferent, privacy sensitive

OBSERVE RECOGNIZE ANTICIPATEDISCOVER

6© 2012 Qualcomm Technologies, Inc.

A System Level Approach for Intelligent Mobile Devices

Drivers & Optional Advanced Features Software

High Level Operating System

Qualcomm Reference Designs

HW & SW Development Tools & Customer Support

Enabling Technologies

Leading Hardware

7© 2012 Qualcomm Technologies, Inc. © 2012 Qualcomm Technologies, Inc.

8© 2012 Qualcomm Technologies, Inc.

Sensor Examples

LOCATION

INDOORLOCATION

PROXIMITYAWARE

GPS

ENVIRONMENT

TEMPERATURE

LIGHTSOUNDS

DEVICE USAGE

ACCELEROMETER

GYRO MAGNOMETER

9© 2012 Qualcomm Technologies, Inc.

Snapdragon™ Sensors Solution

Sensor Core solution on chipsets includes both

hardware and software components:

� Sensors Processor Subsystem (SPS)

� Sensors Services Framework

Dedicated Sensors Processor Subsystem

(Hardware)

� Interfacing with various digital sensors

� Hosting “low-power,” “low timing jitter” sensor based applications

� Interacting with other processors (modem, apps)

� Managing I2C bus bandwidth

Sensors Services Framework (Software)

� Supports different sensors � Accelerometer, Compass, Ambient Light, Proximity,

Gyro, Barometric Pressure

Accel

Com

pass

Gyro

Lig

ht

Pro

x

AppsModem

MSM

Sensor Core(SPS)

10© 2012 Qualcomm Technologies, Inc.

Sensor Based Features

Shake Detection� Detects blurriness caused

by camera shake

� Can be used to flag bad frames

� Assist in picking the sharpest frame

Perspective Correction� Cell phone cameras don’t have perspective

control; can correct distortion problem

� Outdoor photos: slanted trees, telephone poles

� Architectural photos: leaningbuildings and structures

� Indoor Photos: Tilted walls, skewed furniture

11© 2012 Qualcomm Technologies, Inc. © 2012 Qualcomm Technologies, Inc.

12© 2012 Qualcomm Technologies, Inc.

Always-On, Low Power, Context Aware Architecture for Intelligent Devices

Accelerometer, Gyro, MagnetometerPressure Proximity, Ambient Light, Infrared

Wake-On Events

Low Power Preprocessing

Context Aware Applications

Triggers Data

Always-On Manager

Contextual Learning Service

Context & Location Services

GPS, WiFi, Bluetooth,Cellular, Microphone

Publish/Subscribe

Data Acquisition

13© 2012 Qualcomm Technologies, Inc.

Consia’s Intelligent Context Engine

14© 2012 Qualcomm Technologies, Inc.

In the Future, More Data Will Lead to More Accurate Inferences

FEW DATA POINTS

eat, socialise, cook,

work, clean,

watch TV, web surf,

dressmaking, car restoration,

sleep

socialise, watch TV,

web surf, read,

dressmaking,

car restoration

socialise,

watch TV, read

watch TV,

BE MY REMOTE!

(about to do

something new)

AtHome

RegularLeisureTime

In the LivingRoom

PointingPhone

TowardsTV

SitDown

Course location, time

MANY DATA POINTS

Accurate location, motion, audio, proximity

15© 2012 Qualcomm Technologies, Inc.

Perceive context, learn user habits and preferences, anticipate needs

Deliver improved power management

Today, Consia Focuses on Delivering Improved Power Management

Turn on WiFi at favouritecoffee shop

Turn on WiFi at favouritecoffee shop

Turn off WiFi when departing home

Turn off WiFi when departing home

Reduce App Syncingwhen phone is at restReduce App Syncingwhen phone is at rest

Ensure App I need is synced just before I use it

Ensure App I need is synced just before I use it

Ensure App I need is synced just before I use it

16© 2012 Qualcomm Technologies, Inc.

Perceive context, learn user habits and preferences, anticipate needs

Deliver contextually-aware user experience

Some Future Smart Journey Use Cases

Pre-order my regular coffee as my train

approaches station

Pre-order my regular coffee as my train

approaches station

Notice I will not make my meeting in time,

notify my host

Notice I will not make my meeting in time,

notify my host

Change to my preferred device profile when

I get in car

Change to my preferred device profile when

I get in car

Notice in a crowd the acquaintance in my

social network

Notice in a crowd the acquaintance in my

social network

Notice in a crowd the acquaintance in my

social network

17© 2012 Qualcomm Technologies, Inc.

For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog

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©2012 Qualcomm Technologies, Inc. All rights reserved. Qualcomm, QChat, and Snapdragon are trademarks of Qualcomm

Incorporated, registered in the United States and in other countries. Vuforia and Izat are trademarks of Qualcomm Incorporated. Trademarks of Qualcomm Incorporated are used with permission. Consia is a trademark of Xiam Technologies Limited. Gimbal is a

trademark of Qualcomm Labs, Inc. AllJoyn is a trademark of Qualcomm Innovation Center Inc.

Other products and brand names may be trademarks or registered trademarks of their respective owners.

Qualcomm Technologies, Inc., 5775 Morehouse Drive, San Diego, CA 92121-1714

Thank You

© 2012 Qualcomm Technologies, Inc.