Integrated Marketing

Communication

I M C

• Planning, implementing and controlling brand communications to enhance consumer relationships.

• Coordination & integration of all marketing tools.

Benefits:

• create competitive advantage

• boost sales and profits

• wraps communications around customers

T a n i s h q – T h e

B r a n d• First showroom in Chennai in 1995.

• Initial Launch by Karishma Kapoor.

• Amitabh launches Jewellery boutique

of Tanishq

• Association with Bachchan – 4 Cs of

diamond

• Diamond @ affordable price range 10k

– 25k in 2012 (Akshay Tritiya)

• Mia designer jewellery collection for

working women at iGate Patni(2011);

B r a n d

P o s i t i o n i n g

B r a n d

P o s i t i o n i n g

(c o n t d .)

F r e e g o l d c o i n

o f f e r c a mp a i g n

Paheli & Jodha Akbar Colletion

G o l d E x c h a n g e M e l a

–M o r e f o r L e s s

M y E x p r e s s i o n

C o n t e s t b y M i a

Mia on Wheels

S w a r n a

S a n g e e t h a m

Customer Emotions – Karva Chauth

Queen of Diamonds

Queen of Diamonds –Winning Queens

Wh a t Wo me n Wa n t ?

T a n i s h q k n o w s

S h o w r o o

m

E x p e r i e

n c e

IIJW -

Fashion events IIJW

Sponsorships –

Pantaloons Miss

India 2007

Tanishq Goes

International

Tanishq - Gift Policy

Customer

Loyalty

Program:

Nurture

relationship

more

precious than Gold