intellectual property | the ziggy stardust way
TRANSCRIPT
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I N T E L L E C T U A L P R O P E R T Y the david bowie way
spiders AND STARDUST
STEPHEN HOLLIS
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TABLE OF CONTENT
BY STEPHEN HOLLIS | PARTNER
A B O U T A & A P O W E R O F M U S I C I P I N M U S I C B A C K T O T H E D R AW I N G B O A R D C O P Y R I G H T I N C O M E S T R E A M S C O N T R A C T N E G O T I AT I O N S 3 6 0 - D E A L S O T H E R M O D E L S
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ABOUT US
§ LARGEST INTELLECTUAL PROPERTY LAW FIRM IN AFRICA
§ VOTED AFRICA IP LAW FIRM OF THE YEAR 2015 & 2016
§ LARGE COMMERCIAL, PROPERTY & LIT IGATION GROUP
§ PRO-ACTIVE IP COMMERCIALISATION GROUP
§ OFFICES IN PRETORIA, JOHANNESBURG, CAPE TOWN & DURBAN
There’s ‘gnome’ time like the present to consider the protection and monetisation of your intellectual property rights. Adams & Adams has been helping clients with ‘spiders and stardust’ since 1908
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“It always seems impossible until it’s done.” – Nelson Mandela
the power of
MUSIC
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MADONNA
U2
DEPECHE MODE
KANYE WEST
POWER OF MUSIC
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MARILYN MANSON
LADY GAGA
RADIOHEAD
N.W.A
POWER OF MUSIC
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DAVID BOWIE WAS AN ABSOLUTE ROCK STAR He transcended the eras, influencing them and sometimes even creating them musically, intellectually and as a human being. Personally he inspired me by his creativity, his extravagance, his sense of fashion(s) that he was constantly reinventing, by his allure, his elegance and his androgyny.
JEAN PAUL GAULTIER, FASHION DESIGNER
“ “
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BACK TO THE DRAWING BOARD
Creative Control Own my brand
Own my music
Capital and income Future vision
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I back myself – as long as I own my music, I will come out on top
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DOLLY PARTON
WHITNEY HOUSTON
MICHAEL JACKSON
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A b u n d l e o f r i g h t s
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Composer will own copyright in the musical composition
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Song Lyrics = literary work = songwriter is copyright owner
Composition = musical work = composer is copyright owner
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Sound recording – owned by person who arranged the making
Literary work – song lyrics
Musical work - composition
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Performers Protection Act – not Copyright but linked
Sound recording
Literary work – song lyrics
Musical work - composition
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Copyright in the song lyrics
Copyright in the musical composition
COPYRIGHT OWNERSHIP AND MANAGEMENT
Core line descriptions
Performance rights (not copyright but linked)
Copyright in the sound recording (the masters)
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INCOME STREAMS
§ Mechanical royalties (reproduction) § Performance-based royalties § Synchronization fees § Copyright Act forms the basis for liability to pay and for Collection Agencies to collect and distribute the monies
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1989 – REVERSION OF RIGHTS
§ NOW WHAT? § Licensing structure
ü Licenses back to labels ü Capital assets grow ü Income streams grow
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Wall Street
Concept
Success!
Outside the box!
OFF TO
THE BANK!
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BOWIE BONDS
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The original Prospectus Terms
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WHAT TO DO WITH US$55, 000, 000?
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1997 – MISSION ACCOMPLISHED
§ Purchases remaining rights § US$27, 000, 000 well spent
ü Licensing structure ü Capital assets secure ü Income streams secure
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Should not end in a KO
CONTRACT NEGOTIATIONS
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BEST DEALS INVOLVE WIN-WIN FOR BOTH PARTIES
ü Both parties are committed to success and profitability
ü Both parties’ investments and assets are adequately secured
ü Both parties respect each other’s future vision ü Both parties willing to be flexible on business model
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Risky business
CONTRACT NEGOTIATIONS
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Poorly negotiated deals
§ Poorly negotiated contracts can have long term damaging effects
§ Caveat subscriptor – ‘let the signer beware’! § Responsibility on each party to fully understand their rights § Understand the difference between a license and assignment § Look for another investor or business partner if need be
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A GIANT MISTAKE
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PRINCE – THE SYMBOL – THE ARTIST
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Cost of breaking new artist in major market
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DIGITAL AGE OPENS MARKETS
§ Opportunities to create your own buzz – social media power § More outlets for your music § Great marketing opportunities for your brand § More potential business partners (streaming services) § Consumers are driving marketing creativity § Internet and crowd funding are options
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JUSTIN BIEBER
KREPT AND KONAN
GANGNAM STYLE
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360-DEALS
§ Additional revenues for record company
§ Secondary income to pick up slack from decline in record sales
§ Shares in all income streams
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INNOVATIVE MODELS
Joint-ventures and partnerships can be utilized to achieve model of shared ownership + commercialization of assets
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COMMERCIALIZE YOUR ASSETS EFFECTIVELY
BUILD A STRONG BALANCE SHEET – CAPITAL ASSETS AND INCOME STREAMS
IDENTIFY AND PROTECT YOUR INTELLECTUAL PROPERTY
DEVELOP A CLEAR LONG TERM VISION
NEXT STOP – SUCCESS
Step 1
Step 2
Step 3
Step 4