Social Networks WorkThe World of Advertising Has Changed…Have You?

Delivered June 30, 2010

Why use Video? How to get started with Video Thought provokers for creating engaging

content Top 10 secrets to success using Video Examples of how Businesses are using

Video

Immediate Intimate Inexpensive Interactive

Statistics – May 2010

183M Viewers 34B Videos

Viewed 14.3B YouTube 3.5B Hulu 245M Facebook *comScore US

Only

Use appropriate Gear Think on multiple levels

◦ Promotional◦ Events or Activities◦ Still Photographs◦ Time to engage◦ Length of video

Get over yourself – focus on what your delivering

Talk to the camera as if to a friend

Blaze a trail in the snow… Lead the way!

Give value… people will follow End videos with call to action

Topic Ideas Product Overviews Video Tours Testimonials FAQ/SAQ Journal/Diary aka

Blog Coaching Building

Glossary/Terms

10. Understand your message 9. Storyboard & Create Narrative before starting 8. Use proper lighting 7. Watch for proper color balance (subject vs

background) 6. Avoid sporadic or jerky movements 5. Don’t Zoom, use Cuts 4. Familiarize yourself with your equipment 3. Keep videos under 3 minutes in length 2. Place videos on all possible portals

1. Use Tags, Backlinks, and Titles

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Social Networking Combined◦ Started as twitter Project◦ Story telling via Video◦ Partners Involved in shared

messaging◦ Video Outlet – YouTube Cannel◦ Increase of 47% in new visitors

to website Channel Stats

◦ 3 Subscribers◦ 1,201Channel Views◦ 1,072 Video Views◦ Joined 3/2010◦ 25 Videos

Considered one of the leaders of YouTube advertising◦ Outrageous Content◦ Contests & Prizes◦ Elicits Emotion◦ Call to Action

Channel Stats◦ 298,658 Subscribers◦ 6M Channel Views◦ 121M Video Views◦ Joined 10/2006◦ 100 Videos

Screencasts◦ Information Sharing◦ Component of Blog◦ Allows you to showcase a

software product◦ Call to Action◦ Marketing & Educational

Channel Stats◦ 87 Subscribers◦ 4,530 Channel Views◦ 123,780 Video Views◦ Joined 5/2006◦ 56 Videos

• Skeeter Harris

• Mac Village Productions

• President

• Phone 585.520.2232

• Web: www.macvillagepro.com

• Skype: SkeetHarris

• Email: wkharris@macvillagepro.com

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• Twitter: @SkeeterHarris