integrating social media with your marketing strategy
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Social Media doesn't stand alone. Your strategy should integrate it with traditional marketing efforts. Presentation includes social & traditional marketing efforts, a social media ecosystem, and a case study.TRANSCRIPT
March 2, 2010
Integrating Social Media with Your Marketing PlanPresented by Julie Gomoll
Tuesday, March 2, 2010
March 2, 2010
Early Stages: Lots of crapPresented by Julie Gomoll
Tuesday, March 2, 2010
March 2, 2010
Early Stages: Lots of crapPresented by Julie Gomoll
Tuesday, March 2, 2010
March 2, 2010
The Goal of MarketingTo obtain a competitive advantage by meeting consumer wants and needs more effectively than competing brands
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March 2, 2010
Traditional Marketing StrategiesNetworking — SIGs, trade shows, conferences
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March 2, 2010
Social Media StrategiesNetworking — Linkedin Q&A, Facebook fan page, online discussion, Twitter presence
Tuesday, March 2, 2010
March 2, 2010
Social Media StrategiesNetworking — Linkedin Q&A, Facebook fan page, online discussion, Twitter presence
Tuesday, March 2, 2010
March 2, 2010
Traditional Marketing StrategiesDirect marketing — brochures, letters, catalogs
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March 2, 2010
Social Media StrategiesOnline marketing — Interactive catalogs, e-Newsletters, social mechanisms
Tuesday, March 2, 2010
March 2, 2010
Social Media StrategiesOnline marketing — e-Newsletters, interactive mechanisms
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Traditional Marketing StrategiesPR — Press releases, positioned articles
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March 2, 2010
Social Media StrategiesPR — Online announcements, events, blog, Facebook
Tuesday, March 2, 2010
Social Media StrategiesPR — Online announcements, events, blog, Facebook
March 2, 2010
Tuesday, March 2, 2010
March 2, 2010
Social Media StrategiesPR — Online announcements, events, blog, Facebook
Tuesday, March 2, 2010
March 2, 2010
Social Media StrategiesPR — Online announcements, events, blog, Facebook
Tuesday, March 2, 2010
March 2, 2010
Traditional Marketing StrategiesWebsite with call to action & shopping cart
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March 2, 2010
Social Media StrategiesWebsite — Blog with comments, links to Facebook, Linkedin, Twitter
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Traditional Marketing StrategiesPublic appearances — training programs, speaking events
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Social Media StrategiesPublic appearances — training programs, speaking events with online signup, #hashtag
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March 2, 2010
Social Media Ecosystem
Blog Web Site
TwitterFacebook
Video
Comments on blogs &
forums
Google & Yahoo Groups Social
Tagging
Google Profile FriendFeed/
Cliqset/Google Buzz
Digg
BlogFB
FlickrDelicious
YouTubeVimeo
Viddler
Search
Reader
Alerts
Twitter Search
hashtags
Google Analytics/Hubspot
Bit.ly
Klout
Primary Content
External Content
Metrics Research
Auto update
Manual Links
Julie Gomollhttp://JulesSays.com
Lists
FB
Podcasts,Slideshares, Slidecasts Webinars/
Streaming
TheSocial MediaEcosystem
TheSocial MediaEcosystem
Tuesday, March 2, 2010
March 2, 2010
Case Study: Print MaterialsJ Peterson Garden Design
Tuesday, March 2, 2010
March 2, 2010
Case Study: Print MaterialsJ Peterson Garden Design
Tuesday, March 2, 2010
March 2, 2010
Case Study: WebsiteJ Peterson Garden Design
Tuesday, March 2, 2010
March 2, 2010
Case Study: Social MediaJ Peterson Garden Design
Tuesday, March 2, 2010
March 2, 2010
Case Study: Social MediaJ Peterson Garden Design
Tuesday, March 2, 2010
March 2, 2010
Case Study: Social MediaJ Peterson Garden Design
Tuesday, March 2, 2010
March 2, 2010
Case Study: SuccessesJ Peterson Garden Design
Tuesday, March 2, 2010
March 2, 2010
Case Study: SuccessesJ Peterson Garden Design
Tuesday, March 2, 2010
March 2, 2010
Case Study: SuccessesJ Peterson Garden Design
Tuesday, March 2, 2010
March 2, 2010
Case Study: ResultsJ Peterson Garden Design
• Requests for content• Publisher attention, 60-day paid option• Conference invitation, press pass• Relationships with industry leaders• Improved brand awareness• Peer recognition• New energy for business• 3 new clients• 2 returning clients• More income
Tuesday, March 2, 2010
Tuesday, March 2, 2010