intel business builder initial meeting v6

Intel Business Builder

Introduction for

Independent Software Vendors

Copyright © 2008, Intel Corporation. All rights reserved. 2 22

Intel Business Builder

1. Build customer trust - Certification Services

Build customer trust and confidence by testing your applications in the Intel® Certified Solutions Program (ICSP)

A set of interconnected services designed to help ISVs (1) increase customer trust and confidence, (2) grow sales, and (3) reduce development and support costs.

3. Reduce your costs – Developer Services

Reduce your cost to develop and support your applications using the SpikeSource Solutions FactoryTM

2. Grow your sales - Business Services

Grow your sales through exposure on the Intel® Business Exchange (IBX)


ISVs of All Kinds and Sizes Are Using these Services


IntelIntel®® Software Partner Program Software Partner ProgramIntelIntel®® Software Partner Program Software Partner Program

1 Program; 2 ways to Engage

Partner Benefits

• Plan & Strategize• Develop & Solve• Market & Sell

Business Builder Services

• Intel Certified Solutions Program• Intel Business Exchange• SpikeSource Solutions Factory

Free benefits to help you get started working with

Intel technology

Free benefits to help you get started working with

Intel technology

For pay services designed to help you take your

business to the next level

For pay services designed to help you take your

business to the next level


1. Certification Services - Build Customer Trust and Confidence• Certified solutions receive certified badge – a mark of

distinction, recognized globally

• ICSP has two certifications (ISVs can earn one or both):

– Software Certification - certifies application has met pre-defined standards for software security and interoperability

– Applications that pass this test will receive the Intel Certified – Powered by SpikeSource brand badge

– Intel Hardware Certification – ensures application is enabled on advanced Intel hardware technologies

Mobility Manageability VirtualizationMulti-core Graphics

Ready Now! Coming Soon!


Software Certification - Comprehensive Security Scan and Ongoing Monitoring

• Scans application’s components against industry’s most comprehensive database of known security vulnerabilities

• Continuously monitors all components for security updates on ongoing basis

• Automatically alerts ISV about any critical security vulnerabilities identified

• Provides detailed security vulnerability report, including recommended remediation actions

Software certified applications can display the Intel badge Software certified applications can display the Intel badge Software certified applications can display the Intel badge Software certified applications can display the Intel badge


Certification Badge in Your Marketing Communications

Use the logo on your website…

…Collateral…

…Presentations


2. Business Services – Increase Sales through Exposure on IBX• Intel-branded, online technology

marketplace

• Intel is driving qualified SMB traffic to site

• Exposure on IBX increases awareness, capitalizes on association with Intel brand

• Intel Certified Solutions Program members get exclusive benefits:– Priority on boarding to the IBX

– Listing in certified applications showcase

– Display of certified badge on IBX


Intel® Business Exchange

• Downloadable product

• Direct sale, or lead referral to end-user

Software Download Store

• Applications sold as Solutions

• ISV has designated channel partners for lead referrals

Solutions and Services

• Catalog of all types of applications

• Direct link to your site-of-choice

Certified Showcase

Immediate AccessImmediate Access Biz Model DependentBiz Model Dependent ExclusiveExclusive

Not all IBX models are available to every ISVNot all IBX models are available to every ISVNot all IBX models are available to every ISVNot all IBX models are available to every ISV


Highly automated, subscription based service that enables ISVs to:

1. Certify existing applications for software security and interoperability, and for Intel hardware enablement

2. Build new applications based on pre-tested components and stacks

3. Maintain applications using Solutions Factory product updates and Intel federated support

Certified Solutions for Intel® Business

Exchange

3. Developer Services - Reduce Development and Support Costs

ISV Solutions

ISV SolutionsISV

SolutionsISV

SolutionsISV Solutions

ISV Solutions

SpikeSource Solutions FactorySpikeSource Solutions Factory

Process WorkflowProcess Workflow

ISV Onboarding

ISV Onboarding

Security & Interop. Testing

Security & Interop. Testing

Component Library & Config.

Component Library & Config.

Updates & Support

Updates & Support


Annual Savings from Reduced QA Costs

Average cost per QA Hour = $26 (per SpikeSource Industry Analysis)

$1,352

$2,704

$4,056

$5,408

$6,760

$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

$7,000

$8,000

1 2 3 4 5

Annual Savings from Reduced Support Costs

Average cost per support call = $19.76 (per Software Support Professional Association)

Measurable ROI

$2,371

$4,742

$7,114

$9,485

$11,856

$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

10 20 30 40 50

Fewer Support Calls Per Month Fewer QA Hours Per Week


Q4’08 Advantage Campaign

Save $$ on Sales and Enablement resources • Intel Subsidized Price Promotion – Intel covers a 10% off price promotion on your

application during the first 6 months it is listed in the IBX Software Download Store

• Complementary Q1’09 Business Builder Symposium – Exclusive training on how you can take advantage of Multi-core, VPro & Mobility technologies

• Discounts on developer tools – Get Intel compliers, performance analyzers/libraries, threading tools and more…

• Rebate on Intel HW system – Get 80% off an Intel system that you can use to support your development environment and technical sales team

Tap into Intel’s Marketing Engines and Spend

• Intel marketing focused on Certified Solutions – 4M impressions & 15K visitors/qtr

Intel VAR Matchmaking – to extend your channel reach

• Exclusive opportunity to promote your solutions directly to select Intel channel VARs

– Available in Q1’09

Sign up by November 30th to get these additional benefits:


Customer Testimonials“Intel Business Builder allows FileWorks to take advantage of

Intel’s marketing investment in Google keywords to reach more customers.

Based on Intel’s projected keyword spend, if just one in 80 visitors to the Intel Certified Solutions showcase clicks-through to our website, we will receive over $7,000 in value within the first year.

That’s a great return, on top of all of the other Intel Business Builder benefits – like helping us develop our reseller channel, architect our software for the latest Intel technologies, lower our cost of engineering and leverage the Intel brand to reach more customers.”

- Len Mayo Vice President, Marketing


Benefits Summary

Featured Presence on the IBX - exclusive for ICSPCertified Solutions ShowcasePriority on-boarding to IBX

Intel Branding – exclusive for ICSPIntel Certified Powered by SpikeSource” badge

Intel IBX Demand Generation – 300K+ unique visitors/qtrEmail campaignsBanner advertisingALLBUSINESS.COM – #1 SMB SiteSearch engine marketing

Q4 Advantage Campaign – exclusive for ICSP, offer expires 11/30 Subsidized 10% Price Promotion on your solutionRebate on Intel HW system – Get 80% off an Intel systemDiscounts on Intel software toolsExclusive invite to the Q1’09 Business Builder Symposium

Focused online marketing, 15K+ additional SMB visitors/qtrPrioritized participation in 1H’09 VAR match making program


Intel Business Builder: Next Steps

• Join the Intel Software Partner Program– www.intel.com\partner

•Sign the Intel® Certified Solutions Program agreement– certification.intel.com

•Certify and Sell your Solutions

Thank you


Q4 Advantage Campaign Details


Q1’09 Technology Seminar

• Proposed Content:– Technical Track: 3 platform technologies that differentiate your

applications – Get Ready for Multi-Core Processing

– Learn the tools and techniques to get maximum performance from applications on threaded, multi-core, and multi-processor systems.

– Cost savings and benefits of using vPro– vPro tools to reduce your desktop management costs. 10 other things that you can do with vPro that you

might not be aware of

– Mobility Applications – Tools and Techniques– Learn tools and techniques to create mobility/moblin applications for Netbooks and MIDs

– Business Track: “Go to market” planning seminar

• Target Audience: ISV Developers and Technical Managers• Expected Dates: Q1’09 TBD• Location: Silicon Valley, CA


Paralleize with Intel® Software Development Products (bundling discount structure -TBD)

• Intel® Compilers • The best way to get application performance on Intel® processors

• Intel® VTune™ Performance Analyzers• Identify bottlenecks in source code and optimize multi-core

performance

• Intel® Performance Libraries• Highly optimized, thread-safe, multimedia and HPC math

functions

• Intel® Threading Analysis Tools• Find threading errors and optimize threaded applications for

maximum performance

• Intel® Threading Building Blocks• C++ template-based runtime library that simplifies

writing multithreaded applications for performance and scalability

• Intel® Cluster Tools• Create, analyze, optimize and deploy cluster-based applications


Development Rebate Benefit Overview

• Benefit Overview– This benefit provides our Intel® Certified Solutions Program members with an 80%

rebate on qualifying Intel platforms used to complete their enabling projects• Qualified Software Vendors

– ISPP Members who have purchased a qualifying Intel platform, have joined the Intel Certified Solutions Program and have completed the Security Certification test.

• Rebate Period– Invoices must be submitted within 90 days of original purchase date, and all

purchases must be made between January 1st and June 30th, 2009 in order to qualify.• System Requirements and Limitations

– Intel platforms must meet minimum configuration requirements and purchased through an Intel® Authorized Distributor or Reseller

– Limit 1 system per ISV, more available at different rebates rates through ISPP • Support

– Provided directly through the Authorized Distributor or Reseller where system was originally purchased

• Process– Details provided at: http://swpartner.intel.com/Partner/Benefits/BenefitDetails.aspx?BenefitId

=74&Lang=ENG&ENG&


Min System Configurations for Development Rebate

Minimum System Configurations Required Components

Desktop Notebook Ultra Mobile Platform

Business Client

Manageability Desktop

Manageability Notebook

Workstation Server Mobile Internet Device (MID)*

Processor Intel® Core™ 2 Duo processor (E8000, E7000 series)

Intel® Centrino® 2 processor technology featuring Intel® Core™ 2 Duo (T9000, P9000 & P8000 series)

Intel® Ultra Mobile Platform 2007 (Intel A100 and A110 processors)

Intel® Core™2 Duo

Intel® Core™2 Duo processor with vPro technology

Intel® Centrino® with vPro™ technology powered by the Intel® Core™2 Duo processor

Two-socket Quad-Core Intel® Xeon® processor (5400 series

Two-socket Quad-Core Intel® Xeon® processor (5400 or 5300 series)

Intel® Atom™ Processor Z500 series

Chipset Intel® G45*/ G43* Express Chipsets

Mobile Intel® 965 Express GM or PM Chipset

Intel® 945GU Express Chipset with ICH7u I/O Controller Hub

Intel® Q965 Express Chipset

Intel® Q45 Express Chipset

ChipsetMobile Intel® GM47*/ GM45*/ PM45 Express Chipsets

Intel® 5400 Chipset

Intel® 5000P/ 5000V Express Chipset

Intel® System Controller Hub UL11L

*MID's (Mobile Internet Devices) currently have limited availability. They can be purchased at the following websites and locations: http://www.aigoshop.com/productList.aspx?classid=3.87


Eligible Systems for Development RebateMax Rebate for Eligible Systems by Project

SYSTEM Multi-Core (Client) Enabling Project

Multi-Core (Enterprise) Enabling Project

Virtualization Enabling Project

Manageability Enabling Project

Mobility Enabling Project

Ultra Mobile Enabling Project

GraphicsEnabling Project

MID*Enabling Project

Desktop 80% or max $750

50% or max $1250

Notebook 80% or max $870

30% or max

$870

50% or max $1450

Ultra Mobile 30% or max

$330

Business Client 80% or max $600

Manageability Desktop

80% or max $750

80% or max $1250

ManageabilityNotebook

80% or max $870

80% or max $1450

30% or max

$870

Server 80% or max $2100

80% or max $3500

Workstation 80% or max $1500

80% or max $2500

MID* 50% or max $300

*MID's (Mobile Internet Devices) currently have limited availability. They can be purchased at the following websites and locations: http://www.aigoshop.com/productList.aspx?classid=3.87


Channel VAR Matchmaking

• Description: Intel is creating a program that will help Intel channel members find ISV applications for potential business partnerships

• Timing: Intel expects to deliver this program in early 2009

• Roles:– Intel – Promotes content provided by ISVs to select and interested channel members – ISVs – Provide content based on desired format– HW vendors – Review the site, pick ISVs that fit their solution model & contact ISVs

for follow on discussions

• Proposed content formats:– pdf datasheets and/or marketing brochures– PPT presentations– 5 min video demo (ISVs provides raw content, Intel edits and formats)– Live webinars (future capability in 2H’09)