integration wireless - whitepaper

8/13/2019 Integration Wireless - Whitepaper

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IntegrationWirelessWireless Market Analysis


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IntegrationWireless Confidential

TABLE OF CONTENTS

TABLE OF CONTENTS..........................................................................................................................2WIRELESS INDUSTRY OVERVIEW....................................................................................................3

Wireless Subscripti! "r#t$...................................................................................................3Wireless User %r&ile.................................................................................................................'I!terest I! Wireless D(t( Ser)ices.............................................................................................'Wireless Web Access................................................................................................................*+bile E,Busi!ess.....................................................................................................................*

IntegrationWireless • 2623 Connecticut Avenue, NW – No. 1 • Washington, DC 2000 2


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WIRELESS INDUSTRY OVERVIEW

Wireless S!s"ri#tion $ro%t&

T$e #ireless i!-ustr $(s u!-er/!e p$e!0e!(l /r#t$ )er t$e p(st te! e(rs. Accr-i!/ t t$eCellul(r Telec00u!ic(ti!s I!-ustr Assci(ti!1 t$ere #ere )er .4 0illi! #ireless subscribersi! t$e U!ite- St(tes (s & Dece0ber 341 4555. T$is &i/ure is e6ui)(le!t t )er 34 perce!t & t$e US ppul(ti! usi!/ #ireless p$!es.4

As & +( 341 27771 t$ere #ere )er 93,057,254 US #ireless subscribers1 #it$ (! esti0(te- '*152'!e# #ireless subscribers e)er -( 8 !e e)er t# sec!-s. I! (--iti!1 t$e !u0ber & -i/it(lsubscribers s(re- t 0re t$(! 3.* 0illi! i! 0i-,e(r 45551 (0u!ti!/ t '9 perce!t & (ll #irelesssubscribers :-i/it(l plus (!(l/; i! t$e US.2

0

10

20

30

!0

"0

60

#0

0

$0

S U B S

C R I B E R S

Millions

1$" 1$# 1$$ 1$$1 1$$3 1$$" 1$$# 1$$$

YEAR

WIRELESS SUBSCRIBERS' DEC()*+, - )***

Surce< CTIA3

A #rl-#i-e esti0(te1 &r0 C($!ers I!,St(t "rup1 pre-icts t$(t t$ere #ill be )er 4 billi! #irelesssubscribers b t$e t$ir- 6u(rter & 27721 #it$ ( /lb(l pe!etr(ti! r(te & !e(rl 49 perce!t.Subscribers s$ul- i!cre(se t (ppr=i0(tel 4.9 billi! b t$e &urt$ 6u(rter & 277'.'

IntegrationWireless • 2623 Connecticut Avenue, NW – No. 1 • Washington, DC 2000 3


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Wireless User .ro/ile

WIRELESS .0ONES - LEN$T0 OF USE

6 % 11 &os.

'

Not (ure

1'

1 % 2 )ears

26'3 % " )ears

3'

6* )ears

1#'

+6 &os.

10'

Surce< %eter D. >(rt Rese(rc$ Assci(tes*

T tpi& t$e c$(r(cteristics & l!/,ter0 (!- s$rt,ter0 #ireless users1 ( c0psite pr&ile $(s bee!c!structe- &r e(c$ /rup usi!/ -(t( cllecte- b %eter D. >(rt Rese(rc$ Assci(tes.

Ne% Users Longti1e Users

%ers!(l users Busi!ess usersA/e 4 8 3' :especi(ll #0e!; A/e 3* 8 *5 :especi(ll 0e!;I!c0e u!-er ?*7@ I!c0e )er ?9*@ S0e clle/e less Clle/e /r(-u(tes

+e!

Interest In Wireless Data Ser2i"es

O)er(ll1 2* perce!t & #ireless users i!-ic(te t$(t t$e $()e ( /re(t -e(l :43; r 6uite ( bit :42; &i!terest i! #ireless -(t( ser)ices i!clu-i!/ I!ter!et (ccess1 e,0(il1 !,li!e s$ppi!/1 (!- te=t0ess(/i!/. Appr=i0(tel 37 perce!t $()e ust s0e i!terest (!- '' perce!t s(i- t$e $()e !i!terest (t (ll ri/$t !#. >#e)er1 (s #it!esse- b t$e r(pi- (ccept(!ce & pers!(l c0puters (!- t$eI!ter!et1 t$e le)el & i!terest (!- r(te & pe!etr(ti! &r #ireless #eb (ccess c(! i!cre(se -r(0(tic(ll!ce users c0pre$e!- t$e utilit & suc$ ser)ices.

I!terest i! #ireless -(t( ser)ices is !t(bl $i/$er (0!/ selecte- /rups1 suc$ (s #ireless p$!e users bet#ee! t$e (/es & 4,3'. Abut '2 perce!t &r0 t$is (/e br(cet s( t$e $()e ( /re(t -e(l r 6uite

IntegrationWireless • 2623 Connecticut Avenue, NW – No. 1 • Washington, DC 2000 '


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( bit & i!terest i! #ireless p$!es #it$ -(t( ser)ices. I! li!e #it$ t$(t bser)(ti! is (!t$er esti0(tet$(t '7 perce!t & liel up/r(-ers (re i!tereste- i! -(t( ser)ices )i( t$eir 0bile -e)ices. 9 I! &(ct1-i/it(l #ireless p$!es (re e=pecte- t e! ( perce!t 0(ret s$(re i! t$e US t$is e(r.

LEVEL OF INTEREST - WIRELESS DATA SERVICES

Not Sre

)3$reat Deal o/ Intere st

)43

5ite a Bit o/ Interest

)63

7st So1e Interes t

483

Very Little Interest

993

Surce< %eter D. >(rt Rese(rc$ Assci(tes5

Wireless We! A""ess

IDC [I!ter!(ti!(l D(t( Crpr(ti!] pre-icts t$(t b 0i-,27741 (ll -i/it(l cellul(r%CS [%ers!(l

C00u!ic(ti!s Ser)ices] $(!-sets s$ippe- i! t$e #rl- #ill be WA%,c(p(ble1 s(i- I(i! "illtt1 )ice presi-e!t1 Wrl-#i-e C!su0er (!- S0(ll Busi!ess Telec00u!ic(ti!s rese(rc$ (t IDC. S1 its)er re(listic t$(t t$e 0(rit & I!ter!et (ccess #ill s$i&t s t$(t it is t$ru/$ #ireless (!- !t #ire-0e(!s.

O!ce t$ere (re 0re #ireless I!ter!et users t$(! #ire- users1 Web0(sters 0( &irst c!si-er t$e!ee-s & t$e #ireless users (!- sec!-l1 t$e #ire- %C users1 "illtt s(i-. T-(1 I!ter!et sites $()et be retr,&itte- &r #ireless users1 but t$ree e(rs &r0 !#1 it is c!cei)(ble t$e 0i/$t $()e t bere-esi/!e- &r #ire- users.47

Mo!ile E-Bsiness

Accr-i!/ t Str(te/ A!(ltics1 t$e /lb(l 0bile c00erce 0(ret #ill be #rt$ ?277 billi! b277'.44 A!(lsts (t O)u01 ( rese(rc$ (!- c!sulti!/ /rup i! Bst!1 see0 t (/ree #it$ t$(t(ssess0e!t b pre-icti!/ l(r/e re)e!ues i! t$e 0bile e,c00erce (re( e)e! t$u/$ c!su0er -e0(!-is curre!tl l#. O)u0 (!(lsts e=pect #rl-#i-e 0bile e,c00erce spe!-i!/ &r busi!ess (!-c!su0ers t be (but ?3.* billi! i! t$e e(r 27771 ?4*.4 billi! i! 27741 ?39. billi! i! 27721 ?2.* billi! i! 27731 ?4'7.2 billi! i! 277' (!- ?247.9 billi! i! 277*.42

IntegrationWireless • 2623 Connecticut Avenue, NW – No. 1 • Washington, DC 2000 *


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0

"0

100

1"0200

2"0

S . E N D I N $

,illions

2000 2001 2002 2003 200! 200"

YEAR

.RO7ECTED MOBILE E-COMMERCE S.ENDIN$

Consu-er (ending ,usiness (ending

4(,, ),():4;(+;

+6(,+

)98(6,

6)8(;+

Wireless T-(42

Wit$ t$e #ireless i!-ustr /r#i!/ (t ( p(ce surp(sse- !l b t$e I!ter!et1 c0p(!ies (ssci(te- #it$t$is sectr #ill surel be!e&it. As c0p(!ies 0(e 0re (-)(!ce- -(t( ser)ices ()(il(ble tsubscribers1 t$e (&&r-(bilit (!- )ers(tilit & #ireless p$!es #ill u!-ubte-l cre(te ( G#i!,#i!Hsitu(ti! &r bt$ #ireless c(rriers (!- c!su0ers.43

IntegrationWireless • 2623 Connecticut Avenue, NW – No. 1 • Washington, DC 2000


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4 CTIA "e!er(l Wireless FA< $ttp

integration wireless - whitepaper

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