integration of social media and mobile websites & apps

Download Integration of Social Media and Mobile Websites & Apps

Post on 10-May-2015

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Last month, I had the pleasure of speaking to the web content mavens on the integration of social media and mobile websites and Apps. These are the slides I presented

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  • 1.INTEGRATIONOF SOCIAL MEDIA ANDMOBILE SITES & APPS

2. Henri MakembePartner,Beekeeper Group @henrim #wcmdc 3. What is social media? 4. What is social media? http://www.commoncraft.com/socialmedia 5. Go Mobile!

  • U.S. mobile penetration will top 100 percent by the end of 2012
  • Smart phones sales to overtake standard phones by 2011

6. Mobile Options

  • Text Messaging
  • Mobile Web
  • Geo-Social
  • Apps / QR Codes

7. Frequency of interneton mobile device 8. Importance of mobile internet access 9. Why should you care? 10. Why should you care? 11. Social Media and Mobile 12. Social Media and Mobile 13. When is the right time?

  • Planning a redesign
  • Increased visits on mobile users
  • If you have a social media plan

14. Social Media to Mobile

  • Ensure that linkssocial network go to mobile version of those sites
  • Ensure that you plan for location context
  • How do apps relate to your brand, communication strategy, website, etc.

15. Mobile sites & Apps to Social Media

  • Plan for social sharing (i.e. include easy tell friends options)
  • Geo-social
  • Plan forfeedback loop

16. Example Domino 17. Example NPR 18. Example Hyundai 19. Example The Nature Conservancy 20. Apps vs. Mobile Site

  • Functionality difference
  • Content
  • Device dependency
  • Cost
  • Security
  • Iteration and optimization

21. Thanks!

    • Henri Makembe
  • [email_address]
  • @henrim

22. Sources

  • AKQA
    • http://www.akqa.com
  • Global mobile statistics 2011
    • http://mobithinking.com/stats-corner/global-mobile-statistics-2011-all-quality-mobile-marketing-research-mobile-web-stats-su
  • Ways Mobile Sites Are Different from Desktop Web Sites
    • http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-sites.php
  • How are mobile phones changing social media
    • http://www.flickr.com/photos/lafabriquedeblogs/4497706678/