integration for multi-channel success
TRANSCRIPT
OUR PARTNERS
Search Marketing Specialists Since 2008
TRUSTED BY GOOGLE
+16% Better quality scores* than our
closest peers
* Reviewed by Google in May 2017
@s_syedali @ithinkmediauk
PAID SEARCH
ORGANIC SEARCH
KNOWLEDGEGRAPH
GOOGLE MY BUSINESS
NEWS SITES
52% Increase in traffic from pure brand keywords
BRIEF
Brand / Marketing teams
AGENCIES
Insights / Ideas
CREATIVE
Production / Brand values
DEVELOPMENT
Implementation
AMPLIFICATION
Promotion
CHANNELS
SEO / PPC / SOCIAL PR / Others
CLIENT pods not
TEAM pods
Ensure all INSIGHT is being used by all teams
Maintain CONSTANT
COMMUNICATION between all
teams
British households plan to spend £821 on Christmas
Britons will throw over £64 million worth of Christmas food in the bin
878 million Christmas cards are sent every year
Each year over £2.4 billion pounds are spent on unwanted gifts
Christmas cards Xmas dinner Post Xmas debt
Wrapping paper Photo frames Unwanted gifts
Homemade decor Toys for Christmas Budgeting tips
• Keyword targeting • Use paid search to test performance • Save money through efficient bidding strategies • Recapture past website visitors • Long tail keywords to extend the reach via paid channels • Build lookalike audience by using Google’s customer match and
Facebook’s custom audience to extend the reach • Use outreach partners for display campaigns • Create a strong branding message
Make It A Routine