integrated advertising campaigns
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Integrated Advertising Campaigns. ADV 425. Where does great advertising come from?. A very strong idea of what you want to accomplish. An advertising-based marketing plan. Chinese proverb. “Walking ten thousand miles is better than reading ten thousand books”. Real World?. - PowerPoint PPT PresentationTRANSCRIPT
Integrated Advertising Campaigns
Integrated Advertising CampaignsADV 425Where does great advertising come from?
A very strong idea of what you want to accomplishAn advertising-based marketing plan
Chinese proverbWalking ten thousand miles is better than reading ten thousand booksReal World?IdealisticAvery RealisticRothenbergStereotypicalBeaumontYou will live in all three!
Starting PointsTarget Audience KnowledgeWorking ProceduresWriting StyleGraphics-Computer SkillsThe Outline (Start with Avery)Bands of Brothers (and sisters)Less this
More this
Planning PointsGroups can fire people (unanimously)That person works on their own (or gets another group to hire themgood luck)AccountabilityOnce the Situation Analysis is done, make people accountable for specific tasksWhen everyone is responsible, no one is responsibleRASCI (or RSI)Situation?