integrating tumblr into a social engagement strategy
TRANSCRIPT
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Integrating Tumblr into a Social Engagement Strategy
Kimberley Hand
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Blogs are Work
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Who’s on Tumblr?
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What is Tumblr?
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Summary
• Tumblr is growing
• Second to Facebook in regards to time on site
• It’s easy to get started Tumbleblogging
• Tumblr makes exploration fun
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Who’s on Tumblr?
Who’s on Tumblr?
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Who’s on Tumblr?: Standard Hotel
• The Standard Hotel
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Who’s on Tumblr?: General Electric
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Summary
• The Standard Hotel– Focuses on the audience
• General Electric– Tells a story
• Elle Magazine– Behind the scenes look
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Why Use Tumblr?
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Achieve Goals
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Be Where There’s An Audience
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Reach a New Audience
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How to use Tumblr?
Expand Reach
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Get Discovered
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Summary
• Tumblr can help a brand:– Achieve goals– Engage its audience– Reach a new audience– Go viral– Be discovered
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BEST PRACTICESHow to Achieve Success
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Moving Forward
Establish Metrics
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Moving Forward
Tell A Story
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Moving Forward
Get creative
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Socialize
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When to use Tumblr?
The Essence of Timing
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Winner, Winner
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Promote
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Summary
• Set Goals– Traffic, reblogs, comments etc.
• Tell a story– What’s the brand like on Tumblr?
• Be creative– What’s the content and experience on Tumblr?
• Be social– Interact and share
• Perfect Timing– Post frequently
• Reblog Contests• Advertise