in.telligent conference 2008 - connecting the dots for social computing, social media, community

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In.Telligent Conference 2008 Connecting the Dots for Social Computing, Social Media, Community Lawrence Liu http://friendfeed.com/lliu Director of Platform Strategy Telligent Systems

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Discusses the fundamental forces that are driving the need for social computing and community both inside and outside the firewall.

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Page 1: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

In.Telligent Conference 2008

Connecting the Dots forSocial Computing, Social Media, Community

Lawrence Liuhttp://friendfeed.com/lliu

Director of Platform StrategyTelligent Systems

Page 2: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

What is Social Computing?

10/21/20082 In.Telligent Confernece 2008

Page 3: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

What is Social Media?

10/21/20083 In.Telligent Confernece 2008

Page 4: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Media.Social < Social.Everything

10/21/20084 In.Telligent Confernece 2008

Page 5: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Omni MediaCommunities

10/21/20085 In.Telligent Confernece 2008

Page 6: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Elevator Pitch for Community

• Warning: This stuff may get a bit too heavy, philosophical, anti/pro-[put your favorite ultra sensitive issue here], simplistic, complex, scary, or just annoying for some of you.

10/21/20086 In.Telligent Confernece 2008

Page 7: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Elevator Pitch for Community

• At work as much as in life,

• During good times or bad…

• Conversations matter.

• Relationships matter.

10/21/20087 In.Telligent Confernece 2008

Page 8: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Elevator Pitch for Community

• But what matters most beyond conversations and relationships in order for us to be happy and successful?

10/21/20088 In.Telligent Confernece 2008

Page 9: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Elevator Pitch for Community

•Seamlessly

•Integrated

•Contextual

•Awareness10/21/20089 In.Telligent Confernece 2008

Page 10: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Contextual Awarenessvia Facebook

10/21/200810 In.Telligent Confernece 2008

Page 11: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Contextual Awarenessvia FriendFeed

10/21/200811 In.Telligent Confernece 2008

Page 12: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Contextual Awarenessvia Twitter

10/21/200812 In.Telligent Confernece 2008

Page 13: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Contextual Awarenessvia Microsoft “TownSquare”

10/21/200813 In.Telligent Confernece 2008

Page 14: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Contextual Awarenessvia Community Server Evolution

10/21/200814 In.Telligent Confernece 2008

Page 15: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Seamlessly Integrated Contextual Awarenessvia Community Server Evolution

10/21/200815 In.Telligent Confernece 2008

Page 16: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Elevator Pitch for Community

•Fundamentally, contextual awarenessenables us to make informed decisions.

10/21/200816 In.Telligent Confernece 2008

Page 17: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Elevator Pitch for Community

• By optimizing our contextual awareness of the people and things associated with a decision, we can achieve a more pragmatic understanding of the potential risks and consequences of the various options that we can choose from.

10/21/200817 In.Telligent Confernece 2008

Page 18: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Elevator Pitch for Community

• But…

• We need something else just as fundamental as awareness in order to make decisions that have potential risks/consequences beyond what our respective comfort levels would allow.

10/21/200818 In.Telligent Confernece 2008

Page 19: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Elevator Pitch for Community

•Courage

10/21/200819 In.Telligent Confernece 2008

Page 20: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Elevator Pitch for Community

• Where does courage come from?

• Our own experiences (usually by learning from our mistakes and building on our successes).

10/21/200820 In.Telligent Confernece 2008

Page 21: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Elevator Pitch for Community

• But…

• Our own experiences (usually) aren’t enough.

• So, where else does courage come from?

10/21/200821 In.Telligent Confernece 2008

Page 22: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Elevator Pitch for Community

•Community

10/21/200822 In.Telligent Confernece 2008

Page 23: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Elevator Pitch for Community

• By leveraging community, we are leveraging the experiences of othersrather than just our own to grow our inner courage.

• And with more courage, we can tackle the tougher choices that lead to better decisions based on our contextual awareness of the issues and factors as well as the risks and consequences.

10/21/200823 In.Telligent Confernece 2008

Page 24: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Elevator Pitch for Community

• But…

• Community can lead to…

• or

10/21/200824 In.Telligent Confernece 2008

Page 25: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Elevator Pitch for Community

• What’s the difference?

• Nazis = Insular Community Cult

• U.S. = Open Community Democracy

10/21/200825 In.Telligent Confernece 2008

Page 26: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Elevator Pitch for Community

• We belong to many (micro)communities.

• How do we stay in touch with the people and things that we care about?

10/21/200826 In.Telligent Confernece 2008

Page 27: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Elevator Pitch for Community

•Seamlessly

•Integrated

•Contextual

•Awareness10/21/200827 In.Telligent Confernece 2008

Page 28: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

But…

Page 29: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Why is community mastery so challenging?

Because it requires balance.

Page 30: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Where do we go from here?

http://CommunityZenMaster.com

Page 31: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

CommunityZenMaster.com

• A community about community.

• All content licensed via Creative Commonswith Attribution.

• Focus on standards, practices, tools…

– and people who aspire to be…

• Community Zen Masters.

• To be launched in February, 2009.

• Currently redirects to my blog.

10/21/200831 In.Telligent Confernece 2008

Page 32: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

CommunityZenMaster.com

• Who was the universe’s first Zen Master?

10/21/200832 In.Telligent Confernece 2008

Page 33: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

CommunityZenMaster.com

• You can be one, too!

10/21/200833 In.Telligent Confernece 2008

Page 34: In.Telligent Conference 2008 - Connecting The Dots For Social Computing, Social Media, Community

Thank you!May the Zen be with you…