integrating women in the dairy value chain case study of...
TRANSCRIPT
Integrating Women in the Dairy Value Chain– Case Study of Engro Foods, Pakistan
Syed Saud Ahmad PashaDirector Agribusiness, Engro Foods
Feb 17, 2016
Pakistan’s Dairy Sector
- 63% of Pakistan population (180 Million) is rural
- 80% of the poor population living in rural areas
- Agriculture contributes 21% to GDP at and employs 44% of the workforce
- Livestock subsector accounts for 11% of GDP and more than 50% of agriculture
- 30-35 Million farmers livelihood tied to livestock
- 90% of the milk traded through informal channels
- 90% of the milk is produced by smallholder farmer with a herd size of 1- 4 animals.
- Livestock is managed by females, while milk is marketed by men, with little incentives for the
smallholder farmers
Pakistan’s Dairy Sector is fragmented !
HOW DO WE WORK
84% of Engro's milk collection comes from the smallholder farmers !
2000 MCCs
VMC
22 Area + 5 Satellite Offices
260 MOBILE MILK COLLECTION VANS
SMCA
2 PLANTS
Engro Farm
134 main line Vehicles
FARMERDodhi
Contractors
Engro’s Dairy Supply Chain
- Smallholders constitute 90% of existing supplies
- The greatest potential for dairy development is also with smallholder farmers
- Women manage livestock in this segment
Gender Inclusivity - The Business Case
Growth of the sector is linked to economic development and sustainability of the smallholder female dairy farmers
- Massive Cultural barriers
- Accessing female dairy farmers is difficult
- Mobility of women professionals is dependent on male family members
- Mobilization of male members of the family therefore becomes a key to resolving issues
- Low literacy rates in rural women
- Logistics support needed by entrepreneurs to do their job
Gender Inclusivity - Challenges
Challenges in gender-inclusivity are huge and require a consistent response by stakeholders
- Economic empowerment has led to
- Improved social standing of women
- Higher spend on education and health within the family
- Women taking pride in their ability and role they play in society
Gender Inclusivity - Impact
Economic empowerment of women has the most sustainable impact
Partnerships among the stakeholders is key to realizing the potential –Public, Development Institutions, Non-governmental organizations, Private sector, Communities
Gender Inclusivity - Future
Engro’s Milk Collection Centre
Khushaal Livestock Project with USAID Funding
18,000 + Female Farmers trained in best practices
WELD – USAID & Engro Project
300 Female Village Milk Collector Entrepreneurs trained and incubated
WELD – USAID & Engro Project
300 Female Livestock Extension Worker Entrepreneurs trained and incubated
WELD – USAID & Engro Project
Follow up with trained female farmers by Engro staff
WELD – USAID & Engro Project
WELD – USAID & Engro Project
Follow up with trained female farmers by Engro staff
Engro Vet helping Livestock Extension Entrepreneur with her records
WELD – USAID & Engro Project
Shahida makes PKR 30,000 a month now !
WELD – USAID & Engro Project
Entrepreneur ready to deworm the livestock!
WELD – USAID & Engro Project
Entrepreneurs vaccinate for HS, FMD and other livestock diseases
WELD – USAID & Engro Project
Entrepreneurs teaching farmers to clean their livestock and keep her stress free
WELD – USAID & Engro Project
Engro Foods CEO and other executives interacting with entrepreneurs
WELD – USAID & Engro Project
New program providing refresher training to female farmers
SEaDS-Net – KFW-DEG & Engro Project
Mobilizing and Training men to sustain women participation and improving yields
SEaDS-Net – KFW-DEG & Engro Project
Entrepreneur making molasses urea cake to sell to farmers
SEaDS-Net – KFW-DEG & Engro Project
Engro staff demonstrating practices during a training
SEaDS-Net – KFW-DEG & Engro Project
Thank you!