integrated mktg brochure
TRANSCRIPT
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7/31/2019 Integrated Mktg Brochure
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WEPUTIT
ALLTOGETHER.
2010 AccuLink.Information shared here is property of AccuLink and is not to beshared or duplicated in any form without written permission.
1055 Greenville Blvd. SW
Greenville, NC 278 34
1-800-948-4110
www.acculink.com
Visit our company blog: www.acculink.blogspot.com
Follow us on Twitter: @AccuLink
Enhancing Your Business Communications
Enhancing Your Business Communications
Integrated MarketingSolutions
WEPUTIT
ALLTOGETHER.
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Integrated Marketing Services
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Wow, its no wonder that Chie Marketing Ofcers (CMO) lose sleep at night! The challenges associated
with reaching new customers and developing deeper relationships with existing customers have
never been greater. This is where a Marketing Services Provider (MSP) becomes invaluable to your
organization, to put it all together, so you can ocus on your business while experts handle the details
and inrastructure o your campaigns.
This brochure lists some o the most powerul tools available or your consideration as you plan your
marketing eorts. These powerul tools, when linked together, can create ongoing relationships thatstrengthen over time. Keep in mind that your ocus should always target the unique wants and needs o
your prospects. Your goal is to enhance RELATIONSHIPS, build trust, and oer value in your proposition.
Highly personalized communications
When you host a party flled with a variety o guests will
you have the same conversation with each person? No. You
will adapt your conversation to each individual or you risk
being branded a poor host. Direct marketing is no dierent.
Technology now allows you the ability to not only version
your audience into dierent groups but to also communicate
unique text and graphics so that no two messages are the
same. This can be achieved both in print as well as email and
personalized micro sites or personalized URLs (PURLs).
Challenges:
Reduced customer loyalty
Smaller marketing budgets
Fewer support sta
Conused as to how toreach new customers
Reduced eectivenesso traditional mass media
Need help managing & applying CRM data
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Integrated Marketing Se
Putting it all togetherTechnology, Marketing and Production Services
we bring them all together or you. AccuLink
specializes in high-response technologies, such
as variable data printing, PURL campaigns,
QR Codes, GURL/Opt-In landing pages, mobile
marketing and other cross media data drivencampaigns. Our goal is to engage your target
audience with relevant messages and deliver
measurable results.
We manage the details with proessional
programmers, designers and project management
so that you can manage your core business
undistracted. Leave the details associated with
inrastructure and technology to us while you
measure the results we deliver. Just as you want long term relationships with your clients we want the
same with you. Our campaigns are measureable and designed to provide valuable data to enhance and
improve your ability to strengthen relationships or years to come. There is no better time than NOW to
learn more and reap the rewards o integrated marketing services available today at AccuLink!
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Integrated Marketing Services
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Importance o automation and CRM
One o the greatest challenges marketers ace is ollowing through with all the
details associated with integrated campaigns. In order to convert cold leads into
strong relationships it is necessary to touch your prospect multiple times (many
experts suggest 8) beore closing. Examples o touch points are direct mail, email,
SMS text, phone calls, and personal visits. The more times you present a positive and
relevant message to your prospects the more likely a relationship is strengthened
and a avorable closing is attained. Our 5-point approach to marketing integrates
all the aorementioned touch points as preplanned activities and measures their
eectiveness within a master CRM dashboard accessible 24/7. Using a rules-based
ormula, all aspects o a campaign can be set in motion and measured with minimal
eort by your marketing sta. Let us show you how!
Mobile marketing with QR Codes
Marketers are challenged as never beore by the emergence o the mobile consumer who relies so
heavily on their mobile phones or communication, inormation and entertainment. Traditional advertising
channels are ineective to this group, so how does one reach this new emerging consumer?
Recent advances in technology are bringing 2 dimensional
bar codes into the marketers arena via special tags that
can be scanned by application enabled cell phones. A QR
code is a 2D bar code that, when scanned, may take the
viewer to a phone number, a text message or a landing page
on the internet. The ramifcations o this are HUGE and the
possibilities are limited only by ones imagination. QR codes
can be placed on items ranging rom printed materials to
t-shirt s, signs and even bu ildings. In each case t he message
can be controlled, measured and even interactive!
DIREC
TMAIL EMAIL
SMS TEXT
PHONEC
ALLS
PERSO
NALVISITS
5-POINTAPPROACH
weputitalltoget
Integrated Marketing Se
What is VDP?
Variable data publishing,
also requently reerred to as
one-to-one marketing, begins
with a database consisting o
felds o data that are mapped
or programmed to a printed
piece or email template.
These felds can represent
unique text, numbers, graphic
fles and even numerical
calculations so that recipients
are delivered inormation
that is releva nt to their pr ofle
or interests.
Variable data marketing pieces are eective because they not only capture attention, but back it up with
content that is relevant to the recipient. AccuLink pays attention to the quality o your data, the relevance
o your message, the impact o your oer and the timing o your campaign. We then apply sound design
and cutting-edge variable data technologies to your advantage or maximum results.
www..FinancialFreedom.
Log on and fnd outhowwe canhelp you gain FinancialFreedom!
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PRSRTSTD
U.S.Pos tage
PAID
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Permit#1
JamesAaron1556Clinton CirJacksonMS 39209
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fnancialuture?
What is Variable Data Printing?One-to-OneMarketing. Onemail-piece withrelevant personalizatio
VDP campaignsare mostsuccess ul when there isaccura te data, relevantinormat ion, an a
attractivegraphicsand high qualityprinting. With lessthan 15secondsto grab a mail recipie
itisimportantto demonstrate thatyour message isboth personal and relevant!
Personalization canincludeimagessuchas thoseshownhere. Femalesin thedatabase geta
woman talking, while males in the database get a photo oa man talking. Thisallo wsor a mo
marketing approach.
Lindsey, worried about your fnancial uture? www..FinancialFreed
Log on and fnd out how w
help you gain Financial F
And be entered to win a$500.00 US Savings Bond.
LindseyAnderson524Elm StStaten Island NY 10310
Usingthedatabase, thepostcard
mailing ispersonalizedwith the
personsFirstName, LastName
and Mailing Address.
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Integrated Marketing Services
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40/40/20 RULE
What are PURLs?
PURLs stands or personalized URLs or internet micro sites that are unique to each individual in a
database. An example is: CharlieGraves.needstobeound.com where a landing page on the internet is
hosted just or Charlie Graves. In this case the postcard rom an auto dealership allows Charlie Graves to
visit a brie survey based on his profle where he can reveal his wants and needs in exchange or a beneft
o ree products & services. His responses are recorded and uture messages are automatically sent to
Charlie via email and direct mail as the result o his participation. PURLs also make it possible to measure
response rates and to compare results o dierent test groups. All data is collected on a
remote dashboard so your reports are available or view or download 24/7.
Data is KING!
The most important ingredient to any marketing eort is oten paid the least at tention. Your
prospect database should be the oundation o a successul marketing campaign. A bad
list can cripple the best o intentions. AccuLink specializes in helping you get the most rom
your data.
AccuLinks data related services:
List procurement Data modeling
Online data capture & reporti ng List cleansing/dedu ping
NCOA/C ASS & IMBs VDP programming
PURLs
Good Data and a strong relevant oer are
the essent ial keys to any succes sul targe ted marketing campai gn
no matter what media you are using. A common rule o thumb
rom marketing studies suggests the 40/40/20 rule applies to mostcampaigns. The ingredients are: 40% data, 4 0% oer and 2 0%
creative o course timing can trump everything!
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Integrated Marketing Se
Emails, SMS text and mobile marketing:There are numerous techniques or integrating emails and text messaging into your campaigns. We
advocate opt-in techniques to receive permission frst beore sending emails or text messages to
prospects. These media are very popular in todays ast paced world so you are well advised to expand
your reach via mobile marketing.
One classic example is to engage your prospect on the internet (via a PURL or a GURL) to voluntaril y
provide their email and mobile address along with permission to communicate. Not only are anti spam
laws respected but you are also now using a preerred email address.
Emails or SMS text can be delivered automatically at prescheduled intervals with highly target ed and
relevant messages.
Emails can be tracked and monitored or open rates, bounce backs and other metrics
Emails can be triggered by Intelligent Mail Barcode (IMB) scans at the post ofce to alert the mail
recipient to be on the lookout or an important mail piece soon to be delivered.
Both emails and SMS Text can be highly versioned wit h oers driven by a master database. This works
particularly well with coupon and loyalty programs.