intellica evam summary
DESCRIPTION
EVAM (Event & Action Manager) is a real-time event processing engine capable of responding to complex event sequences and produce real-time actions based on the current event and historical data.TRANSCRIPT
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INT_Tech
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A Real-Time Event Processing EngineOperational Intelligence
www.intellica.net - www.evam.com.tr
Business Event
Bu
sin
ess
Val
ue
Time
Gather Data
Analyze
Action Decision
Data
Knowledge
Action
EVAM
Traditional Business Intelligence
Why Real-Time?
Why Event Driven Solution
Event – Scenario - Action
EventAny detectable occurrence in a particular system or domain indicating a change in the state of the business. Evaluation of the impact of this change to the services is significant.
ActionResponse on something done or occurred. An action may also be an event.
Event Patterns (Scenario)Complex series of interrelated events.
Event ProcessingConcept of processing all events, identifying the most meaningful pattern of events within the event cloud, analyzing(monitoring) their impact, and taking right action in real time.
What is EVAM?
EVAM (Event & Action Manager) is a real-time event processing engine
capable of responding to complex event sequences and produce real-time actions based on the current event and historical
data.
EVAM Event Processing
DB or File Opr
Another System
DB Opr
InvokeWeb Services
Send SMS
Send Mail- Event Catalog- Data Catalog- Action Catalog- Scenarios
EVAMEvent Processing Engine
SmartActions
Mediation Device (CDR’s)
Billing Systems
Web Applications
Dealer Applications
EVAM Event Processing
Pull/Push methods for event listening from event source systemsEVAM has several listeners for text files, databases, TCPIP Port, MQ etc.With Goldengate it is possible to capture events from database logsSync/Async event pushing
EVAM Event Processing
Get relevant eventsParse and prepare event data for engine Complex parsing with high performance
Pull/Push methods for event listening from event source systemsEVAM has several listeners for text files, databases, TCPIP Port, MQ etc.With Goldengate it is possible to capture events from database logsSync/Async event pushing
EVAM Event Processing
Get relevant eventsParse and prepare event data for engine Complex parsing with high performance
Pull/Push methods for event listening from event source systemsEVAM has several listeners for text files, databases, TCPIP Port, MQ etc.With Goldengate it is possible to capture events from database logsSync/Async event pushing
Enrich incoming event data with required data from anywhere such as datawarehouse, datamarts, operational systems etc. Enrichment data can be customer segment, churn score, LTV, blacklist etc.
EVAM Event Processing
Process enriched event data within defines ScenariosDefine which scenario(s) is suitable with that event and scenario keyRun prioritization for selecting most important scenarios to execute if there are more than one eligible scenario Execute selected scenario and do relevant actions
EVAM Event Processing
Process enriched event data within defines ScenariosDefine which scenario(s) is suitable with that event and scenario keyRun prioritization for selecting most important scenarios to execute if there are more than one eligible scenario Execute selected scenario and do relevant actions
Do any action defined such as send SMS, send Email, Invoke web service, do db operations etc.Fake actions can be used to test scenariosActions can be restricted with percentage such as do this action for %30
EVAM Event Processing
Monitor real-time event and action counts in the scenarios via EVAM dashboardsGet detail list of keys in the scenario stepsEVAM logs are in database and open, it can be used for any reporting purposes
EVAM Scenario Designer
Don’t need to know any scriptingBusiness orientedDrag/Drop from catalogues (events, actions, transition conditions, enrichment data etc.)Monitoring scenario execution in real timeAuto layoutQuick fixes
Real Time Monitoring
It is possible to monitor all events, actions and state distributions in real-time
Real-Time Offer Management
• Offer creation across multiple channels based on real-time customer event data
• Leverages current and historical customer information as well as analysis results
Fraud Detection
• Fraud scenarios can be created using predefined business rules
• Events that indicate potential fraud are immediately detected and flagged
• Generated alert can initiate workflow and/or other process
Monitoring & Alert Generation
• Generation of alerts for specific events or event sequences based on predefined scenarios
• Event and alert generation at the moment something goes wrong
Outbound Offer Management
• Scheduled actions can be done to selected target customer group
• Following to outbound actions, inbound actions can be processed
What Can You Do With EVAM?
EVAM Features Overview
Real Time/Event driven Offer ManagementInbound-Outbound offer management togetherReal Time campaign monitoringOptimization / Prioritization of scenariosDecision Engine capabilities (deterministic & undeterministic actions)No need to populate any proprietary data model, EVAM can read data from any data source (blacklist, detailed analytics such as segmentation, churn scores etc)
Key points to remember
Business oriented, easy to use GUI interface
Proven performance
Easy and seamless integration
Centralized and externalized logic
Financial results within weeks
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www.evam.com.tr – www.intellica.net